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Zynga (A)

by Mikolaj Jan Piskorski David Chen

In January 2010 Mark Pincus is deciding how to double the number of Zynga games' players to 500 million without sacrificing profitability. These ambitious growth plans required changes to product, corporate strategy, and customer acquisition and retention. With regard to product Pincus needed to decide to invest in evolving the successful games or develop new games. With regard to corporate strategy, Pincus had to choose whether each game should compete on its own, or force every game to build functionalities that support other Zynga games too. Finally, to ensure customer acquisition and retention Pincus faced the choice between deepening commitment to Facebook or developing its own distribution channels.

Zoots--Financing Growth (A)

by William A. Sahlman Michael J. Roberts Todd Krasnow

Traces the genesis and founding of Zoots, the largest chain of dry cleaning establishments in the U.S. Founded by some of the founders of the very successful Staples chain, the company raises a very large amount of capital without fully proving its business model, and by 2006 is in need of yet more funding. Pushes students to dissect the business model and current operations--and their financial performance--and figure out what went wrong initially, if the business model and operations are now on solid footing, and, assuming capital can be raised, whether it is better to take the "bird in the hand" of significant capital at an admittedly disappointing valuation, or wait for a strategic investor who would pay a higher price but will need significantly more time to complete due diligence.

Zoo City

by Lauren Beukes

A new paperback edition of Lauren Beukes's Arthur C Clarke Award-winning novel set in a world where murderers and other criminals acquire magical animals that are mystically bonded to them.Zinzi has a Sloth on her back, a dirty 419 scam habit, and a talent for finding lost things. When a little old lady turns up dead and the cops confiscate her last paycheck, Zinzi's forced to take on her least favorite kind of job--missing persons.Being hired by reclusive music producer Odi Huron to find a teenybop pop star should be her ticket out of Zoo City, the festering slum where the criminal underclass and their animal companions live in the shadow of hell's undertow. Instead, it catapults Zinzi deeper into the maw of a city twisted by crime and magic, where she'll be forced to confront the dark secrets of former lives--including her own.

Zombies and Calculus

by Colin Adams

How can calculus help you survive the zombie apocalypse? Colin Adams, humor columnist for the Mathematical Intelligencer and one of today's most outlandish and entertaining popular math writers, demonstrates how in this zombie adventure novel.Zombies and Calculus is the account of Craig Williams, a math professor at a small liberal arts college in New England, who, in the middle of a calculus class, finds himself suddenly confronted by a late-arriving student whose hunger is not for knowledge. As the zombie virus spreads and civilization crumbles, Williams uses calculus to help his small band of survivors defeat the hordes of the undead. Along the way, readers learn how to avoid being eaten by taking advantage of the fact that zombies always point their tangent vector toward their target, and how to use exponential growth to determine the rate at which the virus is spreading. Williams also covers topics such as logistic growth, gravitational acceleration, predator-prey models, pursuit problems, the physics of combat, and more. With the aid of his story, you too can survive the zombie onslaught.Featuring easy-to-use appendixes that explain the mathematics necessary to enjoy the book, Zombies and Calculus is suitable for recent converts to calculus as well as more advanced readers familiar with multivariable calculus.

Zombie Church: Breathing Life Back into the Body of Christ

by Tyler Edwards

A creative, entertaining approach to resurrecting the undead churchThere is something missing in the church today. Stuck in a rut of routines and rituals, the church is caught up in doing what it is "supposed to do" but is lacking the true essence of what it is supposed to provide: life. Real faith--and a real relationship with Jesus--is not about playing by the rules, attending services, and praying before meals. Real faith is more than religion.Believing there is a way to breathe life back into the church, Tyler Edwards adopts a contemporary and entertaining metaphor--zombies--to highlight and challenge the problematic attitude of today's believers. Written for the discouraged, disenfranchised, and anyone unsatisfied with their same-old church routine, Zombie Church challenges readers to turn away from hollow religious practices, which characterize "zombie Christianity," and turn toward a radical relationship with Jesus.While other books have addressed legalism in the church, this is the only book that effectively capitalizes on a popular entertainment genre in order to diagnose and correct the problem. Realizing that even his own church is part of that problem, Edwards has written an accessible and often humorous book that will help believers change the Spirit-draining (or life-draining) habits that stop them from achieving a full, fulfilling life in Christ.

Zoe in Wonderland

by Brenda Woods

Coretta Scott King Honor winner Brenda Woods introduces introverted, daydream-prone Zoe, who's afraid her real life will never be as exciting as her imaginary one. Zoe Reindeer considers herself "just Zoe"--never measuring up to her too-perfect older sister or her smarty-pants little brother. Truthfully, though, she'd rather just blend in with the plants at the family business, Doc Reindeer's Exotic Plant Wonderland. She does have one friend, Q, and he's the best one ever--but he's moving away, leaving Zoe to fend for herself, and she doesn't know what she'll do without him. That is until a tall astronomer from Madagascar comes to the nursery looking for a Baobab tree. His visit starts a ball rolling that makes Zoe long for real adventures, not just imaginary ones--and shows her that perhaps her first real adventure is finally beginning.

ZMET Research Process

by Gerald Zaltman

The steps in the ZMET interview are listed and defined as well as information on using the data.

Zipcar: Refining the Business Model

by Michael J. Roberts Julia D. Stevens Myra M. Hart

Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of operations. Students are called on to analyze the underlying economics and business model for the venture and to discover how these assumptions are holding up as the business is actually rolled out.

Zipcar: Influencing Customer Behavior

by Frances X. Frei

At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who has a car and is running late at an interview, and Anita Karr, who has just arrived at her reserved car's empty parking spot.

Zingerman's Guide to Good Eating: How to Choose the Best Bread, Cheeses, Olive Oil, Pasta, Chocolate, and Much More

by Ari Weinzweig

Hailed by the New York Times, Esquire, and the Atlantic Monthly as one of the best delicatessens in the country, Zingerman's is a trusted source for superior ingredients -- and an equally dependable supplier of reliable information about food. Now, Ari Weinzweig, the founder of Zingerman's, shares two decades of knowledge gained in his pursuit of the world's finest food products. In this fascinating resource guide, he tells you everything you need to know about how to choose top-quality basics that can transform every meal from ordinary to memorable: oils, vinegars, and olives; bread, pasta, and rice; cheeses and cured meats; seasonings like salt, pepper, and saffron; vanilla, chocolate, and tea. How do you tell the difference between a great aged balsamic vinegar and a caramel-flavored impostor? How do you select an extraordinary olive oil from the bewildering array of bottles on the grocery shelf? Which Italian rice makes the creamiest risotto (and what are the tricks to making a terrific one)? Is there a difference between traditionally made pastas and commercial brands? How do English and American Cheddars compare? How do you make sense of the thousands of teas in the world to find one you love? What should you look for on the label of a good chocolate? In Zingerman's Guide to Good Eating, Ari Weinzweig provides the answers -- and includes approximately 100 recipes, many collected from artisan food makers, from Miguel's Mother's Macaroni to "LEO" (lox, eggs, and onions) to Funky, Chunky Dark Chocolate Cookies. This book is not only an indispensable guide to pantry essentials, it's an enthralling read. You'll visit artisan food producers, learn fascinating facts, find sources for the best brands and food suppliers, and get valuable advice that will change the way you cook forever.

The Zig Zag Girl

by Elly Griffiths

In the first installment of a compelling new series by Elly Griffiths, a band of magicians who served together in World War II track a killer who's performing their deadly tricks. Brighton, 1950. The body of a girl is found cut into three pieces. Detective Inspector Edgar Stephens is convinced the killer is mimicking a famous magic trick--the Zig Zag Girl. The inventor of the trick, Max Mephisto, is an old war friend of Edgar's. They served together in a shadowy unit called the Magic Men, a special ops troop that used stage tricks to confound the enemy. Max is on the traveling show circuit, touring seaside towns with ventriloquists, sword-swallowers and dancing girls. He's reluctant to leave this world to help Edgar investigate, but advises him to identify the victim quickly -- it takes a special sidekick to do the Zig Zag Girl. Those words come back to haunt Max when the dead girl turns out to be Ethel, one of his best assistants to date. He's soon at Edgar's side, hunting for Ethel's killer. Another death, another magic trick: Edgar and Max are sure the answer to the murders lies in their army days. And when Edgar receives a letter warning of another "trick" on the way -- the Wolf Trap -- he knows they're all in the killer's sights.

Zeus's Eagle #6

by Lucy Coats Brett Bean

Will Demon's latest quest bring down the wrath of Zeus?Demon's life on Mount Olympus has never been busier. Thanks to the awful heroes down on Earth, he has a whole slew of injured beasts to care for. And worse still, the goddess Psyche wants Demon to "borrow" Zeus's prized eagle for an urgent mission. But is her task worth the risk of offending the king of the gods?

Zespri

by Mary Shelman Jose B. Alvarez

Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Consumer response has been positive and Zespri has begun to grow kiwifruit outside of New Zealand in order to have the product on retail shelves year round. Is this the right strategy for the future?

ZeroZeroZero: Look at Cocaine and All You See Is Powder. Look Through Cocaine and You See the World.

by Roberto Saviano Virginia Jewiss

"Zero zero zero" flour is the finest, whitest available. "Zero zero zero" is also the nickname among narcotraffickers for the purest, highest quality cocaine on the market. And it is the title of Roberto Saviano's unforgettable exploration of how the cocaine trade knits the world into its dark economy and imposes its own vicious rules and moral codes on its armies and, through them, on us all.Saviano's Gomorrah, his explosive account of the Neapolitan mob, the Camorra, was a worldwide publishing sensation. It struck such a nerve with the Camorra that Saviano has lived with twenty-four hour police protection in the shadow of death threats for more than seven years. During this time he has become intimate with law enforcement agencies around the world. Saviano has broadened his perspective to take in the entire global "corporate" entity that is the drug trade in cooperation with law enforcement officials, who have fed him information and sources and used him to guide their own thinking and tactics. Saviano has used this extraordinary access to feed his own groundbreaking reportage.The result is a truly amazing and harrowing synthesis of intimate literary narrative and geopolitical analysis of one of the most powerful dark forces in the global economy. In Zero Zero Zero, Saviano tracks the shift in the cocaine trade's axis of power, from Colombia to Mexico, and relates how the Latin American cartels and gangs have forged alliances, first with the Italian crime syndicates, then with the Russians, Africans, and others. On the one hand, he charts an astonishing increase in sophistication and diversification as these criminal entities diversify into many other products and markets. On the other, he reveals the threat of violence to protect and extend power and how the nature of the violence has grown steadily more appalling.Saviano is a journalist of rare courage and a thinker of impressive intellectual depth and moral imagination, able to see the connections between far-flung phenomena and bind them into a single epic story. Most drug-war narratives feel safely removed from our own lives; Saviano offers no such comfort. As heart racing as it is heady, Zero Zero Zero is a fusion of a variety of disparate genres into a brilliant new form that can only be called Savianoesque.

Zero World

by Jason M. Hough

Published in rapid succession, Jason M. Hough's first three novels, The Darwin Elevator, The Exodus Towers, and The Plague Forge, earned mountains of praise and comparisons to such authors as James S. A. Corey and John Scalzi. Now Hough returns with a riveting near-future spy thriller that combines the adrenaline of a high-octane James Bond adventure with mind-blowing sci-fi speculations worthy of Christopher Nolan's Inception. Technologically enhanced superspy Peter Caswell has been dispatched on a top-secret assignment unlike any he's ever faced. A spaceship that vanished years ago has been found, along with the bodies of its murdered crew--save one. Peter's mission is to find the missing crew member, who fled through what appears to be a tear in the fabric of space. Beyond this mysterious doorway lies an even more confounding reality: a world that seems to be Earth's twin. Peter discovers that this mirrored world is indeed different from his home, and far more dangerous. Cut off from all support, and with only days to complete his operation, Peter must track his quarry alone on an alien world. But he's unprepared for what awaits on the planet's surface, where his skills will be put to the ultimate test--and everything he knows about the universe will be challenged in ways he never could have imagined.Includes the complete bonus novella The Dire Earth, a prequel to the bestselling sci-fi adventure The Darwin Elevator. Advance praise for Zero World "[A] science fiction [novel that] smashes The Bourne Identity together with The End of Eternity to create a thrilling action rampage that confirms [Jason] Hough as an important new voice in genre fiction."--Publishers Weekly (starred review) "One hell of an entertaining read. Hough continues to deliver white-knuckle books anchored by unusual and fascinating characters. Zero World is a giant cup of pure badassery that secures his place among the finest sci-fi action writers today."--Kevin Hearne, New York Times bestselling author of the Iron Druid Chronicles "A high-octane blend of science fiction and mystery, Zero World is a thrill ride that shoots you out of a cannon and doesn't let up until the very last page."--Wesley Chu, author of the Tao Series "Warning: Do not pick up this book if there is anything else you need to do. There is no safe place to rest inside these pages, no lag in the full-throttle action, no moment when you will think, 'Okay, this is a good spot to take a break.' Once you realize how much you don't know--about this world, these characters, this inexplicable mission--the only way out is forward."--Brian Staveley, author of the Emperor's Blades series "I just finished Zero World and there's only one thing I need to know: How long must I wait for the sequel!?"--Raymond Benson, former James Bond novelist and author of the Black Stiletto series "A brilliant combination of spy thriller, cold-case mystery, and hard sci-fi tale, Zero World is a smart, action-packed thrill ride of a book. Jason Hough is redefining storytelling with his new novel."--Ted Kosmatka, author of The Flicker Men "Zero World deftly blends the best elements of sci-fi and spy thriller with blistering action and a depth that unfolds itself in surprising ways. Hough is a master."--Jay Posey, author of the Duskwalker seriesFrom the Hardcover edition.

Zero Tolerance

by Tanya Erzen Andrea Mcardle

Amadou Diallo, Abner Louima, Anthony Baez, Patrick Dorismond. New York City has been rocked in recent years by the fate of these four men at the hands of the police. But police brutality in New York City is a multi-dimensional phenomenon that refers not only to the hyperviolent response of white male police officers as in these cases, but to an entire set of practices that target homeless people, vendors, and sexual minorities. The complexity of the problem requires a commensurate response, which Zero Tolerance fulfills with a range of scholarship and activism. Offering perspectives from law and society, women's studies, urban and cultural studies, labor history, and the visual arts, the essays assembled here complement, and provide a counterpoint, to the work of police scholars on this subject. Framed as both a response and a challenge to official claims that intensified law enforcement has produced New York City's declining crime rates, Zero Tolerance instead posits a definition of police brutality more encompassing than the use of excessive physical force. Further, it develops the connections between the most visible and familiar forms of police brutality that have sparked a new era of grassroots community activism, and the day-to-day violence that accompanies the city's campaign to police the "quality of life." Contributors include: Heather Barr, Paul G. Chevigny, Derrick Bell, Tanya Erzen, Dayo F. Gore, Amy S. Green, Paul Hoffman, Andrew Hsiao, Tamara Jones, Joo-Hyun Kang, Andrea McArdle, Bradley McCallum, Andrew Ross, Eric Tang, Jacqueline Tarry, Sasha Torres, and Jennifer R. Wynn.

Zero History

by William Gibson

Hollis Henry is broke.Milgrim is owned.Garreth can't be bought.And they all have something that global marketing magnate Hubertus Bigend needs/wants, as he finds himself outmaneuvered and adrift, after a Department of Defense contract for combat-wear turns out to be the gateway drug for arms dealers so shadowy they can out-Bigend Bigend himself.

Zero Defections: Quality Comes to Services

by W. Earl Sasser Jr. Frederick F. Reichheld

Companies that aim for "zero defections" (keeping every customer they can profitably serve) can make profits rise. Defection rates are both a measure of service quality and a guide for achieving it. By listening to the reasons why customers defect, managers know exactly where the company is falling short and where to direct their resources.

Zensar: The Future of Vision Communities (A)

by David A. Garvin Rachna Tahilyani

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows, managers must decide how to scale the Vision Community process so that it retains its spirit of employee involvement and engagement while encompassing a larger, more geographically dispersed group of participants.

Zenith: Marketing Research for High Definition Television (HDTV)

by Fareena Sultan

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various marketing research options available to Zenith in August 1990. In particular managers have to decide whether to conduct a study to examine consumer preferences for the wider screen format of HDTV. They also need to forecast HDTV demand from 1992-2000 under pessimistic, most likely and optimistic scenarios that have to be defined. Can be used to expose students in an introductory marketing management course to various marketing research methods available to assess consumer preferences for new products and innovations. In particular it exposes students to conjoint analysis' methodology. Also allows students an opportunity to assess the situation facing Zenith and explore forecasting marketing potential via scenario analysis.

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

by Chris Brogan Shama Hyder

Freshly Updated Edition of the Ultimate Primer and How-To Guide for Social Media MarketingFive years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after that, the updated edition helped even more marketers and executives navigate the sometimes-stressful world of social media. Now, this new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it.Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.Social media marketing isn't like traditional marketing-and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the "Zen" of using social media tools to find your own marketing nirvana.With a foreword by New York Times bestselling author Chris Brogan and new and updated content on content marketing, email marketing, the importance of mobile, social advertising, and more, the newest edition of The Zen of Social Media Marketing gives you:A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan pageA proven process to attract followers and fans and convert them into customers and clientsThe latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, Imgur, LINE, and more All new information on why, when, and how to use online advertisingInnovative tips for mobile designEssential advice on content marketing and targeted tactics to enhance your SEOWhy self-expression is the true driver of social media use and how to leverage it for your businessInsights from dozens of leading online marketers and entrepreneurs, with strategies for success

Zen Master Poems

by Dick Allen

A unique voice in American poetry evocative of Han Shan's Zen verses, Pablo Neruda's Book of Questions, and the writings of Jack Kerouac.What a long conversation we never had! All those rivers? we never crossed together. You so busy with your own life, I so busy with mine. Dick Allen, one of the founders of the Expansive Poetry movement, has won the Robert Frost Prize, the Hart Crane Poetry Prize, and the Pushcart Prize--among others. His work has been anthologized five times in the Best American Poetry volumes, and has appeared in The New Yorker, The Atlantic Monthly, Tricycle, The Buddhist Poetry Review, and The American Poetry Review, as well as numerous other publications. He's a former fellow of the National Endowment for the Arts, and a former Poet Laureate for the state of Connecticut, where he lives and writes.

Zen and the Art of Monetary Maintenance: The Fed's New Communication Style

by Ethan S. Harris

Ben Bernanke, the latest Fed chair, belongs to a generation of economists who believe in a fully transparent central bank, which means clearly conveying to the public its forecasts for the economy, its policy goals, and the rationale behind its policy choices. However, Bernanke is also likely to keep a much lower profile than his predecessor, Alan Greenspan, who became an economic guru. This chapter examines how Bernanke is changing the way the Fed presents itself to the public.

Zeal: Launching Personalized and Social Learning

by John J-H Kim Christine An

"Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile learning platform that helps students from Kindergarten to 8th grade build math and literacy skills based on Common Core State Standards through personalized learning plans. Having been a teacher and founder of a successful network of charter schools, Danner believes learning does not have to be limited to the classroom and wants to create a product that can connect students, parents, and teachers to facilitate individual student learning. Furthermore, he believes that offering a social, personalized learning tool can offer a fun way for students to learn and can also save time for teachers who want to provide differentiated instruction. Based out of the offices of the NewSchools Venture Fund in Palo Alto, Danner and Noronha work to rapidly develop the product with their founding team and their teacher partners at Rocketship Education, a K-5 charter school organization providing blended instruction combining technology and traditional methods. After several iterations, the Zeal team launches the latest version of Zeal in Fall 2014. While reflecting on their process to find product-market fit, Danner and his team wonder where to pivot next and seek an appropriate business model that considers their customer and user base. The case describes the student, parent, and teacher features offered by the evolving Zeal product, and how the team begins with a focus on personalized, peer-to-peer learning and, based on feedback, refines the product to add in-class features and create a teacher product. Students will have the opportunity to explore how an early SaaS start-up in the educational technology space can approach early product development, pilot in classrooms, and connect with different stakeholders."

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