- Table View
- List View
Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition. " -Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" -Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate. " -Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy. " -Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read. " -John Klymshyn, author of Move the Sale Forward
There was a time when people were committed to working hard and being productive in the work force. Today, however, some workers have an entitlement mentality and the labor pool includes some people who don???t want a job - just a paycheck. In response to this trend, Glenn Shepard has written How to Manage Problem Employees. This comprehensive book will tell you how to set new hires up for success, structure compensation packages to maximize their involvement and work ethic, deal with problem areas before they become bad behavior, and motivate slow and often unmotivated employees. You'll learn the different personality types and how to handle specific manifestations of each, including gossiping, back stabbing, direct confrontation, hypochondriacs, breaking the chain of command, and sarcasm, as well as how to terminate employees while staying on solid legal ground.
An illuminating road trip through the history, life, and attractions of one of the most beautiful countries in the southern hemisphere The beauty and grandeur of New Zealand has captured the imagination of movie-goers over the past couple of years, and the country is a dream destination for many around the world. Straying from the Flock is an intimate and personal account of one passionate traveler's visit to this incredible country, its mountains and beaches, fjords, rainforests, vineyards, and hidden eateries. Each of the fifty chapters describes one day in his travels-fishing, flying, cattle herding, befriending locals at every turn. Filled with colorful stories and memorable personalities, the book not only describes the trip of a lifetime, but captures a life-altering experience for its writer. From mountains and rainforests to cities and beaches, Straying from the Flock is both a moving memoir and personal travel guide to this amazing country.
Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to: * Develop and sell a product online * Target your customers * Promote your product * Market to niche audiences * Create an e-marketing business plan Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now.
Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
Increase Your Profits and Lower Your Tax Bill with Tax Loopholes for Every InvestorThe Insider's Guide to Real Estate Investing Loopholes reveals all the best and most effective tax loopholes that successful real estate investors use to maximize their profits. Completely updated with over fifty percent new material, this Revised Edition also covers all the new tax laws, and features new and updated case studies and examples.Real estate is probably the best investment money can buy, in part because there are so many profit-maximizing tax loopholes that directly benefit real estate investors. In this practical and straightforward real estate classic, bestselling authors Kennedy and de Roos show investors how to increase their investment profits and use real estate as a legal tax shelter. Inside, you'll find practical guidance and trustworthy advice on:* Tax loopholes that turn your home into a profit center* Tricks for using your vacation home as a tax-savings investment* Real estate investment strategies for taking advantage of international tax laws* Creative cash flow techniques for increasing your investment's profitability* How to cut taxes through the 1031 tax-free exchange, pension funds, real estate loss deductions, homestead exemptions, and joint tenancies* Real estate pitfalls and how to avoid them* And much more
Loopholes of the Rich helps Americans from all walks of life use the same tax loopholes that the wealthy use to lower their tax bill. With this handy guide, you won?t need an accountant to find quick and easy ways to pay less. And there?s nothing unethical about these tax loopholes. In fact, the government wants you to take advantage of them! These tax-reducing tactics and strategies can give you the freedom to save for your family?s future or for your own financial independence. Plus, you?ll find a handy checklist of more than 300 business deductions, real-life tax strategy examples, useful sample forms, explanations of IRS codes and rules, and much more.
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries. AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds-especially to women. Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development. "By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment. " -Mary Sammons, President and CEO, Rite Aid Corporation "The book is an excellent primer on how to successfully make alternative forms of distribution work. " -Allen Burke, Director of Merchandising, QVC, Inc. "The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories. " -Annette Green, President Emeritus, The Fragrance Foundation
PRAISE FOR It's Not Where You Start, It's Where You Finish! "Along her journey, [Hennessy-Ortega] has inspired, motivated, and encouraged thousands of women to believe they too can turn their dreams and goals into realities. You will love this book; it will produce incredible results in your life. " --Rena Tarbet, Independent Senior National Sales Director Mary Kay Inc. "With a refreshing style all her own, Gillian Hennessy-Ortega uses her down-to-earth wit and wisdom to ignite your belief in what's possible, raise your level of expectation for your future, recognize your potential, and empower you to take a step ahead of the crowd and into a lifetime of success. A must-read for anyone committed to living their dreams!" --Lisa Diane, author, When You Can Walk on Water Why Take the Boat? "Gillian inspired me to reach for the level of excellence I had dreamt of. This book will encourage you, at all levels of your life, to reach for your highest accomplishments. You won't be able to put this book down. Inspiring!" --Albert Pujols, First Baseman, St. Louis Cardinals 2001 National League Rookie of the Year "In It's Not Where You Start, It's Where You Finish!, Gillian shares the nuggets of truth that ensure both starting and finishing with results and excellence. As someone who uniquely knows what it means to live the American Dream, she has made herself a master of life and business. Now, as master teacher, she is passing it on to you. " --Pamela Waldrop Shaw, author, Design Your Life 90-Day Planner Independent National Sales Director, Mary Kay Inc. "Gillian inspires people to reach farther and stretch beyond the comfort zone and into greatness. She has practical, straightforward ideas and tools to help any organization or individual move to the next level of success. I would recommend this book to anyone who desires success in their life. " --Guy F. Hulen, Director of Human Resources Hong Kong Shanghai Banc Corp. (HSBC)
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system-from an author who built his own million-dollar network marketing business-gives everyone in the network marketing industry the tools and tactics they need to succeed spectacularly. Rubino's seven-step system covers every aspect of the network marketing business, from planning to prospecting to training, and gives you the confidence and attitude you need to make your business work and keep it profitable.
A six-step plan for driving a wedge between the competition and the customer For sales people, convincing a potential customer to choose them over the competition is no easy task, and especially when the competition already has the account. Finally, How to Get Your Competition Fired shows readers a proven system for breaking the relationship between the competition and the customer. Randy Schwantz's method, The Wedge(r), includes a six-step plan that drives a "wedge" between the competition and the customer. He shows how to reveal the competition's shortcomings without seeming to, letting prospects decide independently to dump their current provider, exclude other competitors and, finally, switch to the salesperson's product or service. Offering real tactics, not just theory, this is the only sales strategy that really works to break the relationship between customers and the competition and bring in more business, faster than ever. Randy Schwantz (Dallas, TX) is a leading authority and expert on the sales process. A highly successful sales professional, he is a nationally respected sales trainer, author, sales coach, consultant, and public speaker. Randy is President and CEO of The Wedge Group, whose clients include Fortune 500 companies as well as small businesses.
"Anthony Carey hits the bull's-eye! Striving for a pain-free lifestyle is a goal we all want to achieve, and this book is a powerful tool to help you attain it. " --Bradford Stiles, M. D. , Medical Director of California Sports & Industrial Medical Center "Anthony Carey's unique approach to promote the proper function of the whole body in order to support and heal the problematic area delivered the results that made me a lifetime believer. I continue to utilize Anthony's techniques to train and heal my body every day. I only wish I would have found his program earlier in my career. " --Erik Kramer, former NFL Quarterback An innovative, therapeutic exercise program to stop the pain for good If you're one of the millions who suffer from chronic back, neck, shoulder, and joint pain, all you can think about is relief. Now, exercise physiologist Anthony Carey presents a breakthrough whole-body approach to pain relief that will help your body function and heal the way it was designed to. The Pain-Free Program shows you how to assess and treat the underlying cause of your pain rather than trying to simply fix your symptom area alone. Carey provides an individualized program for your specific body form, complete with customized exercise routines. This prescriptive guide: * Addresses the full range of pain sources, outlining the typical "hot zones" where pain tends to occur and why * Presents customized programs based on 6 major body forms identified by the author * Features over 100 photographs and illustrations that demonstrate appropriate exercise positions, techniques, and modifications * Reveals how you can prevent future injuries The Pain-Free Program gives you the tools you need to get rid of the pain for good--and stay healthy for the rest of your life.
Both highly informative and entertaining, Multicultural Manners gives readers the understanding they need, the perfect words to say, and the correct behavior to use in a wide range of cross-cultural situations. This incisive and award-winning guide to etiquette features completely updated etiquette guidelines with special emphasis on post-September 11 culture clashes as well as a brand-new section that demystifies unfamiliar cultures in the news. Norine Dresser identifies key cross-cultural hot spots and suggests methods that foster respect for diversity. Readers will discover the dos and don'ts of successful business and social interaction, detailed tips on avoiding embarrassment in a variety of social settings, amusing firsthand accounts of cultural gaffes, a breakdown of customs, religions, languages, and ethnicities for seventy different countries, and appropriate etiquette for innumerable settings.
Come behind closed doors and see real trades made by real traders. Dr. Alexander Elder leads you into 16 trading rooms where you meet traders who open up their diaries and show you their trades. Some of them manage money, others trade for themselves; some trade for a living, others are on the semi-professional level. All are totally serious and honest in sharing their trades with those who would like to learn. You will meet American and international traders who trade stocks, futures, and options using a variety of methods. All are normally very private, but now, thanks to their relationships with Dr. Elder, you can see exactly how these traders decide to enter and exit trades. Each chapter illustrates an entry and an exit for two trades, with comments by Dr. Elder. With this book as your guide, you can get closer to mastering the key themes of trading-psychology, tactics, risk control, record keeping, and the decision-making process. The companion Study Guide is filled with striking insights and practical advice allowing you to test your knowledge and reinforce the principles outlined in Entries & Exits.
The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, and top of their "to-do" list Anthony Parinello's Selling to VITO introduced salespeople everywhere to the Very Important Top Officer-and taught them the precise steps of how to sell to the person with the ultimate veto power. Now, Parinello returns with Getting to VITO, a one-of-a-kind sales resource that offers proven, best-practices advice on how-to get into VITO's head, get into their budgets, and get on their team as a "trusted advisor. " Based on Parinello's own extensive sales experience-as well as the experiences of the more than one million salespeople who've studied his VITO process-Getting to VITO shows salespeople how to: * Find and pre-qualify the real VITO * Establish real value in VITO's eyes * Cut to the chase with seven different correspondence modalities * Disarm every first-call objection a salesperson may encounter * Deliver the show-stopper "elevator" pitch for every industry * One-on-one coaching from Parinello's own professional coach! Anthony Parinello (San Diego, CA) is the country's foremost expert on selling to top officers. His bestselling book and audiotape program Selling to VITO (The Very Important Top Officer) has sold more than 500,000 copies. Parinello's Secrets of VITO: Think and Sell Like a CEO was a Wall Street Journal bestseller and his most recent book Getting the Second Appointment has been accepted by his following as the new sales process of "choice. "
Have you ever seen inventors on TV or in the newspaper and thought, "That could be me!" Well, it certainly could-and this book shows you how. Kids Inventing! gives you easy-to-follow, step-by-step instructions for turning your ideas into realities for fun, competition, and even profit. From finding an idea and creating a working model to patenting, manufacturing, and selling your invention, you get expert guidance in all the different stages of inventing. You'll see how to keep an inventor's log, present your ideas, and work as part of a team or with a mentor. You'll meet inspiring kids just like you who designed their own award-winning inventions. And you'll see how to prepare for the various state and national invention contests held each year, as well as international competitions and science fairs.
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry. , to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.
Almost every woman has experienced bullying. Whether her role was that of victim, aggressor, or bystander, the pain of relational aggression (female bullying) lasts long after the incident has passed. In Mean Girls Grown Up, Cheryl Dellasega explores why women are often their own worst enemies, offering practical advice for a variety of situations. Drawing upon extensive research and interviews, she shares real-life stories from women as well as the knowledge of experts who have helped women overcome the negative effects of aggression. Readers will hear how adult women can be just as vicious as their younger counterparts, learn strategies for dealing with adult bullies, how to avoid being involved in relational aggression, and more. Dellasega outlines how women can change their behavior successfully by shifting away from aggression and embracing a spirit of cooperation in interactions with others.
"I had the privilege of working closely with Marvin and McKinsey for many years. This book makes Marvin come to life and perpetuates him as a role model. " -Peter F. Drucker "A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let people experiment. As well as I thought I knew Marvin, however, this remarkable book, drawing on the collective memories of those who worked most closely with him, taught me a ton about how extraordinary the man really was and what made him that way. Many have called Drucker the man who invented management; I think history will conclude that both he and Marvin Bower share that pedestal. " -Bob Waterman, coauthor of In Search of Excellence "Marvin Bower became a legend, not just within McKinsey & Company, but within professional services and the business world more broadly. In everything he did and said, he embodied the professional approach and the importance of values. This book sheds remarkable insight on a remarkable man and on the power of constancy of purpose. " -Ian Davis, Worldwide Managing Director, McKinsey & Co. "It is as Marvin would have wanted it-simple, honest, fact-based, wonderful stories with a long-term perspective. An insightful read about the father of management consulting. " -Lois Juliber, retired COO, Colgate-Palmolive "This book provides fascinating insight into the early days of modern management consulting. It is an extremely enlightening look at the origin of one of America's most important professions and one of America's most innovative leaders. " -Thomas H. Lee, founder, Chairman, and President, Thomas H. Lee Partners L. P.
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
The forces that shape America's most powerful consumer agency Because of the importance of what it regulates, the FDA comes under tremendous political, industry, and consumer pressure. But the pressure goes far beyond the ordinary lobbying of Washington trade groups. Its mandate-one quarter of the national economy-brings the FDA into the middle of some of the most important and contentious issues of modern society. From "designer" babies and abortion to the price of prescription drugs and the role of government itself, Inside the FDA takes readers on an intriguing journey into the world of today's most powerful consumer agency. In a time when companies continue to accuse the FDA of nitpicking and needlessly delaying needed new drugs, and consumers are convinced that the agency bends to industry pressure by rushing unsafe drugs to market, Inside the FDA digs deep to reveal the truth. Through scores of interviews and real-world stories, Hawthorne also shows how and why the agency makes some of its most controversial decisions as well as how its recent reaction to certain issues-including the revolutionary cancer drug Erbitux, stem cell research, and bioengineering of food-may jeopardize its ability to keep up with future scientific developments. Inside the FDA takes a closer look at the practices, people, and politics of this crucial watchdog in light of the competing pressures and trends of modern society, revealing what the FDA is supposed to do, what it actually does-and fails to do-who it influences, and how it could better fulfill its mandate. The decisions that the FDA makes are literally life and death. Inside the FDA provides a sophisticated account of how this vitally important agency struggles to balance bureaucracy and politics with its overriding mission to promote the country's health. Fran Hawthorne (New York, NY) is a senior contributing editor of Institutional Investor and has connections deep within the business and finance communities. Hawthorne has been covering healthcare and business for more than twenty years for such publications as Fortune, BusinessWeek, and Crain's New York Business. She is the author of The Merck Druggernaut (cloth: 0-471-22878-8; paper: 0-471-67906-2).
The Parenting Skills Treatment Planner provides all the elements necessary to quickly and easily develop formal treatment plans that satisfy the demands of HMOs, managed care companies, third-party payors, and state and federal review agencies. A critical tool for mental health professionals addressing today's complex family structures and the increased pressures on children and adolescents from school, peers, and the general culture Saves you hours of time-consuming paperwork, yet offers the freedom to develop customized treatment plans for parents and other caregivers Organized around 31 main presenting problems with a focus on giving parents the skills they need to effectively help their children navigate contemporary issues such as the trauma associated with divorce, school pressures, and sexual abuse Over 1,000 well-crafted, clear statements describe the behavioral manifestations of each relational problem, long-term goals, short-term objectives, and clinically tested treatment options Easy-to-use reference format helps locate treatment plan components by behavioral problem or DSM-IVTR(TM) diagnosis Includes a sample treatment plan that conforms to the requirements of most third-party payors and accrediting agencies (including HCFA, JCAHO, and NCQA)
Provides customizable, practice-tested exercises for use in counseling and therapy with parents The Parenting Skills Homework Planner provides you with an array of ready-to-use, between-session assignments designed to fit virtually every therapeutic mode. This easy-to-use sourcebook features: 60 ready-to-copy exercises designed to aid parents A quick-reference format--the interactive assignments are grouped by behavioral problem, from divorce and trauma to school pressures and sexual abuse Expert guidance on how and when to make the most efficient use of the exercises Assignments that are cross-referenced to The Parenting Skills Treatment Planner--so you can quickly identify the right exercise for a given situation or behavioral problem A CD-ROM that contains all the exercises in Word format--allowing you to customize them to suit you and your clients' unique styles and needs