The Nonprofit Marketing Guide
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- Synopsis
- A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.Includes cost-effective strategies and proven tactics for nonprofitsAn ideal resource for thriving during challenging timesFast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780470619858
- Related ISBNs:
- 9780470539651
- Publisher:
- Wiley
- Date of Addition:
- 06/06/14
- Copyrighted By:
- John Wiley
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.