Professional Services Marketing Wisdom
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- Synopsis
- Effective marketing tactics and strategies for professional service providersIf you own and operate your own professional services firm--in accounting, finance, law, or another field--you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms--no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more.Features easy-to-implement marketing tactics and strategies for small professional services firms in any industryIdeal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladderShows readers with no marketing background how to boost their businessesNegates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firmsFor anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780730310020
- Related ISBNs:
- 9780730309994
- Publisher:
- Wiley
- Date of Addition:
- 06/09/14
- Copyrighted By:
- John Wiley & Sons
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.