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Lead Generation For Dummies

by Dayna Rothman

Learn how to get your message heard above the online noiseThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buyTechniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfallsProvides steps you can follow to create your own personalized lead generation planLead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

The Wicked Truth

by Lyn Stone

No Stranger To ScandalLady Elizabeth Marleigh found protection from the hangman's noose in an outrageous disguise and the compelling embrace of Neil Bronwyn, Earl of Havington. Now she was safe from everything but her wayward heart.No Prisoner To PassionThe Earl of Havington vowed to rein in whatever feelings the notorious Elizabeth Marleigh aroused within him. Yet fate decreed otherwise, making the woman who could destroy his well-ordered life the only one who made life worth living!

The Options Edge

by Mark W. Guthner Michael C. Khouw

Capture the fortune you're losing with every trade by learning to exploit options The Options Edge + Free Trial shows you how to capture the fortune you lose out on every day. Buying and selling traditional investments often entails instruments with optionality. Sometimes this optionality is explicit, while other times it is hidden. If you're not leveraging these embedded options to their fullest advantage, you're losing money. Most retail investors don't truly understand the nuances involved in successful options trading and instead rely on more comfortable instruments with fewer complex mechanics. If you're interested in optimizing your portfolio, it's time to step out of your comfort zone and learn what you've been missing. This book gives you the background you need to take full advantage of options in this booming market. The companion website features easy to use analytical tools that help investors find the best opportunities so you can start applying these methods right away. Whether or not you ultimately decide to start actively trading options, the concepts discussed will make you a better all-around trader with greater security in your financial affairs. Most investors buy and sell options every day without ever knowing it. This book relates stories of those who have leveraged options to make fortunes and those who have lost by not understanding the optionality of their financial endeavors. You must know the fundamentals of options, and then learn to recognize hidden options, in order to improve success in all of your investment activities. After taking these steps, you can go on to: Create hidden options at little or no cost Structure your finances to reduce risk and increase wealth Utilize a practical pricing model for smarter investing The listed options are currently the only growing exchange traded financial product in the developed markets, with a current average volume of 20 million contracts--equivalent to 2 billion shares--per day. Now is the perfect opportunity to fortify your finances, and The Options Edge + Free Trial gives you the understanding and practical tools you need to optimize your portfolio today.

Construction Manager's BIM Handbook

by John Eynon

Building Information Modelling (BIM) harnesses digital technologies to unlock more efficient methods of designing, creating and maintaining built environment assets, so the Construction Manager's BIM Handbook ensures the reader understands what BIM is, what the UK strategy is and what it means for key roles in the construction team. ensure that all readers understand what BIM and are fully aware of the implications of BIM for them and their organisations provides concise summaries of key aspects of BIM ensure that all readers can begin to adopt this approach in future projects includes industry case studies illustrating the use of BIM on large and small projects

Next Generation Demand Management: People, Process, Analytics, and Technology

by Charles W. Chase

A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability. This proven approach is structured around the four key catalysts of an efficient planning strategy: people, processes, analytics, and technology. The discussion covers the changes in behavior, skills, and integrated processes that are required for proper implementation, as well as the descriptive and predictive analytics tools and skills that make the process sustainable. Corporate culture changes require a shift in leadership focus, and this guide describes the necessary "champion" with the authority to drive adoption and stress accountability while focusing on customer excellence. Real world examples with actual data illustrate important concepts alongside case studies highlighting best-in-class as well as startup approaches. Reliable forecasts are the primary product of demand planning, a multi-step operational supply chain management process that is increasingly seen as a survival tactic in the changing marketplace. This book provides a practical framework for efficient implementation, and complete guidance toward the supplementary changes required to reap the full benefit. Learn the key principles of demand driven planning Implement new behaviors, skills, and processes Adopt scalable technology and analytics capabilities Align inventory with demand, and increase channel profitability Whether your company is a large multinational or an early startup, your revenue predictions are only as strong as your supply chain management system. Implementing a proven, more structured process can be the catalyst your company needs to overcome that one lingering obstacle between forecast and goal. Next Generation Demand Management gives you the framework for building the foundation of your growth.

Analytics for Insurance: The Real Business of Big Data

by Tony Boobier

The business guide to Big Data in insurance, with practical application insight Big Data and Analytics for Insurers is the industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. Written from a non-IT perspective, this book focusses less on the architecture and technical details, instead providing practical guidance on translating analytics into target delivery. The discussion examines implementation, interpretation, and application to show you what Big Data can do for your business, with insights and examples targeted specifically to the insurance industry. From fraud analytics in claims management, to customer analytics, to risk analytics in Solvency 2, comprehensive coverage presented in accessible language makes this guide an invaluable resource for any insurance professional. The insurance industry is heavily dependent on data, and the advent of Big Data and analytics represents a major advance with tremendous potential - yet clear, practical advice on the business side of analytics is lacking. This book fills the void with concrete information on using Big Data in the context of day-to-day insurance operations and strategy. Understand what Big Data is and what it can do Delve into Big Data's specific impact on the insurance industry Learn how advanced analytics can revolutionise the industry Bring Big Data out of IT and into strategy, management, marketing, and more Big Data and analytics is changing business - but how? The majority of Big Data guides discuss data collection, database administration, advanced analytics, and the power of Big Data - but what do you actually do with it? Big Data and Analytics for Insurers answers your questions in real, everyday business terms, tailored specifically to the insurance industry's unique needs, challenges, and targets.

Membrane Reactor Engineering: Applications for a greener process industry

by Gaetano Iaquaniello Marcello De Falco Angelo Basile Gabriele Centi

Uniquely focussed on the engineering aspects of membrane reactors Provides tools for analysis with specific regard to sustainability Applications include water treatment, wastewater recycling, desalination, biorefineries, agro-food production Membrane reactors can bring energy saving, reduced environmental impact and lower operating costs

Qualitative Research in Nursing and Healthcare

by Immy Holloway Kathleen Galvin

Qualitative Research in Nursing and Healthcare is an invaluable resource for those who carry out qualitative research in the healthcare arena. It is intended to assist: Professionals and academics in the healthcare field who undertake or teach research in clinical or educational settings; Postgraduates who are undertaking qualitative research and want to revise qualitative research approaches and procedures before going on to more specialist texts; and Undergraduates in their last year who wish to learn about qualitative perspectives or carry out a project using these approaches. Fully updated from the earlier editions by Holloway and Wheeler, it reflects recent developments in nursing research. This new edition provides clear explanations of abstract ideas in qualitative research as well as practical procedures. Structured into four sections, the book looks at the initial stages, methods of data collection, qualitative approaches and analysis of collected data. It also contains a chapter on writing up and publishing qualitative research. With applied and practical examples throughout, Qualitative Research in Nursing and Healthcare is essential reading for those who are looking for a comprehensive introduction to qualitative research.

Nonlinear Regression Modeling for Engineering Applications: Modeling, Model Validation, and Enabling Design of Experiments

by R. Russell Rhinehart

Since mathematical models express our understanding of how nature behaves, we use them to validate our understanding of the fundamentals about systems (which could be processes, equipment, procedures, devices, or products). Also, when validated, the model is useful for engineering applications related to diagnosis, design, and optimization. First, we postulate a mechanism, then derive a model grounded in that mechanistic understanding. If the model does not fit the data, our understanding of the mechanism was wrong or incomplete. Patterns in the residuals can guide model improvement. Alternately, when the model fits the data, our understanding is sufficient and confidently functional for engineering applications. This book details methods of nonlinear regression, computational algorithms,model validation, interpretation of residuals, and useful experimental design. The focus is on practical applications, with relevant methods supported by fundamental analysis. This book will assist either the academic or industrial practitioner to properly classify the system, choose between the various available modeling options and regression objectives, design experiments to obtain data capturing critical system behaviors, fit the model parameters based on that data, and statistically characterize the resulting model. The author has used the material in the undergraduate unit operations lab course and in advanced control applications.

Flourishing Thought: Democracy in an Age of Data Hoards

by Ruth A. Miller

Challenging the posthumanist canon that celebrates the preeminence of matter, Ruth Miller, in Flourishing Thought contends that what nonhuman systems contribute to democracy is thought. Drawing on recent feminist theories of nonhuman life and politics, Miller shows that reproduction and flourishing are not antithetical to contemplation and sensitivity. After demonstrating that processes of life and processes of thought are indistinguishable, Miller finds that four menacing accumulations of matter and information--global surveillance, stored embryos, human clones, and reproductive trash--are politically productive rather than threats to democratic politics. As a consequence, she questions the usefulness of individual rights such as privacy and dignity, contests the value of the rational metaphysics underlying human-centered political participation, and reevaluates the gender relations that derive from this type of participation. Ultimately, in place of these human-centered structures, Miller posits a more meditative mode of democratic engagement. Miller's argument has shattering implications for the debates over the proper use and disposal of embryonic tissue, alarms about data gathering by the state and corporations, and other major ethical, social, and security issues.

The Outlook for Arab Gulf Cooperation

by Dalia Dassa Kaye Jeffrey Martini Cordaye Ogletree Daniel Egel Becca Wasser

This report examines what binds and divides the six Gulf Cooperation Council (GCC) states--Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates--and presents the outlook for the GCC's evolution over the next ten years. The study aims to help policymakers better understand intra-GCC dynamics and prepare for future trends in a region with high stakes for U.S. strategic interests.

Breaking the WTO: How Emerging Powers Disrupted the Neoliberal Project

by Kristen Hopewell

The world economic order has been upended by the rise of the BRIC nations and the attendant decline of the United States' international influence. In Breaking the WTO, Kristen Hopewell provides a groundbreaking analysis of how these power shifts have played out in one of the most important theaters of global governance: the World Trade Organization. Hopewell argues that the collapse of the Doha Round negotiations in 2008 signals a crisis in the American-led project of neoliberal globalization. Historically, the U.S. has pressured other countries to open their markets while maintaining its own protectionist policies. Over the course of the Doha negotiations, however, China, India, and Brazil challenged America's hypocrisy. They did so not because they rejected the multilateral trading system, but because they embraced neoliberal rhetoric and sought to lay claim to its benefits. By demanding that all members of the WTO live up to the principles of "free trade," these developing states caused the negotiations to collapse under their own contradictions. Breaking the WTO probes the tensions between the WTO's liberal principles and the underlying reality of power politics, exploring what the Doha conflict tells us about the current and coming balance of power in the global economy.

Making Literature Now

by Amy Hungerford

How does new writing emerge and find readers today? Why does one writer's work become famous while another's remains invisible? Making Literature Now tells the stories of the creators, editors, readers, and critics who make their living by making literature itself come alive. The book shows how various conditions--including gender, education, business dynamics, social networks, money, and the forces of literary tradition--affect the things we can choose, or refuse, to read. Amy Hungerford focuses her discussion on literary bestsellers as well as little-known traditional and digital literature from smaller presses, such as McSweeney's. She deftly matches the particular human stories of the makers with the impersonal structures through which literary reputation is made. Ranging from fine-grained ethnography to polemical argument, this book transforms our sense of how and why new literature appears--and disappears--in contemporary American culture.

Transforming Relationships for High Performance: The Power of Relational Coordination

by Jody Hoffer Gittell

Whether from customers, supply-chain partners, policymakers, or regulators, organizations in virtually every industry are facing calls to do more with less. They are feeling compelled to provide higher-quality outcomes, more rapidly, at a lower cost. This book offers a road-tested approach for delivering these outcomes through positive organizational change. Its message comes just in time, for too many companies have gone the way of low-road strategies, such as cutting pay and perks, and working harder not smarter. Drawing on her path-breaking research, Jody Hoffer Gittell reveals that high performance is fundamentally relational--rooted in both human and social capital. Based on this insight, she provides a unique model that will help companies to build meaningful relationships among colleagues, develop smarter work processes, and design organizational structures fit for today's pressure test. By following four organizations on their change journeys, she illustrates how "relational coordination" unfolds in real-world settings. Tools for change guide readers as they learn how to implement this new model in their own workplaces.

Momentum: How to Build it, Keep it or Get it Back

by Michael Mcqueen

Achieve the ultimate state of continual success Momentum is your personal guidebook to the art and science of success. Momentary victories and small wins don't last, and the frustration of reclaiming that energy is real. This book shows you how to cultivate a different type of achievement - measureable, sustainable and constant. It's the difference between winning a battle and winning the war, and requires more than a single brilliant move. It's about activity, focus and consistency, and working smarter instead of harder. This insightful guide helps you dig to the core of who and where you are, and start implementing the core practices and characteristics that keep the successes coming. You'll discover the traps that have been pushing you off course, and learn when to push through and when to change course entirely. Case studies illustrate the pitfalls of momentum-traps through the lens of individuals and organisations who ignored early warning signs at their own peril - and ultimately, detriment. Momentum is not a fleeting or transient feeling. It's a skill that can be fostered, encouraged and nurtured, and it's the biggest success tool in the box. This book walks you through the principles, practices and ideas that help you build and maintain a positive trajectory. Achieve breakthrough results and sustainable success Overcome baggage, monotony and the appeal of immediacy Build, maintain or reclaim your dynamism and vitality Avoid the common traps that hinder forward progress Whether you've had a taste of success and long for its return, or feel that something's holding you back from achieving your potential - momentum is your missing piece. Find it and grab it with both hands using the invaluable guidance in Momentum, the handbook for long-term success.

When Fate Falls Short

by Brooke Edwards

Childhood sweethearts Nathan Maxwell and Sean Adams took ten years to realize they belonged together, followed by ten years of bliss. When it is snatched away, Sean is left alone with the aftermath. Lost and grieving in a world that doesn't make sense without Nathan by his side, he struggles to keep himself afloat... until he meets Jesse Lawrence. The shadow of a congenital heart defect has hung over Jesse like a dark cloud all his life. Nathan's death saves Jesse's life by providing the heart Jesse needs to survive, and a chance encounter between their best friends plants Jesse in Sean's orbit. But how well can a love triangle between a dead man, his grieving lover, and the one with his heart beating in his chest possibly turn out? Real feelings and pure intentions might not be enough.A Bittersweet Dreams title: It's an unfortunate truth: love doesn't always conquer all. Regardless of its strength, sometimes fate intervenes, tragedy strikes, or forces conspire against it. These stories of romance do not offer a traditional happy ending, but the strong and enduring love will still touch your heart and maybe move you to tears.

What the Carpenter Saw

by Vicki Reese

Wounded warrior Jake Cramer returned from the Middle East missing part of one leg and with a partially paralyzed left arm. He feels useless in his family's construction business, but carpentry is all he knows. He needs to relearn how to work and how to live. He can't even consider finding a man to love. Who would want him this way? Alex Ford is a top-of-the-line architect who's tired of big cities and wants to settle down, maybe run a small inn. The mansion he inherited from his grandparents might be the ticket to his dream, but it needs a lot of work. When he meets the handsome builder, he knows he's made the right decision. He just needs to convince Jake that his scars don't matter. Unfortunately Alex's greedy family has other ideas, and they're determined to ruin Alex's plans and take the inheritance for themselves--even if they have to kill to do it.

Normal Enough

by Marie Sexton

2nd EditionA Wrench Wars StoryWhat is "normal"? When Brandon Kenner shows up at Kasey Ralston's garage with a 1970 Chevelle SS 454, Kasey is smitten by both the man and his car. But Kasey is hiding an embarrassing secret: his love for old muscle cars goes beyond what most would consider normal. His unusual fetish has kept Kasey isolated--estranged from his family and even distant from his coworkers. But when Brandon figures out the hot mechanic's secret, he's not repulsed. In fact, he finds Kasey intriguing, and he's determined to have him for himself. Everything about Brandon revs Kasey's engine, and he's more than willing to get down and dirty with the charming man. What worries Kasey is what will happen after. Is there any chance of a future for them? In the past, expecting anything long-term has only led to heartbreak. But Kasey can't help hoping that, despite Kasey's fetish, Brandon will be the exception. First Edition published by Amber Allure, 2014.

Living for Change: An Autobiography

by Grace Lee Boggs

No one can tell in advance what form a movement will take. Grace Lee Boggs's fascinating autobiography traces the story of a woman who transcended class and racial boundaries to pursue her passionate belief in a better society. Now with a new foreword by Robin D. G. Kelley, Living for Change is a sweeping account of a legendary human rights activist whose network included Malcolm X and C. L. R. James. From the end of the 1930s, through the Cold War, the Civil Rights era, and the rise of the Black Panthers to later efforts to rebuild crumbling urban communities, Living for Change is an exhilarating look at a remarkable woman who dedicated her life to social justice.

Splash 17: Inspiring Subjects

by Rachel Rubin Wolf

A revealing gesture, a brilliant quality of light, a particularly perfect bloom... This volume of Splash is dedicated to those glorious sparks of inspiration, and the stories of how 129 artists fanned them into some of today's greatest watercolor paintings. The emotional connection between subject and artist resonates in these pages, delivering the caliber of art and insight that has made Splash a perennial favorite.135 paintings, reproduced in large, juicy colorA diverse range of styles and subjects, including still lifes, portraits, city scenes, animals and landscapesCommentary reveals the artists' passion, approaches and techniques The artists spotlighted inside found inspiration in even unlikely places. They spotted it in peeling paint, the faces of strangers, and the view from the kitchen window. They found beauty in places as poetic as Paris, and as seemingly pedestrian as a dilapidated shed. From a hawk proudly posed against a cloudless, cerulean sky to an everyday table setting transformed by light into a kaleidoscope of color, these are the moments that stopped artists in their tracks, to create the kind of paintings that do the same. "Whatever made you hold your breath or turn your head the first time you saw it, that is what you should paint!" --Kathleen Lanzoni

Keep On Keeping On: The NAACP and the Implementation of Brown v. Board of Education in Virginia

by Brian J. Daugherity

Virginia was a battleground state in the struggle to implement Brown v. Board of Education, with one of the South's largest and strongest NAACP units fighting against a program of noncompliance crafted by the state's political leaders. Keep On Keeping On offers a detailed examination of how African Americans and the NAACP in Virginia successfully pursued a legal agenda that provided new educational opportunities for the state's black population in the face of fierce opposition from segregationists and the Democratic Party of Harry F. Byrd Sr. Keep On Keeping On is the first book to offer a comprehensive view of African Americans' efforts to obtain racial equality in Virginia in the later twentieth century. Brian J. Daugherity considers the relationship between the various levels of the NAACP, the ideas and actions of other African American organizations, and the stances of Virginia's political leaders, white liberals and moderates, and segregationists. In doing so, the author provides a better understanding of the connections between the actions of white political leaders and those of black civil rights activists working to bring about school desegregation. Blending social, legal, southern, and African American history, this book sheds new light on the civil rights movement and white resistance to civil rights in Virginia and the South.

The 4G Mobile Revolution: Creation, Innovation and Transformation at EE

by Stuart Jackson Olaf Swantee

The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G. Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team. Olaf Swantee and Stuart Jackson explore these crucial and exciting themes as they recount EE's journey from merger, to 4G innovation, to the company's takeover by BT for an estimated value of 12.5 billion pounds. This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.

Tactical SEO: The Theory and Practice of Search Marketing

by Lee Wilson

Search engine optimisation is an increasingly critical tool for digital marketers in a competitive and saturated online marketplace. Setting itself apart from the ubiquitous technical and process-driven guidance, where tips and tricks which are quick to date, Tactical SEO moves towards a deeper understanding of search marketing and the industry as a whole. These insights will help you to truly grasp the opportunities, challenges and value that SEO can bring to an online presence in the long term leading to a more strategic and nuanced approach.Tactical SEO explores:· what succeeds in search marketing but also why, including analysis of 'ripples' and other concepts that underpin best practice.· moving from process-driven to organic search marketing and the value of exploiting opportunity.· the Google ethos and the symbiotic nature of Google and SEO.· how a value-checklist can re-focus your strategy and generate positive results.Essential reading for practitioners and students, Tactical SEO provides thought leadership as well as strategic practical applications for those who want to develop real and lasting expertise.

Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

by Claire Brooks

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

The Handbook of International Trade and Finance: The Complete Guide for International Sales, Finance, Shipping and Administration

by Anders Grath

International trade, and its financing, is now a key component of many undergraduate and postgraduate qualifications. For anyone involved in international sales, finance, shipping and administration, or for those studying for academic or professional qualifications in international trade, The Handbook of International Trade and Finance offers an extensive and topical explanation of the key finance areas. This essential reference resource provides the information necessary to help you to reduce risks and improve cash flow, identify the most competitive finance alternatives, structure the best payment terms, and minimize finance and transaction costs. This fully revised and updated 4th edition of The Handbook of International Trade and Finance also describes the negotiating process from the perspectives of both the buyer and the seller, providing valuable insight into the complete financing process, and covering key topics such as: trade risks and risk assessment; structured trade finance; methods and terms of payment; currency risk management and bonds, guarantees and standby letters of credit.The Handbook gives a complete and thorough assessment of all the issues involved in constructing, financing and completing a cross-border transaction and is an indispensable guide for anyone who deals with international trade. It also includes a section on risk management, which plays an increasingly important role in international trade from currency fluctuations to political risk and natural disasters.N.B. The book covers the principles of international trade and finance that are common across the globe and is relevant to anyone wanting to understand the subject, wherever they are located. Specific national issues (eg the UK's Brexit decision) do not affect the content.

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