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Showing 51 through 75 of 145,732 results

Brand Leadership

by David A. Aaker Erich Joachimsthaler

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized byBrandweekas "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker's two previous bestselling books,Brand Leadershipwill be essential reading for line executives and brand managers in market-driven firms worldwide.

You Say More Than You Think: Use the New Body Language to Get What You Want!, The 7-Day Plan

by Mariska Van Aalst Janine Driver

Now You're Talking!Do you want to be bulletproof at work, secure in your relationship, and content in your own skin? If so, it's more important than ever to be aware of what your body is saying to the outside world. Unfortunately, most of what you've heard from other body language experts is wrong, and, as a result, your actions may be hurting, not helping, you. With sass and a keen eye, media favorite Janine Driver teaches you the skills she used every day to stay alive during her fifteen years as a body-language expert at the ATF. Janine's 7-day plan and her 7-second solutions teach you dozens of body language fixes to turn any interpersonal situation to your advantage. She reveals methods here that other experts refuse to share with the public, and she debunks major myths other experts swear are fact: Giving more eye contact is key when you're trying to impress someone. Not necessarily true. It's actually more important where you point your belly button. This small body shift communicates true interest more powerfully than constant eye contact.The "steeple" hand gesture will give you the upper hand during negotiations and business meetings. Wrong. Driver has seen this overbearing gesture backfire more often than not. Instead, she suggests two new steeples that give you power without making you seem overly aggressive: the Basketball Steeple and the A-OK Two-Fingered Steeple. Happy people command power and attention by smiling just before they meet new people. Studies have shown that people who do this are viewed as Beta Leaders. Alpha leaders smile once they shake your hand and hear your name. At a time when every advantage counts--and first impressions matter more than ever--this is the book to help you really get your message across.From the Hardcover edition.

The Doctors 5-Minute Health Fixes: The Prescription for a Lifetime of Great Health

by Mariska Van Aalst The Doctors

<p>Paging Dr. Jim, Dr. Travis, Dr. Lisa, and Dr. Drew! America needs your help—and your 5-minute health fixes. <p>If you are like many, you probably think you just don't have time to be healthy: It's too much work, and there's just too much conflicting information out there. <p>Both leave you feeling powerless. But the best doctors know that an informed patient is a healthy patient. So before you lift your hands in defeat, know that great health is just a page away—and much easier to achieve than you think. <p>After combing the very latest medical literature, the Doctors have isolated the seven factors that have been linked to the most vibrant, happiest, longest lives. <p>The secret? Each body system (heart, brain, gut, skin) can be vastly improved with very small shifts in your lifestyle—most of which take less than five minutes to do. And whether it's adding cinnamon to your coffee to balance blood sugar, sipping cold water through a straw to nix nicotine cravings, or brushing and flossing your teeth before you eat each morning to prevent heart disease, all are easy fixes that anyone can make.Utilizing the show's dynamic expert hosts, and based on interviews and research from the top authorities in multiple disciplines, The Doctors 5-Minute Health Fixes is the one-stop source for readers looking for comprehensive, top-notch self-care advice and novel, cutting-edge tips, trivia, and information. Use these helpers as building blocks, and before you know it you're easily on your way to 24-hour health . . . while preventing disease, reversing aging, getting the most out of your annual checkup, and looking fantastic.

As Gouda as Dead

by Avery Aames

Someone is cheesed off . . .Providence, Ohio, is celebrating Valentine's Day with weeklong events, including lovers' baskets with heart-shaped cheeses at Fromagerie Bessette. Charlotte Bessette is celebrating by finally walking down the aisle with the man of her dreams, handsome artisanal cheese farmer, Jordan Pace. But when a beloved bar owner is discovered murdered on Jordan's farm, he believes they should reschedule their wedding given the grim turn of events.Charlotte is heartsick over the postponement. This killer crossed the wrong woman. No one, but no one, is ruining her wedding plans!

Clobbered by Camembert

by Avery Aames

Cheese store owner Charlotte Bessette is setting up for the town's Winter Wonderland fair. Then, when an old friend is found dead in the cottage of Charlotte's assistant Rebecca, a suspicion falls on Rebecca's boyfriend, a honeybee farmer. While the town buzzes with gossip, can Charlotte catch the culprit without getting stung herself?

Days of Wine and Roquefort

by Avery Aames

Murder, like Roquefort, stinks... Cheese Shop owner Charlotte Bessette's life seems quieter than ever with her fiancé out of town and her cousin Matthew and his children out of the house. But before she can put up her feet and enjoy a glass of chardonnay, Matthew asks her to play host to Noelle Adams, a bright sommelier visiting to help grow business for the local winery. An affable wine aficionado, Noelle is paired well with the cheese expert Charlotte--but something seems to be troubling the secretive houseguest, and Charlotte's life is upended when she finds the sparkling woman dead. Between Noelle's hotheaded ex, the cagey owners of the winery, its jaded manager, and a wily reporter, Charlotte has her pick of suspects, but she needs to act fast--this is a mystery that only gets more dangerous with age. RECIPES INCLUDED!

For Cheddar or Worse

by Avery Aames

In the new Cheese Shop Mystery from the Agatha Award-winning author of As Gouda as Dead, an extra-sharp tongued cheese critic is cut down during a summer cheese festival.It's time for the annual Cheese Festival in Providence, Ohio, and Charlotte Bessette's cheese shop is packed with homemade specialties. Meanwhile, her friend Erin is prepping her dairy farm and inn for cheese makers, marketers, journalists, and one surprise guest--Lara Berry, pretentious cheese whiz, pompous bestselling author, and pungent critic whose extra sharp tongue can crumble a reputation. Even though any love for Lara by her friends curdled long ago, Charlotte is surprised when the foodie is smothered to death in her room at Erin's inn. Accusations start flying, but the one laying blame on Erin strikes Charlotte as a crock. Now, to clear her friend's name, Charlotte has to sift through Lara's ex-lovers, former business partners, and unforgiving enemies to find a killer before Lara's past casts a tainted pall on the festival's future.RECIPES INCLUDED

The Long Quiche Goodbye

by Avery Aames

Welcome to the grand opening of Fromagerie Bessette. Or as it's more commonly known by the residents of small-town Providence, Ohio-the Cheese Shop. Proprietor Charlotte Bessette has prepared a delightful sampling of bold Cabot Clothbound Cheddar, delicious tortes of Stilton and Mascarpone, and a taste of Sauvignon Blanc-but someone else has decided to make a little crime of passion the piece de resistance. Right outside the shop Charlotte finds a body, the victim stabbed to death with one of her prized olive-wood handled knives.Watch a Video

The Long Quiche Goodbye

by Avery Aames

Welcome to the grand opening of Fromagerie Bessette. Or as it's more commonly known by the residents of small- town Providence, Ohio-the Cheese Shop. Proprietor Charlotte Bessette has prepared a delightful sampling of bold Cabot Clothbound Cheddar, delicious tortes of Stilton and Mascarpone, and a taste of Sauvignon Blanc-but someone else has decided to make a little crime of passion the piece de resistance. Right outside the shop Charlotte finds a body, the victim stabbed to death with one of her prized olive-wood handled knives. Watch a Video

Lost and Fondue

by Avery Aames

When a body is found in a long-abandoned winery, cheese shop owner Charlotte Bessette trades in her fondue fork for a flashlight to clear a friend's niece of suspicion. But as Charlotte starts to turn up the truth, the killer starts turning up the heat. Watch a Video

To Brie or Not To Brie

by Avery Aames

Murder, revenge, and secrets: Shakespeare has arrived in Providence, Ohio... Charlotte Bessette--owner of Fromagerie Bessette, known by locals as The Cheese Shop--has a lot on her plate: setting a date with her fiancé, feeding the actors in her grandmother's production of Hamlet, and planning the menu for her best friend and cousin's upcoming wedding. At least her new creation--sinfully delicious Brie blueberry ice cream--has turned out perfectly. Just days before the wedding, a stranger turns up dead in the Igloo Ice Cream Parlor's freezer, his head bashed with a container of Charlotte's signature ice cream. But this stranger turns out to be more than he seems, and his death threatens to unravel all that Charlotte has worked for. She has no choice but to add one more thing to her to-do list: find the killer before the villain destroys all that she loves.

Industrial/Organizational Psychology: An Applied Approach (Sixth Edition)

by Michael G. Aamodt

Striking a balance between research, theory, and application, the sixth edition of INDUSTRIAL/ORGANIZATIONAL PSYCHOLOGY: AN APPLIED APPROACH prepares readers for their future careers through a combination of scholarship, humor, case studies, and practical applications. Readers will see the relevance of industrial/organizational psychology their everyday lives through such practical applications as how to write a resume, survive an employment interview, write a job description, create a performance appraisal instrument, and motivate employees. Charts and tables simplify such complicated issues as employment law, job satisfaction, work motivation and leadership.

Why Diets Make Us Fat: The Unintended Consequences of Our Obsession With Weight Loss

by Sandra Aamodt

"If diets worked, we'd all be thin by now. Instead, we have enlisted hundreds of millions of people into a war we can't win." What's the secret to losing weight? If you're like most of us, you've tried cutting calories, sipping weird smoothies, avoiding fats, and swapping out sugar for Splenda. The real secret is that all of those things are likely to make you weigh more in a few years, not less. In fact, a good predictor of who will gain weight is who says they plan to lose some. Last year, 108 million Americans went on diets, to the applause of doctors, family, and friends. But long-term studies of dieters consistently find that they're more likely to end up gaining weight in the next two to fifteen years than people who don't diet. Neuroscientist Sandra Aamodt spent three decades in her own punishing cycle of starving and regaining before turning her scientific eye to the research on weight and health. What she found defies the conventional wisdom about dieting: ·Telling children that they're overweight makes them more likely to gain weight over the next few years. Weight shaming has the same effect on adults. ·The calories you absorb from a slice of pizza depend on your genes and on your gut bac­teria. So does the number of calories you're burning right now. ·Most people who lose a lot of weight suffer from obsessive thoughts, binge eating, depres­sion, and anxiety. They also burn less energy and find eating much more rewarding than it was before they lost weight. ·Fighting against your body's set point--a cen­tral tenet of most diet plans--is exhausting, psychologically damaging, and ultimately counterproductive. If dieting makes us fat, what should we do instead to stay healthy and reduce the risks of diabetes, heart disease, and other obesity-related conditions? With clarity and candor, Aamodt makes a spirited case for abandoning diets in favor of behav­iors that will truly improve and extend our lives.From the Hardcover edition.

Clinician's Handbook for Obsessive Compulsive Disorder

by Frederick Aardema Kieron O'Connor

This book is the first to bring together new research to offer a hands-on clinical guide to treating people with all types of obsessive compulsive disorder (OCD) using an inference-based therapy (IBT). Provides clinical examples from the full range of OCD subtypesCoverage integrates theory and applicationDecribes case management in detail - from initial assessment to terminating therapy and follow-upShows how IBT can also be generalized and applied to other serious psychiatric disorders

Why Mosquitoes Buzz in People's Ears

by Verna Aardema

When Mosquito tells iguana a terrible lie, he sets off a chain of events. Owl will not wake the sun, so there is not sunrise. Find out what happens in this West-African tale and find out why mosquitos buzz in people's ears. Winner of the 1976 Caldecott Medal for best picture book.

Bad Behavior

by Celia Aaron

They’re hot. They’re ruthless. They’re a**holes.These lawyers are winners in court and cocky in bed. They know what they want and how to get it. But even the most high-powered suit can be brought to his knees. From the author of Kicked and Blackwood comes the the BAD BITCH trilogy by Celia Aaron.Bad BitchThey call me the Bad Bitch. A lesser woman might get her panties in a twist over it, but me? I'm the one who does the twisting. Whether it's in the courtroom or in the bedroom, I've never let anyone - much less a man - get the upper hand.Except for that jerk attorney Lincoln Granade. He's dark, mysterious, smoking hot and sexy as hell. He's nothing but a bad, bad boy playing the part of an up and coming premiere attorney. I'm not worried about losing in a head to head battle with this guy. But he gets me all hot and bothered in a way no man has ever done before. I don't like a person being under my skin this much. It makes me want to let go of all control, makes me want to give in. This dangerous man makes me want to submit to him completely, again, and again, and again...HardassI cave in to no one. My hardass exterior is what makes me one of the hottest defense lawyers around. It's why I'm the perfect guy to defend the notorious Bayou Butcher serial killer - and why I'll come out on top.Except this new associate I've hired is unnaturally skilled at putting chinks in my well-constructed armor. Her brazen talk and fiery attitude make me want to take control of her and silence her - in ways that will keep both of us busy till dawn. She drives me absolutely 100% crazy, but I need her for this case. I need her in my bed. I need her to let loose the man within me who fights with rage and loves with scorching desire...Total D*ckI’m your classic skirt chaser. A womanizer. A total d*ck. My reputation is dirtier than a New Orleans street after a Mardi Gras parade. I take unwinnable cases and win them. Where people see defeat, I see a big fat paycheck. And when most men see rejection, it’s because the sexiest woman at the bar has already promised to go home with me.But Scarlett Carmichael is the one person I can’t seem to conquer. This too-cool former debutante has it all—class, attitude, and a body that begs to be worshiped. I’ve never worked with a person like her before—hell, I’ve never played nice with anyone before in my life, and I’m not about to start with her. This woman wasn’t meant to be played nicely with. It’s going to be dirty. It’s going to be hot. She’s about to spend a lot of time with the biggest d*ck in town. And she’s going to love every minute of it…

I Had a Hammer

by Hank Aaron

The man who shattered Babe Ruth's lifetime home run record, Henry "Hammering Hank" Aaron left his indelible mark on professional baseball and the world. But the world also left its mark on him. I Had a Hammer is much more than the intimate autobiography of one of the greatest names in pro sports-it is a fascinating social history of twentieth-century America. With courage and candor, Aaron recalls his struggles and triumphs in an atmosphere of virulent racism. He relives the breathtaking moment when, in the heat of hatred and controversy, he hit his 715th home run to break Ruth's cherished record-an accomplishment for which Aaron received more than 900,000 letters, many of them vicious and racially charged. And his story continues through the remainder of his milestone-setting, barrier-smashing career as a player and, later, Atlanta Braves executive--offering an eye-opening and unforgettable portrait of an incomparable athlete, his sport, his epoch, and his world.

The Little, Brown Essential Handbook (Eighth Edition)

by Jane E. Aaron

For first year composition and undergraduate courses across the curriculum. The Little, Brown Essential Handbook , Eighth Edition, is a brief, accessible, and inexpensive pocket-sized handbook that answers questions about writing in the disciplines, the writing process, grammar and usage, research writing, and documentation. Teaching and Learning Experience This text will provide a better teaching and learning experience--for you and your students. It provides: · Minimal terminology, clear explanations and examples, and pointers for ESL writers: Help students at all levels of learning. · Extensive sections on academic writing, research writing, source documentation, and document design: Support writers in all disciplines. · Convenient pocket size, four-color design, spiral binding, and numerous reference aids: Make the book convenient to carry and easy to use.

The Little, Brown Handbook (Thirteenth Edition)

by Jane E. Aaron H. Ramsey Fowler

<P>The gold standard of handbooks – unmatched in accuracy, currency, and reliability. <P>The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily.<P> While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none.<P> With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields.

40 Model Essays: A Portable Anthology

by Jane E. Aaron Ellen Kuhl Repetto

At about half the price of other rhetorically arranged readers,40 Model Essays: A Portable Anthologycombines concise but thorough instruction in the methods of development with a well-chosen selection of classic and contemporary model readings for writers. The second edition features a fresh mix of new and current selections to complement class-proven favorites; new advice on forming a thesis statement; and a wealth of captivating new writing topics. This volume in the popular Bedford/St. Martin's series of Portable Anthologies and Guides offers a trademark combination of high quality and great value.

Wreck of the Old 97, The

by Larry G. Aaron

With Fast Mail train No. 97 an hour behind schedule, locomotive engineer Steve Broady, according to legend, swore to "put her in Spencer on time" or "put her in Hell." Through eyewitness reports and court testimonies, historian Larry Aaron expertly pieces together the events of September 27, 1903, at Danville, Virginia, when the Old 97 plummeted off a forty-five-foot trestle into the ravine below. With more twists and turns than the railroad tracks on which the Old 97 ran, this book chronicles the story of one of the most famous train wrecks in American history, as well as the controversy surrounding "The Wreck of the Old 97," that most famous ballad, which secured the Old 97 a place within the annals of American folklore.

Saving Disney

by Aaron M.G. Zimmerman Nancy Dean Beaulieu

At a March 2004 annual shareholder meeting, 45% of Walt Disney Co.'s shareholders withheld their support from CEO and Chairman Michael Eisner, producing a large no-confidence vote in the company's leader. The company had struggled financially in recent years and the board was widely believed to be beholden to Eisner. Two directors, Roy Disney and Stan Gold, resigned in protest of Eisner's leadership and the board's unwillingness to change. The two began to wage a PR battle calling for Eisner's removal and asking all shareholders to withhold their support from him at the upcoming shareholder meeting. Traces the history of Eisner's reign at the company and the events leading up to the March 3, 2004, shareholders meeting.

The Spirit Rebellion: The Legend of Eli Monpress Book 2

by Rachel Aaron

Eli Monpress is brilliant. He's incorrigible. And he's a thief. He's also still at large, which drives Miranda Lyonette crazy. While she's been kicked out of the Spirit Court, Eli's had plenty of time to plan his next adventure. But now the tables have turned, because Miranda has a new job -- and an opportunity to capture a certain thief. Things are about to get exciting for Eli. He's picked a winner for his newest heist. His target: the Duke of Gaol's famous "thief-proof" citadel. Eli knows Gaol is a trap, but what's life without challenges? Except the Duke is one of the wealthiest men in the world, a wizard who rules his duchy with an iron fist, and an obsessive perfectionist with only one hobby: Eli. It seems that everyone is hunting for Eli Monpress.

The Spirit Thief: The Legend of Eli Monpress Book 1

by Rachel Aaron

Eli Monpress is talented. He's charming. And he's a thief. But not just any thief. He's the greatest thief of the age - and he's also a wizard. And with the help of his partners - a swordsman with the most powerful magic sword in the world but no magical ability of his own, and a demonseed who can step through shadows and punch through walls - he's going to put his plan into effect. The first step is to increase the size of the bounty on his head, so he'll need to steal some big things. But he'll start small for now. He'll just steal something that no one will miss - at least for a while. Like a king.

Climb the Green Ladder

by Shari Aaron Amy V. Fetzer

Want to make your workplace more sustainable, get ahead in your career and improve your reputation?Want to help your company or organisation save money, boost profits and improve its brand?Whatever your level or industry, from sales and management to government and teaching, Climb The Green Ladder offers practical knowledge to help you make a difference. Whether you'd like to transform your entire company or just get your colleagues recycling, Climb The Green Ladder will provide you with the tools and motivation to move your company (and career) towards a more successful, more sustainable future. The twin challenges of the economic meltdown and climate change means we must act quickly to evolve our businesses to weather the storm. You can ensure your company or organisation saves money, reduces environmental damage and improves its performance while you advance your personal reputation and further your career.Step by step, Climb The Green Ladder identifies the key themes that underpin successful sustainability strategies, including real-life case studies from people who've done it, to create a comprehensive tool-kit for action. Authors Amy Fetzer and Shari Aaron undertook extensive research to find out what works and what doesn't. They surveyed hundreds of employees and employers, and interviewed over 80 sustainability specialists who have successfully changed their workplaces from within to reveal the secrets of their success.

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