Kellogg on Advertising and Media
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- Synopsis
- In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
- Copyright:
- 1977
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781118429112
- Related ISBNs:
- 9780470119860
- Publisher:
- Wiley
- Date of Addition:
- 06/15/14
- Copyrighted By:
- Bobby J. Calder, Philip Kotler
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.