Browse Results What Format Should I Choose?

Showing 72,426 through 72,450 of 257,877 results

Brand and Talent

by Kevin Keohane

Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.

Brand It Yourself

by Lynn Altman

How companies can stop overthinking the branding process, with faster and better results Brand It Yourself is about getting a handle on your brand fast-without getting bogged down by research data, focus groups, or company politics. Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers. Altman and her partner developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She helps her clients tap into their own creativity to overcome the paralysis that often afflicts marketing departments. In Brand It Yourself, Altman shares her experiences helping top global companies develop new products, services, and brand campaigns. She highlights real branding case studies at Dairy Queen, Time Inc. , Brite Smile, and other innovative companies. Winning the hearts and minds of consumers is not as daunting as you might think. With the powerful techniques in Brand It Yourself, your company can develop better branding ideas with less stress and wasted time.

Brand It Yourself

by Lynn Altman

How companies can stop overthinking the branding process, with faster and better results Brand It Yourself is about getting a handle on your brand fast--without getting bogged down by research data, focus groups, or company politics. Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers. Altman and her partner developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She helps her clients tap into their own creativity to overcome the paralysis that often afflicts marketing departments. In Brand It Yourself, Altman shares her experiences helping top global companies develop new products, services, and brand campaigns. She highlights real branding case studies at Dairy Queen, Time Inc., Brite Smile, and other innovative companies. Winning the hearts and minds of consumers is not as daunting as you might think. With the powerful techniques inBrand It Yourself, your company can develop better branding ideas with less stress and wasted time.

Brand Leadership

by David A. Aaker Erich Joachimsthaler

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized byBrandweekas "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker's two previous bestselling books,Brand Leadershipwill be essential reading for line executives and brand managers in market-driven firms worldwide.

Brand-New Heartache

by Maggie Shayne

He was the boy from the wrong side of the tracks, but that hadn't stopped Wade Armstrong from wanting Edie Brand while they were in high school. Now she was back in town, and Wade felt compelled to keep her safe--even if it meant moving in with her. Edie's pretty face had always gotten her noticed, but now it had earned the former model the admiration of a stalker. So she left L.A. for her Oklahoma hometown, hoping for a place to hide, and found shelter in the most unexpected place. But as the stalker got closer to home, independent Edie had to entrust her life to Wade's protection--and found herself surrendering her heart, as well.

Brand-New Heartache (Oklahoma All-Girl Brands #2)

by Maggie Shayne

He was the boy from the wrong side of the tracks, but that hadn't stopped Wade Armstrong from wanting Edie Brand while they were in high school. Now she was back in town, and Wade felt compelled to keep her safe - even if it meant moving in with her. Edie's pretty face had always gotten her noticed, but now it had earned the former model the admiration of a stalker. So she left L.A. for her Oklahoma hometown, hoping for a place to hide, and found shelter in the most unexpected place. But as the stalker got closer to home, independent Edie had to entrust her life to Wade's protection - and found herself surrendering her heart, as well. Miniseries: The Oklahoma All-Girl Brands #2

A Brand-New Me! #17

by Henry Winkler Lin Oliver Tim Heitz

It's graduation time for Hank Zipzer and all his friends-- time to move on from PS 87 to middle school. Trouble is, there are tests Hank has to pass to get into the same middle schools as his friends, and his learning differences might get in the way. Luckily, a life-altering audition at a performing arts middle school helps him find his true path. Watch a Video

A Brand-new Me! (Hank Zipzer, the World's Greatest Underachiever #17)

by Henry Winkler Lin Oliver

It's graduation time for Hank Zipzer and all his friends-- time to move on from PS 87 to middle school. Trouble is, there are tests Hank has to pass to get into the same middle schools as his friends, and his learning differences might get in the way. Luckily, a life-altering audition at a performing arts middle school helps him find his true path. Watch a Video

Brand New School, Brave New Ruby (Ruby and the Booker Boys)

by Derrick Barnes

Some things you should know about Ruby Booker: Nobody "nobody" sings like her. Her pet iguana's name: Lady Love. Her most favorite absolicious color: purple. Smart and sassy Ruby is tired of living in the shadows of her three older brothers. When she has a chance to break out, things don't go according to plan. But with nerve and verve, Ruby'll make sure everyone knows her name!

Brand New: The Shape of Brands to Come

by Wally Olins

The world's leading practitioner of branding predicts the future of companies' identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

Brand Psychology

by Jonathan Gabay

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them.Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.

Brand Relevance

by David A. Aaker

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization.Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevantShows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitorsDescribes the threat of becoming irrelevant by failing to make what customer are buying or losing energyDavid Aaker, the author of four brand books, has been called the father of brandingThis book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Brand Sense: Sensory Secrets Behind the Stuff We Buy

by Philip Kotler Martin Lindstrom

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, Brand Sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.) Among the book's many fascinating factual highlights are the following: That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo. Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, Brand Sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.

Brand X: The Boyfriend Account

by Laurie Gwen Shapiro

Landing an internship at an ad agency isn't what her principal or her mother wanted for Jordie Popkin, aspiring journalist. At sixteen, Jordie is glad of the chance to collect "real world" experience and finds working with the "creatives" at the agency a nice break from her math and science curriculum. And the team likes Jordie, too. When her new colleagues decide to make Jordie's business their business, Jordie is flattered but skeptical. They will come up with a plan to market Jordie to the hottest guy in her grade. From situation analysis to "sex sells," the team assures Jordie that they know what they're doing. She shouldn't get upset if their ideas cause her an embarassing moment or two. Jordie knows that the course of true love never did run smooth and that the ad game isn't a simple set of rules to follow but she can't help wondering about the advantages of letting professionals try to turn her from Brand X into a hot item. The principles of marketing might apply to a bar of soap, but finding the right guy...? In this humorous novel, Laurie Gwen Shapiro reveals with candor how one girl who feels like "Brand X" not only learns the secret of a successful marketing campaign but also discovers how to assess her true market value to become the brand of choice.

Branded

by Laura Wright

In the small town of River Black, Texas, sits the Triple C--a working cattle ranch that sustains the town. But it also holds painful memories and shocking secrets for the Cavanaugh brothers.... When the Cavanaugh brothers return home for their father's funeral, they discover unexpected evidence of the old man's surprising double life--a son named Blue, who wants the Triple C Ranch as much as they do. The eldest son, Deacon, a wealthy businessman who couldn't wait to leave the ranch and move on with his life, is looking to use his powerful connections to stop Blue at any cost. He never expected the ranch's forewoman, Mackenzie Byrd, to get in his way. Mac knows Deacon means to destroy the ranch and therefore destroy her livelihood. But as the two battle for control, their attraction builds. Now Deacon is faced with the choice of a lifetime: Take down the Triple C to feed his need for revenge, or embrace the love of the one person who has broken down every barrier to his heart.

Branded

by B. J. Daniels

Responding to a 911 call, Whitehorse Deputy Halley Robinson is stunned to find herself face-to-face with her teenage crush, Colton Chisholm. The schoolboy who had teased her is now a strong and sexy man-and he's on a mission to solve a case! But if he plans on unmasking a killer, he's going to need her help. Colton can no longer run from the truth...someone in his small town has gotten away with murder. Now it's up to him to bring the killer to justice-with the help of local authorities, which, to his surprise, include Halley. The girl who had once idolized him is now a woman he must fight to resist. But as they work on the case, the attraction between them only grows stronger. Their rocky past may lead to a future together...unless the killer parts them forever.

Branded

by Tori Carrington

Successful rancher Trace Armstrong has made his mark as a man. So what's throwing the lanky Texan? A rough, tough, sexy-as-sin cowgirl--his head wrangler! Jo Atchison is a cocksure ex-Marine, and she's aiming to corral her boss. . . right into her bed. Trace knows he should put business before pleasure. . . but when Jo slides into her chaps, all he wants to do is take her on a long, sweaty ride! They both know that this is more than just a hot roll in the hay. It's a battle of wills. And one of them is going to end up branded--heart, soul and very willing flesh. . . .

Branded!

by Bernie Brennan Lori Schafer

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers. com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

Branded beauty : how marketing changed the way we look

by Mark Tungate

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty also considers the future of the beauty business.

Branded by a Callahan

by Tina Leonard

Settle Down, Cowboy!Marriage isn't in Dante Callahan's short-term plans. But Ana St. John is! After the gorgeous nanny bodyguard-and woman of his fantasies-turns the tables and seduces him, Dante is suddenly corralling his inner wild man. Now Ana is having his baby...and refusing to say "I do!"There's no denying Ana's powerful feelings for Dante. But is the footloose rancher-and the hottest cowboy in New Mexico-ready to hang up his spurs for married life? According to the legend of the magic wedding dress, he's not.Dante's not one to fool with family lore. But he's got to provide a major Cinderella moment to win over his prospective bride. He may be crazy for pulling out all the stops to get Ana to marry him-but that's part of the fun of being a Callahan!

Branded by Fire

by Nalini Singh

A Psy-Changeling novel from the New York Times bestselling author of Shards of Hope, Shield of Winter, and Heart of Obsidian..."the alpha author of paranormal romance" (Booklist). When a brilliant changeling researcher is kidnapped, DarkRiver sentinel Mercy, a cat, and SnowDancer lieutenant Riley, a wolf, must work together to track the young man--before his shadowy captors decide he's no longer useful. Along the way, the two dominants may find that submitting to one another uncovers not just a deadly conspiracy, but a passion so raw that it'll leave them both branded by fire...

Branded by Fire (Psy-Changelings #6)

by Nalini Singh

Though DarkRiver sentinel Mercy is feeling the pressure to mate, she savagely resists when Riley Kincaid, a lieutenant from the SnowDancer pack, tries to possess her. The problem is not simply that he pushes her buttons; the problem is that he's a wolf, she's a cat, and they're both used to being on top. But when a brilliant changeling researcher is kidnapped from DarkRiver territory, Mercy and Riley must work together to track the young man-before his shadowy captors decide he's no longer useful. Along the way, the two dominants may find that submitting to one another uncovers not just a deadly conspiracy but a passion so raw that it'll leave them both branded by fire...

Branded by the Sheriff

by Delores Fossen

Years ago, Sheriff Beck Tanner had believed the worst about Faith Matthews. Now she was back in their small Texas town, forcing him to question everything he thought he knew about her. And when the killer who'd murdered her family set his sights on Faith--and her innocent baby girl--Beck's protective instincts kicked into high gear. As dangerous pranks turned into deadly games, Beck needed Faith to trust him with the secrets of her past. And with a sadistic killer circling closer, all of Beck's attention had to be on keeping her baby safe. . . and ignoring his inconvenient attraction to the beautiful mother. . . .

Branded by the Sheriff & Expecting Trouble

by Delores Fossen

BRANDED BY THE SHERIFF The killer who'd murdered Faith Matthews's family is back, and he's set his sights on her and her innocent baby. Sheriff Beck Tanner vows to protect Faith and her daughter...and ignore his attraction to the beautiful mother. EXPECTING TROUBLE Claiming Jenna Laniere's child as his own would ruin Agent Cal Rico's career. But Cal had to risk his future to help save Jenna from her past. As an agent, it was his duty. As a man falling for this tiny family, he couldn't turn away if he wanted to....

Branded Customer Service

by Paul Stewart Janelle Barlow

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

Showing 72,426 through 72,450 of 257,877 results

Help

Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the Help Center.

Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.

  • Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
  • DAISY (Digital Accessible Information System) - a digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
  • BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
  • MP3 (Mpeg audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
  • DAISY Audio - Similar to the Daisy 3.0 option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivonas Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.