Flower Confidential
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- Synopsis
- We buy more flowers a year than we do Big Macs, spending $6. 2 billion annually. We use them to mark our most important events, to express sentiments that might otherwise go unsaid. And we demand perfection. So it's no surprise that there is a $40 billion global industry devoted to making flowers flawless. Amy Stewart takes us inside the flower trade-from the hybridizers, who create new varieties in the laboratory, to the growers, who produce flowers by the millions (often in a factory-like setting), to the Dutch auctioneers, who set the bar (and the price), and ultimately to the neighborhood florists orchestrating the mind-boggling demands of Valentine's and Mother's Day. There's the breeder intent on developing the first blue rose; an eccentric horticultural legend who created the world's most popular lily; a grower of gerberas of every color imaginable; and the equivalent of a Tiffany diamond: the " Forever Young" rose. Stewart explores the relevance of flowers in our lives and in our history, and in the process she reveals all that has been gained-and lost-by tinkering with nature.
- Copyright:
- 2006
Book Details
- Book Quality:
- Excellent
- Book Size:
- 311 Pages
- ISBN-13:
- 9781565124387
- Publisher:
- Algonquin Books of Chapel Hill
- Date of Addition:
- 12/09/13
- Copyrighted By:
- Amy Stewart
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Home and Garden, Outdoors and Nature, Business and Finance
- Submitted By:
- Shelley L. Rhodes
- Proofread By:
- Kathy Hester
- Usage Restrictions:
- This is a copyrighted book.
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- by Amy Stewart
- in Nonfiction
- in Home and Garden
- in Outdoors and Nature
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