- Table View
- List View
Why do birds have regional accents? Can horses learn maths? What do animals without eyes see? Questions such as these have fascinated scientists and animal lovers alike long before ethology - the study of animal behavior - became recognised as a science in the 1970s. Now, as issues of conservation and welfare dominate the field, an understanding of how and why animals act the way they do has become even more critical. Drawing together evolutionary theory, ecology, population biology, genetics, physiology, and anatomy to demonstrate the diversity involved when studying animals, Byers explains the mechanisms and motivations behind a range of animal movements. Readers are equipped with the core knowledge and skills to further their own studies and better understand the natural world that surrounds us.
Back Cover: "Creation or evolution? This debate is one of the most vital issues of our time. It is extremely important for all people to know the truth about origins. The Christian especially needs to know the truth of the Genesis account of creation. After all, if the Bible is false on its very first page, then how can any rational person have confidence in what follows from it? Fortunately, you don't need a doctorate in science to understand the basic lines of scientific evidence that surround the creation-evolution controversy. Nor do you need a theological degree to understand the basic theology and moral implications of creation. Written and reviewed by experts, Creation Basics & Beyond offers a thorough, yet understandable, introduction to the basic questions involved in the creation-evolution debate. Organized in short, readable chapters, this book demonstrates that not only does the scientific evidence not support evolution, it strongly confirms the biblical account of creation. Creation Basics & Beyond clearly shows that the Bible really is what it claims to be--the inspired Word of the living God." The authors provide extensive footnotes and encourage the readers to use these footnotes and other information from the Institute for Creation Research to explore the topics the authors discuss in more depth.
Out of print since 1985, these three classic novels form a trilogy that chronicles the history of an alternate human race, the Ler, from their origins as a bioengineered "superhuman" race on Earth to their complex civilizations in space. Together, the books form a challenging examination of what it means to be human. .
The classic science fiction trilogy in an omnibus edition. Back in print after two decades! In a society where change is the enemy, one BEING will create a revolution. To the totalitarian state of Oerlikon, change is the most fearsome enemy. So a secret weapon was created to preserve the status quo-the Morphodite. A bioengineered and laboratory-raised super assassin, the Morphodite was designed to scent out and destroy subversive conspiracies. A unique being, it can change its sex, identity, and even its genetic code as a defense. But its creators did not foresee that this untraceable, powerful assassin would morph into a true revolutionary hero-that would turn against the police state that created it.
We're in a bad mood epidemic, but Julia Ross shows you how to rediscover your emotional well-being naturally.
In Quantitative Investment Analysis Workbook, Second Edition, financial experts Richard DeFusco, Dennis McLeavey, Jerald Pinto, and David Runkle offer you a wealth of practical information and exercises that will further enhance your understanding of this discipline. This essential study guide-which parallels the main book chapter by chapter-contains challenging problems and a complete set of solutions as well as concise learning outcome statements and summary overviews.
Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis. In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken together, the essays demonstrate that understanding Mad Men means engaging the show not only as a reflection of the 1960s but also as a commentary on the present day. Contributors. Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris, Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan, Leslie Reagan, Mabel Rosenheck, Robert A. Rushing, Irene Small, Michael Szalay, Jeremy Varon
For the first time in trade paperback-a classic memoir of Navy SEALs in action. In gripping prose, Captain Robert A. Gormly tells about his days as a leader in the Navy SEALs- taking readers into the night, into the water, and into battle on some of the most hair-raising missions ever assigned. Trained to a fine fighting edge just in time for Vietnam, Gormly served two tours of duty and engaged in top-secret missions in the Persian Gulf. Here, he shares his viewpoint and his experience-including what is perhaps the most graphic description ever of SEAL action in the invasion of Grenada. Gormly takes readers behind the myth of this awesome team, revealing how their lives depend on their unprecedented expertise and unparalleled courage. .
An essential guide to corporate finance Understanding corporate finance is a necessity for financial practitioners who struggle every day to find the right balance between maximizing corporate value and reducing a firm's financial risk. Divided into two comprehensive parts, Mastering Corporate Finance Essentials presents the material by example, using an extended scenario involving a new business formation. In Part One, present and future value mathematics are introduced followed by a number of applications using the tools. In Part Two, statistics as applied to finance are examined, with detailed discussions of standard deviations, correlations, and how they impact diversification. Through theory and real-world examples this book provides a solid grounding in corporate finance Other titles by Stuart McCrary include: Mastering Financial Accounting Essentials, How to Create and Manage a Hedge Fund, and Hedge Fund Course Covers the essential elements of this field, from traditional capital budgeting concepts and methods of valuing investment projects under uncertainty to the importance of "real-options" in the decision-making process This reliable resource offers a hands-on approach to corporate finance that will allow you to gain a solid understanding of this discipline.
An indispensable hands-on guide to financial accounting In light of recent accounting scandals, it is critical that all financial practitioners understand and play by the rules of the accounting field. Starting from the assumption that the reader is not familiar with any accounting jargon, Mastering Financial Accounting Essentials presents material in a way that explains the key features of modern accounting step by step and helps you develop an intuitive understanding of accounting. Each chapter presents important accounting concepts, from inventory valuation methods and the timing of erosion of productive assets to how internal managers calculate ratios and trends to evaluate business efficiency. For those who need to understand the language and law of this discipline in order to communicate effectively with accountants and clients, Mastering Financial Accounting Essentials will be an indispensable guide.
Every football fan has heard Vince Lombardi's famous adage: "Winning isn't everything, it's the only thing." The same is true of Knute Rockne's exhortation to "Win one for the Gipper." Quotes like these have become part of football's lore.Less well known is Alex Karras's advice on the best way to stop All-Pro running back Jim Brown: "Give each guy on the line an ax." Or Randy Cross's opinion of his fellow players' intelligence: "The NFL, like life, is full of idiots." And then there's this glimpse into Bill Parcells's game plan: "If my quarterback runs, I'll shoot him."The Little Red Book of Football Wisdom is a collection of witty and hilariously irreverent quotes about America's most popular sport. Players, coaches, celebrities, and literary giants weigh in on the best--and worst--football teams, athletes, games, fans, and more. These are just some of the folks whose words appear in these pages:Joe Namath David HalberstamJoe Montana Paul HornungDeion Sanders Mean Joe GreeneRichard Nixon Jerry SeinfeldBarack Obama Bruce SpringsteenHunter S. Thompson Faith HillErnest Hemingway And dozens of others!With a rich history dating back nearly 150 years, football is America's game. Through the words of people who've played, coached, and cheered the games, The Little Red Book of Football Wisdom brings football's vibrant tradition to life.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization.Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevantShows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitorsDescribes the threat of becoming irrelevant by failing to make what customer are buying or losing energyDavid Aaker, the author of four brand books, has been called the father of brandingThis book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized byBrandweekas "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker's two previous bestselling books,Brand Leadershipwill be essential reading for line executives and brand managers in market-driven firms worldwide.
Now You're Talking!Do you want to be bulletproof at work, secure in your relationship, and content in your own skin? If so, it's more important than ever to be aware of what your body is saying to the outside world. Unfortunately, most of what you've heard from other body language experts is wrong, and, as a result, your actions may be hurting, not helping, you. With sass and a keen eye, media favorite Janine Driver teaches you the skills she used every day to stay alive during her fifteen years as a body-language expert at the ATF. Janine's 7-day plan and her 7-second solutions teach you dozens of body language fixes to turn any interpersonal situation to your advantage. She reveals methods here that other experts refuse to share with the public, and she debunks major myths other experts swear are fact: Giving more eye contact is key when you're trying to impress someone. Not necessarily true. It's actually more important where you point your belly button. This small body shift communicates true interest more powerfully than constant eye contact.The "steeple" hand gesture will give you the upper hand during negotiations and business meetings. Wrong. Driver has seen this overbearing gesture backfire more often than not. Instead, she suggests two new steeples that give you power without making you seem overly aggressive: the Basketball Steeple and the A-OK Two-Fingered Steeple. Happy people command power and attention by smiling just before they meet new people. Studies have shown that people who do this are viewed as Beta Leaders. Alpha leaders smile once they shake your hand and hear your name. At a time when every advantage counts--and first impressions matter more than ever--this is the book to help you really get your message across.From the Hardcover edition.
This book is a practical, hands-on guide that covers both the basic and advanced concepts of financial management using Microsoft Dynamics AX.Microsoft Dynamics AX Financial Management is for Microsoft Dynamics AX solution architects, application consultants, support engineers, pre-technical sales consultants, and project managers on the partner side, as well as chief financial officers, financial controllers, accounting managers, key users, business analysts, and chief information officers on the customer side. A basic knowledge of financial terms, concepts, and Microsoft Dynamics AX terminologies will help you better understand the concepts covered in this book.
This book is intended for application consultants, controllers, CFOs, and other professionals who are engaged in a Microsoft Dynamics AX implementation project. Basic knowledge of financial terms, concepts, and Microsoft Dynamics AX terminologies is required.
Someone is cheesed off . . .Providence, Ohio, is celebrating Valentine's Day with weeklong events, including lovers' baskets with heart-shaped cheeses at Fromagerie Bessette. Charlotte Bessette is celebrating by finally walking down the aisle with the man of her dreams, handsome artisanal cheese farmer, Jordan Pace. But when a beloved bar owner is discovered murdered on Jordan's farm, he believes they should reschedule their wedding given the grim turn of events.Charlotte is heartsick over the postponement. This killer crossed the wrong woman. No one, but no one, is ruining her wedding plans!
Cheese store owner Charlotte Bessette is setting up for the town's Winter Wonderland fair. Then, when an old friend is found dead in the cottage of Charlotte's assistant Rebecca, a suspicion falls on Rebecca's boyfriend, a honeybee farmer. While the town buzzes with gossip, can Charlotte catch the culprit without getting stung herself?
Murder, like Roquefort, stinks... Cheese Shop owner Charlotte Bessette's life seems quieter than ever with her fiancé out of town and her cousin Matthew and his children out of the house. But before she can put up her feet and enjoy a glass of chardonnay, Matthew asks her to play host to Noelle Adams, a bright sommelier visiting to help grow business for the local winery. An affable wine aficionado, Noelle is paired well with the cheese expert Charlotte--but something seems to be troubling the secretive houseguest, and Charlotte's life is upended when she finds the sparkling woman dead. Between Noelle's hotheaded ex, the cagey owners of the winery, its jaded manager, and a wily reporter, Charlotte has her pick of suspects, but she needs to act fast--this is a mystery that only gets more dangerous with age. RECIPES INCLUDED!
Welcome to the grand opening of Fromagerie Bessette. Or as it's more commonly known by the residents of small- town Providence, Ohio-the Cheese Shop. Proprietor Charlotte Bessette has prepared a delightful sampling of bold Cabot Clothbound Cheddar, delicious tortes of Stilton and Mascarpone, and a taste of Sauvignon Blanc-but someone else has decided to make a little crime of passion the piece de resistance. Right outside the shop Charlotte finds a body, the victim stabbed to death with one of her prized olive-wood handled knives. Watch a Video
When a body is found in a long-abandoned winery, cheese shop owner Charlotte Bessette trades in her fondue fork for a flashlight to clear a friend's niece of suspicion. But as Charlotte starts to turn up the truth, the killer starts turning up the heat. Watch a Video
Murder, revenge, and secrets: Shakespeare has arrived in Providence, Ohio... Charlotte Bessette--owner of Fromagerie Bessette, known by locals as The Cheese Shop--has a lot on her plate: setting a date with her fiancé, feeding the actors in her grandmother's production of Hamlet, and planning the menu for her best friend and cousin's upcoming wedding. At least her new creation--sinfully delicious Brie blueberry ice cream--has turned out perfectly. Just days before the wedding, a stranger turns up dead in the Igloo Ice Cream Parlor's freezer, his head bashed with a container of Charlotte's signature ice cream. But this stranger turns out to be more than he seems, and his death threatens to unravel all that Charlotte has worked for. She has no choice but to add one more thing to her to-do list: find the killer before the villain destroys all that she loves.
Neuroscientists Aamodt and Wang illuminate how children's brains grow - and how they can be nurtured, scientifically, to reach their full potential. The authors investigate common child-rearing wisdom, exposing bad brain trainingA" products and the ways parents most influence a child's personality. They explain why playing outside improves vision, why teenagers stay up late, and why learning a second language increases empathy. And they share amusing experiments that will let every parent watch a child's grey matter at work. Filled with myth-busting facts and clever advice, this is an indispensable, entertaining guide to your child's brain.
Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the "Using Bookshare" page in the Help Center.
Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.
- Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
- DAISY (Digital Accessible Information System) - a digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
- BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
- MP3 (Mpeg audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
- DAISY Audio - Similar to the Daisy 3.0 option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivona's Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.