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Accelerated business growth consultant Hanan presents his formula for achieving sales success. Known as "consultative selling," this approach is based upon the repositioning of the salesman as a consultant, who helps his clients to be more competitive in business. Topics include, for example, making the switch from vending to consultative selling, sidestepping purchasing "gatekeepers," and avoiding the delays inherent in traditional price negotiation. The volume does not contain bibliographical references. Annotation ©2004 Book News, Inc. , Portland, OR (booknews. com)
Everything you need to know about building a successful, world-class consulting practiceWhether you are a veteran consultant or new to the industry, an entrepreneur or the principal of a small firm, The Consulting Bible tells you absolutely everything you need to know to create and expand a seven-figure independent or boutique consulting practice. Expert author Alan Weiss, who coaches consultants globally and has written more books on solo consulting than anyone in history, shares his expertise comprehensively.Learn and appreciate the origins and evolution of the consulting professionLaunch your practice or firm and propel it to top performanceImplement your consulting strategies in public and private organizations, large or small, global or domesticSelect from the widest variety of consulting methodologiesAchieve lasting success in your professional career and personal goalsThe author is recognized as "one of the most highly regarded independent consultants in America" by the New York Post and "a worldwide expert in executive education" by Success MagazineWhether you're just starting out or looking for the latest trends in modern practice, The Consulting Bible gives you an unparalleled toolset to build a thriving consultancy.
The experts at Entrepreneur provide a two-part guide to success. First, capitalize on your talents and learn how help others achieve their business goals as a consultant. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Downloadable, customizable business letters, sales letters, and other sample documents Entrepreneur's Small Business Legal ToolkitMore about Entrepreneur's Startup Resource KitEvery small business is unique. Therefore, it's essential to have tools that are customizable depending on your business's needs. That's why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more - all at your fingertips!You'll find the following: The Small Business Legal Toolkit Sample Business Letters Sample Sales Letters
Fully adapted for a UK audience by consultancy specialist, Philip Albon, this book is an essential guide for anyone considering making a career out of consulting. Offering practical advice on all aspects of setting-up and running a successful consulting business including; setting your fees, keeping track of time and money, building business with new clients, winning proposals and business networking, Consulting For Dummies is the easiest way to make a name for yourself and profit from your expertise. Sections will include:What's a Consultant?- Deciding to set up and finding a business directionThe Consulting Process- How to create a business proposal, analyse the data, develop recommendations, present the findings, and make sure they're implementedKey Consulting Skills- Presenting a professional image, time-management and organisation, communication skills, writing reports and presentations, using technologySetting up your Business- setting fees, drawing up contracts, setting up a home office, keeping track of time and money, multiplying effectiveness with support servicesMarketing- Promotion, getting new clients, using referralsPlus, new information on Business reality- preparing for tax audits and general small business financeThis UK edition of Consulting For Dummies will fully update readers on current e-marketing techniques and the current opportunities offered to those using the Internet to promote their business and build a client list. It will also be adapted to include core UK business and finance information, crucial for those setting up alone. Topics such as bookkeeping and basic accountancy have been added, plus content on UK tax and how government policies affect small businesses. This new edition incorporates updated currency systems in order to cater for the UK market.
Locavore leaders such as Alice Waters, Michael Pollan, and Barbara Kingsolver all speak of the need for sweeping changes in how we get our food. A longtime leader of this movement is Wes Jackson, who for decades has taken it upon himself to speak for the land, to speak for the soil itself. Here, he offers a manifesto toward a conceptual revolution: Jackson asks us to look to natural ecosystems-or, if one prefers, nature in general-as the measure against which we judge all of our agricultural practices.Jackson believes the time is right to do away with annual monoculture grains, which are vulnerable to national security threats and are partly responsible for the explosion in our healthcare costs. Soil erosion and the poisons polluting our water and air-all associated with agriculture from its beginnings-foretell a population with its natural fertility greatly destroyed.In this eloquent and timely volume, Jackson argues we must look to nature itself to lead us out of the mess we've made. The natural ecosystems will tell us, if we listen, what should happen to the future of food.
The Consulting Veterinary Nurse is an invaluable source of information for all veterinary nurses setting up and conducting their own nursing clinics in small animal practice. From the basics of setting up the consulting room to running and marketing individual clinics, this book provides a comprehensive coverage of the role of the consulting veterinary nurse. A large section of the book details specific clinics run by nurses, including nutritional assessments, behavioural clinics, puppy parties, seasonal information campaigns, senior pet clinics and medical clinics for a full range of conditions from arthritis and dental problems to epilepsy and cancer. A chapter specifically on rabbit clinics is also included.Written by an experienced senior veterinary nurse, this is a vital guide for all veterinary nurses seeking to develop their consulting role and contribute effectively to the long-term success of their practice.KEY FEATURESProvides a comprehensive guide to the role of the consulting veterinary nurseDetails specific nutritional, medical and behavioural clinics run by nurses Includes advice on presentation, marketing and communicating with clientsDiscusses client compliance and internal procedure and protocol Contains sample diet history sheets and unit conversion charts for use in practiceEndorsed by the British Veterinary Nursing Association
Tristan Coleman has survived the change from Clann magic user to vampire, much to Savannah Colbert's joy-and despair. By changing the Clann's golden boy and newly elected leader, even to save him from death, she has unleashed a fury of hatred and fear that they cannot escape.As the Clann and the vampire council go to war, Tristan and Sav face a new threat-a fracturing of the all-consuming bond they share. To fight for peace, they must forge a new trust and risk everything to take down their deadliest enemy, even as they must run for their lives. Soon they will learn that some bonds are stronger than love-and some battles cannot be won without sacrifice.
The exhilarating debut novel by iconic filmmaker David Cronenberg: the story of two journalists whose entanglement in a French philosopher's death becomes a surreal journey into global conspiracy.Stylish and camera-obsessed, Naomi and Nathan thrive on the yellow journalism of the social-media age. They are lovers and competitors--nomadic freelancers in pursuit of sensation and depravity, encountering each other only in airport hotels and browser windows. Naomi finds herself drawn to the headlines surrounding Célestine and Aristide Arosteguy, Marxist philosophers and sexual libertines. Célestine has been found dead and mutilated in her Paris apartment. Aristide has disappeared. Police suspect him of killing her and consuming parts of her body. With the help of an eccentric graduate student named Hervé Blomqvist, Naomi sets off in pursuit of Aristide. As she delves deeper into Célestine and Aristide's lives, disturbing details emerge about their sex life--which included trysts with Hervé and others. Can Naomi trust Hervé to help her? Nathan, meanwhile, is in Budapest photographing the controversial work of an unlicensed surgeon named Zoltán Molnár, once sought by Interpol for organ trafficking. After sleeping with one of Molnár's patients, Nathan contracts a rare STD called Roiphe's. Nathan then travels to Toronto, determined to meet the man who discovered the syndrome. Dr. Barry Roiphe, Nathan learns, now studies his own adult daughter, whose bizarre behavior masks a devastating secret. These parallel narratives become entwined in a gripping, dreamlike plot that involves geopolitics, 3-D printing, North Korea, the Cannes Film Festival, cancer, and, in an incredible number of varieties, sex. Consumed is an exuberant, provocative debut novel from one of the world's leading film directors.
SOMETIMES YOU MATE FOR LIFEKatie Smith is the best of her class, part of an elite hunting force trained to eliminate werewolves from the hills of Western Virginia. She's good at it because she has the kind of focus and drive that won't back down no matter how steep the odds. Call it southern sass. Whatever it is, there's no denying her willingness to risk everything for the only man she's ever cared about--a man on the verge of losing his very humanity. . . SOMETIMES YOU MATE TO STAY ALIVEFor the past ten years Jordan Pride has dedicated his life to protecting his people from a deadly shifter virus. But in a rare moment of distraction, Jordan's guard drops just long enough for his fate to take an irreversible twist. Unless the woman he loves surrenders everything to him, again and again, under a full moon rising. . . "Hot and fast from beginning to end. "--Kate Douglas on Fated
SOMETIMES YOU MATE FOR LIFEKatie Smith is the best of her class, part of an elite hunting force trained to eliminate werewolves from the hills of Western Virginia. She's good at it because she has the kind of focus and drive that won't back down no matter how steep the odds. Call it southern sass. Whatever it is, there's no denying her willingness to risk everything for the only man she's ever cared about--a man on the verge of losing his very humanity...SOMETIMES YOU MATE TO STAY ALIVEFor the past ten years Jordan Pride has dedicated his life to protecting his people from a deadly shifter virus. But in a rare moment of distraction, Jordan's guard drops just long enough for his fate to take an irreversible twist. Unless the woman he loves surrenders everything to him, again and again, under a full moon rising..."Hot and fast from beginning to end."--Kate Douglas on Fated
By 2050, the world population is expected to reach nine billion. And the challenge of feeding this rapidly growing population is being made greater by climate change, which will increasingly wreak havoc on the way we produce our food. At the same time, we have lost touch with the soil--few of us know where our food comes from, let alone how to grow it--and we are at the mercy of multinational corporations who control the crops and give little thought to the damage their methods are inflicting on the planet. Our very future is at risk. In Consumed, Sarah Elton walks fields and farms on three continents, not only investigating the very real threats to our food, but also telling the little-known stories of the people who are working against time to create a new and hopeful future. From the mountains of southern France to the highlands of China, from the crowded streets of Nairobi to the banks of the St. Lawrence River in Quebec, we meet people from all walks of life who are putting together an alternative to the omnipresent industrial food system. In the arid fields of rural India we meet a farmer who has transformed her community by selling organic food directly to her neighbors. We visit a laboratory in Toronto where scientists are breeding a new kind of rice seed that they claim will feed the world. We learn about Italy's underground food movement; how university grads are returning to the fields in China, Greece, and France; and how in Detroit, plots of vacant land planted with kale and carrots can help us see what's possible. Food might be the problem, but as Elton shows, it is also the solution. The food system as we know it was assembled in a few decades--and if it can be built that quickly, it can be reassembled and improved in the same amount of time. Elton here lays out the targets we need to meet by the year 2050. The stories she tells give us hope for avoiding a daunting fate and instead help us to believe in a not-too-distant future when we can all sit at the table.
"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."--Jackson Lears A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament. He asserts that in place of the Protestant ethic once associated with capitalism--encouraging self-restraint, preparing for the future, protecting and self-sacrificing for children and community, and other characteristics of adulthood--we are constantly being seduced into an "infantilist" ethic of consumption.
How advertising and marketing seek to keep adults thinking like children and seek to advertise to children as if they are able to make choices as independent consumers.
Nostalgia isn't what it used to be. For many of us, modern memory is shaped less by a longing for the social customs and practices of the past, or family heirlooms handed down over generations, and more by childhood encounters with ephemeral commercial goods and media moments. This phenomenon has given rise to communities of nostalgia built around narrow age groups whose members remain loyal to the toys, television, and music of their youth and return to the theme parks and pasttimes of their upbringing, hoping to reclaim that feeling of childhood wonder or teenage freedom. While the romantic recollection of objects and experiences is not new, consumed nostalgia took definite shape in the 1970s, spurred by an increase in the turnover of consumer goods, the commercialization of childhood, and the skillful marketing of nostalgia. Gary Cross immerses readers in this fascinating and often delightful history, and talks to collectors, car afficionados, and others to unpack the cultural dynamics that turn pop tunes into oldies and childhood toys into valuable commodities. He compares the limited appeal of heritage sites such as Colonial Williamsburg to the perpetually attractive power of a Disney theme park and reveals how consumed nostalgia sometimes interferes with our ability to cope with change. Today nostalgia can be owned, collected, and easily accessed, making it less elusive than in the past, but its commercialization has turned meaning into a commodity, accentuating escape, distorting memory, and complicating some of the positive goals of recollection. By unmasking the fascinating, idiosyncratic character of modern nostalgia, Cross helps us remember the rituals of recall that extend beyond bought things and experiences.
Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more. Why do they buy? - understand the decision-making process consumers go through when considering a purchase Apply behavior to marketing - learn the 4Ps of marketing and how consumer behavior plays a role in each Gain a deeper understanding of the individual consumer - gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions Explore external influences on customers - from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected Craft your marketing strategy - use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets Implement your plan - create powerful positioning strategies and reach customers where they're at with a message that motivates them Open the book and find: Actionable, real-world insight and advice Tips to help you lead consumers from attention to action Research techniques and marketing tips How self-concepts and lifestyle change consumer behavior Methods for cultivating repeat business and loyalty Ways to protect against consumer misbehavior Advice on encouraging new product adoption Ten ways to enhance customer satisfaction
What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are some of the fascinating questions you will explore in this text.<P> The text is written by respected marketing academics across the globe with a strong focus on the use of research to help higher-level students develop analytical and evidence-based thinking in marketing. It extends beyond a psychological approach to provide an empirical understanding of the subject for success in industry roles or further research in the field, and takes into consideration not just the individual but the market environment.<P> New to this second edition:<P> - Fully updated with contemporary, global examples and case studies to encourage an international readership<P> - Further coverage of cross-cultural comparison, including a new chapter on Consumer Differences which also incorporates age and gender differences<P> - Study features such as exercises, questions/answers, and a fully updated companion website with lecturer and student resources - www.sagepub.co.uk/east2e <P> This textbook is essential reading for postgraduate students (MA, MSc, MBA) taking courses in consumer behaviour and undergraduate students specialising in consumer behaviour.<P>
Why do you choose the things you buy - such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you've purchased them? When do you decide to chuck them and why?<P> As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour!<P> This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world.<P> If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision - using these is a sure route to better grades.<P> Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim's pick of Youtube videos that make the examples in each chapter come alive!
'A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways. The approach is distinctive. Readers are encouraged to reflect on their own experiences, as well as appreciate the insights provided by scholarship in psychology, sociology and marketing science. The authors not only discuss complex, one-off decisions, but also help us to understand routine behaviours that occupy so much of daily life - buying brands, patronising stores, watching adverts, making recommendations' - Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales, Sydney What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are some of the fascinating questions you will explore in this text. The text is written by respected marketing academics across the globe with a strong focus on the use of research to help higher-level students develop analytical and evidence-based thinking in marketing. It extends beyond a psychological approach to provide an empirical understanding of the subject for success in industry roles or further research in the field, and takes into consideration not just the individual but the market environment. New to this second edition: - Increased accessibility for a truly international readership - Fully updated with contemporary, global examples and case studies - Further coverage of cross-cultural comparison, including a new chapter on Consumer Differences which also incorporates age and gender differences - Increased study features such as exercises, questions/answers, and a fully updated companion website with lecturer and student resources - www. sagepub. co. uk/east2e This textbook is essential reading for postgraduate students (MA, MSc, MBA) taking courses in consumer behaviour and undergraduate students specialising in consumer behaviour.
The first edition of this contemporary classic can claim to have put 'consumer culture' on the map, certainly in relation to postmodernism. This expanded new edition includes: a fully revised preface that explores the developments in consumer culture since the first edition a major new chapter on 'Modernity and the Cultural Question' an update on postmodernism and the development of contemporary theory after postmodernism an account of multiple and alternative modernities the challenges of consumer culture in Japan and China. The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.
The first step in taking charge of your financial life is to figure out who you are.What are your talents and skills? What are you interested in? What are your values? What type of personality do you have? How do you learn best? Setting goals for yourself, both short-term and long-term goals, will help you decide what's important in life.You will be more likely to achieve your goals if they are: your own goals, realistic, stated in a positive way, reachable in a specific period of time, and shared with someone you trust.
This book provides an understanding of how the marketplace works, what our role is in it, and how our choices affect our lifestyles.
Consumer Education & Economicsis a contemporary consumer education program that covers all financial literacy basics: Understanding our economy Managing family and personal finances Understanding and managing credit Making well-informed purchasing decisions
Increasing the energy efficiency of your home can save you money, help the environment, and enhance your comfort, but how do you decide which improvements are the most beneficial and cost-effective? Completely revised to incorporate the latest developments in green technology, The Consumer Guide to Home Energy Savings is the definitive resource for consumers who want to better their home's performance while reducing their energy bills. Well-organized and highly readable, The Consumer Guide to Home Energy Savings begins with an overview of the relationships between energy use, economics, and the environment. Updated and expanded chapters focus on specific aspects of any home, such as heating and cooling, ventilation, electronics, lighting, cooking, and laundry, and provide helpful explanations for each, including: Energy use characteristics Comparisons between available technologies Cost-effective repair and replacement options Step-by-step guidance for finding the right equipment This comprehensive resource is packed with tips on improving existing equipment and guidance for when and why to invest in new purchases, as well as a reminder to check local government and utilities for purchase or retrofit grants or incentives. It is a must-read for anyone concerned about reducing both their energy bills and their environmental impact. Jennifer Thorne Amann is the buildings program director at the American Council for an Energy-Efficient Economy (ACEEE). Alex Wilson is the founder of BuildingGreen, Inc, executive editor of Environmental Building News, and author of Green Building Products and Your Green Home Katie Ackerly is a researcher at the Center for the Built Environment and a graduate student in architecture ate the University of California, Berkeley.
Every day, in households across the country, people engage in behavior to improve their current health, recover from disease and injury, or cope with chronic, debilitating conditions. Innovative computer and information systems may help these people manage health concerns, monitor important indicators of their health, and communicate with their formal and informal caregivers. Human factors is an engineering science dedicated to understanding and improving the way people use technology and other things in the environment. Consumer Health Information Technology in the Home introduces designers and developers to the practical realities and complexities of managing health at home. It provides guidance and human factors design considerations that will help designers and developers create consumer health IT applications that are useful resources to achieve better health.
Prepare your students for making financial decisions with instruction about credit card charges, taxes, interest on loans and savings, personal banking, and costs of transportation, food, clothing, utilities, insurance, and filling out income tax forms. Being a good steward of the Lord's money is the primary emphasis. The student text presents concepts with numerous examples and step-by-step explanations. Each section contains five cumulative review problems, and each chapter contains a chapter review.
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