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Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer
by Hermann Riedl Christian SchwenkenFranchisesysteme verstehen, systematisch aufbauen und für alle Beteiligten zum Erfolg machen ist ein komplexes Unterfangen. Wie das geht, erfahren Sie in diesem Buch. Franchisegeber wie auch Franchisenehmer erhalten wertvolle Strategien und Tools für das Tagesgeschäft und Antworten auf grundlegende Fragen: Wie können verschiedene Franchisesysteme aus den unterschiedlichsten Perspektiven bewertet werden? Welche Rolle spielen Regelwerke und deren Inhalte dabei? Wie funktionieren die verschiedenen Prozesse und wie kann die Zusammenarbeit erfolgreich verlaufen? Wie können Marketingmaßnahmen im Franchisesystem gesteuert werden?Die Autoren liefern wertvolle und direkt in den Arbeitsalltag integrierbare Werkzeuge und Mustervorlagen u. a. zu Mitbewerberanalysen, Dienstplänen, Personalaudits, Tages- und Umsatzplanungen. Die dritte Auflage wurde überarbeitet und um aktuelle Veränderungen in der Rechtsprechung sowie die Themen Lizenzvertrag versus Franchisevertrag, Gebietsschutz und Scheinselbstständigkeit ergänzt.Ein unverzichtbarer Leitfaden für alle, die praxisnahe Informationen zum Thema Franchising suchen und sofort anwenden wollen.
Energetisch Sanieren für Dummies (Für Dummies)
by Katharina RiedererMachen Sie Ihr Haus zukunftsfit – nachhaltig und energiesparend Wenn Sie Ihr Haus energetisch sanieren möchten, dann liegen Sie mit diesem Buch goldrichtig. Die Autorin begleitet Sie zunächst bei der systematischen Bestandsaufnahme Ihres Hauses. Dabei erhalten Sie wertvolle Informationen und Entscheidungshilfen, die Sie dabei unterstützen, Ihre Sanierungsmaßnahmen zu planen. Sie bekommen Hintergrundinfos und Ausführungstipps zu den einzelnen Maßnahmen, wie beispielsweise zur Sanierung der Gebäudehülle (Stichwort: Dämmung) oder zu technischen Lösungen wie Heizung, Photovoltaik und Co. Damit können Sie Ihr Haus Schritt für Schritt klimafit machen. Sie erfahren Was es mit Energieeffizienz auf sich hat Welche Maßnahmen nötig und welche möglich sind Wie Sie Sonnenenergie nutzen, Heizung, Kühlung und Lüftung planen Wie Sie Ihr Projekt angehen, Vorschriften einhalten und Förderungen erhalten
Razzle Dazzle: The Battle for Broadway
by Michael Riedel&“A vivid page-turner&” (NPR) detailing the rise, fall, and redemption of Broadway—its stars, its biggest shows, its producers, and all the drama, intrigue, and power plays that happened behind the scenes.&“A rich, lovely, debut history of New York theater in the 1970s and eighties&” (Kirkus Reviews, starred review), Razzle Dazzle is a narrative account of the people and the money and the power that turned New York&’s gritty back alleys and sex-shops into the glitzy, dazzling Great White Way.In the mid-1970s Times Square was the seedy symbol of New York&’s economic decline. Its once shining star, the renowned Shubert Organization, was losing theaters to make way for parking lots and losing money. Bernard Jacobs and Jerry Schoenfeld, two ambitious board members, saw the crumbling company was ripe for takeover and staged a coup and staved off corporate intrigue, personal betrayals and criminal investigations. Once Jacobs and Schoenfeld solidified their power, they turned a collapsed theater-owning holding company into one of the most successful entertainment empires in the world, spearheading the revitalization of Broadway and the renewal of Times Square.&“For those interested in the business behind the greasepaint, at a riveting time in Broadway&’s and New York&’s history, this is the ticket&” (USA TODAY). Michael Riedel tells the stories of the Shubert Organization and the shows that re-built a city in grand style—including Cats, A Chorus Line, and Mamma Mia!—revealing the backstage drama that often rivaled what transpired onstage, exposing bitter rivalries, unlikely alliances, and inside gossip. &“The trouble with Razzle Dazzle is…you can&’t put the damn thing down&” (Huffington Post).
The Physician's Guide to Delusional Infestation
by Gale E. RidgeThis unique, ground-breaking book is a comprehensive clinical guide to the psychiatric disorder of Delusional Infestation (DI). DI is a psychiatric illness characterized by patients holding a monothematic fixed belief of infestations on their skin, body, or immediate environment - a belief that is not supported by objective medical evidence. Delusional beliefs may be shared among individuals, and perceived pathogens include living organisms such as parasitic worms, bacteria, fungi, and insects. Organic or non-organic infiltration by fibres, threads, or other inanimate particles or objects, known or unknown to medical science, are also described by patients. DI is severely underreported because of social stigma, limited physician awareness, and patient doctor-hopping.Written for physicians, the book offers a multidisciplinary, compassionate care model for patients burdened by this pernicious disorder. Other health professionals and administrators will find the work highly valuable, as will professionals in fields such as veterinary medicine, pest management, entomology, parasitology, and information services supported by academia.The Physician’s Guide to Delusional Infestation assembles and organizes all current knowledge of DI and presents material in three parts. Part I introduces and reviews DI’s historical background, showing how our understanding of the condition has developed. Its concise sections include useful tables, illustrations, algorithms, and reference lists for clinicians who work with DI patients.Part II covers differential diagnosis, treatment, and ways to work effectively with DI patients. Since these patients are often high-functioning, particular techniques of interviewing, joining with patients, sampling, and laboratory testing are explained. International travel, physician fallibilities, possible alternative diagnoses, the Internet, and veterinary and public health concerns are all addressed.PartIII is a series of chapters written by experts in their fields. This section allows each author to present personal experiences from their respective professions -- observations and opinions that show a variety of perspectives among the book’s authors. Part III includes a chapter on common human parasites with their biology, behaviours, and distributions. The book will serve as a comprehensive, yet concise, reference for physicians whose patients have unusual, baffling, or implausible medical histories and physical examinations. A soon to be gold-standard resource, The Physician’s Guide to Delusional Infestation equips and empowers all physicians -- and many others interested in the topic -- with an expert, comprehensive understanding of this complex disorder.
Be More Human: How to transform your lifestyle for optimum health, happiness and vitality
by Tony Riddle'Tony Riddle's mission is to present ways of living that are more in sync with our human biology, to help us thrive in this modern world' Dr Rangan Chatterjee'This book is brilliant with such an important message' The Happy Pear ___________________________The ultimate guide to boosting your mental and physical health by reconnecting with the way we, as humans, were supposed to live, eat, sleep, breathe and move.The bright lights, late nights and constant hustle of our modern world have detached us from the way we, as humans, were supposed to live, connect and thrive. Be More Human explores the importance of reconnecting with our natural state and help us learn how to meet our true needs and live more naturally. Tony Riddle (@thenaturallifestylist) will explore how the majority of us do not sit, breathe, eat, sleep or move as nature intended and so we're actively going against our biology. This book will help us all to reassess our habits and tap back into our natural rhythms and ways of being to optimise our mental and physical wellbeing, reduce stress, sit correctly, breathe better and improve our quality of sleep.Tony is committed to helping us reconnect with how we were built to live in a way that can be incorporated into our hectic, modern lifestyles. His expertise will make this a transformative, empowering and practical guide to getting back in tune with a happier, healthier self to discover physical, emotional, mental and spiritual strength and wellbeing.We can't all live in nature, but we can all live more naturally and learn how to thrive instead of just survive.___________________________'Inspiring read' Rich Roll, author of Finding Ultra'Vital stuff' Bruce Parry
Paul: An Outline of His Theology
by Herman RidderbosNow back in print in a beautiful new paperback edition, this study by one of Europe's foremost New Testament scholars provides a comprehensive exposition of the teaching of the apostle Paul. Firmly grounded in a careful exegesis of the biblical text and crafted with constant reference to the wealth of scholarly study of Paul's writings, this volume is a standard for interpreters of Paul's thought and all students of the New Testament.
The Lost Barkscrolls: The Edge Chronicles (The\edge Chronicles Ser.)
by Chris Riddell Paul StewartThese exciting tales are ideal for those new to the Edge or as an addition to the collection of any fan. They feature stories from each of the Edge trilogies: one from the time of Twig, one from the time of Quint, Twig's father, and one from the time of Rook, Twig's grandson. Meet well-known characters from the Edgeworld and get a tantalising glimpse into the last Edge novel ever - released in 2009.The collection also includes a beautiful fold-out timeline of the Edgeworld and CLOUD WOLF and THE STONE PILOT, World Book Day stories that fans have repeatedly asked to see again.
Buddhism For Bears
by Chris RiddellBears are seriously underestimated creatures when it comes to spirituality and religious feeling. For the first time, this book recognises their huge potential and offers ursine students of Buddhism everywhere the opportunity to focus their skills and follow the path to enlightenment. From the meditation to the essential concepts of Zen, all the fundamentals are set out here in a series of concise interpretations of Buddhist teaching. Wonderfully illustrated by well-known illustrator Chris Riddell, this is the perfect gift with a difference.
F.O.T.T.: Die Therapie des Facio-Oralen Trakts nach Kay Coombes
by Ricki Nusser-Müller-BuschDieses praxisnahe Standardwerk vermittelt das bewährte interprofessionelle Therapiekonzept F.O.T.T. nach Kay Coombes. Im Mittelpunkt stehen die individuelle Förderung und Teilhabe von Patient*innen mit Dysphagie und Störungen der Atmung, der Stimme, des Sprechens und des Gesichtsausdrucks sowie die therapeutische Mundhygiene bei Schwerbetroffenen. Alle praxisrelevanten Themen zu Atmung, Stimme, Schlucken, Trachealkanülen-Management, Nahrungsaufnahme, Mundhygiene sowie die Behandlung von Patienten mit Fazialisparese und Kindern mit Zerebralparesen sind ausführlich beschrieben und durch zahlreiche Abbildungen veranschaulicht. Die 5. Auflage wurde grundlegend überarbeitet. Das ideale Praxis- und Fachbuch für die Logopädie, Ergotherapie, Physiotherapie, Pflege sowie für Ärzt*innen, die professionell das F.O.T.T.-Konzept im interprofessionellen Team umsetzen möchten. Auch hilfreich für pflegende Angehörige.
Backtalk: 4 Steps to Ending Rude Behavior in Your Kids
by Audrey Ricker Carolyn Crowder"So what? All the other kids get to do it!"Few behavioral problems challenge and frustrate parents, caregivers, and teachers as does verbal rudeness in children of any age. Reinforced by the wise-cracking kids on TV and in the movies, backtalk has become all too common among today's youngsters. But there is nothing cute about this behavior. Remarks like "Yeah, right," "Big deal," and "Make me" -- form children as young as three -- get in the way of real communication between parents and kids, and can also be detrimental to a child's social and intellectual development.Now two experts in the field share their simple and specific four-step program for ending backtalk and restoring balance in relationships between parents and children, from preschoolers to teens. You'll learn how to recognize backtalk, how to choose and enact a response that will make sense to you and the backtalker, and when to disengage from the struggle and move forward. Full of advice and encouragement as well as suggestions on how to keep track of what works and what doesn't, Backtalk can be put to use immediately, before you hear another "Whatever."
Passive and Active Measurement: 25th International Conference, PAM 2024, Virtual Event, March 11–13, 2024, Proceedings, Part II (Lecture Notes in Computer Science #14538)
by Philipp Richter Vaibhav Bajpai Esteban CarisimoThis book constitutes the proceedings of the 25th International Conference on Passive and Active Measurement, PAM 2024, held as a virtual event from March 11–13, 2024.The 14 full papers and 13 short papers presented in this volume were carefully reviewed and selected from 64 submissions. The papers are organized in the following topical sections: Network Security, Routing, Satellite Networks, Topology, Transport Protocol and User Privacy.
Passive and Active Measurement: 25th International Conference, PAM 2024, Virtual Event, March 11–13, 2024, Proceedings, Part I (Lecture Notes in Computer Science #14537)
by Philipp Richter Vaibhav Bajpai Esteban CarisimoThis book constitutes the proceedings of the 25th International Conference on Passive and Active Measurement, PAM 2024, held as a virtual event from March 11–13, 2024.The 14 full papers and 13 short papers presented in this volume were carefully reviewed and selected from 64 submissions. The papers are organized in the following topical sections: Applications, IPv6, Machine Learning, and Measurement Tools.
The Ambassadors: America's Diplomats on the Front Lines
by Paul RichterVeteran diplomatic correspondent Paul Richter goes behind the battles and the headlines to show how American ambassadors are the unconventional warriors in the Muslim world—running local government, directing drone strikes, building nations, and risking their lives on the front lines.The tale&’s heroes are a small circle of top career diplomats who have been an unheralded but crucial line of national defense in the past two decades of wars in the greater Middle East. In The Ambassadors, Paul Richter shares the astonishing, true-life stories of four expeditionary diplomats who &“do the hardest things in the hardest places.&”The book describes how Ryan Crocker helped rebuild a shattered Afghan government after the fall of the Taliban and secretly negotiated with the shadowy Iranian mastermind General Qassim Suleimani to wage war in Afghanistan and choose new leaders for post-invasion Iraq. Robert Ford, assigned to be a one-man occupation government for an Iraqi province, struggled to restart a collapsed economy and to deal with spiraling sectarian violence—and was taken hostage by a militia. In Syria at the eruption of the civil war, he is chased by government thugs for defying the country&’s ruler. J. Christopher Stevens is smuggled into Libya as US Envoy to the rebels during its bloody civil war, then returns as ambassador only to be killed during a terror attach in Benghazi. War-zone veteran Anne Patterson is sent to Pakistan, considered the world&’s most dangerous country, to broker deals that prevent a government collapse and to help guide the secret war on jihadists.&“An important and illuminating read&” (The Washington Post) and the winner of the prestigious Douglas Dillon Book Award from the American Academy of Diplomacy, The Ambassadors is a candid examination of the career diplomatic corps, America&’s first point of contact with the outside world, and a critical piece of modern-day history.
Vertrauen in Zeiten einer Pandemie: Entwicklungsprozesse, Krisenwahrnehmung und Protest im Kontext von COVID-19 (BestMasters)
by Jakob RichterMit der Ausbreitung einer neuartigen Lungenerkrankung und der damit in Verbindung stehenden Pandemie kommt es zu einer grundlegenden Veränderung der Organisation des sozialen Zusammenlebens. Die Veränderungsprozesse betreffen viele Lebensbereiche und führen in Jahren beständig wechselnder Restriktionen und Hygienemaßnahmen zu einem zunehmenden Widerstand innerhalb der Bevölkerung. Vertrauen wird dabei eine bedeutsame Frage für die effektive Umsetzung von Maßnahmen, für die Einhaltungsbereitschaft und für das Protestverhalten während der Pandemie. Vertrauen in andere Menschen, aber auch in die Institutionen der Gesellschaft, ist ein wichtiges Bindeglied für den sozialen Zusammenhalt. Um das Zusammenspiel des Vertrauens mit pandemiebedingten Veränderungsprozessen sowie den darin inbegriffenen Widerstand gegen die Maßnahmen in Österreich aufarbeiten zu können, werden die Daten des „Austria Corona Panel Projects“ herangezogen. Die Paneldaten untersuchen den Zeitraum der Pandemie von März 2020 bis Februar 2022. In diesem Zeitraum kann für das soziale Vertrauen ein signifikanter Anstieg festgestellt werden. Institutionelles Vertrauen verringert sich dahingegen. Protestverhalten wirkt sich mindernd auf das Institutionsvertrauen aus, während soziales Vertrauen davon nicht direkt beeinflusst ist.
Badasses: The Legend of Snake, Foo, Dr. Death, and John Madden's Oakland Raiders
by Peter RichmondA book that explores the enduring legends of Snake, Foo, Dr. Death, and John Madden’s Oakland Raiders, Badasses is the definitive biography of arguably the last team to play old-fashioned tough-guy football. Peter Richmond, co-author of the New York Times bestseller The Glory Game, offers a fascinating look at the 1970s Oakland Raiders, led by colorful greats from another era: Ken Stabler, Willie Brown, Gene Upshaw, Jim Otto, Art Shell, head coach John Madden, and owner Al Davis. In the bestselling vein of Boys Will Be Boys, Badasses chronicles the bar-room exploits, practice-field pranks, and Super Bowl glories of the team’s many misfits, cast-offs, psychos, and geniuses of the game.
Healing Lazarus: A Buddhist's Journey from Near Death to New Life
by Lewis RichmondLazarus lies in his bed, helpless to move. But he sees now that he is not alone. His beloved wife is with him, all of his relatives and closest friends. They mop his brow; they change his clothes and linen. They stroke his limbs and speak soothing words into his ear. For so many years Lazarus had been the master, the authority, the one who made decisions and told others what to do. And now, for the first time, the roles were reversed, and he found his heart filled with such gratitude, even over the simplest things -- the light streaming in from the window, the warmth of the fire in the fireplace. How wonderful it was to be alive. For Lewis Richmond, overcoming a swift and devastating brain injury -- one that left him unable to sit up or speak -- was only the beginning of a journey to recovery. As the 52-year-old Buddhist teacher soon discovered, regaining his health would be the most difficult thing he could ever imagine. But love, courage, and the Buddhist teachings that sustained him throughout his adult life would help guide him not only back to wellness, but to rebirth and transformation. Richmond's timely, compassionate memoir can help anyone on the road back to health -- be it from illness, life crisis, or other catastrophe. In sharing this experience, as well as many others, Richmond offers insightful information about the struggles, setbacks, and frustrations of getting well -- and tells of the lessons learned and rewards gained. Illuminating from the first page to the last, Healing Lazarus is one man's affirmation of life, as well as a steadfast companion for those who may face days that are physically, mentally, and emotionally challenging.
The Good Wife: The Shocking Betrayal and Brutal Murder of a Godly Woman in Texas
by Clint RichmondRoger and Penny Scaggs seemed a poster couple for family values. Evangelical Christians living in booming Austin, Texas, in the mid-1990s, they were respected leaders in their church and community. As Roger diligently worked his way up the high-tech corporate ladder, Penny kept a pristine home and coached similarly devout young women on how to be perfect wives. But on a windy March evening, this godly woman met the devil head-on. And when the police discovered her lifeless body—repeatedly bludgeoned with a lead pipe, then mutilated with a knife from her own spotless kitchen—they were shocked by the rage and savagery behind her slaying.The Good Wife is a startling true story of greed, hatred, betrayal, and an unimaginable murder—a tale of the dark decay that can be hidden behind a facade of saintliness when a marriage seemingly made in heaven descends into hell.
The Ethical Capitalist: How to Make Business Work Better for Society
by Julian Richer__________________*A road-map for a kinder, fairer capitalism that is fit for the 21st century*Financial Times Book of the Month‘The founder of Richer Sounds is one of the finest entrepreneurs we have.’ Archie Norman, chairman of Marks & Spencer__________________Capitalism has lost its way.Every week brings fresh news stories about businesses exploiting their staff, avoiding their taxes, and ripping off their customers. Every week, public anger at the system grows. Now, one of Britain’s foremost entrepreneurs intervenes to make the case for putting business back firmly in the service of society, and setting out on a new path to a kinder, fairer form of capitalism. Drawing on four decades of hands-on management experience, the founder of Richer Sounds argues that ethically run businesses are invariably more efficient, more motivated and more innovative than those that care only about the bottom line. He uncovers the simple tools that the best leaders use to make their businesses fair, revealing how others can follow suit. And he also delves into the big questions that modern capitalism has to answer if it is to survive and to thrive.
The Richer Way: How to Get the Best Out of People
by Julian RicherIn 1978 Julian Richer, then aged just nineteen, opened his first shop near London Bridge. For over twenty years this shop has been listed in the Guinness Book of Records as having the highest sales per square foot of any retail outlet in the world, and the company as a whole, with its fifty-three stores nationwide and huge online presence, has become Britain’s favourite retailer of TV and hi-fi equipment. What lies behind this extraordinary success?For Julian, the answer is simple: throughout his career he has focussed relentlessly on putting people – both staff and customers – right at the centre of his business. And in The Richer Way, he offers a supremely practical guide to how others can follow suit. He explains how to motivate employees and measure their progress. He establishes how to balance company discipline with individual autonomy. He explores what ‘customer service’ should really involve. Above all, he points the way to creating an open, friendly and flexible culture that will not only attract the best people but also offer the greatest chance of business success. Packed with straightforward, common-sense advice, The Richer Way will prove essential reading for all organisations, whatever their nature and size.
The Search Party: A Novel
by Hannah RichellA spellbinding locked-room mystery about a glamping trip gone horribly wrong when a powerful storm leaves the participants stranded and forced to confront long-held secrets and a shocking disappearance.Max and Annie Kingsley have left the London rat race with their twelve-year-old son to set up a glamping site in the wilds of Cornwall. Eager for a dry run ahead of their opening, they invite three old university friends and their families for a long-needed reunion. But the festivities soon go awry as tensions arise between the children (and subsequently their parents), explosive secrets come to light, and a sudden storm moves in, cutting them off from help as one in the group disappears. Moving between the police investigation, a hospital room, and the catastrophic weekend, The Search Party is a propulsive and twisty destination thriller about the tenuous bonds of friendship and the lengths parents will go to protect their children—perfect for fans of Ruth Ware and Lucy Foley.
The Build Up
by Tati Richardson"Plenty of sexy chemistry and sensual sizzle in a story line that celebrates family, friends, and food." Booklist, starred reviewA truly unfortunate first day of work leads to unexpected love in this sparkling debut from Romance in Colour podcast cohost Tati Richardson.Rumpled and ragged was not how architect Ari James envisioned kicking off her first day at a new firm. And few things can top the horror of her new—and extremely hot—colleague walking in on her at the worst moment ever. Learning that she&’ll be working with him on the project that&’s supposed to get her career back on top makes it harder than ever to focus on her big comeback.With a partnership at his firm on the line, nothing is going to stand in the way of Porter Harrison absolutely killing it on his new project: not his obnoxious rival, not his unpredictable brother and definitely not his new coworker whose gorgeous curves he accidentally saw and now can&’t get out of his head.Though neither of them is looking for love, once their creative juices get flowing, Ari and Porter&’s connection is obvious. But when their shared goal has always been winning at work, building a solid foundation for a relationship might end up costing them everything…
Clarissa, or the History of A Young Lady
by Samuel RichardsonPressured by her unscrupulous family to marry a wealthy man she detests, the young Clarissa Harlowe is tricked into fleeing with the witty and debonair Robert Lovelace and places herself under his protection. Lovelace, however, proves himself to be an untrustworthy rake whose vague promises of marriage are accompanied by unwelcome and increasingly brutal sexual advances. And yet, Clarissa finds his charm alluring, her scrupulous sense of virtue tinged with unconfessed desire. Told through a complex series of interweaving letters, Clarissa is a richly ambiguous study of a fatally attracted couple and a work of astonishing power and immediacy. A huge success when it first appeared in 1747, and translated into French and German, it remains one of the greatest of all European novels.
Pamela
by Samuel RichardsonFifteen-year-old Pamela Andrews, alone in the world, is pursued by her dead mistress's son. Although she is attracted to Mr B, she holds out against his demands, determined to protect her virginity and abide by her moral standardsPsychlologically acute in its explorations of sex, freedom and power, Richardson's first novel caused a senastion when it was published. Richly comic and lively, PAMELA contains a diverse cast of characters ranging from the vulgar and malevolent Mrs Jewkes to the agressive but awkward country squire.
Pamela: Designed To Inculcate The Principles Of Virtue And R
by Samuel RichardsonWith an essay by R. F. Brissenden.'O the deceitfulness of the heart of man! This John, whom I took to be the honestest of men ... this very fellow was all the while a vile hypocrite, and a perfidious wretch, and helping to carry on my ruin'Fifteen-year-old Pamela Andrews, alone in the world, is pursued by her dead mistress's son. Although she is attracted to Mr B, she holds out against his demands, determined to protect her virginity and abide by her moral standards.Psychlologically acute in its explorations of sex, freedom and power, Richardson's first novel caused a sensation when it was published. Richly comic and lively, Pamela contains a diverse cast of characters ranging from the vulgar and malevolent Mrs Jewkes to the agressive but awkward country squire.The Penguin English Library - 100 editions of the best fiction in English, from the eighteenth century and the very first novels to the beginning of the First World War.
No Simple Highway: A Cultural History of the Grateful Dead
by Peter RichardsonFor almost three decades, the Grateful Dead was America's most popular touring band. No Simple Highway is the first book to ask the simple question of why—and attempt to answer it. Drawing on new research, interviews, and a fresh supply of material from the Grateful Dead archives, author Peter Richardson vividly recounts the Dead's colorful history, adding new insight into everything from the Acid Tests to the band's formation of their own record label to their massive late career success, while probing the riddle of the Dead's vast and durable appeal. Arguing that the band successfully tapped three powerful utopian ideals—for ecstasy, mobility, and community—it also shows how the Dead's lived experience with these ideals struck deep chords with two generations of American youth and continues today.Routinely caricatured by the mainstream media, the Grateful Dead are often portrayed as grizzled hippy throwbacks with a cult following of burned-out stoners. No Simple Highway corrects that impression, revealing them to be one of the most popular, versatile, and resilient music ensembles in the second half of the twentieth century. The band's history has been well-documented by insiders, but its unique and sustained appeal has yet to be explored fully. At last, this legendary American musical institution is given the serious and entertaining examination it richly deserves.