Business-to-Business Marketing

By: and and

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Synopsis
This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world.

New to this edition:

* More coverage of digital marketing and social media in relation to B2B

* More coverage of issues relating to sustainability and corporate social responsibility

* More visual features and an update of the 'B2B Snapshots'

* New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal

The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.

Copyright:
2014

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781473904859
Related ISBNs:
9781446273739, 9781446273722, 9781473904842, 9781446241592
Publisher:
SAGE Publications
Date of Addition:
Copyrighted By:
Ross Brennan, Louise Canning and Raymond McDowell
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Textbooks
Grade Levels:
College Freshman, College Sophomore, College Junior, College Senior
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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