This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
Copyright:
1996
Book Details
Book Quality:
Publisher Quality
ISBN-13:
9780813346557
Related ISBNs:
9780813330051
Publisher:
Westview Press
Date of Addition:
05/08/14
Copyrighted By:
Westview Press, A Member of the Perseus Books Group