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Showing 4,376 through 4,400 of 18,375 results

Key Concepts in Urban Studies (SAGE Key Concepts series)

by Mark Gottdiener Mr Leslie Budd Professor Panu Lehtovuori

"Key Concepts in Urban Studies is written in an accessible, concise way and introduces students to the key topics in urban studies. Drawing examples from different parts of the world, this authoritative resource exposes students to the diverse forms that cities take, and the social, spatial and temporal dimensions of urban living. It is an essential resource for students across disciplines interested in the city." - Lily Kong, Singapore Management University "An insightful multidisciplinary introduction to the multifarious places, processes and problems that constitute modern cities. Its short, digestible entries unpack the complexity and evolution of urban conditions, offering cross-references between concepts and links to key literature and to useful current and historical examples. The book’s clear, often sharp critical edge also encourages deeper enquiry." - Quentin Stevens, School of Architecture and Design, RMIT University Key Concepts in Urban Studies is an essential companion for students of urban studies, urban sociology, urban politics, urban planning and urban development. This revised edition has been updated and expanded to provide a keen global focus, particularly in emerging economies with discussions on the creation of “dream cities” in the Gulf States and a renewed emphasis on building mega-scaled “downtowns” in India and China. New features include: Contemporary and international examples throughout. Detailed entries on environmental concerns and the sustainability of urban development. Discussion of the role of consumption in city culture and urban development. New entries on modern urban planning and adaptive urbanism. Key Concepts in Urban Studies is a must-have text with an explicit focus on contemporary urbanism which students will find invaluable during their studies. Mark Gottdiener is Professor Emeritus of Sociology at The University at Buffalo (SUNY). Leslie Budd is Reader in Social Science at the Open University. Panu Lehtovuori is Professor of Planning Theory at Tampere University of Technology.

Business Statistics Using EXCEL and SPSS

by Nick Lee Mike Peters

'Takes the challenging and makes it understandable. The book contains useful advice on the application of statistics to a variety of contexts and shows how statistics can be used by managers in their work.' - Dr Terri Byers, Assistant Professor, University Of New Brunswick, Canada A book about introductory quantitative analysis, the authors show both how and why quantitative analysis is useful in the context of business and management studies, encouraging readers to not only memorise the content but to apply learning to typical problems. Fully up-to-date with comprehensive coverage of IBM SPSS and Microsoft Excel software, the tailored examples illustrate how the programmes can be used, and include step-by-step figures and tables throughout. A range of ‘real world’ and fictional examples, including "The Ballad of Eddie the Easily Distracted" and "Esha's Story" help bring the study of statistics alive. A number of in-text boxouts can be found throughout the book aimed at readers at varying levels of study and understanding Back to Basics for those struggling to understand, explain concepts in the most basic way possible - often relating to interesting or humorous examples Above and Beyond for those racing ahead and who want to be introduced to more interesting or advanced concepts that are a little bit outside of what they may need to know Think it over get students to stop, engage and reflect upon the different connections between topics A range of online resources including a set of data files and templates for the reader following in-text examples, downloadable worksheets and instructor materials, answers to in-text exercises and video content compliment the book. An ideal resource for undergraduates taking introductory statistics for business, or for anyone daunted by the prospect of tackling quantitative analysis for the first time.

Popular Music, Digital Technology and Society

by Nick Prior

From shifts in format, through the effects on circulation and ownership, to the rise of digitally-produced genres, the ways we create, share and listen to music have changed fundamentally. In Popular Music, Digital Technology and Society, Nick Prior explores the social, cultural and industrial contexts in which these shifts have taken place. Both accessible and authoritative, the book: Clarifies key concepts such as assemblage, affordance, mediation and musicking and defines new concepts such as playsumption and digital vocalities Considers the impact of music production technologies such as MIDI, sampling, personal computing and smartphone apps Looks at the ways in which the internet shapes musical consumption, from viral marketing to streaming services Examines the effects of mobile audio devices on everyday social interactions Opens up new ways to think and write about the personal experience of making and performing digital music This book is an invaluable resource for anyone who wants to understand the place of popular music in contemporary culture and society. It will be fascinating reading for students and researchers across media and communication studies, sociology, cultural studies and the creative industries.

The SAGE Handbook of Modern Japanese Studies

by Dr James D Babb

"A welcome addition to any reading list for those interested in contemporary Japanese society." - Roger Goodman, Nissan Professor of Modern Japanese Society, University of Oxford "I know no better book for an accessible and up-to-date introduction to this complex subject than The SAGE Handbook of Modern Japan Studies." - Hiroko Takeda, Associate Professor, Organization for Global Japanese Studies, University of Tokyo "Pioneering and nuanced in analysis, yet highly accessible and engaging in style." - Yoshio Sugimoto, Emeritus Professor, La Trobe University The SAGE Handbook of Modern Japanese Studies includes outstanding contributions from a diverse group of leading academics from across the globe. This volume is designed to serve as a major interdisciplinary reference work and a seminal text, both rigorous and accessible, to assist students and scholars in understanding one of the major nations of the world. James D. Babb is a Senior Lecturer in the School of Geography, Politics and Sociology at Newcastle University.

Essential Abnormal and Clinical Psychology

by Sam Cartwright-Hatton Dr Matt Field

Instructors - Electronic Inspection Copies are available or contact your local sales representative for an Inspection Copy of the print version. This essential introduction to abnormal and clinical psychology explores the key areas, controversies and debates in the field and encourages students to think critically. Key features of this textbook include: The latest updates from DSM-5 and ICD-10 and a balanced critique of the diagnostic approach, keeping students at the forefront of the developments and debates in the field "Essential Debate" and "Essential Experience" boxes that encourage critical thinking and provide case study examples to help students critique the findings and apply them in practice Concise chapters providing students with the essentials they need to get a good grade in their module in Abnormal and Clinical Psychology Additional student resources available on the companion website (https://study.sagepub.com/fieldcartwrighthatton). Suitable for all students taking Abnormal and Clinical Psychology modules.

Hospitality Management: A Brief Introduction

by Professor Roy C Wood

"An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Wood’s academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students and academics in the hospitality area." - Professor Stephen J. Page, Bournemouth University Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies. The book includes coverage of the principal areas of functional management in hospitality including: employee relations accommodation management food and beverage management marketing and sales industry structure and strategy the nature of management roles hospitality management education future trends in the field. Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry.

Quantitative Geography: The Basics

by Richard Harris

Numerical data are everywhere. Charts and statistics appear not just in geography journals but also in the media, in public policy, and in business and commerce too. To engage with quantitative geography, we must engage with the quantitative methods used to collect, analyse, present and interpret these data. Quantitative Geography: The Basics is the perfect introduction for undergraduates beginning any quantitative methods course. Written in short, user-friendly chapters with full-colour diagrams, the book guides the reader through a wide range of topics from the basic to the more advanced, including: Statistics Maths Graphics Models Mapping and GIS R Closely aligned with the Q-Step quantitative social science programme, Quantitative Geography: The Basics is the ideal starting point for understanding and exploring this fundamental area of Geography.

Encouraging Physical Development Through Movement-Play

by Professor Iram Siraj Carol Archer

Movement-play, put simply, is encouraging physical activity in a child-led manner for the benefit of children's health, learning and wellbeing. This book looks at the theory behind the importance of movement and: how movement play links with all the areas of early childhood development physical activity guidelines for young children practical advice and photos to support implementation in settings how to assess your own setting how to best work with parents on this topic comprehensive guidance on writing a physical development policy The early years is one of the critical periods in the establishment of physical behaviours and physical development is also one of the prime areas of the EYFS as well as other, global, curricula. A must-read for students on Early Childhood and Early Years courses and Early Years practitioners to improve their practice and understanding of psychical development for the benefit of young children.

Leadership in Health Care

by Jill Barr Miss Lesley Dowding

This bestselling textbook helps students understand how important leadership skills are, at whatever level they are working at, as well as how to develop into a leader themselves. It supports students in getting to grips with essential theories and thinking critically about how these can be used to improve practice for quality patient care. The new edition covers the whole spectrum of topics relevant to leadership and management, including areas that people commonly struggle with such as conflict and delegation. Key features: · A website with videos of the authors explaining difficult concepts, exercises to help students apply theory to practice and weblinks to further resources · Case scenarios which demonstrate leadership in action across a variety of settings . Up-to-date, including the implications of the Francis report

Using Randomised Controlled Trials in Education (BERA/SAGE Research Methods in Education)

by Allen Thurston Andy Biggart Dr Sarah Miller Liam O'Hare Paul Connolly

The use of randomised controlled trials (RCTs), most commonly a medical sciences research tool, is a hotly debated topic in Education. This book examines the controversial aspects of RCTs in Education and sets out the potential and pitfalls of the method. Drawing on their own extensive experience of running RCTs, and their work at the Centre for Evidence and Social Innovation (CESI) at Queen’s University, Belfast, the authors provide a thorough practical introduction to the use of randomised controlled trials in education. Using real data sets, chapters equip the reader with all of the key knowledge and skills required to design, run, analyse and report an RCT. Coverage includes: · Step-by-step guidance on analysing data · How to assess the reliability and validity of results · Advice on balancing the demands of various stakeholders Essential reading for postgraduate and more experienced researchers, as well as teachers and educationalists seeking to increase their knowledge and understanding of the use of such methods in education.

Research Methods for Nurses and Midwives: Theory and Practice

by Dr Merryl Harvey Lucy Land

This book is the only research methods book you need to succeed whilst studying nursing and midwifery. Ideal for all pre and beyond registration nurses, this book has everything you need to know about consuming, critiquing and using research; it then builds on this foundation to develop these ideas into workable practice for real-world research. Inspired by over 25 years combined experience, the authors have structured the book around the complimentary spheres of theory and practice and take you through each step of the research process, demonstrating how to choose a question, design your research proposal, collect data, analyse your findings and write up your research. It explores: · Evidence-based research · Literature and systematic reviews · Ethics · Secondary Data · Research design · Methodologies and individual methods · Data analysis – quantitative and qualitative Interwoven with case studies and embracing quantitative, qualitative and mixed methods alike, this balanced textbook provides an introduction to a wide range of theories and methods and is packed full of material specially created to meet student and instructor needs. Whether you are new to research methods or returning to formal education and hoping to conduct your own research, this book is your ideal companion.

Marketing Ethics & Society

by Stephan Dahl Professor Lynne Eagle

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: https://study.sagepub.com/eagle

Understanding Conflict Resolution

by Peter Wallensteen

This book provides you with the perfect introduction to your studies in peace and conflict resolution and equips you with the tools you need to analyse real-world cases. Drawing on recent research and examples from around the world, the new edition: Explores the ongoing situation in Syria and the events and repercussions of the Arab Spring Examines the issue of internet security and the relationship between social media and peace Draws on the cases of Libya and Syria to discuss the principle of Responsibility to Protect (R2P) Outlines the functions of key regional and Non-Governmental organisations Includes a companion website with annotated further reading lists, and links to free SAGE journal articles, reports and data sets This is an essential text for all students, lecturers and researchers of peace and conflict resolution in international relations, global politics and political science.

Boundaries, Power and Ethical Responsibility in Counselling and Psychotherapy (Essential Issues in Counselling and Psychotherapy - Andrew Reeves)

by Kirsten Amis

The boundaries of the therapeutic relationship are a crucial part of effective therapy. But understanding them, and the effects of power and responsibility, can be intimidating to trainee or newly-qualified therapists. This book will take step by step through everything they need to know to work ethically and safeguard the wellbeing of both themselves and their clients. It tackles: · Contracting and the importance of negotiating and clarifying boundaries with clients · The implications and limits of maintaining confidentiality · Keeping clear sexual boundaries, and how to work around issues safely and appropriately · What happens when circumstances change, and everyday or serious disruptions occur to therapy · The nature of the therapist’s power, and how to employ it responsibly to a client’s benefit Packed with case studies, ethical dilemmas and points for reflection and discussion, this is an essential read for trainee practitioners and qualified therapists looking to ensure safe and ethical practice.

The SAGE Handbook of Research in International Education

by Mary Hayden John Jeff Thompson Jack Levy

The landscape of international education has changed significantly in the last ten years and our understanding of concepts such as ‘international’, 'global' and ‘multicultural’ are being re-evaluated. Fully updated and revised, and now including new contributions from research in South East Asia, the Middle East, China, Japan, Australasia, and North America, the new edition of this handbook analyses the origins, interpretations and contributions of international education and explores key contemporary developments, including: internationalism in the context of teaching and learning leadership, standards and quality in institutions and systems of education the promotion of internationalism in national systems This important collection of research is an essential resource for anyone involved in the practice and academic study of international education, including researchers and teachers in universities, governmental and private curriculum development agencies, examination authorities, administrators and teachers in schools.

Understanding New Media

by Eugenia Siapera

The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world. Understanding New Media gives students the tools and the knowledge they need to make sense of the relationship between technologies, media and society. This best-selling student introduction: Makes complex ideas accessible, clearly explaining the key thinkers, theories and research students need to understand Brings theory to life with a range of new case studies, from selfies or trolling, to the app economy and algorithms in social media Gets students started on projects and essays with guided research activities, showing them how to successfully put learning into practice Provides guided further reading, helping students to navigate the literature and extend their studies beyond the chapter Understanding New Media remains the perfect guide to the past, present and future of the new media world. It is a vital resource for students across media and communication studies and sociology, and anyone exploring new media, social media or digital media.

Developing Leadership: Questions Business Schools Don't Ask

by Christopher Mabey Wolfgang Mayrhofer

What kind of a leader do you want to become? The role of business schools in developing future managers and leaders has long been scrutinised and critiqued. This has been exacerbated by the recent financial crisis and many books have been written that condemn business schools for producing leaders who graduate without the ability to respond to the changing world around them, innovate, or act in a responsible way. By way of remedy this provocative book takes the critique and debate further, proposing a number of ethical and spiritual resources including Heiggarian philosophy, classical Greek philosophy, and the Maori notion of wairua. It explores existing teaching practices and suggests ways that business schools can: Encourage a greater understanding of different world views Introduce different perspectives such as the arts, philosophy and spirituality Encourage the practice of responsible and ethical leadership Nurture innovation and creativity. Developing Leadership is accompanied by filmed seminars exploring the central debates, and interviews with the expert team of contributors. The conversation continues at www.ethicalleadership.org.uk 'A rare thing, this book gives more than the label promises. The title is about "questions", yet each chapter gives us answers to why important issues are not addressed in business schools – and what to do about it. This is a manifesto for reform, and the next big question is what will you, reader, do about it?' - Professor Jonathan Gosling, Director, Centre for Leadership Studies, University of Exeter, UK, and Distinguished Visiting Professor of Leadership Development, INSEAD, France

Managing and Organizations: An Introduction to Theory and Practice

by Martin Kornberger Stewart R Clegg Tyrone S. Pitsis

Get 12 months FREE access to an interactive eBook* when you buy the paperback (Print paperback version only 9781446298374) 'Already a classic in its field, Managing and Organizations’ success among teachers and students reflects its comprehensiveness and accuracy. A great handbook from which to teach management’ - Dr Jose Bento da Silva, University of Warwick A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of theories, but also an introduction to their practice with examples from everyday life and culture discussing the key themes and debates along the way. Intended as a 'travel guide' to the world of management, the content contains reliable maps of the terrain, critical viewpoints, with ways forward outlined, and an exploration of the nooks, crannies and byways whilst still observing the main thoroughfares. This is a resource that will help navigate this world, encouraging the reader to explore not only the new, exciting and brilliant aspects, but also some dark sides as well. The new edition includes: A new chapter on "Organizational Conflict" Revised case studies examining key organizational issues and exploring diverse scenarios. Even more examples and cases throughout covering the most current examples from the business world – e.g. Airbnb, Uber, Spotify. A free interactive eBook* featuring author videos, web-links to news articles and Ted Talks, multiple choice questions, flashcards, SAGE journal articles and other relevant links, allowing access on the go and encouraging learning and retention whatever the reading or learning style. Suitable for students studying Organisational Behaviour, Managing People in Organisations and Introductory Management courses taking an Organisational Behaviour slant. (*interactivity only available through Vitalsource eBook)

Autism Spectrum Disorder: Characteristics, Causes and Practical Issues

by Jill Boucher

What are the historical foundations of autism and what precisely is meant by the 'autistic spectrum'? How can we explain behavioural patterns of people with autism, young or old, and what are the major theoretical bases for understanding these? What is the latest thinking regarding diagnosis, and what are the most effective strategies for assessment, education and care for people with this condition? Following on from the popular provocative first edition, the Second Edition answers these questions with the latest research on autistic spectrum disorders, exploring theories at the psychological, neurobiological and 'first cause' levels to methods of assessment, intervention, education and support. Already popular as an introductory text for those wanting to know more about autism as well as a source of basic information and references for those familiar with the field, this newly updated and enhanced book is invaluable for students, professionals and even families.

The Handbook of Pluralistic Counselling and Psychotherapy

by Windy Dryden Professor Mick Cooper

A practical resource that your students can return to again and again to guide and coordinate their pluralistic practice, it provides: Hands-on guidance to developing pluralistic practice: providing the tools, skills and practice frameworks A step-by-step understanding of how the ideas and methods of different orientations can contribute towards a pluralistic way of working The tools and understandings needed to work with clients to achieve the most common goals The tools and understandings needed to work with clients wishing to address particular issues such as depression, anxiety, addiction, health issues, suicidal thoughts An understanding of a range of professional and practice issues relevant to pluralistic practitioners. Each chapter offers definitions of key terms, several case studies, exercises and points for reflection, further reading, chapter introductions and summaries of key learning points, and overviews of relevant research.

Management and Business Research

by Mark Easterby-Smith Professor Richard Thorpe Professor Paul R Jackson

Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice. The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student New to the Fifth Edition: Expanded to include examples from across business and management including Marketing, International Business and Psychology Up-to-date, international examples and cases from a range of countries Introductory chapter looks at writing proposals in detail Chapter on the literature review now includes how to critically review Move towards new technologies and social media including discussion of wikis and cloud sourcing Improved structure and flow, with three chapters on qualitative methods and three on quantitative methods Additional practical exercises which are linked to key research tasks throughout The companion website (https://edge.sagepub.com/easterbysmith) offers a wealth of resources for both lecturers and students including, for lecturers, an instructor's manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary.

An Adventure in Statistics: The Reality Enigma

by Professor Andy Field

Shortlisted for the British Psychological Society Book Award 2017 Shortlisted for the British Book Design and Production Awards 2016 Shortlisted for the Association of Learned & Professional Society Publishers Award for Innovation in Publishing 2016 An Adventure in Statistics: The Reality Enigma by best-selling author and award-winning teacher Andy Field offers a better way to learn statistics. It combines rock-solid statistics coverage with compelling visual story-telling to address the conceptual difficulties that students learning statistics for the first time often encounter in introductory courses - guiding students away from rote memorization and toward critical thinking and problem solving. Field masterfully weaves in a unique, action-packed story starring Zach, a character who thinks like a student, processing information, and the challenges of understanding it, in the same way a statistics novice would. Illustrated with stunning graphic novel-style art and featuring Socratic dialogue, the story captivates readers as it introduces them to concepts, eliminating potential statistics anxiety. The book assumes no previous statistics knowledge nor does it require the use of data analysis software. It covers the material you would expect for an introductory level statistics course that Field’s other books (Discovering Statistics Using IBM SPSS Statistics and Discovering Statistics Using R) only touch on, but with a contemporary twist, laying down strong foundations for understanding classical and Bayesian approaches to data analysis. In doing so, it provides an unrivalled launch pad to further study, research, and inquisitiveness about the real world, equipping students with the skills to succeed in their chosen degree and which they can go on to apply in the workplace. The Story and Main Characters The Reality Revolution In the City of Elpis, in the year 2100, there has been a reality revolution. Prior to the revolution, Elpis citizens were unable to see their flaws and limitations, believing themselves talented and special. This led to a self-absorbed society in which hard work and the collective good were undervalued and eroded. To combat this, Professor Milton Grey invented the reality prism, a hat that allowed its wearers to see themselves as they really were - flaws and all. Faced with the truth, Elpis citizens revolted and destroyed and banned all reality prisms. The Mysterious Disappearance Zach and Alice are born soon after all the prisms have been destroyed. Zach, a musician who doesn’t understand science, and Alice, a geneticist who is also a whiz at statistics, are in love. One night, after making a world-changing discovery, Alice suddenly disappears, leaving behind a song playing on a loop and a file with her research on it. Statistics to the Rescue! Sensing that she might be in danger, Zach follows the clues to find her, as he realizes that the key to discovering why Alice has vanished is in her research. Alas! He must learn statistics and apply what he learns in order to overcome a number of deadly challenges and find the love of his life. As Zach and his pocket watch, The Head, embark on their quest to find Alice, they meet Professor Milton Grey and Celia, battle zombies, cross a probability bridge, and encounter Jig:Saw, a mysterious corporation that might have something to do with Alice’s disappearance… Author News "Eight years ago I had the idea to write a fictional story through which the student learns statistics via a shared adventure with the main character..." Read the complete article from Andy Field on writing his new book Times Higher Education article: “Andy Field takes statistics adventure to a new level” Stay Connected Connect with us on Facebook and share your experiences with Andy’s texts, check out news, access free stuff, see photos, watch videos, learn about competitions, and much more. Video Links Go behind the scenes and learn more about the man behind the book: Watch Andy talk about why he created a statistics book using the framework of a novel and illustratio

Reading Development and Teaching (Discoveries & Explanations in Child Development)

by Professor Rhona Stainthorp Morag Stuart

This textbook will prove invaluable to teacher educators, teachers, educational psychologists, and any professional who is involved with teaching children to read. It provides a detailed examination of the processes that are involved in achieving fluent word reading skills and ability to comprehend written texts. Understanding these processes and their development empowers teachers to select appropriate, evidence-based teaching strategies and thus teach children more effectively. The book is in four parts: Part 1 provides the reader with a Tutorial Review covering essential knowledge about language, and presenting the two dimensions of the Simple View of Reading. Part 2 concentrates on the word reading dimension, with chapters on processes in skilled word reading, the development of these processes, and practical advice on research validated teaching methods to develop children’s word reading skills. Part 3 turns to the language comprehension dimension, with chapters on the comprehension of oral and written language, and on teaching reading comprehension. Part 4 introduces the reader to assessment practices and methods of identifying children with difficulties in either or both dimensions of the Simple View, and considers children with word reading difficulties and children with specific comprehension difficulties, describing effective evidence-based interventions for each type of difficulty.

The Anatomy of the Case Study

by Gary Thomas Kevin Myers

This sharp, stimulating title provides a structure for thinking about, analysing and designing case study. It explores the historical, theoretical and practical bones of modern case study research, offering to social scientists a framework for understanding and working with this form of inquiry. Using detailed analysis of examples taken from across the social sciences Thomas and Myers set out, and then work through, an intricate typology of case study design to answer questions such as: How is a case study constructed? What are the required, inherent components of case study? Can a coherent structure be applied to this form of inquiry? The book grounds complex theoretical insights in real world research and includes an extended example that has been annotated line by line to take the reader through each step of understanding and conducting research using case study.

Strategic Social Marketing

by Jeff French Ross Gordon

Lecturers/Instructors - Request a free digital inspection copy here. 'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Companion Website - Featuring free resources for marketing students and lecturers.

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Showing 4,376 through 4,400 of 18,375 results