Browse Results What Format Should I Choose?

Showing 39,526 through 39,550 of 123,059 results

Cognition

by Robert W. Weisberg Lauretta M. Reeves

From memory to creativity-a complete and current presentation of the field of cognition The process of cognition allows us to function in life; it translates inputs from the world so we can recognize the sound of the alarm clock, remember the day of the week, and decide which clothes to wear. Cognition: From Memory to Creativity provides readers with a clear, research-based, and well-illustrated presentation of the field, starting with memory-the most accessible starting point-to more complex functions and research in information processing. Authors Robert Weisberg and Lauretta Reeves include the newest neurological findings that help us understand the human processes that allow for cognition. Unique in its organization, Cognition incorporates both classical and modern research and provides demonstration experiments for students to conduct with simple materials. Cognition explores: Models of memory and memory systems Encoding and retrieval Forgetting vs. false memory Visual cognition Attention and imagery Sounds, words, and meaning Logical thinking and decision making Problem solving and creative thinking

The Big Win

by Stephen L. Weiss

A rousing and practical look at the extremely successful investments of top investors In his first book, The Billion Dollar Mistake, author Stephen L. Weiss showcased the biggest blunders of some of the world's legendary investors-which lost them billions of dollars on a single investment. Incredibly, the mistakes they made were the same mistakes made by everyday investors but for the magnitude of the loss. Weiss's second book, The Big Win: Learning from the Legends to Become a More Successful Investor, highlights financial successes, explaining how the world's most successful investors make a fortune and how you can do the same. As with the missteps Weiss profiled in his first book, the strategies used by these legendary investors are available to all, regardless of size or sophistication. Profiles legendary investors and highlights their investment strategies-from finding the right investment to researching to making a move Probes each investor's personality and questions their investment thinking Identifies and describes each investor's "big win" and why it became their most successful investment The Big Win is a primer on successful investing the way it is really done by the people who do it for a living-passionately and with extraordinary success. The Billion Dollar Mistake told readers what not to do to get rich; The Big Win shows readers how to do it right for the payoff of their lives.

Mac OS X Lion Server Portable Genius

by Richard Wentk

A practical guide to helping users get along with the latest Mac OS X Server To tame Apple's newest big cat, server OS (Lion), you need a serious, big-game book, and here it is. This guide explains how to administer, deploy, and update the much-anticipated next generation of Mac's OS X Server. Thoroughly covering both hardware and software, this book shows you how to configure services, set up account authentication, use open directory, manage accounts, use Apple Remote Desktop, and much more. You'll also learn how to navigate apps such as iChat Theater, Mail, iCal, Podcast Producer--and still more! Guides you through Apple's latest OS X Server operating system, Lion Offers pages of detail on installation, configuration, and management Shows you how to set up services and manage accounts, as well as use open source applications such as iChat Theater, Mail, iCal, Podcast Producer, and others Your Mac OS X Lion Server will be purring by the time you get through this book!

Windows 8 eLearning Kit For Dummies

by Faithe Wempen

Use Windows 8 without worry with this complete learning kit If you want to master Windows 8, this value-packed eLearning kit is essential to your learning process. A complete Microsoft Windows 8 course, it includes a full-color printed book and an interactive eLearning course on CD. Each lesson opens with an introduction to the content and explains the importance and potential uses for every task described. Featuring both written and animated step-by-step how-tos, practice labs, helpful videos, numerous examples, and a host of For Dummies hints and tips, this package makes your learning process easier. Follow the material in sequence, or jump in and out as you wish; you learn at your own pace, in your own way. Throughout, you will benefit from illustrations, animations, voiceover explanations, and the option of closed captioning if you find you learn better when you can read the instructions. Helps self-motivated learners master Windows 8 inside and out Includes an easy-to-follow, full-color book and an interactive Dummies eLearning Course that corresponds with the book on CD Hightlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and other learning aids Allows you to follow the material sequentially or choose separate sections at your own time and pace Windows 8 eLearning Kit For Dummies is the ultimate guide to a productive and flexible learning experience. Note: CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Collegiate Republic

by Margaret Sumner

Collegiate Republic offers a compellingly different view of the first generation of college communities founded after the American Revolution. Such histories have usually taken the form of the institutional tale, charting the growth of a single institution and the male minds within it. Focusing on the published and private writings of the families who founded and ran new colleges in antebellum America--including Bowdoin College, Washington College (later Washington and Lee), and Franklin College in Georgia--Margaret Sumner argues that these institutions not only trained white male elites for professions and leadership positions but also were part of a wider interregional network of social laboratories for the new nation. Colleges, and the educational enterprise flourishing around them, provided crucial cultural construction sites where early Americans explored organizing elements of gender, race, and class as they attempted to shape a model society and citizenry fit for a new republic. Within this experimental world, a diverse group of inhabitants--men and women, white and "colored," free and unfree--debated, defined, and promoted social and intellectual standards that were adopted by many living in an expanding nation in need of organizing principles. Priding themselves on the enlightened and purified state of their small communities, the leaders of this world regularly promoted their own minds, behaviors, and communities as authoritative templates for national emulation. Tracking these key figures as they circulate through college structures, professorial parlors, female academies, Liberian settlements, legislative halls, and main streets, achieving some of their cultural goals and failing at many others, Sumner's book shows formative American educational principles in action, tracing the interplay between the construction and dissemination of early national knowledge and the creation of cultural standards and social conventions.

Mad Tuscans and Their Families

by Elizabeth W. Mellyn

Based on three hundred civil and criminal cases over four centuries, Elizabeth W. Mellyn reconstructs the myriad ways families, communities, and civic and medical authorities met in the dynamic arena of Tuscan law courts to forge pragmatic solutions to the problems that madness brought to their households and streets. In some of these cases, solutions were protective and palliative; in others, they were predatory or abusive. The goals of families were sometimes at odds with those of the courts, but for the most part families and judges worked together to order households and communities in ways that served public and private interests.For most of the period Mellyn examines, Tuscan communities had no institutions devoted solely to the treatment and protection of the mentally disturbed; responsibility for their long-term care fell to the family. By the end of the seventeenth century, Tuscans, like other Europeans, had come to explain madness in medical terms and the mentally disordered were beginning to move from households to hospitals. In Mad Tuscans and Their Families, Mellyn argues against the commonly held belief that these changes chart the rise of mechanisms of social control by emerging absolutist states. Rather, the story of mental illness is one of false starts, expedients, compromise, and consensus created by a wide range of historical actors.

Greece

by Michael Mitsopoulus Theodore Pelagidis

Two Greek economic analysts explain the Greek financial crisis--from beginning to end. The first section of Greece: From Exit to Recovery? explores the lead up to to Greece's adoption of the euro. Authors Theodore Pelagidis and Michael Mitsopoulos believe that the ensuing challenges were foreseeable. In fact, the authors posit that it was Greece's difficultly in dealing with those challenges that sparked the euro crisis.Section II analyzes discrete sectors of the economy, paying special attention to labor and finance--and the mistakes creditors made in focusing on reducing Greek incomes--rather than increasing competitiveness on non-labor costs.Section III investigates why Greek companies spend relatively little on research and development.? The authors' analysis indicates that policy decisions largely determine R&D performance in the private sector, and they advance a number of specific policy proposals to improve the situation.

Migrants in Translation

by Cristiana Giordano

Migrants in Translation is an ethnographic reflection on foreign migration, mental health, and cultural translation in Italy. Its larger context is Europe and the rapid shifts in cultural and political identities that are negotiated between cultural affinity and a multicultural, multiracial Europe. The issue of migration and cultural difference figures as central in the process of forming diverse yet unified European identities. In this context, legal and illegal foreigners--mostly from Eastern Europe and Northern and Sub-Saharan Africa--are often portrayed as a threat to national and supranational identities, security, cultural foundations, and religious values. This book addresses the legal, therapeutic, and moral techniques of recognition and cultural translation that emerge in response to these social uncertainties. In particular, Migrants in Translation focuses on Italian ethno-psychiatry as an emerging technique that provides culturally appropriate therapeutic services exclusively to migrants, political refugees, and victims of torture and trafficking. Cristiana Giordano argues that ethno-psychiatry's focus on cultural identifications as therapeutic--inasmuch as it complies with current political desires for diversity and multiculturalism--also provides a radical critique of psychiatric, legal, and moral categories of inclusion, and allows for a rethinking of the politics of recognition.

Mergers & Acquisitions Integration Handbook

by Scott C. Whitaker

Proven strategies and tactics to manage the integration of acquired and/or merged companies Mergers & Acquisitions Integration Handbook is a comprehensive resource to help companies create a scalable post merger or acquisition integration process and framework that accelerates operating and business benefit goal realization. Includes tools, templates, forms, examples and checklists to provide a no nonsense "handbook" style approach to managing an effective integration. Helps integration managers quickly get up to speed on various integration challenges, including guidance on developing detailed operational and functional integration plans to support flawless execution. Reveals how to avoid integration failure by establishing an in-house integration management office to handle integration projects. Includes a sample integration playbook that can be used to create a core competency within companies to support ongoing integration activity. Botched integration is the number one reason mergers fail. Mergers & Acquisitions Integration Handbook shows you how to develop, execute and implement merger integrations and business strategies to realize your organization's mergers and acquisitions goals.

Primer on Posttraumatic Growth

by Robert J. Wicks Mary Beth Werdel

"From the inspiring chapter quotes, to relevant historical and current research, to practical clinical directions, Primer on Posttraumatic Growth takes a giant step toward both grounding us and moving us ahead with strong hope for adjustment and growth in the post-trauma/loss world. This is a comprehensive, practical, and readable work that should be at hand for any mental health clinician, pastoral care professional, or student preparing for these professions. " --J. Shep Jeffreys, EdD, FT, author of Helping Grieving People--When Tears Are Not Enough: A Handbook for Care Providers, Second Edition A guide for helping your clients overcome negative events, based on the latest research on posttraumatic growth Drawing on the growing empirical and theoretical material on posttraumatic growth--an outgrowth of the positive psychology movement--Primer on Posttraumatic Growth provides insight, depth, and treatment recommendations for both the clinicians who work with those who have experienced dramatic negative events in their lives and for other professionals who support victims of trauma and extreme stress. This essential primer examines: The connections between meaning and growth The impact of cognitive processing on posttraumatic growth Positive emotion and posttraumatic growth Posttraumatic growth and an "open" personality The human drive to be in positive and important interpersonal relationships Forgiveness: can it be extended towards all areas of posttraumatic growth? Posttraumatic growth and religious and spiritual variables Wisdom and posttraumatic growth

Wiley CPA Exam Review Focus Notes 2012, Financial Accounting and Reporting

by Wiley

The one-stop resource reinforcing concepts for the new computerized CPA Exam in an easy-to-read-and-carry spinal bound formatWiley CPA Exam Review Focus Notes: Financial Accounting and Reporting, 2012 reinforces key concepts for the new computerized CPA Exam in an easy-to-read-and-carry spinal bound format. It provides a review of all the basic skills and concepts tested on the CPA exam, teaching important strategies to take the exam faster and more accurately.Includes tips on identifying and interpreting annual reports, stock reports, and other published material to help with the research requirements of the new case study simulationsOffers a handy, easy-to-carry, spiral bound reference manualProvides a simplified and focused approach to solve exam questions and reinforce material being studiedIncludes acronyms and mnemonics to help candidates learn and remember a variety of rules and checklistsCovering accounting principles generally accepted in the United States for businesses, not-for-profit organizations and governmental entities, Wiley CPA Exam Review Focus Notes: Financial Accounting and Reporting, 2012 is designed to provide pertinent knowledge in formats that are easy to understand and remember.

Nikon Creative Lighting System Digital Field Guide, Third Edition

by Benjamin Edwards

Detailed coverage of the three high-end speedlights built exclusively for new Nikon SLRs Nikon speedlights put creative control of flash at the photographer's command, and with Nikon's Creative Lighting System, flash control is practically intuitive and possibilities are seemingly endless. However, setting up, synchronizing the equipment, and determining lighting ratios can be a daunting task. This new edition of a bestseller puts your mind at ease in a flash. Award-winning photographer Benjamin Edwards begins with the basics and demystifies the complexities of using multiple speedlights, adjusting flash outputs, and setting up a wireless studio in an understandable, approachable way. Teaches you how to fill in shadows, reveal detail, and add a sense of motion or visual effects to your images, all with automatic ease and total wireless control Includes coverage of other Creative Lighting System components such as Nikon's wireless commander and macro speedlights Explores the basic functions of the SB-910, continues with the SB-700 and the similar, but less expensive, SB-600 Boasts unique, detailed advice on lighting specific subjects: weddings, pets, product shots, corporate locations, portraits, large groups, sports, and much more While the Nikon Creative Lighting System speedlights are like having a low cost, wireless, studio lighting system that's portable enough to fit in a camera bag, this invaluable guide does fit in your camera bag and goes where you go to help you take control of this amazing lighting system.

The Secrets of Facilitation

by Michael Wilkinson

The revised edition of this facilitation classic offers a wealth of targeted techniques for facilitators who seek effective, consistent, and repeatable results. Based on Michael Wilkinson's proven SMART (Structured Meeting And Relating Techniques) approach, The Secrets of Facilitation can help to achieve stellar results when managing, presenting, teaching, planning, and selling, as well as other professional and personal situations. This expanded edition includes new chapters on facilitating virtual meetings, cross-cultural teams, and large groups and conferences. It also provides a series of strategies for engaging teams, additional information about making meetings more productive, and further guidance on preventing dysfunctional behavior. In addition, the book contains a wealth of fresh case studies and an ancillary website with must-have tools and techniques for both the beginner and the seasoned facilitator. Praise for the First Edition of The Secrets of Facilitation "One of the single most powerful processes is the ability to successfully lead a group to an impactful, actionable outcome. In The Secrets of Facilitation, beginning and experienced facilitators alike will find tools to take their results to the next level. " -Jim Canfield, chief learning officer, TEC International "This book shares 'The Secrets' that have been the basis of my facilitation practice for over a decade. " -Kerri McBride, past chair, International Association of Facilitators "In my career, I've seen many, many facilitators. Michael Wilkinson is the best. 'The Secrets' explain why. " -Len Roberts, CEO, RadioShack "We have trained over 100 leaders and business analysts in 'The Secrets. ' Great facilitation works. " -Peter Scott, executive general manager, MLC-National Australia Bank "At last there is a practical, hands-on guide for anyone who works with groups or teams. This book delivers!" -Ann Herrmann-Nehdi, CEO, Herrmann International, Herrmann Brain Dominance Indicator

Scenario-Based Training with X-Plane and Microsoft Flight Simulator

by Bruce Williams

Fly toward pilot certification with these real-world scenario exercises Although PC-based flight simulations have been available for 30 years, many pilots, instructors, and flight schools don't understand how best to use these tools in real-world flight training and pilot proficiency programs. This invaluable reference bridges the gap between simulation tools and real-world situations by presenting hands-on, scenario-based exercises and training tips for the private pilot certificate and instrument rating. As the first of its kind based on FAA-Industry Training Standards (FITS), this book steers its focus on a scenario-based curriculum that emphasizes real-world situations. Experienced pilot and author Bruce Williams ultimately aims to engage the pilot, reinforce the "realistic" selling point of PC-based flight simulations, while also complementing the FAA-approved FITS syllabi. Serves as essential reading for pilots who want to make effective use of simulation in their training while expanding their skill level and enjoyment of flying Covers private pilot real-world scenarios and instrument rating scenarios Includes a guide to recommended websites and other resources Features helpful charts as well as a glossary You'll take off towards pilot certification with this invaluable book by your side.

Leading the Fundraising Charge: The Role of the Nonprofit Executive

by Karla A. Williams

Practical guidance to deal with the challenges executives face when leading a philanthropically supported nonprofit organization In today's donor-focused environment, the executive director has a greater responsibility to play an active, informed, and influential role in creating an environment that is conducive to optimal philanthropy. Leading the Fundraising Charge addresses the challenges and issues that executives face when leading a nonprofit organization that is dependent on philanthropic support. . Offers nonprofit directors and executives the tools they need to help their organizations survive and thrive in any economic scenario Provides a perspective that is unique to the nonprofit executive's position Helps every executive director to evaluate and prioritize the best fund development strategies At no other time in the history of organized philanthropy has fundraising been more critical, complex, and challenging. Thorough and focused, Leading the Fundraising Charge equips you with the guidance you need to lead your nonprofit effectively.

When Can You Trust the Experts?

by Daniel T. Willingham

Clear, easy principles to spot what's nonsense and what's reliable Each year, teachers, administrators, and parents face a barrage of new education software, games, workbooks, and professional development programs purporting to be "based on the latest research. " While some of these products are rooted in solid science, the research behind many others is grossly exaggerated. This new book, written by a top thought leader, helps everyday teachers, administrators, and family members-who don't have years of statistics courses under their belts-separate the wheat from the chaff and determine which new educational approaches are scientifically supported and worth adopting. Author's first book, Why Don't Students Like School?, catapulted him to superstar status in the field of education Willingham's work has been hailed as "brilliant analysis" by The Wall Street Journal and "a triumph" by The Washington Post Author blogs for The Washington Post and Brittanica. com, and writes a column for American Educator In this insightful book, thought leader and bestselling author Dan Willingham offers an easy, reliable way to discern which programs are scientifically supported and which are the equivalent of "educational snake oil. "

Visual Guide to Financial Markets

by David Wilson

A highly visual look at major investment opportunities from the minds at Bloomberg The essential guide for anyone trying to get a handle on the fundamentals of investing, the Bloomberg Visual Guide to Financial Markets distills 30 years of Bloomberg expertise into one straightforward, easy-to-read volume. The book teaches readers about three basic investment options--governments, companies, and real assets, including gold and other commodities--and offers valuable insights into money-market securities, bonds, stocks, derivatives, mutual funds, exchange-traded funds, and alternatives. Designed to help financial professionals, students of finance, and individual investors understand the markets in which they're investing, the book begins with simple investments before moving on to more complex choices. Explains bonds, stocks, derivatives, mutual funds, exchange-traded funds, and alternatives such as hedge funds Explores the three Rs of returns, risks, and relative value that are associated with each type of investment Provides a highly visual presentation with an emphasis on graphics and professional applications The Bloomberg Visual Guide to Financial Markets gives the reader a clear picture of what underlies market structure, instruments, and dynamics and how to capitalize on these elements.

Energy Investing For Dummies

by Jeff Siegel Christian Dehaemer Keith Kohl Nick Hodge

The fast and easy way to grasp energy sectors and their place in the global economyWith timely, substantial information about energy stocks, Energy Investing For Dummies teaches the ins and outs of energy sectors and how to incorporate them into business and investment plans. As a savvy investor and business manager you will find the important information and advice you need to incorporate these growth areas into your investment portfolio.In Energy Investing For Dummies, you'll find important information on the big-three markets of electricity, natural gas, and oil; growing markets for liquefied natural gas, emissions, coal, and alternative energy; primers on advanced topics like storage, wheeling, load forecasting, and pipeline transportation; tips on investing in and trading energy stocks, ETFs, dividends, and derivatives; and much more.Includes examples of ways to invest in wind power, carbon emissions, thermal solar power, and other new marketsPacked with the latest information on energy investingShows you how to incorporate energy investing into your investment plansEnergy Investing For Dummies is your friendly, un-intimidating guide to this hot topic in business and investment trading.

Mastering: LyncTM Server 2010

by Nathan Winters Keith Hanna

An in-depth guide on the leading Unified Communications platform Microsoft Lync Server 2010 maximizes communication capabilities in the workplace like no other Unified Communications (UC) solution. Written by experts who know Lync Server inside and out, this comprehensive guide shows you step by step how to administer the newest and most robust version of Lync Server. Along with clear and detailed instructions, learning is aided by exercise problems and real-world examples of established Lync Server environments. You'll gain the skills you need to effectively deploy Lync Server 2010 and be on your way to gaining all the benefits UC has to offer. Gets you up and running with Lync Server--whether you are migrating from Office Communications Server or new to Lync Server. Walks you through all of the essential stages for deploying Lync Server Shows integration with Microsoft Exchange Server and Microsoft SharePoint Server Demonstrates how to monitor, diagnose, and troubleshoot problems more efficiently Mastering Lync Server 2010 is a must-have resource for anyone looking to manage all the various forms of communication from one user interface.

IT Auditing and Application Controls for Small and Mid-Sized Enterprises

by William Brown Jason Wood Harry Howe

Essential guidance for the financial auditor in need of a working knowledge of IT If you're a financial auditor needing working knowledge of IT and application controls, Automated Auditing Financial Applications for Small and Mid-Sized Businesses provides you with the guidance you need. Conceptual overviews of key IT auditing issues are included, as well as concrete hands-on tips and techniques. Inside, you'll find background and guidance with appropriate reference to material published by ISACA, AICPA, organized to show the increasing complexity of systems, starting with general principles and progressing through greater levels of functionality. Provides straightforward IT guidance to financial auditors seeking to develop quality and efficacy of software controls Offers small- and middle-market business auditors relevant IT coverage Covers relevant applications, including MS Excel, Quickbooks, and report writers Written for financial auditors practicing in the small to midsized business space The largest market segment in the United States in quantity and scope is the small and middle market business, which continues to be the source of economic growth and expansion. Uniquely focused on the IT needs of auditors serving the small to medium sized business, Automated Auditing Financial Applications for Small and Mid-Sized Businesses delivers the kind of IT coverage you need for your organization.

The Trader's Guide to Key Economic Indicators

by Richard Yamarone

New economic data are reported by the media virtually every trading day. Investors--big or small--have to understand how these reports influence their investments, portfolios, and future sources of income. The new edition of The Trader's Guide to Key Economic Indicators homes in on the most important economic statistics used on Wall Street today and in a clear and concise voice tells you exactly what these important reports measure and what they really mean. With two new chapters on commodities and fixed-income indicators, this fully updated edition will be an easy-to-use desk reference for new readers, but will also be favored by fans of the first book. From GDP and employment to consumer confidence and spending, you'll learn what to look for and how to react. This handy reference, illustrated with scores of instructive graphs and charts, will put you ahead of the market curves.

Professional: JavaScript® for Web Developers

by Nicholas C. Zakas

This book provides a developer-level introduction along with more advanced and useful features of JavaScript. Coverage includes: JavaScript use with HTML to create dynamic webpages, language concepts including syntax and flow control statements variable handling given their loosely typed nature built-in reference types such as object and array object-oriented programing powerful aspects of function expressions Browser Object Model allowing interaction with the browser itself detecting the client and its capabilities Document Object Model (DOM) objects available in DOM Level 1 how DOM Levels 2 and 3 augmented the DOM events, legacy support, and how the DOM redefined how events should work enhancing form interactions and working around browser limitations using the tag to create on-the-fly graphics JavaScript API changes in HTML5 how browsers handle JavaScript errors and error handling features of JavaScript used to read and manipulate XML data the JSON data format as an alternative to XML Ajax techniques including the use of XMLHttpRequest object and CORS complex patterns including function currying, partial function application, and dynamic functions offline detection and storing data on the client machine techniques for JavaScript in an enterprise environment for better maintainability This book is aimed at three groups of readers: Experienced object-oriented programming developers looking to learn JavaScript as it relates to traditional OO languages such as Java and C++; Web application developers attempting to enhance site usability; novice JavaScript developers. Nicholas C. Zakas worked with the Web for over a decade. He has worked on corporate intranet applications used by some of the largest companies in the world and large-scale consumer websites such as MyYahoo! and the Yahoo! homepage. He regularly gives talks at companies and conferences regarding front-end best practices and new technology.

How to Become

by Mark Yarnell Derek Hall Valerie Bates Shelby Hall

A contemporary approach to network marketing--from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality--an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown. Many feel that they have no way to build back their savings in order to retire comfortably and securely. Many now believe that there just isn't enough time left to turn it around. How to Become Filthy, Stinking Rich Through Network Marketing is for those who refuse to accept this nonsense. With such a confusing array of home business opportunities and so many millions caught in the financial meltdown, there has never been a more important time for due diligence and a proven path to follow. In How to Become Filthy, Stinking Rich Through Network Marketing you will learn how to: Select the right networking company based on expert advice and solid criteria Thrive as an entrepreneur Deal with fear, rejection, inertia, and naysayers Build professional habits that drive success Lead, motivate, and serve your team Recruit with rejection-free strategies Learn how to develop an entrepreneurial spirit through network marketing in order to build dramatic prosperity today.

The Science of Marketing

by Dan Zarrella

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques. Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

The Securitization Markets Handbook

by Anne Zissu Charles Austin Stone

In this long-awaited handbook, noted experts Charles Stone and Anne Zissu provide an enlightening overview of how securitization works and explain how future cash flows from various asset classes--from credit card receipts to mortgage payments--can be packaged into bond-like products and sold to investors.Once a marginal source of funds, securitization is now an essential corporate funding technique widely adopted by financial and industrial companies throughout the world to finance both working capital and capital budgets. It is also used as a risk-management tool and a source of liquidity. Securitization has been adapted to fund corporate acquisitions, to capitalize future streams of revenue, and to liquidate pools of nonperforming loans. With examples from companies such as GE Capital, Ford Motor Credit, Countrywide Home Loans, and D&K Healthcare, The Securitization Markets Handbook provides descriptions of all major classes of asset-backed securities and offers a practice-oriented commentary on trends in securitization and the value of asset- and mortgage-backed securities across industries and throughout the global markets.The authors approach the topic from both sides of the market: the supply side, where assets are securitized and mortgage- and asset-backed securities are issued, and the demand side, where investors choose which classes of mortgage and asset-backed securities will enhance their portfolios or serve as efficient hedges. The book's detailed explanations and practical examples make it a valuable guide both for experienced money managers trying to put a securitization strategy into place and for those new to securitization looking to acquire a broad and strong foundation in the subject.

Showing 39,526 through 39,550 of 123,059 results

Help

Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the "Using Bookshare" page in the Help Center.

Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.

  • Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
  • DAISY (Digital Accessible Information System) - a digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
  • BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
  • MP3 (Mpeg audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
  • DAISY Audio - Similar to the Daisy 3.0 option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivona's Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.