Progressive Insurance, GE Medical Systems, and John Deere Landscapes are enjoying astonishing new revenue growth while leaving their competition behind. How to Grow When Markets Don't reveals the secret behind the biggest business successes in a very tough economic climate. Discover the dynamic new strategy known as "demand innovation," which can be adapted by any company in any industry, and watch your profits soar. What does a check-printing company do when fewer people write checks? Clarke American applied a dynamic new business approach that resulted in double-digit growth. What happens when a breakthrough technology is threatened by copycat competitors? Innovative thinking saved GM's OnStar and achieved stratospheric revenues.