Demonstrates why the latest business panaceas -- re-engineering, virtual teams, outsourcing, reinventing, restructuring, downsizing -- almost always prove unsuccessful. Exposes how these buzzword programs overlook the most fundamental element of all business: people. They offer concrete strategies to help you: discover where sacred cows hide, round them up, and put them out to pasture; prepare an environment in which new ideas can grow and flourish; conquer the 4 types of resistance; motivate people to welcome change -- 5 surefire methods make it easy; cultivate the 7 personal characteristics of Change-Readiness; and perform at peak levels at all times.
