Trading Up: Why Consumers Want New Luxury Goods-and How Companies Create Them
By: and and
- Synopsis
-
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines.
Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 324 Pages
- ISBN-13:
- 9781440638862
- Related ISBNs:
- 9781591840701
- Publisher:
- Penguin Publishing Group
- Date of Addition:
- 07/31/15
- Copyrighted By:
- The Boston Consulting Group, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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