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Digital Marketing: A Practical Approach

by Alan Charlesworth

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.

Cultural Tourism, 2nd Edition

by Bob Mckercher Hilary Du Cros

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways:* New sections on tangible and intangible cultural heritage and world heritage sites. * Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences * New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

Social Studies for Secondary Schools: Teaching to Learn, Learning to Teach

by Alan J. Singer

Now in its 4th edition, this popular text for secondary social studies methods courses integrates discussions of educational goals and the nature of history and social studies with ideas for organizing social studies curricula, units, lessons, projects, and activities. A major theme throughout is that what teachers choose to teach and the way they teach reflect their broader understanding of society, history, and the purpose of social studies education. Advocating an inquiry and activity-based view of social studies teaching that respects the points of view of students and teachers, and based in practice and experience, it offers systematic support and open, honest advice for new teachers. Each chapter addresses a broad question about social studies education; sub-chapters begin with narrower questions that direct attention to specific educational issues. Lesson ideas and materials in the book and online are especially designed to help new teachers to address common core learning standards, to work in inclusive settings, and to promote literacy and the use of technology in social studies classrooms. Chapters include highlighted Learning Activities, Teaching Activities, nd Classroom Activities designed to provoke discussion and illustrate different approaches to teaching social studies, and conclude with recommendations for further reading and links to on-line essays about related social studies topics. Activities are followed by four categories: "Think it over," "Add your voice to the discussion," "Try it yourself," and "It's your classroom." All of these are supported with online teaching material. Designed for undergraduate and graduate pre-service social studies methods courses, this text is also useful for in-service training programs, as a reference for new social studies teachers, and as a resource for experienced social studies educators who are engaged in rethinking their teaching practice. New in the Fourth Edition Provides a number of new lesson ideas paired with online lesson plans and activity sheets in every chapter Takes a new focus on data-driven, standards-based instruction, especially in relation to the common core curriculum Addresses the interactive nature of learning in updated technology sections Reflects current trends in history education Includes more of what the author has learned from working teachers Offers a wealth of additional on-line material linked to the text

Strategic Management for Tourism, Hospitality and Events

by Nigel Evans

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME's and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

What is this thing called Philosophy?

by Duncan Pritchard

What is this thing called Philosophy? is the definitive textbook for all who want a thorough introduction to the field. It introduces philosophy using a question-led approach that reflects the discursive nature of the discipline. Edited by Duncan Pritchard, each section is written by a high-profile contributor focusing on a key area of philosophy, and contains three or four question-based chapters offering an accessible point of engagement. The core areas of philosophy covered are: Ethics Political Philosophy Aesthetics Epistemology Philosophy of Mind Metaphysics Philosophy of Science Philosophy of Religion The Meaning of Life. The accompanying Routledge companion website features valuable online resources for both instructors and students including links to audio and video material, multiple-choice questions, interactive flashcards, essay questions and annotated further reading. This is the essential textbook for students approaching the study of philosophy for the first time.

Research Methods in Crime and Justice

by Brian L. Withrow

This fresh and innovative hybrid text/online material for undergraduate CJ RESEARCH METHODS uniquely addresses the fundamental teaching issue for this course: how to communicate and successfully teach students that their future success as criminal justice practitioners is linked to their acquisition of research skills. The author Brian Withrow, a former Texas State Trooper, widely published academic researcher, and teacher of the undergraduate methods course, consistently demonstrates how research skills aren't just essential to university academic researchers; they are essential to student success as criminal justice practitioners, and to all who want to succeed in an information economy. More than 80 short, sharply focused examples throughout the text rely on actual research that is conducted by, on behalf of, or relevant to criminal justice practitioners. The book engages students' interests like no other.The online materials provide a wide array of instructor support material, all written by the author, and also offer a unique feature, The Researcher's Notebook, which provides students (and their instructors) a series of structured exercises leading to the development and completion of a research question, conducting a literature review, and designing a research method that provides the data necessary to answer the research question - all with a minimal amount of instructor supervision. Cover images are courtesy of Lauren Withrow

Comparative Employment Relations in the Global Economy

by Carola Frege John Kelly

"Employment Relations" is widely taught in business schools around the world. Increasingly however more emphasis is being placed on the comparative and international dimensions of the relations between employers and workers. It is becoming ever more important to comprehend today's work and employment issues alongside a knowledge of the dynamics between global financial and product markets, global production chains, national and international employment actors and institutions and the ways in which these relationships play out in different national contexts. This textbook is the first to present a cross-section of country studies, including all four BRIC countries, Brazil, Russia, India and China alongside integrative thematic chapters covering all the important topics needed to excel in this field. The textbook also benefits from the editors' and contributors' experience as leading scholars in Employment Relations. The book is an ideal resource for students on advanced undergraduate and postgraduate comparative programmes across areas such as Employment Relations, Human Resource Management, Political Economy, Labour Politics, Industrial and Economic Sociology, Regulation and Social Policy.

Sweet Little Lies: A Heartbreaker Bay Novel

by Jill Shalvis

Choose the one guy you can't have . . .As captain of a San Francisco Bay tour boat, Pru can handle rough seas--the hard part is life on dry land. Pru loves her new apartment and her neighbors; problem is, she's in danger of stumbling into love with Mr. Right for Anybody But Her.Fall for him--hard . . .Pub owner Finn O'Riley is six-foot-plus of hard-working hottie who always makes time for his friends. When Pru becomes one of them, she discovers how amazing it feels to be on the receiving end of that deep green gaze. But when a freak accident involving darts (don't ask) leads to shirtless first aid, things rush way past the friend zone. Fast.And then tell him the truth.Pru only wants Finn to be happy; it's what she wishes for at the historic fountain that's supposed to grant her heart's desire. But wanting him for herself is a different story--because Pru's been keeping a secret that could change everything. . . .

turning tiny: the small-living paradigm that’s reshaping the way we think live and dream

by Darin Zaruba

Have you ever wondered what makes the tiny house movement an actual movement? Have you longed to hear the stories behind some of your favorite non-traditional homes? Do you wonder if the movement is more of a shift in thoughts rather than a blip on the architectural screen? Turning Tiny is your direct-access pass into the minds and lives of tiny housers in various arenas including design, building, community planning, and the emerging business around it all. It's a collection of stories from 60+ contributing authors of how and why they turned tiny.

Applied Cyber-Physical Systems

by U. John Tanik Abdullah Eroglu John N. Carbone Sang C. Suh

Applied Cyber-Physical Systems presents the latest methods and technologies in the area of cyber-physical systems including medical and biological applications. Cyber-physical systems (CPS) integrate computing and communication capabilities by monitoring, and controlling the physical systems via embedded hardware and computers. This book brings together unique contributions from renowned experts on cyber-physical systems research and education with applications. It also addresses the major challenges in CPS, and then provides a resolution with various diverse applications as examples. Advanced-level students and researchers focused on computer science, engineering and biomedicine will find this to be a useful secondary text book or reference, as will professionals working in this field.

Probability Approximations and Beyond

by Hock Peng Chan David Siegmund Andrew Barbour

In June 2010, a conference, Probability Approximations and Beyond, was held at the National University of Singapore (NUS), in honor of pioneering mathematician Louis Chen. Chen made the first of several seminal contributions to the theory and application of Stein's method. One of his most important contributions has been to turn Stein's concentration inequality idea into an effective tool for providing error bounds for the normal approximation in many settings, and in particular for sums of random variables exhibiting only local dependence. This conference attracted a large audience that came to pay homage to Chen and to hear presentations by colleagues who have worked with him in special ways over the past 40+ years. The papers in this volume attest to how Louis Chen's cutting-edge ideas influenced and continue to influence such areas as molecular biology and computer science. He has developed applications of his work on Poisson approximation to problems of signal detection in computational biology. The original papers contained in this book provide historical context for Chen's work alongside commentary on some of his major contributions by noteworthy statisticians and mathematicians working today.

Metasynthetic Computing and Engineering of Complex Systems

by Longbing Cao

Provides a comprehensive overview and introduction to the concepts, methodologies, analysis, design and applications of metasynthetic computing and engineering. The author: * Presents an overview of complex systems, especially open complex giant systems such as the Internet, complex behavioural and social problems, and actionable knowledge discovery and delivery in the big data era. * Discusses ubiquitous intelligence in complex systems, including human intelligence, domain intelligence, social intelligence, network intelligence, data intelligence and machine intelligence, and their synergy through metasynthetic engineering. * Explains the concept and methodology of human-centred, human-machine-cooperated qualitative-to-quantitative metasynthesis for understanding and managing open complex giant systems, and its computing approach: metasynthetic computing. * Introduces techniques and tools for analysing and designing problem-solving systems for open complex problems and systems. Metasynthetic Computing and Engineering uses the systematology methodology in addressing system complexities in open complex giant systems, for which it may not only be effective to apply reductionism or holism. The book aims to encourage and inspire discussions, design, implementation and reflection of effective methodologies and tools for computing and engineering open complex systems and problems. Researchers, research students and practitioners in complex systems, artificial intelligence, data science, computer science, and even system science, cognitive science, behaviour science, and social science, will find this book invaluable.

Concise Guide to Databases

by Paul Crowther Peter Lake

This easy-to-read textbook/reference presents a comprehensive introduction to databases, opening with a concise history of databases and of data as an organisational asset. As relational database management systems are no longer the only database solution, the book takes a wider view of database technology, encompassing big data, NoSQL, object and object-relational and in-memory databases. The text also examines the issues of scalability, availability, performance and security encountered when building and running a database in the real world. Topics and features: presents review and discussion questions at the end of each chapter, in addition to skill-building, hands-on exercises; introduces the fundamental concepts and technologies in database systems, placing these in an historic context; describes the challenges faced by database professionals; reviews the use of a variety of database types in business environments; discusses areas for further research within this fast-moving domain.

The Human Respiratory System: An Analysis of the Interplay between Anatomical Structure and Breathing Dynamics

by Clara Mihaela Ionescu

The Human Respiratory System combines emerging ideas from biology and mathematics to show the reader how to produce models for the development of biomedical engineering applications associated with the lungs and airways. Mathematically mature but in its infancy as far as engineering uses are concerned, fractional calculus is the basis of the methods chosen for system analysis and modelling. This reflects two decades' worth of conceptual development which is now suitable for bringing to bear in biomedical engineering. The text reveals the latest trends in modelling and identification of human respiratory parameters with a view to developing diagnosis and monitoring technologies. Of special interest is the notion of fractal structure which is indicative of the large-scale biological efficiency of the pulmonary system. The related idea of fractal dimension represents the adaptations in fractal structure caused by environmental factors, notably including disease. These basics are linked to model the dynamical patterns of breathing as a whole. The ideas presented in the book are validated using real data generated from healthy subjects and respiratory patients and rest on non-invasive measurement methods. The Human Respiratory System will be of interest to applied mathematicians studying the modelling of biological systems, to clinicians with interests outside the traditional borders of medicine, and to engineers working with technologies of either direct medical significance or for mitigating changes in the respiratory system caused by, for example, high-altitude or deep-sea environments.

Tuneable Film Bulk Acoustic Wave Resonators

by Alexander K Tagantsev Andrei K Vorobiev Spartak Sh Gevorgian

To handle many standards and ever increasing bandwidth requirements, large number of filters and switches are used in transceivers of modern wireless communications systems. It makes the cost, performance, form factor, and power consumption of these systems, including cellular phones, critical issues. At present, the fixed frequency filter banks based on Film Bulk Acoustic Resonators (FBAR) are regarded as one of the most promising technologies to address performance -form factor-cost issues. Even though the FBARs improve the overall performances the complexity of these systems remains high. Attempts are being made to exclude some of the filters by bringing the digital signal processing (including channel selection) as close to the antennas as possible. However handling the increased interference levels is unrealistic for low-cost battery operated radios. Replacing fixed frequency filter banks by one tuneable filter is the most desired and widely considered scenario. As an example, development of the software based cognitive radios is largely hindered by the lack of adequate agile components, first of all tuneable filters. In this sense the electrically switchable and tuneable FBARs are the most promising components to address the complex cost-performance issues in agile microwave transceivers, smart wireless sensor networks etc. Tuneable Film Bulk Acoustic Wave Resonators discusses FBAR need, physics, designs, modelling, fabrication and applications. Tuning of the resonant frequency of the FBARs is considered. Switchable and tuneable FBARs based on electric field induced piezoelectric effect in paraelectric phase ferroelectrics are covered. The resonance of these resonators may be electrically switched on and off and tuned without hysteresis. The book is aimed at microwave and sensor specialists in the industry and graduate students. Readers will learn about principles of operation and possibilities of the switchable and tuneable FBARs, and will be given general guidelines for designing, fabrication and applications of these devices.

Public Health Informatics and Information Systems

by Jr. Paul C. Fu J. A. Magnuson

This revised edition covers all aspects of public health informatics and discusses the creation and management of an information technology infrastructure that is essential in linking state and local organizations in their efforts to gather data for the surveillance and prevention. Public health officials will have to understand basic principles of information resource management in order to make the appropriate technology choices that will guide the future of their organizations. Public health continues to be at the forefront of modern medicine, given the importance of implementing a population-based health approach and to addressing chronic health conditions. This book provides informatics principles and examples of practice in a public health context. In doing so, it clarifies the ways in which newer information technologies will improve individual and community health status. This book's primary purpose is to consolidate key information and promote a strategic approach to information systems and development, making it a resource for use by faculty and students of public health, as well as the practicing public health professional. Chapter highlights include: The Governmental and Legislative Context of Informatics; Assessing the Value of Information Systems; Ethics, Information Technology, and Public Health; and Privacy, Confidentiality, and Security. Review questions are featured at the end of every chapter. Aside from its use for public health professionals, the book will be used by schools of public health, clinical and public health nurses and students, schools of social work, allied health, and environmental sciences.

Stereotactic Body Radiotherapy

by Anand Mahadevan Andrew Gaya

This is a single, comprehensive handbook for clinical oncology trainees and consultants, covering the basic aspects of stereotactic radiotherapy systems and treatment.

Enterprise Governance of Information Technology

by Steven De Haes Wim Van Grembergen

Enterprise governance of information technology is a relatively new concept that is gaining traction in both the academic and practitioner worlds. Going well beyond the implementation of a superior IT infrastructure, "Enterprise Governance of Information Technology" is about defining and embedding processes and structures throughout the organizations that enable both business and IT people to execute their responsibilities, while maximizing the value created from their IT-enabled investments. At the forefront of the field, the authors draw from years of research and advising corporate clients to present the first comprehensive resource on the topic. Featuring numerous case examples from companies around the world, the book integrates theoretical advances and empirical data with practical application, including in-depth discussion of such frameworks as COBIT and VALIT, which are used to measure and audit the value of IT investments and ensuring regulatory compliance. A variety of elements, including executive summaries and sidebars, extensive references, and questions and activities (with additional materials available on-line) ensure that the book will be an essential resource for professionals, researchers, and students alike.

Human Heart, Cosmic Heart: A Doctor’s Quest to Understand, Treat, and Prevent Cardiovascular Disease

by Dr Thomas Cowan

Thomas Cowan was a 20-year-old Duke grad--bright, skeptical, and already disillusioned with industrial capitalism--when he joined the Peace Corps in the mid-1970s for a two-year tour in Swaziland. There, he encountered the work of Rudolf Steiner and Weston A. Price--two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was--and continues to be--practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice in New Hampshire and, later, San Francisco. For years, as he raised his three children, suffered the setback of divorce, and struggled with a heart condition, he remained intrigued by the work of Price and Steiner and, in particular, with Steiner's provocative claim that the heart is not a pump. Determined to practice medicine in a way that promoted healing rather than compounded ailments, Cowan dedicated himself to understanding whether Steiner's claim could possibly be true. And if Steiner was correct, what, then, is the heart? What is its true role in the human body? In this deeply personal, rigorous, and riveting account, Dr. Cowan offers up a daring claim: Not only was Steiner correct that the heart is not a pump, but our understanding of heart disease--with its origins in the blood vessels--is completely wrong. And this gross misunderstanding, with its attendant medications and risky surgeries, is the reason heart disease remains the most common cause of death worldwide. In Human Heart, Cosmic Heart, Dr. Thomas Cowan presents a new way of understanding the body's most central organ. He offers a new look at what it means to be human and how we can best care for ourselves--and one another.

Machining Dynamics: Frequency Response to Improved Productivity

by Tony L. Schmitz K. Scott Smith

"Machining dynamics: Frequency response to improved productivity" will train engineers and students in the practical application of machining dynamics, with a particular focus on milling. The book is arranged such that the steps required to improve machining productivity through chatter avoidance and reduced surface location error (forced vibrations resulting in part geometric errors) are clearly evident. The following topics are covered in detail: modal analysis, including experimental methods, to obtain the tool point frequency response function; descriptions of turning and milling, including force modeling, time domain simulation, stability lobe diagram algorithms, and surface location error calculation for milling; and receptance coupling methods for tool point frequency response prediction, including beam theory. Numerical examples are included, as well as the MATLAB code used to develop the figures.

The Essential History of Mexico: From Pre-Conquest to Present

by Philip Russell

The full text of The History of Mexico: From Pre-Conquest to Present traces the last 500 years of Mexican history, from the indigenous empires devastated by the Spanish conquest through the 21st-century, including the election of 2012. Written in a clear and accessible manner, the book offers a straightforward chronological survey of Mexican history from pre-colonial times to the present, and includes a glossary as well as numerous images and tables for comprehensive study.This version, The Essential History of Mexico, streamlines and updates the text of the full first edition to make it easier for classroom use. Helpful pedagogy has been added for contextualization and support, including: Side-by-side world and Mexican timelines at the beginning of each chapter that place the national events from each chapter in broader global context Bolded keywords that draw attention to important terms Cultural and biography boxes in each chapter that help highlight aspects of social history Primary documents in each chapter that allow historical actors to speak directly to students Annotated suggestions for further reading In addition, the companion website provides many valuable tools for students and instructors, including links to online resources and videos, discussion questions, and images and figures from the book.

Documentary Storytelling: Creative Nonfiction on Screen

by Sheila Curran Bernard

Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the growing global documentary marketplace: storytelling. This practical guide reveals how today's top filmmakers bring the tools of narrative cinema to the world of nonfiction film and video without sacrificing the rigor and truthfulness that give documentaries their power. The book offers practical advice for producers, directors, editors, cinematographers, writers and others seeking to make ethical and effective films that merge the strengths of visual and aural media with the power of narrative storytelling. In this new, updated edition, Emmy Award-winning author Sheila Curran Bernard offers: New strategies for analyzing documentary work New conversations with filmmakers including Stanley Nelson (The Black Panthers), Kazuhiro Soda (Mental), Orlando von Einsiedel (Virunga), and Cara Mertes (JustFilms) Discussions previously held with Susan Kim (Imaginary Witness), Deborah Scranton (The War Tapes), Alex Gibney (Taxi to the Dark Side), and James Marsh (Man on Wire).

Sound and Recording: Applications and Theory

by Francis Rumsey Tim Mccormick

Providing vital reading for audio students and trainee engineers, this guide is ideal for anyone who wants a solid grounding in both theory and industry practices in audio, sound and recording. There are many books on the market covering "how to work it" when it comes to audio equipment--but Sound and Recording isn't one of them. Instead, you'll gain an understanding of "how it works" with this approachable guide to audio systems. New to this edition: Digital audio section revised substantially to include the latest developments in audio networking (e.g. RAVENNA, AES X-192, AVB), high-resolution surround and parametric audio coding, workstation processing technology, mastering for iTunes, and loudness normalization Coverage of immersive audio systems such as Dolby Atmos, Auro 3D and WFS along with recent developments in audio object coding Sections on digital radio microphones, loudspeaker sensitivity issues and development, and highly directional loudspeaker systems Substantial new sections on recent developments in audio network device discovery and control and the Open Control Architecture

The History of Africa: The Quest for Eternal Harmony

by Molefi Kete Asante

There is a paradox about Africa: it remains a subject that attracts considerable attention yet rarely is there a full appreciation of its complexity. African historiography has typically consisted of writing Africa for Europe--instead of writing Africa for itself, as itself, from its own perspectives. The History of Africa redresses this by letting the perspectives of Africans themselves take center stage. Authoritative and comprehensive, this book provides a wide-ranging history of Africa from earliest prehistory to the present day--using the cultural, social, political, and economic lenses of Africa as instruments to illuminate the ordinary lives of Africans. The result is a fresh survey that includes a wealth of indigenous ideas, African concepts, and traditional outlooks that have escaped the writing of African history in the West. The new edition includes information on the Arab Spring, the rise of FrancAfrica, the presence of the Chinese in Africa, and the birth of South Sudan. The chapters go up to the present day, addressing US President Barack Obama's policies toward Africa. A new companion website provides students and scholars of Africa with access to a wealth of supporting resources for each chapter, including images, video and audio clips, and links to sites for further research. This straightforward, illustrated, and factual text allows the reader to access the major developments, personalities, and events on the African continent. This groundbreaking survey is an indispensable guide to African history.

Tourism Geography: Critical Understandings of Place, Space and Experience

by Alan A. Lew Stephen Williams

For human geographers, a central theme within the discipline is interpreting and understanding our changing world - a world in which geographic patterns are constantly being reworked by powerful forces of change. These forces include population shifts, new patterns of economic production and consumption, evolving social and political structures, new forms of urbanism, and globalisation and the compressions of time and space that are the product of the ongoing revolutions in information technology and telecommunications. This book attempts to show how tourism has also come to be a major force for change as an integral and indispensable part of the places in which we live, their economies and their societies. When scarcely a corner of the globe remains untouched by the influence of tourism, this is a phenomenon that we can no longer ignore. Tourism is also an intensely geographic phenomenon. It exists through the desire of people to move in search of embodied experience of other places as individuals and en mass and at scales from the local to the increasingly global. Tourism creates distinctive relationships between people (as tourists) and the host spaces, places and people they visit, which has significant implications for destination development and resource use and exploitation, which are exhibited through a range of economic, social, cultural and environmental impacts that have important implications for local geographies. This third edition of Tourism Geography: critical understandings of place, space and experience presents an essential understanding of critical perspectives on how tourism places and spaces are created and maintained. Drawing on the holistic nature of geography, a range of social science disciplinary views are presented, including both historical and contemporary perspectives. Fundamentally, however, the book strives to connect tourism to key geographical concepts of globalisation, mobility, production and consumption, physical landscapes, and post-industrial change. The book is arranged in five parts. Part I provides an overview of fundamental tourism definitions and concepts, along with an introduction to some of the major themes in contemporary geographic research on tourism, which are further developed in subsequent chapters of this book. In Part II the discussion focuses on how spatial patterns of modern tourism have evolved through time from regional to global geographies. Part III offers an extended discussion of how tourism relates to places that are toured through their economic landscape, contemporary environmental change and socio-cultural relations. Part IV explores a range of major themes in the geographies of tourism, including place creation and promotion, the transformation of urban tourism, heritage and place identity, and creating personal identity through consumption, encounters with nature and other embodied forms of tourism experience. Part V turns to applied geography with an overview of the different roles of planning for tourism as a means of spatial regulation of the activity, and a look at emerging themes in the critical geography of contemporary and future geographies of tourism. This third edition has been revised by Dr Alan A. Lew, who becomes the new co-author of Tourism Geography. Some of the major revisions that I have incorporated include moving most of the case study boxes to the website, which will provide a growing wealth of new case studies, over time. I have also incorporated new material, reorganised some of the content to balance the topics covered, created a new concluding chapter that explores some recently emerging perspectives in critical tourism geography, and re-written the text to make it more accessible to a global English-speaking world. That said, the book is still very much the work of Dr Stephen Williams. As such, it maintains its original concise yet comprehensive review of contemporary tourism geography and the ways in which geographers critically interpret this important global phenomenon. It is written as an int...

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