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From the award-winning author of Altered Carbon and Broken Angels--a turbocharged new thriller set in a world where killers are stars, media is mass entertainment, and freedom is a dangerous proposition. A coup in Cambodia. Guns to Guatemala. For the men and women of Shorn Associates, opportunity is calling.
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates and supported throughout by examples from real market research projects, this is an invaluable guide for students, researchers, marketers and users of market research.
Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example of: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students' study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy - a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Gleeck provides a readable introduction to getting started in the seminar business.
An unique, innovative, and effective pedagogical approach based on 5 principles to catch up with the growth of marketing discipline, and the development of new instructional technologies.
Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
Editors Heller (MFA/Designer as Author Department, School of Visual Arts) and Arisman (MFA Illustration as Visual Essay program, School of Visual Arts) use interviews, essays and work samples to provide a comprehensive picture of today's illustration market, providing students and artists with a thorough review of media environments for graphic novels, animation, Web games, toys, fashion and textiles. Contributors address the current shifts in these marketplaces due to technology, software applications and versatility and outline blueprints that will help readers to launch careers in their chosen fields. A chapter also describes the steps for creating both a computer-generated and traditional portfolio from the perspectives of illustrators and art directors. Annotation ©2009 Book News, Inc. , Portland, OR (booknews. com)
Briefly covers the basic essentials of marketing that business students would read and understand easily regardless of their majors.
Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing.<P><P> Summary of key features: <P> - A marketing theory text written specifically for students<P> - Provides an introduction and overview of the role of theory in marketing<P> - Contributors are leading, well-established authorities in their fields<P> - Explains key concepts for students in a clear, readable and concise manner.<P> - Provides full, in-depth coverage of all topics, with recommended further readings<P>
MARKETING 3E is a revised edition that presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students' success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice.
Introduce your business to the world with this essential guideto social media marketing Marketing with Social Media: 10 Easy Steps to success forBusiness is your step-by-step guide to using Facebook,LinkedIn, Twitter, Google+, Pinterest and YouTube to promote yourbusiness. In 10 quick and easy steps, you'll learn how to usesocial media effectively, establish a simple marketing plan andmeasure the results of your efforts. You'll learn the basics ofbuilding profile pages, and how to create appropriate content thatcan be accessed by thousands of potential customers. This newedition is packed full of tips, traps to avoid and social mediasuccess stories, plus information on the newer platforms includingVine and Instagram.Social media is a low-cost marketing strategy that can be a hugebonus to small businesses. With the right technique, you can get toknow your customers better, and expand your networks withoutbreaking the bank, all while retaining full control over yourmessage. Marketing with Social Media shows you how best toshape your social media strategy to suit your particular business,with practical advice and expert insight into the components of asuccessful campaign. You'll learn to:Create a profitable social media strategy for yourbusinessExploit each platform to reap the highest returnsMaster the basics of each platform, and optimise yourcontentShape your reputation and promote your social mediaeffortsEarly success is important to the longevity of a resource-poorcompany's campaign. When done correctly, social media can propel asmall business into unprecedented profitability, whereas misguidedor half-hearted attempts result in wasted time. For small businessowners seeking increased exposure without increased expenses,Marketing with Social Media is a roadmap to online socialmedia campaigns.
Marketing Yourself utilizes a marketing framework to drive the development of a self-marketing plan and portfolio. The plan is based on the analysis of the student's own marketable skills and abilities. Knowing how to sell yourself is key to succeeding in business today! In addition to helping students make real-world connections to begin networking with professionals, this text is also designed to help students with after-graduation goal setting that matches their interests and aptitudes to appropriate college or post-secondary education.
A report from the International Monetary Fund.
The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations of statisticians, mathematicians, and scientists."This text is unique in bringing together so many results hitherto found only in part in other texts and papers. . . . The text is fairly self-contained, inclusive of some basic mathematical results needed, and provides a rich diet of examples, applications, and exercises. The bibliographical material at the end of each chapter is excellent, not only from a historical perspective, but because it is valuable for researchers in acquiring a good perspective of the MDP research potential."-Zentralblatt fur Mathematik". . . it is of great value to advanced-level students, researchers, and professional practitioners of this field to have now a complete volume (with more than 600 pages) devoted to this topic. . . . Markov Decision Processes: Discrete Stochastic Dynamic Programming represents an up-to-date, unified, and rigorous treatment of theoretical and computational aspects of discrete-time Markov decision processes."-Journal of the American Statistical Association
"Mark's Story" is a thrilling account that vividly depicts the last day before Jesus crucifixion, and the danger that early believers faced as they boldly proclaimed Jesus as Christ the Lord.
Two powerful modern classics from #1 New York Times bestselling author Markus Zusak. The Book Thief affirms the ability of books to feed the soul even in the bleakest of times in a story the New York Times described as "brilliant. . . . the kind of book that can be life-changing." I Am the Messenger is a cryptic journey filled with laughter, fists, and love, which School Library Journal called "unpretentious, well conceived, and appropriately raw" in a starred review. Markus Zusak is the recipient of the Margaret A. Edwards Award for his significant and lasting contribution to writing for teens, and together, these two stories form an extraordinary collection to showcase the intensity and heart inherent in his storytelling.
TOBY MARlOW: an Actor of the old school.<P> Hugely larger than life, shambling, bear-hugging and hard drinking, his slightest declamatory whisper audible at a hundred yards, his heart of gold not just worn but flaunted on his sleeve, all the world his stage and all his lines a potpourri of other men's flowers.<P> And Toby Marlow is dying. In six months he must shuffle off this mortal coil except that Toby Marlow will never shuffle like some slippered pantaloon.<P> Rather he will roar and emote and charm and browbeat. He will marry the woman to whom he has been happily unfaithful for forty years, row with their actor son who is of the introspective and mumbling tendency, comfort the boy's pregnant waif of a girl friend, do ding-dong battle with all comers. He will strut and fret and rage and laugh.<P> Toby Marlow is playing out his last part. He will be flamboyant, passionate, maudlin, brave and funny. And his last exit will leave not a dry eye in the house.<P>
Maroo, a girl of the late Ice Age, must take charge after her father is killed, and lead her little brother, mother and newborn baby, and aged grandmother to the safety of the winter camp before the first blizzards strike.
Now Captain Janeway and her Away Team must embark on a hazardous trek through a hostile environment in search of a way off the planet, while Voyager, commanded by Chakotay, confronts an enemy fleet in the depths of space.
An unemployed actress comes West with nothing and no one to call her own, but ends up with far more than she ever dreamed, in this latest book in the "Heroines of the Golden West" series.
Back in her lush, beloved Carramer, Carissa Day purchased the perfect B and B for raising her babies-to-be. Trouble was, an aristocratic "intruder" proved she'd been swindled-her new home was actually his royal lodge. Worse, he proved to be Carissa's teenage crush, Eduard de Marigny, Marquis of Merrisand-now more irresistible than ever.Penniless and pregnant-with triplets!- Carissa had to flee. Eduard, however, had other ideas. Namely, a partnership giving Carissa a title and protection-and giving him an instant heir. Still, even with reignited passion burning between them, even with a kingdom at her feet, could Carissa wed her first and only love-and forever forsake having his heart?
Were it not for the Marquis de Sade's explicit use of language and complete disregard for the artificially constructed taboos of a religious morality he despised, the novelty and profundity of his thought, and above all, its fundamental modernity, would have long since secured him a place alongside the greatest authors and thinkers of the European Enlightenment. This Very Short Introduction aims to disentangle the 'real' Marquis de Sade from his mythical and demonic reputation of the past two hundred years. Phillips examines Sade's life and work: his libertine novels, his championing of atheism, and his uniqueness in bringing the body and sex back into philosophy.
In "The Marquise of O", a virtuous widow finds herself unaccountably pregnant. And although the baffled Marquise has no idea when this happened, she must prove her innocence to her doubting family and discover whether the perpetrator is an assailant or lover. Michael Kohlhaas depicts an honorable man who feels compelled to violate the law in his search for justice, while other tales explore the singular realm of the uncanny, such as "The Beggarwoman of Locarno", in which an old woman's ghost drives a heartless nobleman to madness, and St Cecilia, which portrays four brothers possessed by an uncontrollable religious mania. The stories collected in this volume reflect the preoccupations of Heinrich von Kleist (1777-1811) with the deceptiveness of human nature and the unpredictability of the physical world.
Just when the clamor over "traditional" marriage couldn't get any louder, along comes this groundbreaking book to ask, "What tradition?" In Marriage, a History, historian and marriage expert Stephanie Coontz takes readers from the marital intrigues of ancient Babylon to the torments of Victorian lovers to demonstrate how recent the idea of marrying for love is-and how absurd it would have seemed to most of our ancestors. It was when marriage moved into the emotional sphere in the nineteenth century, she argues, that it suffered as an institution just as it began to thrive as a personal relationship. This enlightening and hugely entertaining book brings intelligence, perspective, and wit to today's marital debate. "Provocative, erudite and entertaining. What makes this book so important is its honesty and courage. It raises the important debates about marriage in America to a higher level. " -Chicago Tribune "Engrossing . . . Coontz is at the top of her writing game here. " -The Seattle Times
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- BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
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