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Statistics: A Short, Clear Guide is an accessible, humorous and easy introduction to statistics for social science students. In this refreshing book, experienced author and academic Neil Burdess shows that statistics are not the result of some mysterious "black magic", but rather the result of some very basic arithmetic. Getting rid of confusing x's and y's, he shows that it's the intellectual questions that come before and after the calculations that are important: (i) What are the best statistics to use with your data? and (ii) What do the calculated statistics tell you? Statistics: A Short, Clear Guide aims to help students make sense of the logic of statistics and to decide how best to use statistics to analyse their own data. What's more, it is not reliant on students having access to any particular kind of statistical software package. This is a very useful book for any student in the social sciences doing a statistics course or needing to do statistics for themselves for the first time.
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.
Tourism is the fourth biggest industry in the world. What are the key concepts in Tourist Studies? This essential resource for students of tourism contains concise and authoritative entries on: * Planning Tourism * Sustainable Tourism * Festivals and Events * Cultural Tourism * Economics of Tourism * Regeneration * The Experience Economy * Urban Tourism * Sex Tourism Shrewdly judged to suit the needs of the modern student, the book offers the basic materials, tools and guidance for making sense of tourism and gaining the best results in essays and exams.
Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field Covers over 150 central concepts in PR Paves the way for students to tackle primary texts Grounds students in both practice and theory Takes it further with recommended reading
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read' - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
[The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. ] 'Dipping into this short collection reveals an eminently useful resource aimed at providing not just a use-friendly lexicon but also an example of a degree of criticality for those new to the area of education.... the authors manage to tackle some serious issues with conviction, clarity and concision, all the while maintaining a sense of humour where comparable examples merely seem pedantic' - ESCalate 'This is an essential resource for anyone serious about using the English Language to talk about teaching and learning. . . . Inglis and Aers provide a resource for [a common professional language] in their compact and highly accessible book. It has a sound philosophical rationale in which 102 key concepts in education are presented alphabetically and cross-referenced (the book reads like a high quality hyperlinked web-page)' - www. thinkingclassroom. co. uk 'This is an engaging and accessible resource which explains various sociological, philosophical and psychological concepts relevant to contemporary educational practice. The concepts are succinctly and sometimes provocatively defined and related to today's pressing issues. It will be a particularly useful reference tool for students and practitioners of education alike, with each entry including references for further reading' - Geoff Whitty, Director, Institute of Education, University of London 'If you are seeking a clear guide to principles which should guide public life in general and education in particular, look no further. Inglis and Aers write with enviable and compelling clarity. Something for all in education especially practitioners and policy makers to read and return to' - Tim Brighouse, recently Chief Adviser for London Schools and formerly Chief Education Officer for Birmingham This text provides students with over 100 essential themes, topics and expressions that Education students are likely to encounter, both during their courses and beyond in professional practice. Co-authored to draw on experiences of working within academia, local authorities and the classroom, the entries provide: - a definition of the concept - a description of the historical and practical context - an explanation of how the concept is applied - an evaluation of the concept - helpful references and suggested further reading This book will be essential reading for students of Education, and an invaluable reference tool for their professional careers. Fred Inglis is Emeritus Professor of Cultural Studies, University of Sheffield. Lesley Aers is a senior member of a local authority school improvement service and an Ofsted inspector. Both authors are former schoolteachers.
'This is a superb introduction to the fascinating field of childhood studies. A series of well chosen entries provide concise summaries of key ideas, and accessible introductions to some highly complex issues. The authors brilliantly weave together their different themes with their use of cross-referencing, so that the whole is even richer than the individual parts. I would recommend it to any beginning student of Childhoods Studies, as well as more advanced ones' - Nigel Thomas, Professor of Childhood & Youth Research, University of Central Lancashire A systematic, clear introduction to the expanding field of Childhood Studies. Valuable entries including Agency, Play and Welfare introduce key ideas and explore interwoven multi-disciplinary themes. Definitions, summaries and key words are developed and cross-referenced by the book's intelligent organisation and flow to explain in-depth issues as respected pioneers Alison James and Adrian James offer students and specialists: - Lucid accounts of the key concepts - Authoritative and reliable data - Accessible text format The book is an ideal primer and refresher for students of Childhood Studies. Alison James is Professor in Sociology and Adrian James is Professor in Social Work, both at The University of Sheffield. Entries on: Age Agency Best interests Child Child-focused Research Child-friendly Childhood Childhood Studies Children's Voices Citizenship Competence Cultural Politics Childhood Cultural Relativism Delinquency Developmental Psychology Disappearance or Loss of Childhood Diversity Ethnicity Family Friendship Futurity Gender Generation Health Innocence Interpretive Reproduction Minority Group Status Nature vs. Nurture Needs Parenting Participation Peer Group Play Poverty Protection Representation Rights Schooling and Schools Sexual Abuse Social Actor Social Construction Social World Socialisation Spaces for Children and Children's Spaces Standpoint Street-children Structure Vulnerability Welfare Working Children Youth
Successful research requires effective and thorough preparation. In this expanded and updated Second Edition of Developing Effective Research Proposals Keith Punch offers an indispensable guide to the issues involved in proposal development and in presenting a well-considered plan for the execution of research. Dealing with both qualitative and quantitative approaches to empirical research across the social sciences, the Second Edition comprehensively covers the topics and concerns relevant to the subject and is organized around three central themes: What is a research proposal, who reads proposals and why?; How can we go about developing a proposal?; and What might a finished proposal look like? New features of this edition include: - Expanded sections covering research strategy, research planning and academic writing - Examples of successful research proposals from across the social science disciplines - A more comprehensive discussion of ethics - A brand new glossary and chapter summaries The Second Edition will be welcomed by all those preparing or evaluating research proposals, and will be invaluable across all areas of social science, both basic and applied, and for students undertaking quantitative, qualitative and mixed-method studies.
This highly popular and accessible guide to the PTLLS Award is a comprehensive introduction to teaching in a variety of settings within the Lifelong Learning Sector. This includes further education, adult and community learning, work-based learning, the forces and offender learning and skills. It is easy to read with plenty of practical activities and examples throughout and the content is fully linked to the Teacher Training Standards. This fifth edition is written for the NEW four unit PTLLS Award. The book reflects current practice at levels 3 and 4 and 'Extension Actitivities' specifically target those taking the Award at Level 4. Chapters are based around the teaching and learning cycle and are focused on the PTLLS assessment criteria. - updated for the NEW four unit PTLLS Award - contents specifically follow the teaching and learning cycle and match the qualification requirements - the text is readable, relevant and easy to understand - provides valuable support for prospective teachers and trainers with little or no previous experience - an excellent foundation for those considering or progressing to further teaching qualifications
This focused and comprehensive text from Learning Matters is written specifically for TAQA trainee assessors and internal quality assurers. The content covers all three assessor and all three internal quality assurance units and all chapters are cross referenced to the standards. Easy-to-read and clearly structured, the text is accessible and includes activities and examples throughout to help trainees link theory with practice. TAQA trainees will find this text both an invaluable resource for their course and a useful handbook to take into practice.
This book will support your learning about the role of the learning disability worker for the Common Induction Standards and the diploma unit:
This book will support your learning about person centred approaches for the Common Induction Standards and the diploma units:
If you are working within the learning disability sector and studying for the QCF Diploma in Health and Social Care, you will find this book invaluable in helping you to achieve the unit on Duty of Care. It will help you to understand how duty of care affects the people you support, their family carers, you and your employer. The book is easy to navigate, with each chapter covering one of the learning outcomes within the unit. Each chapter begins with an example taken from real people's stories and lots of activities, photographs and other illustrations are included throughout.
If you are working within the learning disability sector and studying for the QCF Diploma in Health and Social Care, you will find this book invaluable in helping you to achieve the unit on Personal Development. It will help you to become a person-centred worker, to reflect on your own performance and to develop a plan for your future development. The book is easy to navigate, with each chapter covering one of the learning outcomes within the unit. Each chapter begins with an example taken from real people's stories and lots of activities, photographs and other illustrations are included throughout.
This book supports trainee teachers working towards primary QTS in teaching primary mathematics across all areas of the curriculum. This second edition is linked to the 2012 Teachers' Standards. Focused on teaching a more integrated and inclusive curriculum, the text draws out meaningful cross curricular links and embraces the latest thinking and current good practice in mathematics teaching. It begins with a section on teaching mathematics, covering all strands of the curriculum, and goes on to offer guidance on the use and application of mathematics more generally across subjects. A chapter on using mathematics to enahnce learning highlights the importance of being able to use mathematics effectively in other aspects of the teacher's role. Interactive activities and case studies link theory to practice and encourage the reader to rethink how mathematics is taught in primary schools. About the Transforming Primary QTS series This series reflects the new creative way schools are begining to teach, taking a fresh approach to supporting trainees as they work towards primary QTS. Titles provide fully up to date resources focused on teaching a more integrated and inclusive curriculum, and texts draw out meaningful and explicit cross curricular links.
If you are working within the learning disability sector and studying for the QCF Diploma in Health and Social Care, you will find this book invaluable in helping you to achieve the unit on Equality and Inclusion. It shows the importance of understanding issues of equality and inclusion in your role and of working in an inclusive way. The book is easy to navigate, with each chapter covering one of the learning outcomes within the unit. Each chapter begins with an example taken from real people's stories and lots of activities, photographs and other illustrations are included throughout.
If you are working within the learning disability sector and studying for the QCF Diploma in Health and Social Care, you will find this book invaluable in helping you to achieve the unit on Communicating effectively. It explain how communication affects all aspects of your work, including relationships, and provides guidance on how to overcome barriers to good communication. The book is easy to navigate, with each chapter covering one of the learning outcomes within the unit. Each chapter begins with an example taken from real people's stories and lots of activities, photographs and other illustrations are included throughout.
If you are working within the learning disability sector and studying for the QCF Diploma in Health and Social Care, you will find this book invaluable in helping you to achieve the unit on Principles of Safeguarding and Protection. You will learn how to recognise and respond to signs of abuse and how to reduce the likelihood of it happening. The book is easy to navigate, with each chapter covering one of the learning outcomes within the unit. Each chapter begins with an example taken from real people's stories and lots of activities, photographs and other illustrations are included throughout.
Both the new social work degree and Post-Qualifying Award in social work require that students are competent at working with groups and such skills are also valuable in interprofessional practice, partnership working and within the social care workforce. This accessible book introduces the practicalities of planning, establishing, facilitating and evaluating social work projects and contains common-sense guidance on setting up, facilitating and closing small helping, interprofessional and other groups. The reader is introduced to the relevant skills, stages and decisions in groupwork and guided through what to do when things seem to be going wrong.
This revised and updated 2012 edition is the most comprehensive guide available to the UKCAT and BMAT. You will find all you need to face the tests with confidence, fulfill your potential and succeed in your application - whichever universities you are applying to. New questions have been added to the extensive practice sections for both the UKCAT and BMAT. In addition this essential text takes you through everything you need to know from writing your personal statement and preparing for interviews to time management and test-taking strategies. The 2012 edition includes: -new questions in both the UKCAT and BMAT sections - comprehensive guidance on applying to study medicine -up-to-date fees and dates for the 2012 tests A companion volume, Practice Tests, Questions and Answers for the UKCAT, is also available for purchase from Learning Matters
This book offers students and trainees a thorough guide to clinical assessment. It covers different types of clinical assessment and explores the implications of the alternative views on clients' needs and treatment. It explores clinical assessment as an 'art and science' and brings the reader up to date with new requirements placed on therapists in both organisational and clinical practice based settings. In addition to outlining models for clinical assessment, it looks at the use of evidence-based practice in assessments. There are sections on doing assessments within organisations as well as from private practice.
There is more to a person than a particular symptom or disease: patients are individuals but they are not isolated, they are part of a family, a community, an environment, and all these factors can affect in many different ways how they manage health and illness. This book provides an introduction to population, sociological and psychological influences on health and delivery of healthcare in the UK and will equip today's medical students with the knowledge required to be properly prepared for clinical practice in accordance with the outcomes of Tomorrow's Doctors.
Leadership, management and team working have become central to the role of the nurse, as recognised in the latest NMC standards for education. This book assists students in meeting the NMC requirements, and helps them apply recent leadership and management theory to the nurse's role. It explores students' current perceptions and concerns, giving practical guidance for immediate challenges the new nurse will face: team working, delegation, conflict management and negotiation. It then considers staff development and motivation, mentoring, supervising and creating a learning environment. Later chapters explore more complex aspects such as management theory, recruitment, risk management and managing change.
This book helps new nursing students, and those thinking of entering the profession, understand what it is to be a nurse in today's rapidly changing healthcare environments. The new edition includes a new first chapter on becoming a nursing student, with insights from students themselves. The book also explains the process of nursing and systems of care delivery which underpin actual practice. A chapter on international working is included for those working or studying abroad. Finally, it explores what nursing is really like when you qualify through interviews with registered nurses in each of the main nursing fields of practice.
With the number of people living with long term conditions set to increase, ensuring nurses are equipped with the knowledge and skills required to care for this group of people is essential. This book assists adult nursing students in understanding and applying the principles and practice of managing care for those with a long term condition. It covers essential knowledge and skills including the impact of long term conditions across the lifespan, the therapeutic relationship, health promotion and empowerment, self management, symptom management, case management and advance care planning.
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