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Treasury Management

by Steven M. Bragg

Praise for Treasury Management The Practitioner's Guide"Steven Bragg has written a broad-based look at the treasurer's function that is as timely as it is complete. This book is an excellent choice for experienced treasury personnel, those new to the area, or the small business CFO needing to develop additional expertise."?Matthew Boutte, Asset/Liability Manager, AVP, Sterling Bank"Cash is king! Steven Bragg's Treasury Management: The Practitioner's Guide peels back the onion on the most pressing topics facing today's treasurer?cash management, financing, risk management, and treasury systems."?Geoffrey Garland, Controller, Staco Systems"This book gives an insight into the various intricacies, augmented with examples and flowcharts, involved in a treasury role. It gives a practical and detailed approach to cash management. A must-read for accounting heads of small businesses who have the additional responsibility of being a treasurer."?Priya K Srinivasan, Owner, Priya K Srinivasan CPATreasury Management: The Practitioner's Guide describes all aspects of the treasury function. This comprehensive book includes chapters covering the treasury department, cash transfer methods, cash forecasting, cash concentration, working capital management, debt management, equity management, investment management, foreign exchange risk management, interest risk management, clearing and settlement systems, and treasury systems.If you are a treasurer, CFO, cash manager, or controller, Treasury Management: The Practitioner's Guide allows you to quickly grasp the real world of treasury management and the many practical and strategic issues faced by treasurers and financial professionals today.

Anatomy of a Fraud Investigation

by Stephen Pedneault

A one-of-a-kind resource walking you through one complete fraud investigation, from the original tip to conviction in courtAnatomy of a Fraud Investigation is an engrossing read and a valuable resource for fraud investigators, auditors, or anyone who suspects fraud may be occuring in their organizations and is unsure as to how to act. It details all phases of a fraud investigation from the first suspicion of fraud to the final judgment in court, through the eyes of a forensic accountant. In each phase, the author provides insights based on his twenty-two years as a forensic accountant from where to sit at the table when you bring the suspected fraudster in for questioning, to how you protect the key sources of information that the suspect will try to destroy once he or she realizes they are under investigation. In-depth analysis of a fraud investigation Based on an actual investigation conducted by the author Each chapter contains valuable tips and key considerations, providing subtext for why decisions were made and bringing to light potential risks A fascinating, insider look at a fraud investigation, Anatomy of a Fraud Investigation helps you better understand fraud detection, investigation, and prevention-from the inside out.

Accounting Best Practices

by Steven M. Bragg

Praise for Accounting Best Practices Sixth Edition"For a comprehensive, yet easy-to-read guide to fixing those all-too-common shortcomings in your accounting department, look no further than this excellent book. Steve Bragg provides hundreds of fixes, many of them requiring surprisingly little time or cost while providing a handy guide to common implementation pitfalls . . . I would recommend this invaluable book to anyone who is looking to enhance their existing processes, whether due to growth in their business, compliance with Sarbanes-Oxley, or just as part of their ongoing improvement process."--Martyn Webster, CPA, Director of FinanceXenoPort, Inc."This book is critical to running an efficient and accurate accounting department. The use of RFID technology to track documents is one of many valuable tools in this latest edition. A required read for the demanding accounting manager's role."--Jason Charet, CPA"I've used Steve Bragg's Accounting Best Practices books for years as a source of ideas for improvement. Like the previous editions, the Fifth Edition has a number of new, actionable best practices as well as refinements of those ideas reported in previous editions. The books are broad enough in their perspective so that nearly any organization could find ideas that could pay back the cost of the book many times over."--John Temmerman, Controller, Evangelical Lutheran Church in America"What a great resource! I have been in the accounting field for over twenty years, and I was still able to gain insight into improving processes within my office. Thanks for putting it all in one book!"--Tina M. Thomas, CPA, CTP, Controller, Goodman & Company, LLP

America's Finest Companies 2010

by Bill Staton Hirsch Mary Staton

A detailed look at the best American companies to invest inAmerica's Finest Companies 2010 (now in its 19th annual edition) is a reliable guide to investing, containing every publicly traded company in the United States with at least ten consecutive years of higher dividends and/or earnings per share.With this detailed directory, Bill Staton--a successful financial advisor and money manager for almost four decades--shares his simple, time-tested way to make your money grow at an above-average rate with substantially reduced risk. The companies found here are well-run and profitable, and with long histories of rising annual dividends and/or earnings, they are sure to boost the bottom line of any portfolio.Offers essential insights into building a portfolio of American companies with rising annual dividends and/or earningsContains new listings and delistings as well as a break down of companies by industryFilled with thoughtful editorial pieces such as "Dow 30,000 by 2018", "Trends Don't Go On Forever", and "Turning Chaos Into Tremendous Opportunity"America's Finest Companies 2010 will help you rebuild your portfolio and keep it on sound financial footing for years to come. If you're looking to invest successfully, look no further than America's Finest Companies 2010.

JavaScript and AJAX For Dummies

by Andy Harris

Learn to use these powerful tools together and build Web sites that workIf you want to build Web pages that offer real value to your site's visitors, JavaScript and AJAX are top tools for the job. Even if you're new to Web programming, this book helps you create sites any designer will admire. With easy-to-understand steps and an emphasis on free tools, you'll be able to jump right into building a site using the same techniques as the pros. Down to basics - learn your way around JavaScript and choose an editor and test browser Manage complexity - use functions, arrays, and objects to create more sophisticated programs Page magic - discover how to control what happens on your pages, animate objects, and put pages in motion Get beautiful - Use the jQuery User Interface library to add sliders, tabbed interfaces, and custom dialogs to a site Come clean with AJAX - build AJAX requests into your programs, use jQuery, and work with AJAX dataOpen the book and find: How to choose a test browser How to discuss string concatenation with a straight face Tips for debugging your code How to add useful information to a dropdown list Why AJAX connections should be asynchronous The exciting possibilities of the jQuery library How to use the Aptana editor Online resources for JavaScript programmers

Digital Portrait Photography For Dummies

by Doug Sahlin

A full-color guide to the art of digital portrait photographyPortrait photography entails taking posed photographs of individuals or set scenery and is the most common photo style among the most novice photography hobbyist to the most advanced photographer. With this easy-to-understand guide, bestselling author and professional photographer Doug Sahlin walks you through the best techniques for getting professional-quality digital portraits.Packed with hundreds of full-color photos and screen shots, this book discusses best practices for taking formal portraits, wedding photos, event photos, casual photos, and more. You'll examine the difference between using the built-in flash and natural lighting and take a look at the benefits of upgrading to a photo lighting kit and pro backdrop. Portrait photography is the most popular style of photography Features helpful information for everyone from beginner hobbyists to advanced photographers Shares insider tips for selecting equipment and choosing from the various tools for portrait photographyWalks you through working with a wide range of subjects, including children, pets, and wildlifeDiscusses lighting and editing imagesTakes a look at ways to create a portrait that is suitable for framingMake sure your subjects are ready for their close ups with this fun and friendly guide to digital portrait photography.

The Responsibility Revolution

by Peter Senge Jeffrey Hollender Bill Breen

How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be "less bad" and embrace an ethos to be "all good" From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering "good company," comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. The Responsibility Revolution reveals the smartest ways for companies to build a better future-and hold themselves accountable for the results. Thousands of companies have pledged to act responsibly; very few have proven that they know how. This book will guide them. The Responsibility Revolution presents fresh ideas and actionable strategies to commit your company to a genuine socially and environmentally responsible business and culture, one that not only competes but wins on values.Points the way for innovators and influencers to generate trust by becoming transparent, elicit people's passion and creativity, turn customers into collaborators, transform critics into allies, rewrite the rules and reinvent businessShows how to build a socially and environmentally responsible yet genuinely good company and an authentic brandDrawing on groundbreaking interviews with real-world change leaders, Hollender and Breen present lessons and insights from the "good company"' parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamos like Linden Lab and EtsyThe Responsibility Revolution equips people with the tactics, models, and mind-sets they need to compete in a world where consumers now demand that companies contribute to the greater good.

Diary of a Hedge Fund Manager

by Rich Blake Keith Mccullough

A fast-paced ride through the world of hedge funds revealing the unvarnished truth of how Wall Street really operates, and how to use this to your advantageAn insider's view of the high stakes world of money management, Diary of a Hedge Fund Manager is both a practical guide for investors and the deeply personal story of a man who knows the system inside and out. One of the best young portfolio managers on Wall Street, and helping to run the hedge fund operation of one of the world's most prestigious firms, Keith McCullough finds himself a lone voice of reason as the economic crisis of 2008 looms large. Shown the door, his life takes a fascinating turn into the world of independent research and no-holds-barred criticism.Reveals the unvarnished truth of how Wall Street and hedge funds really operateDeftly details how to analyze the markets expertly and avoid group think using technical and fundamental measuresEach topic is thoroughly discussed and followed up with lessons you can take away and put to useWritten with the authority of someone who knows how Wall Street and hedge funds work, yet accessible to even a casual follower of finance, Diary of a Hedge Fund Manager mixes a constructive critique of the investment industry with fundamental lessons that any investor will find valuable.

Viral Churches

by Ed Stetzer Warren Bird

A groundbreaking guide for multiplying the impact of church plants Based on a study that was commissioned by the Leadership Network, this book reveals the best practices in church planting and uncovers the common threads among them. A much-needed resource, this book will inform, guide, and even catalyze today's many church planting leaders. The authors clearly show leaders how to plant churches that create a multiplication movement and offer inspiration for them to do so. The book addresses their questions about what to do next in their church planting strategies, in light of research on what's actually working best.Author Ed Stetzer heads up LifeWay Research Provides reliable, credible information about what church planting strategies work bestA volume in the Leadership Network SeriesOffers a definitive guide for church planting and the burgeoning movement it is part of.

Alice in Wonderland and Philosophy

by William Irwin Richard Brian Davis

The perfect companion to Lewis Carroll's classic book and director Tim Burton's March 2010 remake of Alice in WonderlandAlice?s Adventures in Wonderland has fascinated children and adults alike for generations. Why does Lewis Carroll introduce us to such oddities as blue caterpillars who smoke hookahs, cats whose grins remain after their heads have faded away, and a White Queen who lives backwards and remembers forwards? Is it all just nonsense? Was Carroll under the influence? This book probes the deeper underlying meaning in the Alice books, and reveals a world rich with philosophical life lessons. Tapping into some of the greatest philosophical minds that ever lived?Aristotle, Hume, Hobbes, and Nietzsche?Alice in Wonderland and Philosophy explores life?s ultimate questions through the eyes of perhaps the most endearing heroine in all of literature. Looks at compelling issues such as perception and reality as well as how logic fares in a world of lunacy, the Mad Hatter, clocks, and temporal passageOffers new insights into favorite Alice in Wonderland characters and scenes, including the Mad Hatter and his tea party, the violent Queen of Hearts, and the grinning Cheshire CatAccessible and entertaining, Alice in Wonderland and Philosophy will enrich your experience of Alice's timeless adventures with new meaning and fun.

Wealth Management in the New Economy

by Norbert M. Mindel Sarah E. Sleight

A practical guide to managing wealth in modern timesWealth Management in the New Economy addresses a wide array of wealth management topics and established financial theories. Author Norbert Mindel has successfully advised his clients for more than three decades in the business. Now, with this new book, he shares the wisdom he has acquired and offers valuable insights into successful wealth management in an economy that has changed dramatically over the past year. Along the way, Mindel explores the essential aspects of this discipline, including the keys to wealth creation, properly managing risk, asset protection, planning for a prosperous retirement, and many other issues that you need to understand in order to survive and flourish in today's economy. While market forces are far too complex to be fully predicted or exploited, it is still possible to protect and grow your-or your client's-wealth. Wealth Management in the New Economy will show you how to achieve this important goal.Reveals how you can reduce market risk by using proven theories of portfolio managementWritten by accomplished financial advisor, attorney, and CPA Norbert MindelLays out strategies wealth managers and investors both can use to protect and grow wealth in the new economyFor practical financial guidance you can count on, look no further than Wealth Management in the New Economy.

Essentials of Corporate and Capital Formation

by David H. Fater

A simple and effective guide to the mechanics of finance and corporate structure Corporate structure and finance has become complicated in today's times and even more so by the current market turbulence. Essentials of Corporate and Capital Formation enables you to decide on the appropriate structure by which to form a business, identifies capital raising alternatives, and supplies sample documents to comply with applicable state and federal securities laws. Explains ways to form a business and finance it Reveals how to avoid securities laws pitfalls Practical terms and examples of the necessary mechanics of finance and corporate structure Helps analyze the decision to "go public" and provides pointers on operating a public company With coverage of private equity, public markets, mezzanine debt, common stock, debt vs. equity, and much more, Essentials of Corporate and Capital Formation shows entrepreneurs and business managers how to identify the ways to structure a business entity and raise the necessary capital in the appropriate form with a minimum of disruption and assistance from outside advisors.

IBS Cookbook For Dummies

by MA Carolyn Dean ND L. Christine Wheeler

A unique guide to decreasing symptoms of IBS through delicious food Do you suffer from irritable bowel syndrome (IBS)? You're not alone; it is estimated that about 35 million Americans experience the symptoms of IBS. IBS Cookbook For Dummies provides those affected by IBS with easy-to-follow, easy-to-understand recipes to create meals using foods and methods that decrease the risk of experiencing the discomfort of symptoms associated with the disorder. Inside you'll find the dietary tips and information you need to decrease your symptoms and discomfort simply by watching what you eat. You'll find more than?100 tasty recipes you can easily make at home. And since individuals with IBS often suffer from various complications-including bowel obstructions, sores and ulcers within the intestinal tract, and malnutrition or the presence of nutritional deficiencies-IBS Cookbook For Dummies provides a nutritional meal plan that will help alleviate these complications. Presents more than 70 delicious, easy-to-make recipes designed to ease the symptoms of IBS Helps you avoid "trigger" foods and choose healthier alternatives Includes tips for menu planning, including healthy meals and snacks Explains what to eat when traveling and dining out No need to suffer when you have IBS; just get this handy guide to start eating-and feeling-better!

Prediabetes For Dummies

by Alan L. Rubin

Accessible information on the causes, health risks, and treatment of prediabetes If you or someone you love has been diagnosed with prediabetes - a heightened level of glucose, and/or impaired glucose tolerance - the time to act is now. Prediabetes For Dummies examines the signs and symptoms of this potential precursor to diabetes and offers up-to-date information about treatment. It provides clear, practical advice on steps you can take to minimize the risk of serious health consequences. This plain-English guide shows you how to stop prediabetes in its tracks and prevent it from progressing to diabetes. You'll learn how to recognize the symptoms of this often-undiagnosed condition, and what to do if you think you may be prediabetic. You'll also discover how simple lifestyle changes, such as changes in your diet and moderate exercise, can put the brakes on prediabetes and even reverse the condition. Offers clear explanations of prediabetes causes, health risks, and treatment Includes the latest advances in the use of diabetes medications to treat prediabetes Provides diet suggestions, meal plans, and exercise tips Contains helpful suggestions for friends and family members who want to support a loved one with prediabetes While there is no cure for diabetes, it can be prevented if prediabetes is diagnosed and treated early. Packed with valuable information for patients of all ages, Prediabetes For Dummies is an important resource for taking control of this dangerous condition.

New Tax Law Simplified 2010

by Barbara Weltman

Straightforward explanations of the new tax laws Things have changed radically in the world of housing, education, employment, and other areas where a firm understanding taxes can benefit you financially. While these changes can, and will, have a dramatic effect on taxpayers, all is not lost. J. K. Lasser provides the tips and tools needed to gain a better grip of what is going on and help you save money on your 2009 return as well as plan ahead for future tax savings. Written by the recognized authority in taxes, J. K. Lasser's New Tax Law Simplified 2010 transforms the complex new tax laws into simple English that any taxpayer can understand. Filled with up-to-the-minute facts and figures, this book makes it easier for you to learn about-and profit from-the laws that govern your taxes. Outlines various tax relief strategies Filled with numerous examples and tables Helps you understand and utilize the new tax programs and regulations that have been passed While you may be concerned with the current state of the economic and financial world, this can be a time of great opportunity-if you take advantage of the guidance found in J. K. Lasser's New Tax Laws Simplified 2010.

Mastering Corporate Finance Essentials

by Stuart A. Mccrary

An essential guide to corporate finance Understanding corporate finance is a necessity for financial practitioners who struggle every day to find the right balance between maximizing corporate value and reducing a firm's financial risk. Divided into two comprehensive parts, Mastering Corporate Finance Essentials presents the material by example, using an extended scenario involving a new business formation. In Part One, present and future value mathematics are introduced followed by a number of applications using the tools. In Part Two, statistics as applied to finance are examined, with detailed discussions of standard deviations, correlations, and how they impact diversification. Through theory and real-world examples this book provides a solid grounding in corporate finance Other titles by Stuart McCrary include: Mastering Financial Accounting Essentials, How to Create and Manage a Hedge Fund, and Hedge Fund Course Covers the essential elements of this field, from traditional capital budgeting concepts and methods of valuing investment projects under uncertainty to the importance of "real-options" in the decision-making process This reliable resource offers a hands-on approach to corporate finance that will allow you to gain a solid understanding of this discipline.

The Marriage Garden

by H. Wallace Goddard James P. Marshall

Practical steps for making marriage last a lifetimeTwo noted relationship experts Wally Goddard and James Marshall offer down-to-earth advice for any couple who wants to strengthen their marriage and make it last a lifetime. In this important book the authors outline their six-step program-commit, grow, nurture, understand, solve, and serve-that has proven to be effective. Using a bountiful garden as a metaphor for a healthy marriage, the book encourages couples to invest time in growing their relationship, shine the light of encouragement on each other, deal with "bugs" and "thorns," and share time and resources to make the whole world blossom.Shows how to turn differences into blessings and transform difficult times into rewarding experiencesAuthors are part of the National Extension Marriage and Education NetworkAn honest and accurate look at relationships that offers couples a solid foundation for nurturing and growing their love.

Fair Value Measurements

by Zyla Mark L.

A hands-on volume for financial executives with guidance on the fair value measurement process In today's dynamic and volatile markets, whether buying or selling, what corporate officers need to know is the worth of an asset today, a task that for many has become complex and at times confusing. Fair Value Measurements: Practical Guidance and Implementation demystifies this topic, offering you a nuts-and-bolts guide of the most recent developments in preparing financial statements using fair value measurements. This straightforward book covers the best practices on measuring fair value in a business combination and how to subsequently test the value of these assets for impairment. Filters complicated insider concepts into easy-to-understand information on the valuation specialist's function Discusses the many new FASB pronouncements involving fair value Instantly familiarizes you on the ins and outs of fair value financial disclosure Well-written, conversational in tone, and filled with valuable insights, Fair Value Measurements: Practical Guidance and Implementation lifts the veil of confusion from the substantial and growing requirements for fair value disclosures.

Nonprofit Guide to Going Green

by Ted Hart

The definitive, practical, go-to resource guide on helping all charities become more "green" Nonprofit Guide to Going Green is your comprehensive learning tool to guide nonprofits and NGOs towards becoming greener. A desktop reference for any charitable organization to become greener, this essential book gives your organization the support it needs to take proactive steps to protect the environment while fulfilling its mission. Timely and clearly written, with contributions from experts from around the globe, Nonprofit Guide to Going Green leads the way in helping charities in all countries meet this challenge. Helps nonprofits green their efforts and carbon footprint * Shows CEOs, presidents, deans, marketing officers, board members proactive steps they can take to protect the environment * Teaches how to do a self-audit and plan for a more environmentally sensitive future * Nonprofit Guide to Going Green delivers a timely and essential call to action for this new century. Can your organization afford not to "go green?"

Methods in Educational Research

by Dean T. Spaulding Katherine H. Voegtle Marguerite G. Lodico

Methods in Educational ResearchMethods in Educational Research is designed to prepare students for the real world of educational research. It focuses on scientifically-based methods, school accountability, and the professional demands of the twenty-first century, empowering researchers to take an active role in conducting research in their classrooms, districts, and the greater educational community. Like the first edition, this edition helps students, educators, and researchers develop a broad and deep understanding of research methodologies. It includes substantial new content on the impact of No Child Left Behind legislation, school reform, quantitative and qualitative methodologies, logic modeling, action research, and other areas. Special features to assist the teaching and learning processes include vignettes illustrating research tied to practice, suggested readings at the end of each chapter, and discussion questions to reinforce chapter content.Praise for the Previous Edition"A new attempt to make this subject more relevant and appealing to students. Most striking is how useful this book is because it is really grounded in educational research. It is very well written and quite relevant for educational researchers or for the student hoping to become one." -PsycCRITIQUES/American Psychological Association"I applaud the authors for their attempt to cover a wide range of material. The straightforward language of the book helps make the material understandable for readers." -Journal of MultiDisciplinary Evaluation

Unified Communications For Dummies

by Tony Bradley Satish Shah

Discover what Unified Communications can do for your business In our increasingly mobile world, communication must be effective, global, and available through multiple technologies seamlessly. Unified Communications logically blends and combines previously separate services and features, making communication possible by any means, with anyone, using any of your devices. This complex topic is perfect for a book dedicated to making everything easier! Unified Communications For Dummies introduces you to the many advantages this technology offers your business and shows you how to develop a strategy for bringing it about. Unified Communications is a new paradigm for working and communicating efficiently and collaboratively This book explains the features available with Unified Communications and how they can create new capabilities to drive customer satisfaction Shows how Unified Communications encompasses office and mobile phones, voicemail, instant messaging, fax, Internet phone calls, texting, and even Web conferencing Provides a step-by-step approach for creating a Unified Communications strategy Offers tips for improving the implementation process Shares real-world examples of how Unified Communications is being used today Unified Communications For Dummies shows you how to meet business needs with this emerging, cutting-edge solution.

How to Be a Fierce Competitor

by Fox Jeffrey J.

From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on it Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more. Potential rainmakers, CEOS, marketing superstars, and great bosses have long turned to Jeffrey J. Fox for advice. Now he shows exactly what to do to weather any climate.

It's Not as Bad as You Think

by Amity Shlaes Wesbury Brian S.

An upbeat antidote to the gloom and doom forecasts of the financial future Just about everyone is worried about the economy and markets. And the fear is that they will stay down for a long time. But a few brave voices say that the gloom and doom forecasts are just too pessimistic. Reality is that entrepreneurs don't give up. History is pretty clear, every time the economy is thought to be done, worn out, finished, it bounces back and heads to new highs. In fact, the economy and the markets-counter to conventional wisdom-have started to improve in the first half of 2009. Even housing is showing some signs of life. With It's Not as Bad as You Think, Brian Wesbury, ranked as one of the top economic forecasters by the Wall Street Journal and USA Today, shows you that while the financial future may be hard to predict, it will ultimately be profitable over the long haul. In this easy-to-follow and engaging forecast of the future, Wesbury takes a look at the good, the bad, and the ugly-and debunks the pouting pundits of pessimism to show you how to prosper now and in the future. An optimistic look at the economy and the markets written by one of today's foremost financial forecasters Presents a roadmap to seek opportunities in all the panic Shows you how to analyze economic indicators and government policy to grow your wealth so you don't lose by hiding under the bed A breath of fresh air, Wesbury's objectivity and optimism provide welcome relief to the daily bad news stories, as he sets us all up to capitalize on tomorrow's great possibilities.

Executing Your Business Transformation

by Andrew Cole Mark Morgan Dave Johnson Rob Johnson

Practical, tested, implementable real-world advice for transforming any business and is written by people that have "been there and done that". Changing an organization is tough. Transformation is hard work that should not be attempted by the faint of heart or the weak of mind. But transformation is not rocket science either. By taking a realistic, simple and direct view of what is required to transform an enterprise, the authors reduce the noise and nonsense that surrounds much of the discussion of transformation and provide straight forward lessons, examples and thought provoking questions to guide the reader to a more powerful position as an agent of change. Based on the authors' decades of experience dealing with major business transformation, this book provides valuable guidance for any company engaged in large scale change brought on by shifts in the competitive landscape, mergers, acquisitions, or a major restructuring of their business model. Many organizations undergo transformation with lots of enthusiasm, but are frustrated with the results. This book contains a set of lessons gained in the process of working in and with organizations in the process of transformation. The book starts out by framing transformation and explains the overall system the enterprise that is involved in transformation. By doing so, clarity is brought to the question of why change is so difficult and problematic. What you can expect to get by reading this book is: A way of looking at transformation that is comprehensive and yet manageable without all the buzzword bingo terminology 11 critical lessons taken from the author's broad experience on a broad range of topics that you can leverage in your situation To get some thought provoking insight from 10 key questions for each lesson that you can use to apply the lessons to your organization A comprehensive framework for leading transformation that will challenge your thinking and provide a path forward to taking immediate action With rare insight and candor, the authors provide thoughtful advice backed by examples from their comprehensive experience. If you don't like transformation, you are going to hate irrelevance. This book is your best bet for getting the insight you need to transform your organization before it becomes irrelevant.

140 Characters

by Dom Sagolla

Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands. Covers basic grammar rules for short-form writing The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages Helps you develop your own unique short-form writing style 140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

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