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Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.
How does friction help you ride a bicycle? How does a submarine keep from sinking? What is equilibrium? The visually stimulating 'Sci-Hi' books take learning science core curriculum to a whole new exciting level. Each title explores an area of life, physical, or earth science in a way that is both engaging and comprehensive.
Treats Family Diversity as the Norm Diversity in Families, 10/e by Maxine Baca Zinn, D. Stanley Eitzen, and Barbara Wells is organized around the structural-diversity framework. This framework views family diversity as the norm and follows that all families in society are shaped through their interaction with social structures. Families are viewed not as the "building blocks of societies" but rather, as products of social forces within society. The authors demystify and demythologize the family by exposing myths, stereotypes, and dogmas, allowing students to emerge with an understanding of why families are diverse.
From the authors of Shake: A New Perspective on Cocktails comes Infuse, a recipe book filled with fresh and flavorful oil, spirit, and water infusions.Authors Eric Prum and Josh Williams' passion for infusing oils, spirits and waters began one summer nearly a decade ago when the two first made peach-infused bourbon. They were awestruck. The seemingly simple process of adding fresh, local peaches to a Mason jar of Kentucky Bourbon, and infusing the mixture for a handful of weeks had somehow resulted in something so much greater than the sum of its parts. In Infuse the authors share not only their favorite infusion recipes, but also how to use them in food and cocktails, like a spicy chili oil added to a grilled pizza bianca or a hot toddy spiked with the peach bourbon that started it all years ago. With more than 50 recipes for infusing oils, spirits and waters, Infuse provides instructions, quick tips and plenty of inspiration for how you can make delicious infusions part of your everyday.From the Trade Paperback edition.
Embarking on a new life, Zoe and her family journey west to the Nebraska Territory in the 1800s.<P><P> When Zoe and her family arrive at their claim, nothing distinguishes it from the miles and miles of surrounding prairie. Even after they build their soddie, the home can't be seen from any distance. Zoe has never seen Papa so happy or Mama so sad. But when she takes a trip to the small prairie town with Papa, Zoe sees something that might make a difference to their new soddie, and to Mama's life, too.
When a bomb exploded in a New York subway car, killing the assistant D. A., it left a pair of puzzling survivors on the rear seat: two caged white mice. Who had put them there and why? Maybe a blind man could figure it out--if he had the amazing sensory powers of a Duncan Maclain. Captain Duncan Maclain, a blind detective, has a mystery to solve hidden in the labyrinth of New York's subway system. This is the first book in the series that inspired the popular television show "Longstreet."
Poetry provides the best introduction to the marvels of the English language. This volume, collected by award-winning author Michael Rosen, presents a glorious selection of classic poetry, chronologically arranged from the seventeenth century to modern day--poems by such celebrated poets as William Shakespeare, Elizabeth Barrett Browning, Henry Wadsworth Longfellow, Emily Dickinson, Carl Sandburg, and Langston Hughes-- complete with biographical sketches of the poets, information on individual poems, and notes on poetic forms. A book to be treasured, Classic Poetry belongs on every shelf--every child should know these poems and keep this book with them as they grow.
Alex just has to convince his mom to let him have an iguana, so he puts his arguments in writing. He promises that she won't have to feed it or clean its cage or even see it if she doesn't want to. Of course Mom imagines life with a six-foot-long iguana eating them out of house and home. Alex's reassurances: It takes fifteen years for an iguana to get that big. I'll be married by then and probably living in my own house. and his mom's replies: How are you going to get a girl to marry you when you own a giant reptile? will have kids in hysterics as the negotiations go back and forth through notes. And the lively, imaginative illustrations show their polar opposite dreams of life with an iguana. Image descriptions present.
The must-have companion to Bill O'Reilly's historic series Legends and Lies: The Real West, a fascinating, eye-opening look at the truth behind the western legends we all think we know<P><P> How did Davy Crockett save President Jackson's life only to end up dying at the Alamo? Was the Lone Ranger based on a real lawman-and was he an African American? What amazing detective work led to the capture of Black Bart, the "gentleman bandit" and one of the west's most famous stagecoach robbers? Did Butch Cassidy and the Sundance Kid really die in a hail of bullets in South America? Generations of Americans have grown up on TV shows, movies and books about these western icons. But what really happened in the Wild West? All the stories you think you know, and others that will astonish you, are here--some heroic, some brutal and bloody, all riveting. Included are the legends featured in Bill O'Reilly's ten week run of historic episodic specials-from Kit Carson to Jesse James, Wild Bill Hickok to Doc Holliday-- accompanied by two bonus chapters on Daniel Boone and Buffalo Bill and Annie Oakley.<P> Frontier America was a place where instinct mattered more than education, and courage was necessary for survival. It was a place where luck made a difference and legends were made. Heavily illustrated with spectacular artwork that further brings this history to life, and told in fast-paced, immersive narrative, Legends and Lies is an irresistible, adventure-packed ride back into one of the most storied era of our nation's rich history.
Greer Hennessy needs palm trees.<P><P> As a movie location scout, picture-perfect is the name of the game. But her last project literally went up in flames, and her career is on the verge of flaming out. Greer has been given one more chance, if she can find the perfect undiscovered beach hideaway for a big-budget movie. She zeroes in on a sleepy Florida panhandle town called Cypress Key. There's one motel, a marina, a long stretch of pristine beach and an old fishing pier with a community casino-which will be perfect for the film's explosive climax.<P> There's just one problem. Eben Thibadeaux, the town mayor, completely objects to Greer's plan. A lifelong resident of Cypress Key, Eben wants the town to be revitalized, not commercialized. After a toxic paper plant closed, the bay has only recently been reborn, and Eb has no intention of letting anybody screw with his town again. But Greer has a way of making things happen, regardless of obstacles. And Greer and Eb are way too attracted to each other for either of them to see reason.<P> Between an ambitious director and his entourage-including a spoiled "It Boy" lead actor-who parachute into town, a conniving local ex-socialite, and a cast of local fangirls and opportunists who catch the movie bug, nothing is going to be the same in Cypress Key. Now Greer is forced to make some hard choices: about the people and the town she's come to care about, and about her own life. True love is only for the movies, right? Can Greer find a way to be the heroine in her own life story? Told with inimitable heart and humor, Mary Kay Andrews' Beach Town is the perfect summer destination.
P.I. Spenser, knight-errant of the Back Bay, returns in this stellar addition to the iconic New York Times-bestselling series from author Ace Atkins.<P><P> What started out as a joke landed seventeen-year-old Dillon Yates in a lockdown juvenile facility in Boston Harbor. When he set up a prank Twitter account for his vice principal, he never dreamed he could be brought up on criminal charges, but that's exactly what happened.<P> This is Blackburn, Massachusetts, where zero tolerance for minors is a way of life.<P> Leading the movement is tough-as-nails Judge Joe Scali, who gives speeches about getting tough on today's wild youth. But Dillon's mother, who knows other Blackburn kids who are doing hard time for minor infractions, isn't buying Scali's line. She hires Spenser to find the truth behind the draconian sentencing.<P> From the Harbor Islands to a gated Florida community, Spenser and trusted ally Hawk follow a trail through the Boston underworld with links to a shadowy corporation that runs New England's private prisons. They eventually uncover a culture of corruption and cover-ups in the old mill town, where hundreds of kids are sent off to for-profit juvie jails.
The Scarlet Gospels takes readers back many years to the early days of two of Barker's most iconic characters in a battle of good and evil as old as time: The long-beleaguered detective Harry D'Amour, investigator of all supernatural, magical, and malevolent crimes faces off against his formidable, and intensely evil rival, Pinhead, the priest of hell. <P><P> Barker devotees have been waiting for The Scarlet Gospels with bated breath for years, and it's everything they've begged for and more. Bloody, terrifying, and brilliantly complex, fans and newcomers alike will not be disappointed by the epic, visionary tale that is The Scarlet Gospels. Barker's horror will make your worst nightmares seem like bedtime stories. The Gospels are coming. Are you ready?
In Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, veteran technology journalist Ashlee Vance provides the first inside look into the extraordinary life and times of Silicon Valley's most audacious entrepreneur. Written with exclusive access to Musk, his family and friends, the book traces the entrepreneur's journey from a rough upbringing in South Africa to the pinnacle of the global business world. Vance spent more than 30 hours in conversation with Musk and interviewed close to 300 people to tell the tumultuous stories of Musk's world-changing companies: PayPal, Tesla Motors, SpaceX and SolarCity, and to characterize a man who has renewed American industry and sparked new levels of innovation while making plenty of enemies along the way. <P><P> Vance uses Musk's story to explore one of the pressing questions of our time: can the nation of inventors and creators which led the modern world for a century still compete in an age of fierce global competition? He argues that Musk--one of the most unusual and striking figures in American business history--is a contemporary amalgam of legendary inventors and industrialists like Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.
[from the back cover] The branches trembled, then something slipped away into the darkness of the forest. "That was Mosquito Joe!" Tom exclaimed. "Or his spirit," Liz said. "Let's get out of here." The rainforest of British Columbia holds many secrets, but none stranger than those of Nearby Island. After hair-raising events during a Pacific storm, Tom and Liz Austen seek answers among the island's looming trees. Alarmed by the ghostly shape of the hermit Mosquito Joe, they look for shelter in a deserted school in the rainforest. Then, in the night, Tom and Liz hear a girl's voice crying Beware! Beware! Look for more mysteries about the Canadian brother and sister team of Tom and Liz Austen in the Bookshare collection including: #1 Murder on The Canadian, #2 Vancouver Nightmare, #3 The Case of the Golden Boy, #4 Disneyland Hostage, #5 The Kootenay Kidnapper, #6 Vampires of Ottawa, #7 Spirit in the Rainforest, #8 The Green Gables Detectives, #9 Code Red at the Supermall, #10 Cold Midnight in Vieux Quebec, #11 The Ice Diamond Quest, #12 The Prairie Dog Conspiracy, #13 The St. Andrews Werewolf, #14 The Inuk Mountie Adventure and #17 The Ghost of Lunanburg Manor, with more to come. If you go for books featuring young detectives you'll find over 200 Hardy Boys mysteries, over 50 Three Investigators Mysteries and many more mystery books to keep you turning pages.
Bide Marriner wanted the Hatchet spread. He wanted its rich grass and water, and he wanted the power that went with it. The man who owned the Hatchet was king of a vast territory. Above all, Bide Marriner wanted the Hatchet to satisfy his terrible craving for revenge. And all that stood in his way was one tall, slow-spoken, leather-tough cowboy.
Once Mack goes to work for the Tomahawk brand in Pioneer Valley, it doesn't take him long to fall in love with the owner's daughter, Rosella. He knows it will take money to win her, so he works hard and opens a little feed store. Then he hears local banker Lou Kyle announce his engagement to the fair Rosella. To make matters worse, Kyle plans to open a competing feed store. When 500 head of cattle mysteriously disappear and Mack has a suspicion how and where. He realizes that he's going to need lots of friends to make it through this one alive.
She's captured his heart...and the attention of a murderer Injured homicide detective Brodey Hayward needs a distraction, and he finds it as a consultant on a cold case murder. When Brodey's investigation delays plans to remodel the former crime scene, he uncovers another kind of distraction: spirited Lexi Vanderbilt. Despite her distrust of men, Brodey charms the alluring interior designer into helping him examine the case facts. Working closely with the ultrasexy detective helps Lexi lower her guard, igniting a passion that even Chicago's winter can't cool. As they close in on the killer, Lexi becomes his new target. To save her, Brodey must either betray her trust-or risk losing Lexi forever.
More than eighty health conditions are caused by autoimmune disease, with symptoms ranging from occasionally uncomfortable to debilitating or life-threatening. Written by a fellow sufferer, this book provides practical coping mechanisms to ease physical, mental, and emotional discomfort.Emily A. Filmore holds a BA in psychology and a JD from St. Louis University School of Law. Combining humor and spirituality, Emily has found a way to make peace with her chronic disease, even celebrating it, grateful for the lessons and blessings it has brought into her life.
Everything was about to change. In less than forty-eight hours guy'd be taking the stage inVancouver, owning an audience meant for some all-hype-no-talent young-money rapper, spitting next-level truths that'd have A&Rs scrapping for him coast to coast. He'd ink some paper and drop an album on the world it didn't even know it had been waiting for. All with game and swag to spare.This was the edge, the almost there, and we knew it.Chinksta rap is all the rage in small-town Alberta. And the king of Chinksta is King Kwong, high-schooler Run's older brother. Run isn't a fan of Kwong's music--or personality, really. But when Kwong goes missing the night before his crowning performance and his mom gets wounded in crossfire, Run finds himself, with his sidekick, Ali, in the middle of a violent battle between rival Chinese rap gangs, on the run from his crush's behemoth brother, and rethinking his feelings about his family and their history, his hatred of "rice-rap," and what it means to be Asian.With imaginAsian and a flair for the rap lyric, Jon Chan Simpson mashes up the (graphicless) graphic novel and the second-generation-immigrant narrative to forge a bold new vision of what the novel can be.Jonathan Chan Simpson grew up in Red Deer, Alberta, and lives in Toronto, Ontario. He is a graduate of the University of Toronto's MA creative writing program, and his work has been featured in Ricepaper magazine.
The modern human animal spends upwards of 11 hours out of every 24 in a state of constant consumption. Not eating, but gorging on information ceaselessly spewed from the screens and speakers we hold dear. Just as we have grown morbidly obese on sugar, fat, and flour--so, too, have we become gluttons for texts, instant messages, emails, RSS feeds, downloads, videos, status updates, and tweets. We're all battling a storm of distractions, buffeted with notifications and tempted by tasty tidbits of information. And just as too much junk food can lead to obesity, too much junk information can lead to cluelessness. The Information Diet shows you how to thrive in this information glut--what to look for, what to avoid, and how to be selective. In the process, author Clay Johnson explains the role information has played throughout history, and why following his prescribed diet is essential for everyone who strives to be smart, productive, and sane. In The Information Diet, you will: Discover why eminent scholars are worried about our state of attention and general intelligence Examine how today's media--Big Info--give us exactly what we want: content that confirms our beliefs Learn to take steps to develop data literacy, attention fitness, and a healthy sense of humor Become engaged in the economics of information by learning how to reward good information providers Just like a normal, healthy food diet, The Information Diet is not about consuming less--it's about finding a healthy balance that works for you
Landscape--the unique combination of landforms, plants, animals, and weather that compose any natural place--is inherently transient. Each essay in Transient Landscapes introduces this idea of a constantly metamorphosing global landscape, revealing how to see the ubiquity of landscape transience, both that which results through Earth's natural environmental and climatological processes and that which comes from human intervention.The essays are grouped by type of environmental change: long-term, large-scale transformation driven by geologic forces such as tectonic uplift and volcanism; natural variability at shorter time scales, such as seasonal flooding; and modifications resulting from human activities, such as timber harvest, land drainage, and pollution. Each essay is set in a unique geographic location--including such diverse places as New Zealand, Northern California, Costa Rica, and the Scottish Highlands--and is largely drawn from Wohl's personal experience researching in the field. A combination of travel writing, nature writing, and science writing, Transient Landscapes is a beautiful and thoughtful journey through the natural world.
James Patterson's high-octane sci-fi adventure series comes to a white-knuckle conclusion in the final battle that Daniel X has been waiting for his entire life. In this sixth and last installment of the Daniel X series, the alien-hunting hero is finally ready to take on the biggest threat in the galaxy: The Prayer--the same beast that brutally murdered his parents long ago. But even with his incredible ability to create almost anything, Daniel will have to push his powers beyond the brink in order to bring down a monster that has the powers of a god. This epic showdown of good versus evil is a thrilling finale to this #1 New York Times bestselling series.
"The Polish postwar firebrand Andrzej Bursa acquired a reputation as a quick-burning, existentially tormented rebel. . . . Yet Bursa's dark humor and deadpan satire . . . keep utter bleakness at bay."-The Independent"A revolution against the banality of everyday life."-Gazeta KrakowskaA young university student named Jurek, with no particular ambitions or talents, is adrift. After his doting aunt asks him to perform a small chore, he decides to kill her for no good reason other than, perhaps, boredom. Killing Auntie follows Jurek as he seeks to dispose of the corpse-a task more difficult than one might imagine-and then falls in love with a girl he meets on a train. Can he tell her what he's done? Will that ruin everything?"I'm convinced-simply-that we are all guilty," says Jurek, and his adventures with nosy neighbors, false-toothed grandmothers, and love-making lynxes shed light on how an entire society becomes involved in the murder and disposal of dear old Auntie. This is a short comedic masterpiece combining elements of Fyodor Dostoevsky, Jean-Paul Sartre, Franz Kafka, and Joseph Heller, coming together in the end to produce an unforgettable tale of murder and-just maybe-redemption.Andrzej Bursa was born in 1934 in Krakow, Poland, and died twenty-five years later. In his brief lifetime he composed some of the most original Polish writing of the twentieth century. Killing Auntie is his only novel. His brilliant career and tragic early death established him as a cult figure among restless and disenchanted youth.
Enjoy the high drama and passion of romance's roots with Crimson Romance's three classic tales from one of the genre's pioneers. These heroines prove that strong, smart, and satisfying women always stand the test of time:No Nice Girl: Phyllis Gordon must choose between the boy next door who makes her smile and her millionaire boss who makes her melt.The Heart Remembers: Life in Harbor Pines was placid and tranquil until it all blew up in Shelley Kimbrough's face, and a triangle turned to tragedy.Flight from Love: Brooke Martin can't believe her good luck when rich playboy Reagan Hollingsworth proposes, but there's one problem: marriage is a sometime thing to Reagan and Brooke is a "'til death do us part" kind of girl. Is love something settled, or a wild, passionate affair?Sensuality Level: Behind Closed Doors
Saving the world is all in a day's work.No one notices temps--even high-level corporate ones. It's the perfect cover for Sabrina Fox's mission of national security. No one will ever suspect that the new personal assistant is really a highly skilled agent assigned to intercept top secret codes before they reach the enemy--.Unless the Dragon blows her cover... Eric Drake, aka the Dragon, taught Sabrina everything she knew about spying, then taught her the meaning of treachery. Turns out he and Sabrina are after the same target.As ruthless operatives seek to stop her at all costs, Sabrina must decide--dare she trust Eric again, or will he betray both her heart and her country this time?Enjoy this gripping reader-favorite story from USA TODAY bestselling author Debra Webb.
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