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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"--their next campaign that will produce profits. Even companies committed to "jabbing"--creating content for consumers and engaging with customers to build relationships--still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform--especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Christians have been defending scripture from attack for two centuries. In fact, argues Bible scholar Peter Enns, we have become so busy protecting the Bible that we are now unable to read it. In The Bible Tells Me So, he provides a revolutionary new perspective:"What if God is actually fine with the Bible just as it is? Not the well-behaved version we create, but the messy, troubling, weird, and ancient Bible has something to show us about our own sacred journey of faith. Sweating bullets to line up the Bible with our exhausting expectations, to make the Bible something it's not meant to be, isn't a pious act of faith, even if it looks that way on the surface. It's actually a thinly masked fear of losing control and certainty, a mirror of our inner disquiet, a warning signal of a deep distrust in God. A Bible like that isn't a sure foundation of faith; it's a barrier to true faith. Creating a Bible that behaves itself doesn't support the spiritual journey; it cripples it. The Bible's raw messiness isn't a problem to be solved. It's an invitation to a deeper faith."Christians have had it drilled into them that their job is to defend the Bible against any challenge. But is this really God's plan? What if God wants us to debate and wrestle with what we read in scripture? In The Bible Tells Me So, Enns wants to do for the Bible what Rob Bell did for hell in Love Wins: expose Christians' fear-based contradictory beliefs and show a new way forward. Here you will find a revolutionary guide that will liberate Christians so they can truly engage with God's Word.
Shy student Alexandra #150; #145;X#146; to her friends #150; arrives in Naples desperate for adventure beyond the sheltered life she#146;s led. As she explores the sun-soaked Italian city streets, she meets a man like none she has ever met before. Lord Marcus Roscarrick is handsome, charismatic and wealthy beyond all imaginings #150; and yet, underneath his smooth exterior, X senses he is a man well-acquainted with danger. He begins to dazzle her in a way that she cannot resist. As they embark on a passionate affair, X is drawn further into Roscarrick#146;s glittering world. But soon she discovers there#146;s a darker side to him. And as he reveals his darkest secrets, and urges her to submit to his desires, X must decide: is she in too deep, or dare she take the final plunge?
In this young readers' edition of Hope Solo's exciting life story, adapted from Solo: A Memoir of Hope, the Olympic gold medalist and starting goalkeeper for the U.S. women's national soccer team gives readers behind-the-scenes details of her life on and off the field. Solo offers a fearless female role model for the next generation, driven to succeed on her own terms. Young fans will truly be inspired by Hope's repeated triumphs over adversity. Her relentless spirit has molded her into the person she is today--one of the most charismatic athletes in America. A huge player in the Summer 2012 Olympic Games, Hope shares her inside story in her own words, for soccer fans of all ages!
One of America's brightest visionaries and the face of education reform presents her extraordinary storyNand her inspiring visionNfor the nation's troubled education system.
Vienna, 1913. Lysander Rief, a young English actor in town seeking psychotherapy for a troubling ailment of a sexual nature, becomes caught up in a feverish affair with a beautiful, enigmatic woman. When she goes to the police to press charges of rape, however, he is stunned, and his few months of passion come to an abrupt end. Only a carefully plotted escape--with the help of two mysterious British diplomats--saves him from trial. But the frenzied getaway sets off a chain of events that steadily dismantles Lysander's life as he knows it. He returns to a London on the cusp of war, hoping to win back his onetime fiancÉe and banish from memory his traumatic ordeals abroad, but Vienna haunts him at every turn. The men who helped coordinate his escape recruit him to carry out the brutal murder of a complete stranger. His lover from Vienna shows up nonchalantly at a party, ready to resume their liaison. Unable to live an ordinary existence, he is plunged into the dangerous theater of wartime intelligence--a world of sex, scandal, and spies, where lines of truth and deception blur with every waking day. Lysander must now discover the key to a secret code that is threatening Britain's safety, and use all his skills to keep this murky world of suspicion and betrayal from invading every corner of his life. Moving from Vienna to London's West End, from the battlefields of France to hotel rooms in Geneva, Waiting for Sunrise is a mesmerizing journey into the human psyche, a beautifully observed portrait of wartime Europe, a plot-twisting thriller, and a literary tour de force.
Father Jonathan Morris, Fox News religion analyst, bestselling author, and parish priest, has seen firsthand how easily our day-to-day lives are consumed with anxiety and stress as we focus on our failures and troubles, while peace feels unattainable. When he re-discovered the Serenity Prayer, he realized that this little prayer can be, in fact, a powerful roadmap for our spiritual journey toward God. As he began to share this prayer with others, he saw that living these simple lines became a source of profound peace and happiness:Lord, grant me the serenity to accept the things I cannot change,The courage to change the things I can,And the wisdom to know the difference.For years a mainstay of recovery programs, this prayer has proven it can change lives. What's more, through it we all can find comfort and support, including an active collaboration with God's grace as he works alongside us to grant the serenity we seek. Unpacking the prayer phrase by phrase, Father Jonathan shows how we can gain a deeper spiritual understanding by practicing its message. Through powerful personal stories, illuminating historical anecdotes, and biblical passages that show us God's plan for our lives, The Way of Serenity will help us grow closer to God and find serenity, regardless of our circumstances.Join Father Jonathan and the many others who have made this prayer an integral part of their lives, and find lasting peace and happiness today.
The Things They Cannot Say: Stories Soldiers Won't Tell You about What They've Seen, Done or Failed to Do in Warby Kevin Sites
What is it like to kill? What is it like to be under fire? How do you know what's right? What can you never forget? In The Things They Cannot Say, award-winning journalist and author Kevin Sites asks these difficult questions of eleven soldiers and marines, who--by sharing the truth about their wars--display a rare courage that transcends battlefield heroics. For each of these men, many of whom Sites first met while in Afghanistan and Iraq, the truth means something different. One struggles to recover from a head injury he believes has stolen his ability to love; another attempts to make amends for the killing of an innocent man; yet another finds respect for the enemy fighter who tried to kill him. Sites also shares the unsettling narrative of his own failures during war--including his complicity in a murder--and the redemptive powers of storytelling that saved him from a self-destructive downward spiral.
The fateful first meeting of Enza and Ciro takes place amid the haunting majesty of the Italian Alps at the turn of the last century. Still teenagers, they are separated when Ciro is banished from his village and sent to hide in New York's Little Italy, apprenticed to a shoemaker, leaving a bereft Enza behind. But when her own family faces disaster, she, too, is forced to emigrate to America. Though destiny will reunite the star-crossed lovers, it will, just as abruptly, separate them once again--sending Ciro off to serve in World War I, while Enza is drawn into the glamorous world of the opera . . . and into the life of the international singing sensation Enrico Caruso. Still, Enza and Ciro have been touched by fate--and, ultimately, the power of their love will change their lives forever.A riveting historical epic of love and family, war and loss, risk and destiny, inspired by the author's own family history, The Shoemaker's Wife is the novel Adriana Trigiani was born to write. and into the life of the international singing sensation, Enrico Caruso. From the stately mansions of Carnegie Hill, to the cobblestone streets of Little Italy, over the perilous cliffs of northern Italy, to the white-capped lakes of northern Minnesota, these star-crossed lovers meet and separate, until, finally, the power of their love changes both of their lives forever. Lush and evocative, told in tantalizing detail and enriched with lovable, unforgettable characters, The Shoemaker's Wife is a portrait of the times, the places and the people who defined the immigrant experience, claiming their portion of the American dream with ambition and resolve, cutting it to fit their needs like the finest Italian silk. This riveting historical epic of love and family, war and loss, risk and destiny is the novel Adriana Trigiani was born to write, one inspired by her own family history and the love of tradition that has propelled her body of bestselling novels to international acclaim. Like Lucia, Lucia, The Shoemaker's Wife defines an era with clarity and splendor, with operatic scope and a vivid cast of characters who will live on in the imaginations of readers for years to come.
NLP (Neuro-Linguistic Programming) has helped millions to overcome their fears, increase their confidence, and achieve greater success in their personal and professional lives and relationships. Now, from the company that created NLP: The New Technology of Achievement-one of the bestselling NLP books of all time-comes NLP: The Essential Guide to Neuro-Linguistic Programming. This user-friendly guide, written by three seasoned NLP Master Practitioners and coaches, leads you on a personal journey in using and applying NLP in everyday life. Through their real-life stories, you will experience the NLP strategies you need to achieve specific results in business and in life. As you read NLP: The Essential Guide, you'll find yourself thinking in new ways and applying the techniques to your own personal challenges and opportunities for greater satisfaction.
Following on the heels of her gripping and sensational thriller, Nightwatcher, New York Times bestselling author Wendy Corsi Staub takes suspense to a whole new level with Sleepwalker. The second book in the remarkable series that began in the chaos and horror of the 9/11 terrorist attacks in New York City, Staub's Sleepwalker picks up the story ten years later--when Allison MacKenna, who barely escaped death on that terrible day at the hands of a serial killer, realizes that the nightmare is not over...and it may be closer to home than she ever imagined. This is top-tier suspense fiction that fans of Lisa Gardner and Lisa Jackson won't be able to put down.
For ten years, the knowledge seekers at mental_floss have been hunting and trapping the world's rarest facts, locking them into captivating lists for the world to admire. Thanks to their tireless efforts, Mental Floss: The Book is packed with a decade's worth of the smartest, quirkiest stories around, including: Five Presidential Fashion Flubs Seven Shameless Abuses of Diplomatic Immunity Five Units of Measurement Weirder Than the Metric System Four Toys That Have Gone to War for America Seven Reasons Mister Rogers Was the Best Neighbor Ever Five Things Your Body Can Do After You Die Six of Baseball's Strangest Trades Four Foods People Actually Die For Seven Things Walmart Has Banned Four TV Shows That Changed the Course of History Ten "Q" Words That Aren't "Q-U" Words Four Horrifying Parasites to Keep You Awake at Night Eight Fake Archaeological Finds Five Articles of Clothing That Caused Riots Four Memorable Moments in Cross-Dressing History Five Doomsdays We've Already Survived And 124 Other Extraordinary Lists!
"I'm a fabulist by trade," warns Gabriel Noone, a late-night radio storyteller, as he begins to untangle the skeins of his tumultuous life: his crumbling ten-year love affair, his disaffection from his Southern father, his longtime weakness for ignoring reality. Gabriel's most sympathetic listener is Pete Lomax, a thirteen-year-old fan in Wisconsin whose own horrific past has left him wise and generous beyond his years. But when this virtual father-son relationship is rocked by doubt, a desperate search for the truth ensues. Welcome to the complex, vertiginous world of The Night Listener.
The Weight of Glory features nine memorable addresses C. S. Lewis delivered during World War II. Considered by many to be his most moving address, the title essay, "The Weight of Glory," extols a compassionate vision of Christianity and includes lucid and compelling discussions on forgiveness and faith. "On Forgiveness," "The Inner Ring," and the other much-quoted pieces display Lewis's breadth of learning and spiritual insight that have made him the most influential Christian of the twentieth century.
Do miracles really happen? Can we know if the supernatural world exists? "The central miracle asserted by Christians is the Incarnation. They say that God became Man. Every other miracle prepares the way for this, or results from this." In Miracles, C. S. Lewis takes this key idea and shows that a Christian must not only accept but rejoice in miracles as a testimony of the unique personal involvement of God in creation. Using his characteristic warmth, lucidity, and wit, Lewis challenges the rationalists and cynics who are mired in their lack of imagination and provides a poetic and joyous affirmation that miracles really do occur in everyday lives.
Written after his wife's tragic death as a way of surviving the "mad midnight moment," A Grief Observed is C.S. Lewis's honest reflection on the fundamental issues of life, death, and faith in the midst of loss. This work contains his concise, genuine reflections on that period: "Nothing will shake a man -- or at any rate a man like me -- out of his merely verbal thinking and his merely notional beliefs. He has to be knocked silly before he comes to his senses. Only torture will bring out the truth. Only under torture does he discover it himself." This is a beautiful and unflinchingly homest record of how even a stalwart believer can lose all sense of meaning in the universe, and how he can gradually regain his bearings.
Both astonishing and prophetic, The Abolition of Man remains one of C. S. Lewis's most controversial works. Lewis sets out to persuade his audience of the ongoing importance and relevance of universal objective values, such as courage and honor, and the foundational necessity of natural law. He also makes a cogent case that a retreat from these pillars of our educational system, even if in the name of "scientism," would be catastrophic. National Review lists it as number seven on their "100 Best Nonfiction Books of the Twentieth Century."
A milestone in the history of popular theology, The Screwtape Letters is an iconic classic on spiritual warfare and the dynamics of temptation.This profound and striking narrative takes the form of a series of letters from Screwtape, a devil high in the Infernal Civil Service, to his nephew Wormwood, a junior colleague engaged in his first mission on earth, trying to secure the damnation of a young man who has just become a Christian. Although the young man initially looks to be a willing victim, he changes his ways and is "lost" to the young devil.Dedicated to Lewis's friend and colleague J. R. R. Tolkien, The Screwtape Letters is a timeless classic on spiritual conflict and the psychology of temptation which are part of our religious experience.
"If God is good and all-powerful, why does he allow his creatures to suffer pain?" And what about the suffering of animals, who neither deserve pain nor can be improved by it? The greatest Christian thinker of our time sets out to disentangle these knotty issues. With his signature wealth of compassion and insight, C. S. Lewis offers answers to these crucial questions and shares his hope and wisdom to help heal a world hungering for a true understanding of human nature.
A forceful and accessible discussion of Christian belief that has become one of the most popular introductions to Christianity and one of the most popular of Lewis's books. Uncovers common ground upon which all Christians can stand together.
C. S. Lewis takes us on a profound journey through both heaven and hell in this engaging allegorical tale. Using his extraordinary descriptive powers, Lewis introduces us to supernatural beings who will change the way we think about good and evil.
As far as her family and friends are concerned,Frieda has been the grieving widow for long enough. At 35, she's still (relatively) young, still (adequately) attractive. Her sex drive is very much alive; even Frieda admits she'd like to put it to use again. Besides, she has a son who certainly needs a father figure. With visions of the perfect second husband in mind, Frieda's sisters start to send eligible males in her direction.Big sister Ilene -- herself substantially married -- has found the ultimateunattached catch: a gorgeous, independently wealthy, successful, divorced father, pillar of society and paragon of potential. What more could a single mom ask for?Apparently a lot more than loved ones realize. Frieda's own efforts bearvery tasty fruit. Sam is young, talented, devoted, and incredibly sexy -- though broke, only sporadically employed, and clueless about kids. But he makes Frieda feel brand-spanking-new, in a most wonderfully wanton way. When all is said and done, does Frieda really need the "perfect man" ... or the far-from-ideal man who's perfect for her?
Here comes the bride . . . there goes the groom.Penny Bracket waited two years to marry dream man Bram Shiraz. Then on the morning of the Big Day, while she's trying on her veil, Penny receives the worst two-line letter of her life: "Penny, I can't go through with it. Sorry, Bram." Penny's hurt and upset. But Esther, Penny's divorced mom, wants Bram's head on a platter. So Mom ambushes the cold-footed coward before he hot-foots it out of town, bonks him on the head with a champagne bottle, and spirits him away to a hidden room in her gargantuan mansion in Short Hares, New Jersey. Esther doesn't want much. All Bram has to do is write personal, heartfelt apologies to each of the two hundred disappointed wedding guests . . . and eat every mouthful of the very expensive gourmet wedding feast that has gone to waste. Then he'll be free to leave.Penny doesn't want Bram tortured. She just wants answers to "why" . . . and maybe a little revenge. Will she discover her runaway groom is locked away in the attic? Will Bram's widowed father--handsome tough-guy Keith Shiraz--be able to locate his missing son . . . and maybe seduce Esther Bracket in the bargain? Will Bram be able to maintain his athletic figure after consuming two hundred entrées and thousands of baby quiches? Read on!
Out-of-work urban professional Francesca Greenfield has always known that she was the "smart" sister.Amanda was the soft and lovely one who, from the beginning, had always garnered most of the attention -- and all the dates. Now they've been thrown together in a last-ditch effort to save the family coffeehouse business before it goes permanently down the drain.In the chaotic misdt of mad promotional schemes and piranhalike next-door competitors, the sisters Greenfield are going to have to put aside their hard-faught sibling rivalry -- and quick! -- for the family good.What happens when a single woman in her early thirties gets stuck living and working with her sister again along with all the insecurities of sibling rivalry?"From where I stood now, fifteen years out of high school, I knew that smart was more valuable than pretty. For one thing, pretty is available to anyone who has the time, energy, money, and will. And even without exercise or makeup, I considered myself to be serviceably attractive. I elicit a grunt from workmen. Baggers at the supermarket, however, called me ma'am."Meet Francesca Greenfield, a smart, urban professional suddenly tossed out of her so-so career and into the business of selling coffee alongside her pretty, perky sister Amanda.But selling coffee is only the start of their worries.Francesca has always known that she was the smart sister, "though our mother never set us down and said, 'Francesca, we'll call you the smart one.'" Amanda was soft and lovely from the beginning and had always garnered most of the attention-and all of the dates. Now they've been thrown together in a last-ditch effort to save the family business before it goes permanently down the drain.As for the coffeehouse itself, well, there's rarely a dull moment. Consider the piranha-minded next-door franchise and the brainstorms of one nearly psychotic marketing manager for starters. And who can forget about love? Or at least sex. Thanks to a promotional contest, it's not long before Amanda is looking to explore the aura of a buff mountain climber while Francesca considers shedding more than her inhibitions with a J. Crew model.The stakes are rising. It's time to find out if smart or pretty knows best, whether the distinction really suits either one of them, and if the Greenfield sisters can actually live happily ever after.
Emma sees naked people (not necessarily a bad thing!)Emma Hutch's upscale Manhattan clients call her the "Good Witch." Her uncanny telepathic abilities enable her to plant images into unsuspecting minds, which has made her New York's most successful professional matchmaker. After all, what bachelor, confirmed or otherwise, could deny his true destiny when the woman he can't seem to stop thinking about suddenly appears right in front of him? Now an all-too-perfect blonde socialite needs Emma's help to snare the most eligible single man in the city -- all in a day's work for the Good Witch.Except William Dearborn -- visual artist, software genius, total hunk, and dedicated hedonist -- is not so easily snared. And he's becoming a little too interested in the desperate matchmaking sorceress who's been following him all around town incognito. Emma doesn't have to be psychic to know what's going on in his mind. William's having very wicked thoughts indeed about the Good Witch . . . and Emma likes it! But she's got to resist his special brand of magic . . . or else her witchy career is going up in flames.
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