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In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.
A framework for creating volatility-based technical analysis and trading it for profit Volatility-Based Technical Analysis bridges the advantage gap between resource rich institutions and individual traders. It is a no-calculus, plain-English text that reveals original, highly technical, mathematical-based volatility indicators, complete with MetaStock® and TradeStation® code. With this in hand, any trader can "trade the invisible" by seeing a hidden mathematical structure on the price chart. Author Kirk Northington reveals his proprietary volatility indicators that serve as a market early warning system. Northington extensively teaches you how to build your own indicators, test them, and incorporate your original components into your specific trading methods. Walks traders through the mathematical techniques needed to create indicators that fit their own style Illustrates volatility-based entries and exits with over 170 descriptive chart examples Introduces two new concepts in technical analysis: Volatility Shift and PIV Written with the serious trader in mind, Volatility-Based Technical Analysis has what you need to successfully trade today's institutionally dominated markets.
"A gem from one of the most brilliant minds in personal finance."--Ben Stein, author, actor, TV personality, and New York Times columnist"Investing, as it is said, is simple but it is not easy. Jonathan Clements's fine new Little Book underscores the priceless (and price-less) value of simplicity. And his sage advice on living the good life and on spending well and saving wisely will surely make it, if not easy, at least easier for us to achieve financial peace of mind."--John C. Bogle, founder of Vanguard and author of Enough"Nobody, and I mean nobody, can make the world of investing as easy to understand as Jonathan Clements can. In this wonderful book, he teaches Main Street how to beat Wall Street at its own game-and how to have fun along the way. This book does not stop at merely making you richer and smarter; it will even help you lead a better life."--Jason Zweig, author of Your Money and Your Brain and editor of Benjamin Graham's The Intelligent Investor"Jonathan Clements is one of our wisest and finest writers in the field of personal finance. This Little Book contains gems of wisdom not only about investing, but also about living a full and satisfying life."--Burton G. Malkiel, author of A Random Walk Down Wall Street"Easy to read, easy to understan-and easy to put to work-this Little Book is a winner. I'm getting copies for our children-and their children, too."--Charles D. Ellis, author of Winning the Loser's Game
A how-to guide for creating and funding social justice program grants This groundbreaking book shows how to increase funding for social justice philanthropy. Social justice philanthropy provides direct services to alleviate suffering and works to transform the systems and institutions that cause that suffering. Written in an engaging, easy-to-read style, Change Philanthropy offers an insider's view what works and what doesn't work when developing grantmaking strategies in support of social change. It gives clear guidance showcases foundations of all types and sizes including Liberty Hill Foundation, Charles Stewart Mott Foundation, Needmor Fund, Jacobs Family Foundation, Discount Foundation, Global Fund for Women, Schott Foundation, Ford Foundation, and the Open Society Institute. The book also includes a wealth of illustrative examples and contains practical suggestions and tips that can be applied immediately to support any social justice agenda. Offers a guide for increasing funds for social justice programs and suggestions for foundations on which programs to fund Gives step-by-step advice for developing a successful grantmaking strategy Includes a wealth of examples from leading foundations Sponsored by The Center for Community Change
Proven private equity real estate investing strategies The subprime fallout and credit crisis have triggered a major transition in U. S. real estate. With tightening lending and underwriting standards, speculative investments and construction projects are likely to limited, resulting in constrained supply and healthier fundamentals over the long term. Looking forward, market participants anticipate that the coming years will be fraught with challenges as well as opportunities. Active Private Equity Real Estate Strategy is a collection of abridged market analyses, forecasts, and strategy papers from the ING Clarion Partners' Research & Investment Strategy (RIS) group. Divided into two comprehensive parts, this practical guide provides you with an informative overview of real estate markets, forecasts, and recent trends in part one, and presents specific active strategies in private equity real estate investing in part two. Includes a simulation of the economy in recession and the expected effects on the commercial real estate industry Offers examples of portfolio analysis and recommendations using ING Clarion's forecasts and Modern Portfolio Theory Focuses on multifamily, hotel, land, and industrial investments Demonstrates the use of the various tools available to the private equity real estate investor Written with both the individual and institutional real estate investor in mind, this book offers specific private equity strategies for investing in real estate during volatile times.
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.
The essential reference for financial risk management Filled with in-depth insights and practical advice, the Financial Risk Manager Handbook is the core text for risk management training programs worldwide. Presented in a clear and consistent fashion, this completely updated Fifth Edition-which comes with an interactive CD-ROM containing hundreds of multiple-choice questions from previous FRM exams-is one of the best ways to prepare for the Financial Risk Manager (FRM) exam. Financial Risk Manager Handbook, Fifth Edition supports candidates studying for the Global Association of Risk Professional's (GARP) annual FRM exam and prepares you to assess and control risk in today's rapidly changing financial world. Authored by renowned risk management expert Philippe Jorion-with the full support of GARP-this definitive guide summarizes the core body of knowledge for financial risk managers. Offers valuable insights on managing market, credit, operational, and liquidity risk Examines the importance of structured products, futures, options, and other derivative instruments Identifies regulatory and legal issues Addresses investment management and hedge fund risk Financial Risk Manager Handbook is the most comprehensive guide on this subject, and will help you stay current on best practices in this evolving field. The FRM Handbook is the official reference book for GARP's FRM® certification program. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Dress up office documents the Apple way with iWork '09 and this friendly guide If you're a Mac lover and want to explore life outside of that "other productivity suite," here's your chance to dress up your docs with Apple's iWork '09 and this easy-to-follow guide from Mac technology expert, Jesse Feiler. He draws on 20 years of experience with Apple software to share his secrets of producing fun and creative files using Apple iWork '09. Explore iWork's word processing software, called Pages, and start cranking out text that not only reads well, it looks great. Add style to your spreadsheets with Numbers. And produce dazzling presentations with Keynote--all of it with iWork's special bells and whistles that will give your everyday documents extra Apple style. Discover how to: Use this creative office productivity suite for your Mac Harness the creative possibilities of iWork for home or office Write text documents that look great, too Crunch numbers and build spreadsheets that look great with Numbers Easily build presentations that include multimedia and more Why work when you can iWork with this great guide-and have some fun, too!
GIS (geographic information system) is a totally cool technology that has been called "geography on steroids. " GIS is what lets you see the schools in your neighborhood or tells you where the nearest McDonald's is. GIS For Dummies tells you all about mapping terminology and digital mapping, how to locate geographic features and analyze patterns such as streets and waterways, and how to generate travel directions, customer location lists, and much more with GIS. Whether you're in charge of creating GIS applications for your business or you simply love maps, you'll find GIS For Dummies is packed with information. For example, you can: Learn all the hardware and software necessary to collect, analyze, and manipulate GIS data Explore the difference between 2D and 3D maps, create a map, or manage multiple maps Analyze patterns that appear in maps and interpret the results Measure distance in absolute, comparative, and functional ways Recognize how spatial factors relate to geographic data Discover how GIS is used in business, the military, city planning, emergency services, land management, and more Find out how GIS can help you find out where flooding may occur Determine what your organization needs, do appropriate analyses, and actually plan and design a GIS system You'll find dozens of applications for GIS queries and analyses, and even learn to create animated GIS output. Whether your goal is to implement a GIS or just have fun, GIS For Dummies will get you there! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
The development and application of multivariate statistical techniques in process monitoring has gained substantial interest over the past two decades in academia and industry alike. Initially developed for monitoring and fault diagnosis in complex systems, such techniques have been refined and applied in various engineering areas, for example mechanical and manufacturing, chemical, electrical and electronic, and power engineering. The recipe for the tremendous interest in multivariate statistical techniques lies in its simplicity and adaptability for developing monitoring applications. In contrast, competitive model, signal or knowledge based techniques showed their potential only whenever cost-benefit economics have justified the required effort in developing applications.Statistical Monitoring of Complex Multivariate Processes presents recent advances in statistics based process monitoring, explaining how these processes can now be used in areas such as mechanical and manufacturing engineering for example, in addition to the traditional chemical industry.This book:Contains a detailed theoretical background of the component technology.Brings together a large body of work to address the field's drawbacks, and develops methods for their improvement.Details cross-disciplinary utilization, exemplified by examples in chemical, mechanical and manufacturing engineering.Presents real life industrial applications, outlining deficiencies in the methodology and how to address them.Includes numerous examples, tutorial questions and homework assignments in the form of individual and team-based projects, to enhance the learning experience.Features a supplementary website including Matlab algorithms and data sets.This book provides a timely reference text to the rapidly evolving area of multivariate statistical analysis for academics, advanced level students, and practitioners alike.
A complete guide to longevity finance As the Baby Boomer population continues to age and the need for the securitization of life insurance policies increases, more financial institutions are looking towards longevity trading as a solution. Consequently, there is now a need for innovative financial products and strategies that have the ability to hedge longevity exposure for pension funds, reinsurance companies, and governments. These products and strategies are currently being developed with the use of life settlements. Here, author Vishaal Bhuyan provides a complete guide to this burgeoning sector. In Life Markets, Bhuyan and a team of expert contributors from leading firms offer an extensive look at how to trade life settlements. Provides practical guidance to the growing field of longevity finance Outlines the innovative financial products that are populating this field Highlights a safe haven for investors seeking returns in troubled times Covering everything from the history of life settlements to making a transaction-pricing, service providers, exchanges, and more-this book contains extensive coverage of the many issues surrounding longevity finance.
A detailed look at an important hedge fund strategy Written by a fund manager who invests solely in merger arbitrage, also referred to as risk arbitrage, and other event-driven strategies, Merger Arbitrage is the definitive book on how this alternative hedge fund strategy works. Initial chapters are dedicated to the ins and outs of the strategy-cash mergers versus stock for stock mergers, legal aspects of mergers, and pitfalls of the merger process-while later chapters focus on giving the reader sound advice for integrating merger arbitrage into an investment portfolio. Merger Arbitrage helps readers understand leverage and options, shorting stocks, and legal aspects of merger arbitrage, including seeking appraisal or filing lawsuits for inadequate merger consideration. For those looking to gain an edge in the merger arbitrage arena, this book has everything they need to succeed. Thomas F. Kirchner, CFA (New York, NY), is the founder and portfolio manager of Pennsylvania Avenue Funds (www. pennavefunds. com), which invests in merger arbitrage and other event-driven strategies.
Praise for The Magnet® Method of Investing "Rather than encouraging the scatter shot approach of broad diversification, Jordan focuses on the rifle-shot Magnet® method of identifying a limited number of quality stocks to improve your chances of beating the market. " -Sam Stovall, Chief Investment Strategist, Standard & Poor's Equity Research "Jordan Kimmel is one of the brightest market observers out there, and he is certainly a rising star that will be an important person to follow marketwise for many years. " -Michael Burke, Coeditor, Investors Intelligence, Inc. "Jordan Kimmel's The Magnet® Method of Investing is an amazing, detailed, and intuitive book. I especially enjoyed Jordan's insights into diversification, the inefficient market, and identifying stocks that are in their 'sweet spot. ' Jordan's writing style is also very straightforward and refreshing. He succeeds in taking complicated subjects and explaining them in an insightful way. This is simply an incredible book that is a must-read for both beginning and serious investors. " -Louis G. Navellier, Chairman and founder, Navellier & Associates, Inc. "The Magnet® Method of Investing examines investing from a different perspective than many investors often see, offering a unique alternative to diversification. Jordan Kimmel has analyzed the methods of the best investors through time and introduces his robust stock selection process. " -David M. Darst, CFA, Managing Director and Chief Investment Strategist, Morgan Stanley Global Wealth Management Group "We welcome Jordan's book as a valuable perspective on investing. The Wall Street Transcript applauds money managers like Jordan who explain their philosophies clearly, support them with research, and back them up with performance data. This is a great addition to any investing reading list. " -Andrew Pickup, Publisher and CEO, The Wall Street Transcript "The Magnet® Method of Investing takes on the important issue of diversification, which has been oversold to Main Street. This is yet another example of the need to 'go against conventional thinking' if you want to achieve superior results. " -Stan Weinstein, Editor and Publisher, Global Trend Alert
The current period of market and governmental turbulence is the most challenging-yet rewarding-time to be a treasurer. Now, as perhaps never before, the treasurer's visions, skills, and worth will be tested and proven. A useful reference, The Strategic Treasurer: A Partnership for Corporate Growth systematically equips today's corporate treasurers to move from merely being the liquidity manager to becoming a strategic driver and steward of corporate value as well as an equal partner with senior management.
An essential guide for putting workforce management systems to work for your business Showing you how to take your business from reactive to proactive and improve performance, No Boundaries provides a vendor-neutral guide on how your company can use workforce management systems to improve productivity and profits. Drawing upon years of experience implementing these systems, author Lisa Disselkamp offers numerous case studies illustrating how organizations have used workforce management systems to solve their business problems and discusses: How the latest software uses data from time and attendance to create real time visibility into employee activity and cost Developments in labor management technology that can mitigate the challenges faced by employers in every industry and public sector Using labor data to achieve financial goals and maximize profits Using workforce management technology to enhance operations, quality, compliance, and employee satisfaction and retention Adding value to data through integration with other key business information How to build a business case and gain internal support for an investment in time and labor management technology Guide to selecting and installing time and labor systems This book bridges the gap between what business leaders understand about their business and what they have yet to learn about this technology. The author introduces the concept of Mission Based Configuration, showing companies how to apply time and labor systems to their business needs to save time and money. The use of technology offers an effective tool to manage budgets, meet strategic targets, and channel decision-making toward best practices. No Boundaries reveals how your business can win the race for profits and productivity.
Today's controllers are no longer seen as technicians who process transactions; they are now seen as business executives with a wide-ranging knowledge of total business operations, best practices, and corporate strategy. Providing a comprehensive overview of the roles and responsibilities of controllers in today's environment, this Eighth Edition of Controllership continues to provide controllers and vice presidents of finance with all aspects of management accounting from the controller's perspective, including internal control, profit planning, cost control, inventory, and financial disclosure.
Navigate probate, tax issues, and state lawsCreate an estate plan and protect your family's interestsNeed a will, but have no idea where to start? This friendly guide shows youhow to prepare a legal will or trust -- either on your own or with professional help -- and ensure that your wishes are honored. You'll handle everything from planning your bequests and writing and signing a will to selecting a trust and drafting your durable power of attorney.Discover how to:Provide for your childrenHire and work with professionalsMinimize tax liabilitiesAmend or revoke a will or trustAvoid common estate planning mistakesNote: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Useful tips and step-by-step guidance from filing to issue to licenseAcquire and protect your share of this major business assetWant to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide shows you how -- helping you to evaluate your idea's commercial potential, conduct patent and trademark searches, document the invention process, license your IP rights, and comply with international laws. Plus, you get detailed examples of each patent application type!Discover how to:Avoid application blundersRegister trademarks and copyrightsMeet patent requirementsNavigate complex legal issuesProtect your rights abroadThe entire body of U.S. patent lawsExample office actions and amendmentsSample formsTrademark registration certificatesApplication worksheetsSee the CD appendix for details and complete system requirements.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Covers the latest competing theories in the fieldGet a handle on the fundamentals of biological and cultural anthropologyWhen did the first civilizations arise? How many human languages exist? The answers are found in anthropology - and this friendly guide explains its concepts in clear detail. You'll see how anthropology developed as a science, what it tells us about our ancestors, and how it can help with some of the hot-button issues our world is facing today.Discover:How anthropologists learn about the pastHumanity's earliest activities, from migration to civilizationWhy our language differs from other animal communicationHow to find a career in anthropology
Now, you can find the happiness you want and live "the good life" you deserve by applying the helpful information in Happiness For Dummies, the ultimate guide to achieving bliss! You'll discover proven techniques for living a meaningful, healthy, and productive life no matter what your life circumstances happen to be. Positive concepts and techniques will help you change key behaviors, foster good habits, and be in sync with your surroundings.This helpful guide will give you the chance to assess your happiness and understand what it means to be happy at each stage of self-actualization. You'll learn why having positive emotions can improve your health and well-being. And, you will find out what happiness isn't and how to avoid confusing happiness with culturally valued outcomes like wealth, power, and success. Pursue what you want, seize the day, find benefits in life's challenges, and live a coherent lifestyle. Find out how to:Assess your current capacity for happinessLive the life that you wantOvercome common obstacles to happinessIdentify your strengths and virtuesImprove your emotional and spiritual lifeCreate meaningful social ties and learn to be aloneFind the silver liningComplete with lists of ten ways to raise a happy child, ten common roadblocks to happiness, and ten personal habits to foster happiness, Happiness For Dummies is your one-stop, easy-to-follow guide to being happy and living your best life.
What is biometrics? Whether you're just curious about how biometrics can benefit society or you need to learn how to integrate biometrics with an existing security system in your organization, Biometrics For Dummies can help.Here's a friendly introduction to biometrics -- the science of identifying humans based on unique physical characteristics. With the government's use of biometrics -- for example, biometric passport readers -- and application of the technology for law enforcement, biometrics is growing more popular among security experts. Biometrics For Dummies explains biometric technology, explores biometrics policy and privacy issues with biometrics, and takes a look at where the science is heading. You'll discover:How pattern recognition and fingerprint recognition are usedThe many vulnerabilities of biometric systems and how to guard against themHow various countries are handling the privacy issues and what can be done to protect citizens' privacyHow a scan of the palm, veins in the hand, and sonar imagery establish identityWhat it takes to fully authenticate a signatureHow gait, speech, linguistic analysis, and other types of biometric identification come into playThe criteria for setting up an implementation planHow to use authentication, authorization, and access principlesWritten by a pair of security experts, Biometrics For Dummies gives you the basics in an easy-to-understand format that doesn't scrimp on substance. You'll get up to speed and enjoy getting there!
Laptops For Dummies, 3rd Edition shows you how to use your laptop to its fullest potential, from how to purchase a laptop and what to do when you first open the box to how to keep your laptop safe and running smoothly.You will discover how to choose and purchase the right laptop for you, how to set up and maintain your laptop, customize user accounts, adding your laptop to networks, printing, and connecting to the Internet. In this updated and revised edition, find information about synchronizing with the desktop, coordinating email pickup between two machines, remote access to the desktop, networking, power management, storage, and especially laptop security. You'll find out how to:Navigate all your laptop's componentsUse keyboard shortcuts and a mouseOrganize and manage files and accountsPrint files and add your laptop to a networkProperly equip your laptop carrying case with tools and resourcesManage the power supplyAdd software tools to synchronize and update files between a laptop, a PDA, and a desktop or office serverIn addition to the basics, find lists of ten battery tips and tricks, ten handy laptop accessories, and ten things you should keep in your laptop carrying case in Laptops for Dummies, 3rd Edition, a convenient and handy guide!
If you've asked yourself "Why can't I develop database and XML queries in a language I already know?", then Language INtegrated Query, or LINQ, is for you. LINQ For Dummies introduces you to LINQ and the .NET Framework technologies, so you can use LINQ to query any object, any data set, any kind of XML, and SQL Server--no questions asked.This plain-English guide gives you a thorough overview of LINQ, from understanding the tasks it performs to making LINQ work with both Visual Basic and Visual Studio 2005. It explains the four LINQ providers in the .NET Framework, the easiest ways to go about accessing data, and how to write more efficient applications with less code using LINQ. There's also clear guidance on combining third-party providers with LINQ to create even more powerful apps. With this single, comprehensive guide, you'll discover how to:Use one query language with all Microsoft languagesExamine .NET language extensions and work with extension methods, partial methods, lambda expressions, and query expressionsLINQ to DataSet operators, SQL server operations, XML API, or Active DirectoryDeal with databases -- download and install the Northwind database, generate Northwind entity classes, and create the Northwind XML mapping fileCreate the partial class example, the partial method example, and the database modification exampleUse objects with LINQQuery databases in Visual Basic and C#As an added bonus, you can visit the companion Web site for LINQ examples in C# and Visual Basic. With LINQ For Dummies, you'll link up with LINQ in no time and see how you can query almost anything!Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Written by an expert in the field of technology training and author of nearly two dozen titles, this complete guide offers readers thorough yet clear instruction on using the Microsoft Office suite: Word, Excel, PowerPoint, and EntourageApple has welcomed Microsoft Office into its world and this reference is the ultimate resource for learning how to best capitalize on each application of OfficeReviews creating, editing, formatting, and sharing digital documents with Word; gathering and analyzing information with Excel; creating dynamic presentations with PowerPoint; and using the e-mail and calendar of Entourage