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Clinical Problems in Oncology

by Sing Yu Moorcraft David D. Cunningham Daniel Lee

Clinical Problems in Oncology: A Practical Guide to Management is an easy-to-use, compactreference with essential, practical information on managing oncological emergencies, as well asthe side effects and complications of cancer and its treatment. Because patient responses can varywidely, depending on the type of treatment prescribed, this resource offers medical professionalsthe specific information they need to improve the evaluation and treatment of cancer patients atthe point of care.The compact format includes a wide range of clinical information, from the dose of drugs that wouldtypically be used, through guidance on the practical procedures that are frequently usedto treat oncology patients. Some of the book's highlights include:* Toxicity grading and management, including at-a-glance summaries of the most common toxicities associated with chemotherapy * Prescribing guidelines, including how to write up electrolyte replacement properly * Information on specialised oncology procedures (such as SIR spheres), and how to manage complications * Types of vascular access lines and how to check their position, access them and troubleshoot problems * Drug and dosing guidelines for patients being started on the Liverpool Care PathwayWith an expert team of writers who have contributed materials in their areas of expertise, ClinicalProblems in Oncology is an ideal reference for oncologists in training, oncologists in non-trainingpositions, oncology registrars and general practitioners.


by Ben Harvell

Bring your Apple products together and enjoy an orchard of intelligent, unified technology!Whether at work or at home, syncing multiple Apple devices can help you achieve an organized, streamlined, harmonized life. With this unique resource, you discover how to get the most out of AirPlay and iCloud, Apple's streaming and cloud services. Featuring a four-color design and packed with helpful codes, tips, and tricks, this accessible book shows you how to write a document on an iMac at home and then continue editing it on an iPad while on the go without worrying about synching the devices to each other. Perhaps you're interested in watching a movie on an iPhone during the commute home and then stream that movie to an HDTV via an Apple TV once you're back on the couch. Those are just a sneak preview of the tutorials in this book that will show you how to take full advantage of the cross-family integration of Apple's products.Walks you through how to keep your documents, apps, e-mails, messages, and photos in sync across all of your iOS and Mac OS X devicesShows you how to DJ your own event with music streaming via AirPlay to multiple speakers across your home or venue and even allow guests to add songs to the playlist via the cloudExplains how you can give professional presentations direct from your Mac or iOS device on an HDTV or projector using AirPlay mirroringDetails ways to time shift your entertainment by accessing books, movies, music, TV shows, and games on all your devices, wherever you areGuides you through instructions for playing games on your iPhone or iPad while viewing them on your HDTVGet organized at work and at home with synced contacts, bookmarks, and e-mails on all of your devices via WiFi and cellular data with this book as your guide!

Rural Social Work

by T. Laine Scales H. Stephen Cooper Calvin L. Streeter

A thoughtful text integrating strengths, assets, and capacity-building themes with contemporary issues in rural social work practiceNow in its second edition, Rural Social Work is a collection of contributed readings from social work scholars, students, and practitioners presenting a framework for resource building based on the strengths, assets, and capacities of people, a tool essential for working with rural communities.This guide considers methods for social workers to participate in the work of sustaining rural communities. Each chapter features a reading integrating the themes of capacity-building and rural social work; discussion questions that facilitate critical thinking around the chapter; and suggested activities and assignments.Rural Social Work, Second Edition explores:Important practice issues in rural communities, including the challenges of working with stigmatized populations such as gay, lesbian, bisexual, and transgendered people, the homeless, and people living with HIV/AIDSPractice models that hold special promise for rural social workers, including evidence-based practice and community partnership modelsNewer research tools such as asset mapping, social network analysis, concept mapping, and Geographic Information Systems (GIS)Exploring how social workers can integrate the tremendous resources that exist in rural communities into their practice, Rural Social Work, Second Edition provides a solid introduction to the complex, challenging, and rewarding work of building and sustaining rural communities.

Volcanism and Subduction

by Pavel Izbekov Evgenii Gordeev Jonathan Lees Minoru Kasahara John Eichelberger

Published by the American Geophysical Union as part of the Geophysical Monograph Series, Volume 172.The Kamchatka Peninsula and contiguous North Pacific Rim is among the most active regions in the world. Kamchatka itself contains 29 active volcanoes, 4 now in a state of semi-continuous eruption, and I has experienced 14 magnitude 7 or greater earthquakes since accurate recording began in 1962. At its heart is the uniquely acute subduction cusp where the Kamchatka and Aleutian Arcs and Emperor Seamount Chain meet.Volcanism and Subduction covers coupled magmatism and tectonics in this spectacular region, where the torn North Pacific slab dives into hot mantle. Senior Russian and American authors grapple with the dynamics of the cusp with perspectives from the west and east of it, respectively, while careful tephrostratigraphy yields a remarkably precise record of behavior of storied volcanoes such as Kliuchevskoi and Shiveluch. Towards the south, Japanese researchers elucidate subduction earthquake processes with unprecedented geodetic resolution. Looking eastward, new insights on caldera formation, monitoring, and magma ascent are presented for the Aleutians.This is one of the first books of its kind printed in the English language. Students and scientists beginning research in the region will find in this book a useful context and introduction to the region's scientific leaders. Others who wish to apply lessons learned in the North Pacific to their areas of interest will find the volume a valuable reference.

Midlatitude Ionospheric Dynamics and Disturbances

by Anthea J. Coster Michael Mendillo Paul M. Kintner Jr. Roderick Heelis Tim Fuller-Rowell Antony J. Mannucci

Published by the American Geophysical Union as part of the Geophysical Monograph Series, Volume 181.Filling the need for a 20-year lag in substantial consideration of the midlatitude ionosphere, this volume focuses on work that takes advantage of GPS and UV imaging from satellites over the past decade, two methods that have profoundly transformed our understanding of this stratum of the atmosphere. Its interdisciplinary content brings together researchers of the solar wind, magnetosphere, ionosphere, thermosphere, polar and equatorial ionospheres, and space weather. Modeling and assimilative imaging of the ionosphere and thermosphere show for the first time the complex and global impact of midlatitude ionospheric storms.The editors invited the leading experts in the following areas to contribute the chapters herein:Characterization of Midlatitude StormsElectric Field Coupling From the Heliosphere and Inner MagnetosphereThermospheric Control of the Midlatitude IonosphereIonospheric IrregularitiesExperimental Methods and New TechniquesThese themes were chosen to create a path for understanding the midlatitude ionosphere. They continue to be largely valid and represent a coherent division of the subject matter. They will be critical for understanding space weather during the upcoming solar maximum.This book was inspired by the Chapman Conference of the same name held January 2007.

Worship as Pastoral Care

by William H. Willimon

Demonstrates how worship and pastoral care can be blended to sustain and enrich each other. Using insights gained from pastoral care and pastoral psychology, William H. Willimon explores what happens to people when they become involved in Christian worship. True pastoral care, he shows, cannot take place apart from an active worshiping community of faith. Worship as Pastoral Care sensitizes pastors to the many ways Christian worship and pastoral care methods can be blended to enrich and support one another. It encourages pastors to broaden their understanding of corporate worship and to become aware of the importance of their role as priests. To illustrate his concepts, Dr. Willimon examines four familiar acts of worship: the funeral, the wedding, baptism, and the Lord's Supper. The psychological dimensions are discussed and suggestions are given on ways pastors can nurture and sustain their congregations through these services.

Indian Ocean Biogeochemical Processes and Ecological Variability

by Kenneth H. Brink S. Wajih Naqvi Jerry D. Wiggert Sharon L. Smith Raleigh R. Hood

Published by the American Geophysical Union as part of the Geophysical Monograph Series, Volume 185.Indian Ocean Biogeochemical Processes and Ecological Variability provides a synthesis of current knowledge on Indian Ocean biogeochemistry and ecology and an introduction to new concepts and topical paradigm challenges. It also reports on the development of more extensive/frequent observational capacity being deployed in the Indian Ocean. This represents the first collection of syntheses that emphasize a basin-wide perspective, and the contributing authors include some of the most esteemed oceanographers and Indian Ocean experts in the world. The volume is derived from invited plenary talks that were presented at the initial Sustained Indian Ocean Biogeochemistry and Ecosystem Research (SIBER) workshop held at the National Institute of Oceanography (NIO) in Goa, India, in October 2006.The volume discussesThe overlying physical processes set by monsoonal forcing and how these control biological production and variabilityNutrient cycling and limitationPelagic carbon cycling and air-sea exchangeBenthic biogeochemistry and ecologyThe impact of climate and human activities on biogeochemistry and ecosystems.The readership for this book will consist of academic and governmental researchers interested in exploring how oceanographic, atmospheric, and hydrological processes combine to establish the environmental setting that supports and drives the pelagic system and which are especially relevant to understanding the complex biogeochemical and ecological interactions in the Indian Ocean.

Carbon Cycling in Northern Peatlands

by Xavier Comas Lisa R. Belyea Lee D. Slater A. S. Reeve Andrew J. Baird

Published by the American Geophysical Union as part of the Geophysical Monograph Series, Volume 184.Carbon Cycling in Northern Peatlands examines the role that northern peatlands play in regulating the atmospheric carbon budget. It summarizes current research in four interconnected areas: large-scale peatland dynamics and carbon cycling; plant and microbial dynamics and their effect on carbon fluxes to the atmosphere; methane accumulation in, and loss from, peatlands; and water and dissolved carbon fluxes through peatlands. The volume highlights includeA thorough assessment of the challenges involved in incorporating carbon cycling in northern peatlands into global climate models;A conceptual model to examine the partitioning of terminal carbon mineralization into production of CO2 and CH4;A comprehensive review of the evidence for the accumulation of methane in deep and shallow peat; andA description of the hydrologic changes induced by peat harvesting and associated challenges in restoring altered peatlands to their natural hydrologic regime.Carbon Cycling in Northern Peatlands will be of interest to research scientists and graduate and undergraduate students, particularly those who wish to know more about the role of peatlands in the global carbon cycle and their role as modifiers of climate.

Handbook of LC-MS Bioanalysis

by Francis L. Tse Jie Zhang Wenkui Li

Consolidates the information LC-MS bioanalytical scientists need to analyze small molecules and macromoleculesThe field of bioanalysis has advanced rapidly, propelled by new approaches for developing bioanalytical methods, new liquid chromatographic (LC) techniques, and new mass spectrometric (MS) instruments. Moreover, there are a host of guidelines and regulations designed to ensure the quality of bioanalytical results.Presenting the best practices, experimental protocols, and the latest understanding of regulations, this book offers a comprehensive review of LC-MS bioanalysis of small molecules and macromolecules. It not only addresses the needs of bioanalytical scientists working on routine projects, but also explores advanced and emerging technologies such as high-resolution mass spectrometry and dried blood spot microsampling.Handbook of LC-MS Bioanalysis features contributions from an international team of leading bioanalytical scientists. Their contributions reflect a review of the latest findings, practices, and regulations as well as their own firsthand analytical laboratory experience. The book thoroughly examines:Fundamentals of LC-MS bioanalysis in drug discovery, drug development, and therapeutic drug monitoringThe current understanding of regulations governing LC-MS bioanalysisBest practices and detailed technical instructions for LC-MS bioanalysis method development, validation, and stability assessment of analyte(s) of interestExperimental guidelines and protocols for quantitative LC-MS bioanalysis of challenging molecules, including pro-drugs, acyl glucuronides, N-oxides, reactive compounds, and photosensitive and autooxidative compoundsWith its focus on current bioanalytical practice, Handbook of LC-MS Bioanalysis enables bioanalytical scientists to develop and validate robust LC-MS assay methods, all in compliance with current regulations and standards.

Computational Organic Chemistry

by Steven M. Bachrach

The Second Edition demonstrates how computational chemistry continues to shed new light on organic chemistryThe Second Edition of author Steven Bachrach's highly acclaimed Computational Organic Chemistry reflects the tremendous advances in computational methods since the publication of the First Edition, explaining how these advances have shaped our current understanding of organic chemistry. Readers familiar with the First Edition will discover new and revised material in all chapters, including new case studies and examples. There's also a new chapter dedicated to computational enzymology that demonstrates how principles of quantum mechanics applied to organic reactions can be extended to biological systems.Computational Organic Chemistry covers a broad range of problems and challenges in organic chemistry where computational chemistry has played a significant role in developing new theories or where it has provided additional evidence to support experimentally derived insights. Readers do not have to be experts in quantum mechanics. The first chapter of the book introduces all of the major theoretical concepts and definitions of quantum mechanics followed by a chapter dedicated to computed spectral properties and structure identification. Next, the book covers:Fundamentals of organic chemistryPericyclic reactionsDiradicals and carbenesOrganic reactions of anionsSolution-phase organic chemistryOrganic reaction dynamicsThe final chapter offers new computational approaches to understand enzymes. The book features interviews with preeminent computational chemists, underscoring the role of collaboration in developing new science. Three of these interviews are new to this edition.Readers interested in exploring individual topics in greater depth should turn to the book's ancillary website, which offers updates and supporting information. Plus, every cited article that is available in electronic form is listed with a link to the article.

Percutaneous Renal Surgery

by Manoj Monga Abhay Rane

Percutaneous Renal Surgery will provide surgeons and urologists/nephrologists with a well-illustrated, full-colour expert guide to performing these complex and difficult surgical procedures safely and effectively.Focus throughout is on percutaneous management of three major conditions: large renal calculi (percutaneous nephrolithotomy), transitional cell cancer (percutaneous resection of tumor) and renal cell cancer (percutaneous cryotherapy and radiofrequency ablation).For each of these conditions, leading surgeons and urologists will cover:Epidemiology of the diseaseEvolution of evidence-based outcomes for percutaneous managementPatient selection and informed consentInstrumentationSurgical technique10 high-quality videos of surgery in action will provide an excellent visual guide to best practice and tips/tricks while performing surgery, making this a perfect multi-media teaching tool.

The Bruce R. Hopkins Nonprofit Law Library

by Bruce R. Hopkins

Need a quick answer to a nonprofit legal conundrum? It's literally at your fingertips with The Bruce R. Hopkins Nonprofit Law Library. Supplying you with find-it-on-the-run answers to your nonprofit law questions, this Library prepares you to meet and manage your nonprofit's legal obligations with its step-by-step guidance. Packed with authoritative answers to the most essential questions on how to start a nonprofit organization; nonprofit law basics; maintenance of tax exemption; public charity rules; unrelated business rules; boards of directors and compensation; conflicts of interest; self-dealing; liability, and much more, this e-Library offers hands-on information mined from the following bestselling books and updated and expanded by the leading authority on nonprofit law, Bruce R. Hopkins:* Nonprofit Law for Religious Organizations: Essential Questions & Answers / Bruce R. Hopkins and David Middlebrook* 650 Essential Nonprofit Law Questions Answered / Bruce R. Hopkins* The Legal Answer Book for Private Foundations / Bruce R. Hopkins and Jody Blazek* Starting and Managing a Nonprofit Organization, Sixth Edition / Bruce R. Hopkins* Nonprofit Law for Colleges and Universities / Bruce R. Hopkins, Virginia C. Gross, and Thomas J. SchenkelbergFrom acquiring and maintaining tax-exempt status to fundraising regulation, The Bruce R. Hopkins Nonprofit Law Library gives you the legal guidance and practical insights you need--now.

The Architect's Handbook of Professional Practice

by American Institute of Architects

Authored by The American Institute of Architects (AIA), this guide is the updated architecture profession's standard on practice issues. This indispensable resource covers all aspects of architectural practice, including legal, financial, marketing, management, and administrative issues. Content is significantly revised to reflect the changing nature of the business of architecture related to the impact of integrated practice. An accompanying web site contains samples of the latest AIA Contract Documents in PDF format.

Clinical Nutrition For Dummies

by Michael J. Rovito

Get up to date on clinical nutrition for school, work, or your own healthFrom the proper function of the major organs and the role that proper nutrition plays in their functioning, to a breakdown of carbs, proteins, fats, vitamins, and minerals, Clinical Nutrition For Dummies provides you with the easy-to-read guide you need to immerse yourself in the subject! Written in the fun style that the For Dummies series has become known for, the book is perfect for students in the wide variety of fields that require an in-depth understanding of clinical nutrition, or for those who want to improve their own lives through better nutrition.Dive right into the book for an exploration of the chemical and functional components of food, how to properly assess your nutritional intake, the changing face of nutrition throughout the human lifespan, and so much more! This handy resource offers a wealth of information, and specifically addresses the growing obesity and diabetes epidemics that promise to make the study of clinical nutrition more important than ever. Includes a complete breakdown of the relationship between nutrition and chronic diseases.Explores the nutritional requirements at various life stages, from pediatric through geriatricFeatures information on the importance of proper nutrition during pregnancyShares tips for modifying dietary intake and health behavior theory, along with properly communicating health informationClinical Nutrition For Dummies is your complete, fun guide to the topic of nutrition--dive in today to get started on the pathway to mastering this increasingly important subject.

Way of the Trade

by Jea Yu

Praise for Way of the Trade + Online Video Course"Jea Yu's Way of the Trade offers serious traders a comprehensive and compelling approach to short-term trading. Jea writes in a reader-friendly style, connecting market realities with sound trading techniques and risk management strategies. If you are dedicated to succeeding in the trading world, Way of the Trade belongs on your bookshelf."-Toni Turner, President, TrendStar Trading Group, Inc.; author of A Beginner's Guide to Day Trading Online and Invest to Win: Earn and Keep Profits in Bull and Bear Markets with the GainsMaster Approach"In his new book, Way of the Trade, Jea Yu does a great job explaining market truths and delivering the tools helpful for profitable trading. There is so much valuable information in this book, but the section on 'The 5 Laws of the Marketplace' alone is worth the price of this book. A must-read for the serious trader!"-Bennett A. McDowell, President,, and author of The ART® of Trading, A Trader's Money Management System, and Survival Guide for Traders"Jea Yu's powerful new book offers a wide range of tools, strategies, and insights to help traders at all experience levels. Combining his unique market methodology with high-powered tape reading techniques, Yu's well-written narrative presents serious-minded readers with a detailed road map to short-term profits."-Alan Farley, Editor/Publisher, Hard Right Edge"Jea is like the Kevin Smith of trading. His knowledge and historical perspective are rivaled only by his passion for the business. From X-Men comics to Bloomberg stock pickers, Jea takes you on a journey through the culture and mind of a Wall Street trader."-Jeremy Frommer, CEO, Jerrick Ventures; former CEO of Carlin Financial Group; former Head of Global Prime Services, Royal Bank of Canada"Jea Yu's latest masterpiece, Way of the Trade, illuminates a path of trading success appropriate for new hopeful traders and veterans alike. Way of the Trade encapsulates the strategic wisdom of Sun Tzu with the modern street smarts of a market master. Skillful use of trading examples, along with lessons of individuals who beat seemingly impregnable odds, make Way of the Trade incredibly difficult to put down and impossible not to learn from."-Robert Weinstein, contributor, founder of, and full-time trader

Delivering Effective Social Customer Service

by Carolyn Blunt Martin Hill-Wilson

Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed.Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave?Social Customer Service has become Marketing's R&D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost.'Delivering Effective Social Customer Service' is a complete reference for achieving excellence in this new discipline. It caters to both novice and expert. It is perfect source material for service leaders and digital marketers to read together. Every CXO will recognise in the book a blueprint from which to build their next generation organisation. Even ambitious team leaders should snag a copy for instant subject matter expertise kudos!The centre of the book offers an in depth self-assessment of the competencies that matter. The book is jammed full of strategic insight, action lists, best practice tips and interviews. All the resources anyone needs to build a solid strategy and roadmap.Early adopter workshops based on the book have already taken place and will continue to be offered as another way of engaging with the book's key lessons. An online resource of the reference material is also provided. Options for an online community are under consideration.This book is the first of its kind. A distillation of what has so far been collectively discovered. Then filtered and expanded through the collective experience of two leading authorities on customer service: Carolyn Blunt and Martin Hill-Wilson.

Blackwell's Five-Minute Veterinary Practice Management Consult

by Lowell Ackerman

Blackwell's Five-Minute Veterinary Practice Management Consult, Second Edition has been extensively updated and expanded, with 55 new topics covering subjects such as online technologies, hospice care, mobile practices, compassion fatigue, practice profitability, and more. Carefully formatted using the popular Five-Minute Veterinary Consult style, the book offers fast access to authoritative information on all aspects of practice management. This Second Edition is an essential tool for running a practice, increasing revenue, and managing staff in today's veterinary practice.Addressing topics ranging from client communication and management to legal issues, financial management, and human resources, the book is an invaluable resource for business management advice applicable to veterinary practice. Sample forms and further resources are now available on a companion website. Veterinarians and practice managers alike will find this book a comprehensive yet user-friendly guide for success in today's challenging business environment.

Symptoms in the Pharmacy

by Paul Paxton Alison Blenkinsopp John Blenkinsopp

A practical and evidence-based guide for student, pre-registration and qualified pharmacistsSymptoms in the Pharmacy is an indispensable guide to the management of common symptoms seen in the pharmacy. With advice from an author team that includes both pharmacists and GPs, the book covers ailments which will be encountered in the pharmacy on a daily basis. Now in its sixth edition Symptoms in the Pharmacy has been fully revised to reflect the latest evidence and availability of new medicines. There are new sections and case studies for 'POM' to 'P' switches including chloramphenicol, sumatriptan, diclofenac, naproxen and amorolfine. This edition features colour photographs of skin conditions for the first time enabling the differentiation and diagnosis of common complaints. The public health and illness prevention content have been expanded to support this increasingly important aspect of the pharmacist's work.The book is designed for quick and easy reference with separate chapters for each ailment. Each chapter incorporates a decision making framework in which the information necessary for treatment and suggestions on 'when to refer' is distilled into helpful summary boxes. At the end of each chapter there are example case studies providing the view of pharmacists, doctors and patients for most conditions covered. These easy-to-follow- chapters can be read cover to cover or turned to for quick reference. This useful guide should be kept close at hand for frequent consultation.

Enterprise in Action

by Peter Lawrence

An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial successWhere do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 Sunday Times Fast Track Companies, and 20 highly successful US entrepreneurial firms, this book answers these and many other key questions about entrepreneurship. This authoritative guide to the world of entrepreneurship offers valuable lessons for MBA students and established entrepreneurs alike.Shows practitioners how success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competenciesDelivers practical coverage of an array of key issues, including how to exploit trends, how to foster innovation, how to get additional funding for expansion, and much moreProvides expert guidance on how to successfully address each of the factors or core competencies coveredAn excellent supplement to standard graduate texts on the subject, it breathes new life into standard curriculum topics by presenting them within the context of real-world success stories

A Bronte Encyclopedia

by Robert Barnard Louise Barnard

A Brontë Encyclopedia is an A- Z encyclopedia of the most notable literary family of the 19th century highlighting original literary insights and the significant people and places that influenced the Brontës' lives.Comprises approximately 2,000 alphabetically arranged entriesDefines and describes the Brontës' fictional characters and settingsIncorporates original literary judgements and analyses of characters and motivesIncludes coverage of Charlotte's unfinished novels and her and Branwell's juvenile writingsFeatures over 60 illustrations

Prevention of Diabetes

by Prasuna Reddy Peter Schwarz

Expertly authored by the world's leading specialists in the field, Prevention of Diabetes is the definitive guide for better preventative diabetes care. Using an evidence-based approach, it outlines the very latest in the identification of people at high risk for type 2 diabetes and how best to use interventional methods such as screening at-risk individuals, pharmaceutical intervention and lifestyle changes. In addition, it will provide healthcare professionals with the clinical knowledge required to clearly identify the early symptoms of diabetes, enabling them to provide their patients with better clinical care and helping avoid the onset of full-blown diabetes.Also covered are both the health economics of establishing, and the methods of implement/delivering targeted prevention programmes into clinical and health care practice, based on the vast experience of the editors due to their involvement in such programmes.Prevention of Diabetes provides clear and expert information in a practical, accessible way, and is ideal reading for all those with an interest in the prevention of diabetes and obesity, such as public health workers, specialists in diabetes and obesity, and GP's seeing patients with early onset or pre-diabetes symptoms.

Biotechnology and Biopharmaceuticals

by Rodney J. Ho

Biotechnology and Biopharmaceuticals: Transforming Proteins and Genes into Drugs, Second Edition addresses the pivotal issues relating to translational science, including preclinical and clinical drug development, regulatory science, pharmaco-economics and cost-effectiveness considerations. The new edition also provides an update on new proteins and genetic medicines, the translational and integrated sciences that continue to fuel the innovations in medicine, as well as the new areas of therapeutic development including cancer vaccines, stem cell therapeutics, and cell-based therapies.

60-Minute Brand Strategist

by Idris Mootee

Praise for 60-Minute Brand Strategist"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."--Angela Ahrendts, CEO, Burberry"Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society."--Mauro Porcini, Chief Design Officer, PepsiCo Inc."Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!"--Blair Christie, SVP and CMO, Cisco Systems, Inc."It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy."--Eric Ryan, cofounder, Method Products, Inc.This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

The Origins of Modern Humans

by Fred H. Smith James C. Ahern

This update to the award-winning The Origins of Modern Humans: A World Survey of the Fossil Evidence covers the most accepted common theories concerning the emergence of modern Homo sapiens-adding fresh insight from top young scholars on the key new discoveries of the past 25 years.The Origins of Modern Humans: Biology Reconsidered allows field leaders to discuss and assess the assemblage of hominid fossil material in each region of the world during the Pleistocene epoch. It features new fossil and molecular evidence, such as the evolutionary inferences drawn from assessments of modern humans and large segments of the Neandertal genome. It also addresses the impact of digital imagery and the more sophisticated morphometrics that have entered the analytical fray since 1984.Beginning with a thoughtful introduction by the authors on modern human origins, the book offers such insightful chapter contributions as:Africa: The Cradle of Modern PeopleCrossroads of the Old World: Late Hominin Evolution in Western AsiaA River Runs through It: Modern Human Origins in East AsiaPerspectives on the Origins of Modern AustraliansModern Human Origins in Central EuropeThe Makers of the Early Upper Paleolithic in Western EurasiaNeandertal Craniofacial Growth and Development and Its Relevance for Modern Human OriginsEnergetics and the Origin of Modern HumansUnderstanding Human Cranial Variation in Light of Modern Human OriginsThe Relevance of Archaic Genomes to Modern Human OriginsThe Process of Modern Human Origins: The Evolutionary and Demographic Changes Giving Rise to Modern HumansThe Paleobiology of Modern Human EmergenceElegant and thought provoking, The Origins of Modern Humans: Biology Reconsidered is an ideal read for students, grad students, and professionals in human evolution and paleoanthropology.

Mind Over Markets

by James F. Dalton Robert B. Dalton Eric T. Jones

A timely update to the book on using the Market Profile method to trade Emerging over twenty years ago, Market Profile analysis continues to realize a strong following among active traders. The approach explains the underlying dynamics and structure of markets, identifies value areas, price rejection points, and measures the strength of buyers and sellers. Unlike more conventional forms of technical analysis, Market Profile is an all-encompassing approach, and Mind Over Markets, Updated Edition provides traders with a solid understanding of it.Since the first edition of Mind Over Markets--considered the best book on applying Market Profile analysis to trading--was published over a decade ago, much has changed in the worlds of finance and investing. That's why James Dalton, a pioneer in the popularization of Market Profile, has returned with a new edition of this essential guide. Written to reflect today's dynamic market conditions, Mind Over Markets, Updated Edition clearly puts this unique method of interpreting market behavior and identifying trading/investment opportunities in perspective.Includes new chapters on Market Profile-based trading strategies, using Market Profile in connection with other market indicators, and much moreExplains how the Market Profile approach has evolved over the past twenty-five years and how it is used by contemporary tradersWritten by a leading educator and authority on the Market ProfileOne of the key elements that has long separated successful traders from the rest is their intuitive understanding that time regulates all financial opportunities. The ability to record price information according to time has unleashed huge amounts of useful market information. Mind Over Markets, Updated Edition will show you how to profitably put this information to work for you.

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