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Customer-Centric Marketing

by Aldo Cundari

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. Define the new customer-purchasing journey Identify and influence the new consumer Engage, nurture, and utilize brand advocates to spread your message Position your organization to win in the new marketplace As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.

Cases for PACES

by Stephen Hoole Andrew Fry Rachel Davies

Cases for PACES provides a concise study aid to Part II of the MRCP examination; the Practical Assessment of Clinical Examination Skills or PACES. The new edition of this very popular study guide has been completely updated, and now includes scenarios for Station 5, introduced in October 2009. Featuring a 'case study' format that matches the style of the exam, it includes all the essential information - perfect for on-the-ward revision and study. Written by authors who remember their own PACES examination, their experience in learning and teaching PACES is condensed to provide exactly what you need to know to pass. With its informal style, Cases for PACES is also ideal for self-directed learning in groups, and will help you hone your clinical skills and boost your confidence in the run-up to the examination. For more titles to help you prepare for MRCP examinations go to www. wileymedicaleducation. com

75th Conference on Glass Problems

by S. K. Sundaram

The 75th Glass Problem Conference is organized according to the following themes: Glass Melting, Forming, Energy and Environmental, Refractories, Sensors and Control, Modeling

Nikon D5500 For Dummies

by King

Jump into photography and the Nikon D5500 with this easy-to-read guideArmed with the new Nikon D5500 digital camera, but don't know where to start? No problem! Nikon D5500 For Dummies is the definitive guide to helping newbies and aspiring photographers get up and running with this great DSLR camera. You'll dive right in to using your camera in automatic mode, then build on this basic knowledge by learning about manual settings, exposure, and more advanced techniques that will have you taking great photographs in a flash. This easy-to-use guide combines the tips and tricks of a basic photography course with camera-specific guidance that will help you with the Nikon D5500's basic settings, manual mode, WiFi connectivity, touchscreen interface, and so much more!The Nikon D5500 is the perfect camera for a connected generation it offers the features of a DSLR with the connectivity of a smart phone and, but its high-quality photos go well beyond what you can snap from your phone. With this fun guide, you'll take your photography to the next level! Get started with a roadmap of the Nikon D5500 controls and options for taking photos in automatic mode, with preset shooting modes, or in manual mode. Take a crash course on exposure and how to control it, along with lens and flash options of your camera Find out how to adjust color and focus, use manual settings, and take photos in scene mode and priority mode Pull all your newfound photography chops together to take better portraits, action shots, night photos, and outdoor shotsNikon D5500 For Dummies is the guide you need to get up and running quickly and easily with your great new DSLR camera.

Spelt

by Roger Saul

A cookery book devoted to spelt, the grain-of-the-moment, written by an expert in this wholesome, delicious and versatile food.

Power of Relaxation

by Yogi Ashokananda

This book describes Yogi Ashokananda's unique, down-to-earth approach to meditation - one with strong connections to ancient Indian traditions but that is also fully adapted to the demands of modern Western living. Using evidence from medical and scientific research, Yogi explains the importance of relaxation, and draws on the wisdom of tantra to guide the reader to understanding the energy we control within our body. Unlike other meditation techniques, Yogi's method starts with the body rather than the mind as the centre for meditation, since his emphasis is on embracing our human side as well as our higher self. Challenging the body physically and focusing attention on the lower chakras allows us to bridge the gap between our material and spiritual self, to heal any conflicts or splits arising from living in today's society and to explore all aspects of our personality. The link between the body and the emotions is scientifically well-established, and the exchange and union between the body and mind that takes place in Yogi's meditations is particularly effective for relaxation. By using breath control and simple arm movements to channel and direct energy flow, Yogi also demonstrates how to create perfect balance in the body and rid it of samskaras, the energetic residue of our emotional scars, which can make us lethargic, depressed, stressed and anxious. The benefits of distributing breath and energy evenly are felt at every level: the essence of the five elements within the body's organs is balanced; emotional and spiritual renewal and transformation occurs; self-awareness, vitality, clarity, and a sense of calm, balance and harmony are increased; and the digestive, cardiovascular and nervous systems are all positively affected.

Tamar

by Mal Peet

Now available - the Carnegie Medal winner comes to the U. S. When her grandfather dies, Tamar inherits a box containing a series of clues and coded messages. Out of the past, another Tamar emerges, a man involved in the terrifying world of resistance fighters in Nazi-occupied Holland half a century before. His story is one of passionate love, jealousy, and tragedy set against the daily fear and casual horror of the Second World War -- and unraveling it is about to transform Tamar's life forever. From acclaimed British sensation Mal Peet comes a masterful story of adventure, love, secrets, and betrayal in time of war, both past and present.

Fractures of the Facial Skeleton

by Michael Perry Andrew Brown Peter Banks

Fractures of the Facial Skeleton, 2nd edition, incorporates developments and improvements in maxillofacial trauma management into a practical handbook ideal for postgraduate students and trainees. New, updated edition of a well-respected text Easy-to-read, practical clinical handbook Summary text boxes and colour illustrations enhance comprehension Expanded sections on diagnostic imaging and soft tissue injury

IC3: Internet and Computing Core Certification Key Applications Global Standard 4 Study Guide

by Ciprian Adrian Rusen

Master word processing, spreadsheets, and presentations ahead of the IC3 exam IC3: Internet and Computing Core Certification Key Applications Study Guide is your ideal study guide when you want to focus on the Key Applications exam module in preparation for the IC3. This book covers common features and functions, word processing, spreadsheets, and presentations, all presented in a clear, concise style. Hands-on examples and self-paced exercises show you how to perform critical tasks needed to pass the exam, and the companion website offers a diverse set of study tools including the Sybex test engine, a preassessment test, hundreds of practice questions, videos, and access to over one hundred electronic flashcards. Test your skills and solidify your understanding of Key Applications for the IC3. Master the functions common to all programs, and the most common features Review the basics of word processing, with formatting and automation Understand spreadsheets, and how to manipulate data with formulas Brush up on the creation and formatting of simple presentations When you are serious about certification, IC3 provides the practice that inspires self-confidence.

Before the Chop II

by Henry Rollins

How do you sell a book like this? It's like offering someone gum that has been previously chewed. Almost all of the material in Before The Chop II has been published in the LA Weekly. You can probably go online and find it at the best possible price. How dare the "writer" go slouching towards the trough with the audacity to re-cycle mere "content" and slap a price on it? It's a damn outrage is what it is! The hubris is bristling, the nest feathering obvious and repellent, the self-delusion total. Self-absorbed much? Running for Congress, perhaps?So again, how in the hell does anyone with a scintilla of integrity foist this carbon based catastrophe on citizens without "Hey, you dumb consumer bastard, feel the full weight of my sneering contempt, reserved just for you!" so blatantly implied? Sometimes, I hate my job.Well, maybe we could say that these are the pieces the way they were intended to be read? That all put together, they make a handy and potentially enjoyable resource for those who don't have time to read them as they stagger and fall into existence every week? Yes! Let's go with that. These are the versions before they were sent to finishing school to be refined and taught to keep their eyes and ears open and their mouths shut. This is the raw and "real" stuff, which also describes the artwork of a three year old.It could be put across that it's all about keeping the "artist" from falling into the depths of starvation and insanity. "I met Henry Rollins a few years ago. I was walking back to my car in the Rite Aid parking lot off of Fairfax. I saw a man urinating on my driver's side door. It was Henry. He smiled, waved with his free hand and said, 'TV party tonight!' then limped away." This is what we're trying to avoid.Sad how things sometimes end up, huh? That some buds never fully bloom? Ah, nature, while often cruel, always the straightest line to the truth. Well, even the mightiest redwood will one day fall. Okay, that's not a good example but nonetheless, on with the show. Get out your handkerchiefs, here it is, Before The Chop II!Can I stop now? The stench is making my eyes burn . . .

The Japanese Spa

by Akihiko Seki Elizabeth Heilman Brooke

The lavish photos of inns and hot springs collected in this book will provide homeowners with a wealth of inspiration.With more than 250 color photographs, this is essential for anyone interested in luxury Japan. Each chapter discusses an extravagant inn, its local history, and its cultural traditions. Each of the properties has been handpicked by the author for their strong design aesthetic. The lodgings pictured here will bring a flush of new ideas to home decorators across the world.The Japanese Spa shows the way to places of fragile beauty and luxurious peace.

Essential Japanese Kanji Volume 1

by Kanji Text University of Tokyo

Memorize tricky Japanese kanji with ease!Since its publication in 1993, this beginner Japanese workbook and textbook has been a hit with teachers and students for learning basic Japanese kanji characters. Speak, read and write Japanese with this newly revised edition that has been updated and expanded by members of the Kanji Text Research Group at the prestigious Tokyo University.Essential Japanese Kanji Volume 1 presents the 250 kanji characters that are most frequently found in many places in Japan, including: Street signs Restaurant menus Subway ticket machines ATMsStroke order diagrams and writing practice squares present every kanji systematically alongside its various meanings, readings, vocabulary compounds and derivations. Extensive practice exercises and self-graded quizzes (with answer keys at the back) help you improve your skill at recognizing and using the kanji.In addition to the practical focus of learning the kanji in the context of actual situations, each chapter includes Advanced Placement (AP)-type exam questions mirroring the format of the College Board's Japanese Language and Culture examination. The captivating introduction explains the origins of the kanji and the Japanese kana phonetic alphabets. Appendices list the kanji in two ways-according to pronunciations and radicals-and a glossary of common vocabulary compounds.

Thermoelectric Bi2Te3 Nanomaterials

by Kornelius Nielsch Friedemann Völklein Nicola Peranio Oliver Eibl

Edited by the initiators of a priority research program funded by the German Science Foundation and written by an international team of key players, this is the first book to provide an overview of nanostructured thermoelectric materials -- putting the new developments into perspective alongside conventional thermoelectrics. As such, it reviews the current state of research on thermoelectric Bi2Te3 nanomaterials, covering advanced methods of materials synthesis, characterization of materials structures and thermoelectric properties, as well as advances in the theory and modeling of transport properties. Nanomaterials-based thermoelectric devices are also discussed with respect to their properties, their suitability for different energy generation applications, and in light of their commercialization potential. An outlook on the chances, challenges and future directions of research rounds off the book, giving a straightforward account of the fundamental and technical problems - plus ways to overcome them.

Scale Invariance

by Dick Henriksen

Bringing the concepts of dimensional analysis, self-similarity, and fractal dimensions together in a logical and self-contained manner, this book reveals the close links between modern theoretical physics and applied mathematics. The author focuses on the classic applications of self-similar solutions within astrophysical systems, with some general theory of self-similar solutions, so as to provide a framework for researchers to apply the principles across all scientific disciplines. He discusses recent advances in theoretical techniques of scaling while presenting a uniform technique that encompasses these developments, as well as applications to almost any branch of quantitative science. The result is an invaluable reference for active scientists, featuring examples of dimensions and scaling in condensed matter physics, astrophysics, fluid mechanics, and general relativity, as well as in mathematics and engineering.

Mathematics for Physicists

by Brian R. Martin Graham P. Shaw

Mathematics for Physicists is a relatively short volume covering all the essential mathematics needed for a typical first degree in physics, from a starting point that is compatible with modern school mathematics syllabuses. Early chapters deliberately overlap with senior school mathematics, to a degree that will depend on the background of the individual reader, who may quickly skip over those topics with which he or she is already familiar. The rest of the book covers the mathematics that is usually compulsory for all students in their first two years of a typical university physics degree, plus a little more. There are worked examples throughout the text, and chapter-end problem sets. Mathematics for Physicists features: Interfaces with modern school mathematics syllabuses All topics usually taught in the first two years of a physics degree Worked examples throughout Problems in every chapter, with answers to selected questions at the end of the book and full solutions on a website This text will be an excellent resource for undergraduate students in physics and a quick reference guide for more advanced students, as well as being appropriate for students in other physical sciences, such as astronomy, chemistry and earth sciences.

Social Media Rules of Engagement

by Nicole Matejic

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one--and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy--but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas--and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.

Soft Matter Nanotechnology

by Xiaodong Chen Harald Fuchs

Using the well-honed tools of nanotechnology, this book presents breakthrough results in soft matter research, benefitting from the synergies between the chemistry, physics, biology, materials science, and engineering communities. The team of international authors delves beyond mere structure-making and places the emphasis firmly on imparting functionality to soft nanomaterials with a focus on devices and applications. Alongside reviewing the current level of knowledge, they also put forward novel ideas to foster research and development in such expanding fields as nanobiotechnology and nanomedicine. As such, the book covers DNA-induced nanoparticle assembly, nanostructured substrates for circulating tumor cell capturing, and organic nano field effect transistors, as well as advanced dynamic gels and self-healing electronic nanodevices. With its interdisciplinary approach this book gives readers a complete picture of nanotechnology with soft matter.

VCA-DCV VMware Certified Associate on vSphere Study Guide

by Robert Schmidt Dane Charlton

Use this expert guide to prepare for the VCA-DCV exam VCA-DCV VMware Certified Associate on vSphere Study Guide: VCAD-510 is a comprehensive study guide for the VMware Certified Associate - Data Center Virtualization exam. Hands-on examples, real-world scenarios, and expert review questions cover the full exam blueprint, and the companion website offers a suite of tools to help you prepare for the exam including practice exams, electronic flashcards, and a glossary of key terms. In addition, the website includes videos that demonstrate how to complete the more challenging tasks. Focused on practical skills, this study guide not only prepares you for the certification exam, but also for the duties expected of a VCA. The VMware Certified Associate-Data Center Virtualization certification targets those with limited virtualization and VMware data center technology experience, providing a springboard to the popular VMware Certified Professional-Data Center Virtualization certification. Virtualization has become a high priority among organizations, and credentialed professionals are in high demand. This guide helps you prove a certain level of foundational skill in basic virtualization technology, including the vSphere suite's Infrastructure Services, Application Services, and vCenter Server. Topics include: Explaining data center virtualization concepts Identifying the core components of vSphere Networking and storage planning/configuration with vSphere Correlating VMware solutions to common business challenges The VCA-DCV certification is the only one with no instructor-led training requirement, so a thorough study guide is an invaluable tool in you exam preparation. This book not only covers the full exam, but also provides practice designed to actually improve the skills used every day on the job. VCA-DCV VMware Certified Associate on vSphere Study Guide is more than just test prep-it's job prep.

Nan-Core

by Mahokaru Numata

Nan-Core is at its heart a detective story, but its regular incursions into Japan's LGBT community mark it out as a vivid and unusual offering. Ryosuke discovers a mysterious notebook in his home labelled the Nan-Core. In the notes, he uncovers a murder confession and must now figure out whether the contents are fact or fiction. In the vein of Ryu Murakami, Numata combines a day-glo surrealism with explosions of violence and a compelling mystery story. Told from a perspective not usually seen in Japanese literature, Nan-Core is a kinetic, brutal novel.

Amazing Origami

by Tuttle Editors

Origami paper with stunning Japanese traditional prints and fun and simple folding instructions!Amazing Origami is designed for origami paper folders of all ages and all skill levels-from novices up to more experienced folders. It provides everything you need to create exciting and original origami art. The gorgeous folding papers feature delicate patterns with gold detailing, recalling the one-of-a-kind traditional designs used in the Japanese kimono fabrics from a bygone era.This origami ebook contains: A full-colored 64-page booklet Clear step-by-step instruction and diagrams 17 fun-to-do projects Downloadable folding sheetsOne of the wonderful aspects of origami is it's simplicity. The paper folder needs nothing more than something to fold-no glue, no tape, no string or wire-just a piece of paper! Though the materials are simple, origami exemplifies the ability of the human mind to solve problems and create beautiful harmony. Origami is relaxing and peaceful, but it is also fun and exciting to discover new ways to fold paper. With Amazing Origami's simple instructions, origami beginners will be able to get started immediately. With the beautiful, Japanese origami paper, experienced paper folders can create unique origami art.Origami projects include: Luna Moth Tortoise Carp Leaf Peacock Butterfly Koi Chinese Pinwheel And many more...

Pa-kua

by Robert W. Smith Allen Pittman

This book outlines the history of Pa-kua-a style of boxing based on the eight (pa) trigrams (kua) of the I Ching-and gives a thorough account of the philosophy behind the art. It also presents to the West for the first the orthodox style of the last Chinese Pa-kua master Wang Shu-chin. Described in great detail and fully illustrated are the basic techniques, the eight palm shapes, and the eight traditional methods of "walking the circle." Guided by this easy-to-follow text, the student of Pa-kua can probe deeply into the hitherto hidden secrets of one of the most complete systems of self-defense ever developed.

How to Fake Real Beauty

by Ramy Gafni Photography by Carlos Chiassone

Celebrity makeup artist and TV makeover specialist Ramy Gafni knows no one is born perfect, not even his famous clients. InHow to Fake Real Beauty, the makeup guru shares his secrets to enhancing a woman's natural beauty while "faking" what she doesn't have. Some people are thought to be born with flawless features, but many of these gifts are acquired, and the quickest, easiest way is to create the illusion using makeup and a little moxie. The power of makeup goes a long way toward helping you fake anything-a clear complexion, fuller lips, brighter eyes-whatever you want! It's all a matter of knowing how! InHow to Fake Real Beauty, Ramy shares the tried-and-true tricks of the trade. So prepare for the red carpet-whether it's the one in your head or an actual awards show. This guide will teach you how to get ready for your close up and confidently take center stage in any situation.

Moore's Law

by Rachel Jones Arnold Thackray David C. Brock

Our world today-from the phone in your pocket to the car that you drive, the allure of social media to the strategy of the Pentagon-has been shaped irrevocably by the technology of silicon transistors. Year after year, for half a century, these tiny switches have enabled ever-more startling capabilities. Their incredible proliferation has altered the course of human history as dramatically as any political or social revolution. At the heart of it all has been one quiet Californian: Gordon Moore. At Fairchild Semiconductor, his seminal Silicon Valley startup, Moore-a young chemist turned electronics entrepreneur-had the defining insight: silicon transistors, and microchips made of them, could make electronics profoundly cheap and immensely powerful. Microchips could double in power, then redouble again in clockwork fashion. History has borne out this insight, which we now call "Moore's Law", and Moore himself, having recognized it, worked endlessly to realize his vision. With Moore's technological leadership at Fairchild and then at his second start-up, the Intel Corporation, the law has held for fifty years. The result is profound: from the days of enormous, clunky computers of limited capability to our new era, in which computers are placed everywhere from inside of our bodies to the surface of Mars. Moore led nothing short of a revolution. In Moore's Law, Arnold Thackray, David C. Brock, and Rachel Jones give the authoritative account of Gordon Moore's life and his role in the development both of Silicon Valley and the transformative technologies developed there. Told by a team of writers with unparalleled access to Moore, his family, and his contemporaries, this is the human story of man and a career that have had almost superhuman effects. The history of twentieth-century technology is littered with overblown "revolutions. " Moore's Law is essential reading for anyone seeking to learn what a real revolution looks like.

The Everything Orgasm Book

by Amy Cooper

Giving great orgasms, receiving really great orgasms, and everything in between: You will find all the pleasure tips you need in this guide. Clinical sexologist Amy Cooper shows you how to:Achieve multiple orgasmsSelf-pleasure with more satisfactionHarmonize with your loverFind erogenous zones Sustain longer-lasting orgasmsTalk dirty, give lap dances, and perform stripteasesUse sex toys, props, aphrodisiacs, and eroticaWith something for everyone, this book is the definitive guide to extreme pleasure between the sheets. This book will have you experiencing the "Big O" as you never have before.

The 200 Best Home Businesses

by Katina Z. Jones

Tired of your humdrum workday routine? Looking for a new an exciting career path that allows you to be your own boss and make your own rules? The 200 Best Home Businesses is the book for you. This completed revised and update 2nd edition profiles 200 of the best and most profitable businesses that you can run from your home Inside, you'll find jobs for your every interest, from Computer Programmer to Personal Chef. Each business profile provides you with all of the information you need to choose the business that's right for you: The pros and cons of each business; Estimated start up costs; Skills needed; Advertising tips; Expert advice from home business entrepreneurs. No matter what your interest or level of experience, you can take charge of your life, tap into your unique background and talents, and build a solid career for the future. The 200 Best Home Businesss, 2nd Edition shows you how!

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