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The Mood Cure

by M. A. Julia Ross

We're in a bad mood epidemic, but Julia Ross shows you how to rediscover your emotional well-being naturally.

Mad Men, Mad World: Sex, Politics, Style, and the 1960s

by Robert A. Goodlad Lauren M. E. Kaganovsky Lilya Rushing

Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis. In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken together, the essays demonstrate that understanding Mad Men means engaging the show not only as a reflection of the 1960s but also as a commentary on the present day. Contributors. Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris, Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan, Leslie Reagan, Mabel Rosenheck, Robert A. Rushing, Irene Small, Michael Szalay, Jeremy Varon

Combat Swimmer

by Robert A. Gormly

For the first time in trade paperback-a classic memoir of Navy SEALs in action. In gripping prose, Captain Robert A. Gormly tells about his days as a leader in the Navy SEALs- taking readers into the night, into the water, and into battle on some of the most hair-raising missions ever assigned. Trained to a fine fighting edge just in time for Vietnam, Gormly served two tours of duty and engaged in top-secret missions in the Persian Gulf. Here, he shares his viewpoint and his experience-including what is perhaps the most graphic description ever of SEAL action in the invasion of Grenada. Gormly takes readers behind the myth of this awesome team, revealing how their lives depend on their unprecedented expertise and unparalleled courage. .

Mastering Financial Accounting Essentials

by Stuart A. Mccrary

An indispensable hands-on guide to financial accounting In light of recent accounting scandals, it is critical that all financial practitioners understand and play by the rules of the accounting field. Starting from the assumption that the reader is not familiar with any accounting jargon, Mastering Financial Accounting Essentials presents material in a way that explains the key features of modern accounting step by step and helps you develop an intuitive understanding of accounting. Each chapter presents important accounting concepts, from inventory valuation methods and the timing of erosion of productive assets to how internal managers calculate ratios and trends to evaluate business efficiency. For those who need to understand the language and law of this discipline in order to communicate effectively with accountants and clients, Mastering Financial Accounting Essentials will be an indispensable guide.

The Little Red Book of Football Wisdom

by Niels Aaboe

Every football fan has heard Vince Lombardi's famous adage: "Winning isn't everything, it's the only thing." The same is true of Knute Rockne's exhortation to "Win one for the Gipper." Quotes like these have become part of football's lore.Less well known is Alex Karras's advice on the best way to stop All-Pro running back Jim Brown: "Give each guy on the line an ax." Or Randy Cross's opinion of his fellow players' intelligence: "The NFL, like life, is full of idiots." And then there's this glimpse into Bill Parcells's game plan: "If my quarterback runs, I'll shoot him."The Little Red Book of Football Wisdom is a collection of witty and hilariously irreverent quotes about America's most popular sport. Players, coaches, celebrities, and literary giants weigh in on the best--and worst--football teams, athletes, games, fans, and more. These are just some of the folks whose words appear in these pages:Joe Namath David HalberstamJoe Montana Paul HornungDeion Sanders Mean Joe GreeneRichard Nixon Jerry SeinfeldBarack Obama Bruce SpringsteenHunter S. Thompson Faith HillErnest Hemingway And dozens of others!With a rich history dating back nearly 150 years, football is America's game. Through the words of people who've played, coached, and cheered the games, The Little Red Book of Football Wisdom brings football's vibrant tradition to life.

Brand Relevance

by David A. Aaker

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization.Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevantShows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitorsDescribes the threat of becoming irrelevant by failing to make what customer are buying or losing energyDavid Aaker, the author of four brand books, has been called the father of brandingThis book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Building Strong Brands

by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Managing Brand Equity

by David A. Aaker

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

Brand Leadership

by David A. Aaker Erich Joachimsthaler

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized byBrandweekas "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker's two previous bestselling books,Brand Leadershipwill be essential reading for line executives and brand managers in market-driven firms worldwide.

You Say More Than You Think

by Mariska Van Aalst Janine Driver

Now You're Talking!Do you want to be bulletproof at work, secure in your relationship, and content in your own skin? If so, it's more important than ever to be aware of what your body is saying to the outside world. Unfortunately, most of what you've heard from other body language experts is wrong, and, as a result, your actions may be hurting, not helping, you. With sass and a keen eye, media favorite Janine Driver teaches you the skills she used every day to stay alive during her fifteen years as a body-language expert at the ATF. Janine's 7-day plan and her 7-second solutions teach you dozens of body language fixes to turn any interpersonal situation to your advantage. She reveals methods here that other experts refuse to share with the public, and she debunks major myths other experts swear are fact: Giving more eye contact is key when you're trying to impress someone. Not necessarily true. It's actually more important where you point your belly button. This small body shift communicates true interest more powerfully than constant eye contact.The "steeple" hand gesture will give you the upper hand during negotiations and business meetings. Wrong. Driver has seen this overbearing gesture backfire more often than not. Instead, she suggests two new steeples that give you power without making you seem overly aggressive: the Basketball Steeple and the A-OK Two-Fingered Steeple. Happy people command power and attention by smiling just before they meet new people. Studies have shown that people who do this are viewed as Beta Leaders. Alpha leaders smile once they shake your hand and hear your name. At a time when every advantage counts--and first impressions matter more than ever--this is the book to help you really get your message across.From the Hardcover edition.

Microsoft Dynamics AX 2012 Financial Management

by Mohamed Aamer

This book is a practical, hands-on guide that covers both the basic and advanced concepts of financial management using Microsoft Dynamics AX.Microsoft Dynamics AX Financial Management is for Microsoft Dynamics AX solution architects, application consultants, support engineers, pre-technical sales consultants, and project managers on the partner side, as well as chief financial officers, financial controllers, accounting managers, key users, business analysts, and chief information officers on the customer side. A basic knowledge of financial terms, concepts, and Microsoft Dynamics AX terminologies will help you better understand the concepts covered in this book.

Microsoft Dynamics AX 2012 R3 Financial Management

by Mohamed Aamer

This book is intended for application consultants, controllers, CFOs, and other professionals who are engaged in a Microsoft Dynamics AX implementation project. Basic knowledge of financial terms, concepts, and Microsoft Dynamics AX terminologies is required.

As Gouda as Dead

by Avery Aames

Someone is cheesed off . . .Providence, Ohio, is celebrating Valentine's Day with weeklong events, including lovers' baskets with heart-shaped cheeses at Fromagerie Bessette. Charlotte Bessette is celebrating by finally walking down the aisle with the man of her dreams, handsome artisanal cheese farmer, Jordan Pace. But when a beloved bar owner is discovered murdered on Jordan's farm, he believes they should reschedule their wedding given the grim turn of events.Charlotte is heartsick over the postponement. This killer crossed the wrong woman. No one, but no one, is ruining her wedding plans!

Clobbered by Camembert

by Avery Aames

Cheese store owner Charlotte Bessette is setting up for the town's Winter Wonderland fair. Then, when an old friend is found dead in the cottage of Charlotte's assistant Rebecca, a suspicion falls on Rebecca's boyfriend, a honeybee farmer. While the town buzzes with gossip, can Charlotte catch the culprit without getting stung herself?

Days of Wine and Roquefort

by Avery Aames

Murder, like Roquefort, stinks... Cheese Shop owner Charlotte Bessette's life seems quieter than ever with her fiancé out of town and her cousin Matthew and his children out of the house. But before she can put up her feet and enjoy a glass of chardonnay, Matthew asks her to play host to Noelle Adams, a bright sommelier visiting to help grow business for the local winery. An affable wine aficionado, Noelle is paired well with the cheese expert Charlotte--but something seems to be troubling the secretive houseguest, and Charlotte's life is upended when she finds the sparkling woman dead. Between Noelle's hotheaded ex, the cagey owners of the winery, its jaded manager, and a wily reporter, Charlotte has her pick of suspects, but she needs to act fast--this is a mystery that only gets more dangerous with age. RECIPES INCLUDED!

The Long Quiche Goodbye

by Avery Aames

Welcome to the grand opening of Fromagerie Bessette. Or as it's more commonly known by the residents of small- town Providence, Ohio-the Cheese Shop. Proprietor Charlotte Bessette has prepared a delightful sampling of bold Cabot Clothbound Cheddar, delicious tortes of Stilton and Mascarpone, and a taste of Sauvignon Blanc-but someone else has decided to make a little crime of passion the piece de resistance. Right outside the shop Charlotte finds a body, the victim stabbed to death with one of her prized olive-wood handled knives. Watch a Video

Lost and Fondue

by Avery Aames

When a body is found in a long-abandoned winery, cheese shop owner Charlotte Bessette trades in her fondue fork for a flashlight to clear a friend's niece of suspicion. But as Charlotte starts to turn up the truth, the killer starts turning up the heat. Watch a Video

To Brie or Not To Brie

by Avery Aames

Murder, revenge, and secrets: Shakespeare has arrived in Providence, Ohio... Charlotte Bessette--owner of Fromagerie Bessette, known by locals as The Cheese Shop--has a lot on her plate: setting a date with her fiancé, feeding the actors in her grandmother's production of Hamlet, and planning the menu for her best friend and cousin's upcoming wedding. At least her new creation--sinfully delicious Brie blueberry ice cream--has turned out perfectly. Just days before the wedding, a stranger turns up dead in the Igloo Ice Cream Parlor's freezer, his head bashed with a container of Charlotte's signature ice cream. But this stranger turns out to be more than he seems, and his death threatens to unravel all that Charlotte has worked for. She has no choice but to add one more thing to her to-do list: find the killer before the villain destroys all that she loves.

Welcome to your Child's Brain

by Sandra Aamodt Sam Wang

Neuroscientists Aamodt and Wang illuminate how children's brains grow - and how they can be nurtured, scientifically, to reach their full potential. The authors investigate common child-rearing wisdom, exposing bad brain trainingA" products and the ways parents most influence a child's personality. They explain why playing outside improves vision, why teenagers stay up late, and why learning a second language increases empathy. And they share amusing experiments that will let every parent watch a child's grey matter at work. Filled with myth-busting facts and clever advice, this is an indispensable, entertaining guide to your child's brain.

Welcome to Your Child's Brain

by Sandra Aamodt Sam Wang

Neuroscientists Aamodt and Wang illuminate how children's brains grow - and how they can be nurtured, scientifically, to reach their full potential. The authors investigate common child-rearing wisdom, exposing bad brain trainingA" products and the ways parents most influence a child's personality. They explain why playing outside improves vision, why teenagers stay up late, and why learning a second language increases empathy. And they share amusing experiments that will let every parent watch a child's grey matter at work. Filled with myth-busting facts and clever advice, this is an indispensable, entertaining guide to your child's brain.

Clinician's Handbook for Obsessive Compulsive Disorder

by Frederick Aardema Kieron O'Connor

This book is the first to bring together new research to offer a hands-on clinical guide to treating people with all types of obsessive compulsive disorder (OCD) using an inference-based therapy (IBT). Provides clinical examples from the full range of OCD subtypesCoverage integrates theory and applicationDecribes case management in detail - from initial assessment to terminating therapy and follow-upShows how IBT can also be generalized and applied to other serious psychiatric disorders

Bringing the Rain to Kapiti Plain

by Verna Aardema

The story of how Ki-pat ingeniously brings rain to the arid Kapiti Plain.

Why Mosquitoes Buzz in People's Ears

by Verna Aardema

When Mosquito tells iguana a terrible lie, he sets off a chain of events. Owl will not wake the sun, so there is not sunrise. Find out what happens in this West-African tale and find out why mosquitos buzz in people's ears. Winner of the 1976 Caldecott Medal for best picture book.

Borreguita and the Coyote

by Verna Aardema Petra Mathers

What's a little lamb to do about a big, oafish coyote that wants to eat her? Why, trick him, of course! "This folk tale from the west of Mexico is energetically told and comfortably packed with many recognizable motifs. Aardema and Mathers are felicitously paired in a tale of trickery rewarded that begs to be read aloud. A glossary to correct Spanish pronunciation is conveniently placed at the beginning of the tale."--(starred)Horn Book.

Letters from the Heart

by Seema Aarella

A poem is best formed when it comes undisturbed in its rawness and realness straight from the heart that feels and emotes unfathomable desires.

Showing 51 through 75 of 182,456 results

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