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Why do birds have regional accents? Can horses learn maths? What do animals without eyes see? Questions such as these have fascinated scientists and animal lovers alike long before ethology - the study of animal behavior - became recognised as a science in the 1970s. Now, as issues of conservation and welfare dominate the field, an understanding of how and why animals act the way they do has become even more critical. Drawing together evolutionary theory, ecology, population biology, genetics, physiology, and anatomy to demonstrate the diversity involved when studying animals, Byers explains the mechanisms and motivations behind a range of animal movements. Readers are equipped with the core knowledge and skills to further their own studies and better understand the natural world that surrounds us.
They are the descendents of Andrew Carnegie, Thomas Edison and Henry Ford, visionaries who have built exceptional enterprises from the bottom up. Great entrepreneurs mix creativity and imagination with managerial know-how and financial acumen to change the way people live and work. John A. Byrne has interviewed 25 amazing individuals who have changed the face of business. From Amazon's Jeff Bezos to Howard Schultz of Starbucks, among many others, Byrne explores the lessons they've learned, the challenges they've tackled and the most valuable advice they can offer.
"American success or failure in Iraq may well depend on whether the Iraqis like American soldiers or not. " The U. S. military could certainly have used that bit of wisdom in 2003, as violence began to eclipse the Iraq War's early successes. Ironically, had the Army only looked in its own archives, they would have found it--that piece of advice is from a manual the U. S. War Department handed out to American servicemen posted in Iraq back in 1943. The advice in Instructions for American Servicemen in Iraq during World War II,presented here in a new facsimile edition, retains a surprising, even haunting, relevance in light of today's muddled efforts to win Iraqi hearts and minds. Designed to help American soldiers understand and cope with what was at the time an utterly unfamiliar culture--the manual explains how to pronounce the word Iraq, for instance--this brief, accessible handbook mixes do-and-don't-style tips ("Always respect the Moslem women. " "Talk Arabic if you can to the people. No matter how badly you do it, they will like it. ") with general observations on Iraqi history and society. The book's overall message still rings true--dramatically so--more than sixty years later: treat an Iraqi and his family with honor and respect, and you will have a strong ally; treat him with disrespect and you will create an unyielding enemy. With a foreword by Lieutenant Colonel John A. Nagl reflecting on the manual's continuing applicability--and lamenting that it was unknown at the start of the invasion--this new edition of Instructions for American Servicemen in Iraq will be essential reading for anyone who cares about the future of Iraq and the fate of the American soldiers serving there.
Ecology: Principles and Applications is a comprehensive textbook for A-level students and first-year undergraduates taking courses in biology, geography and Earth sciences, who require an introduction to ecology. Studies of human ecology are integrated into the text, and the links to related disciplines are emphasised. The text begins with the ecology of individual organisms and moves on, through communities and ecosystems, to global considerations of biogeography, co-evolution and conservation. Case histories, historical perspectives, controversial theories and extension material are highlighted throughout the book. The second edition has been brought up to date with current syllabuses by the addition of further material on the key issue of conservation, giving excellent coverage of the principles of conservation and using case studies to provide examples of conservation policies in practice. The authors are experienced teachers of ecology at sixth form and undergraduate level.
Out of print since 1985, these three classic novels form a trilogy that chronicles the history of an alternate human race, the Ler, from their origins as a bioengineered "superhuman" race on Earth to their complex civilizations in space. Together, the books form a challenging examination of what it means to be human. .
The classic science fiction trilogy in an omnibus edition. Back in print after two decades! In a society where change is the enemy, one BEING will create a revolution. To the totalitarian state of Oerlikon, change is the most fearsome enemy. So a secret weapon was created to preserve the status quo-the Morphodite. A bioengineered and laboratory-raised super assassin, the Morphodite was designed to scent out and destroy subversive conspiracies. A unique being, it can change its sex, identity, and even its genetic code as a defense. But its creators did not foresee that this untraceable, powerful assassin would morph into a true revolutionary hero-that would turn against the police state that created it.
We're in a bad mood epidemic, but Julia Ross shows you how to rediscover your emotional well-being naturally.
The nature of authority and rulership was a central concern in ancient Greece, where the figure of the king or tyrant and the sovereignty associated with him remained a powerful focus of political and philosophical debate even as Classical Athens developed the world's first democracy. This collection of essays examines the extraordinary role that the concept of tyranny played in the cultural and political imagination of Archaic and Classical Greece through the interdisciplinary perspectives provided by internationally known archaeologists, literary critics, and historians.<P><P>The book ranges historically from the Bronze and early Iron Age to the political theorists and commentators of the middle of the fourth century B.C. and generically across tragedy, comedy, historiography, and philosophy. While offering individual and sometimes differing perspectives, the essays tackle several common themes: the construction of authority and of constitutional models, the importance of religion and ritual, the crucial role of wealth, and the autonomy of the individual. Moreover, the essays with an Athenian focus shed new light on the vexed question of whether it was possible for Athenians to think of themselves as tyrannical in any way. As a whole, the collection presents a nuanced survey of how competing ideologies and desires, operating through the complex associations of the image of tyranny, struggled for predominance in ancient cities and their citizens.
In this ground-breaking vision document Abdul Kalam and Y.S. Rajan offer a blueprint for India to be counted among the world's top five economic powers by the year 2020. They cite growth rates and development trends to show that the goal is not unrealistic.
This is the story of Kalam's rise from obscurity and his personal and professional struggles, as well as the story of Agni, Prithvi, Akash, Trishul and Nag - missiles that have become household names in India and that have raised the nation to the level of a missile power of international reckoning.
The National Academies Press (NAP)--publisher for the National Academies--publishes more than 200 books a year offering the most authoritative views, definitive information, and groundbreaking recommendations on a wide range of topics in science, engineering, and health. Our books are unique in that they are authored by the nation's leading experts in every scientific field.
In the Second Edition of Quantitative Investment Analysis, financial experts Richard DeFusco, Dennis McLeavey, Jerald Pinto, and David Runkle outline the tools and techniques needed to understand and apply quantitative methods to today's investment process. Now, in Quantitative Investment Analysis Workbook, Second Edition, they offer you a wealth of practical information and exercises that will further enhance your understanding of this discipline. This essential study guide--which parallels the main book chapter by chapter--contains challenging problems and a complete set of solutions as well as concise learning outcome statements and summary overviews. If you're looking to successfully navigate today's dynamic investment environment, the lessons found within these pages can show you how. Topics reviewed include: The time value of money Discounted cash flow Probability distributions Sampling and estimation Hypothesis testing Multiple regression Time-series analysis And much more
In Quantitative Investment Analysis Workbook, Second Edition, financial experts Richard DeFusco, Dennis McLeavey, Jerald Pinto, and David Runkle offer you a wealth of practical information and exercises that will further enhance your understanding of this discipline. This essential study guide-which parallels the main book chapter by chapter-contains challenging problems and a complete set of solutions as well as concise learning outcome statements and summary overviews.
Written by veteran financial professional and experienced author Richard Ferri, The ETF Book gives you a broad and deep understanding of this important investment vehicle and provides you with the tools needed to successfully integrate exchange-traded funds into any portfolio. Each chapter of The ETF Book offers concise coverage of various issues and is filled with in-depth insights on different types of ETFs as well as practical advice on how to select and manage them.
For the first time in trade paperback-a classic memoir of Navy SEALs in action. In gripping prose, Captain Robert A. Gormly tells about his days as a leader in the Navy SEALs- taking readers into the night, into the water, and into battle on some of the most hair-raising missions ever assigned. Trained to a fine fighting edge just in time for Vietnam, Gormly served two tours of duty and engaged in top-secret missions in the Persian Gulf. Here, he shares his viewpoint and his experience-including what is perhaps the most graphic description ever of SEAL action in the invasion of Grenada. Gormly takes readers behind the myth of this awesome team, revealing how their lives depend on their unprecedented expertise and unparalleled courage. .
The Roman poet Statius called the via Appia "the Queen of Roads," and for nearly a thousand years that description held true, as countless travelers trod its path from the center of Rome to the heel of Italy. Today, the road is all but gone, destroyed by time, neglect, and the incursions of modernity; to travel the Appian Way today is to be a seeker, and to walk in the footsteps of ghosts. Our guide to those ghosts--and the layers of history they represent--is Robert A. Kaster. In The Appian Way, he brings a lifetime of studying Roman literature and history to his adventures along the ancient highway. A footsore Roman soldier pushing the imperial power south; craftsmen and farmers bringing their goods to the towns that lined the road; pious pilgrims headed to Jerusalem, using stage-by-stage directions we can still follow--all come to life once more as Kaster walks (and drives--and suffers car trouble) on what's left of the Appian Way. Other voices help him tell the story: Cicero, Goethe, Hawthorne, Dickens, James, and even Monty Python offer commentary, insight, and curmudgeonly grumbles, their voices blending like the ages of the road to create a telescopic, perhaps kaleidoscopic, view of present and past. To stand on the remnants of the Via Appia today is to stand in the pathway of history. With The Appian Way, Kaster invites us to close our eyes and walk with him back in time, to the campaigns of Garibaldi, the revolt of Spartacus, and the glory days of Imperial Rome. No traveler will want to miss this fascinating journey.
Cutting the Fuse offers a wealth of new knowledge about the origins of suicide terrorism and strategies to stop it. Robert A. Pape and James K. Feldman have examined every suicide terrorist attack worldwide from 1980 to 2009, and the insights they have gleaned from that data fundamentally challenge how we understand the root causes of terrorist campaigns today--and reveal why the War on Terror has been ultimately counterproductive. Through a close analysis of suicide campaigns by Al Qaeda and other terrorist organizations in Iraq, Afghanistan, Pakistan, Lebanon, Israel, Chechnya, and Sri Lanka, the authors provide powerful new evidence that, contrary to popular and dangerously mistaken belief, only a tiny minority of these attacks are motivated solely by religion. Instead, the root cause is foreign military occupation, which triggers secular and religious people alike to carry out suicide attacks. Cutting the Fuse calls for new, effective solutions that America and its allies can sustain for decades, relying less on ground troops in Muslim countries and more on offshore, over-the-horizon military forces along with political and economic strategies that empower local communities to stop terrorists in their midst.
The definitive text in the field, thoroughly updated and expanded Hailed by professionals around the world as the definitive text on the subject, Cold-Formed Steel Design is an indispensable resource for all who design for and work with cold-formed steel. No other book provides such exhaustive coverage of both the theory and practice of cold-formed steel construction. Updated and expanded to reflect all the important developments that have occurred in the field over the past decade, this Fourth Edition of the classic text provides you with more of the detailed, up-to-the-minute technical information and expert guidance you need to make optimum use of this incredibly versatile material for building construction. Wei-Wen Yu and Roger LaBoube, respected authorities in the field, draw upon decades of experience in cold-formed steel design, research, teaching, and development of design specifications to provide guidance on all practical aspects of cold-formed steel design for manufacturing, civil engineering, and building applications. Throughout the book, they describe the structural behavior of cold-formed steel members and connections from both the theoretical and experimental perspectives, and discuss the rationale behind the AISI and North American design provisions. Cold-Formed Steel Design, Fourth Edition features: Thoroughly up-to-date 2007 North American (AISI S100) design specifications Both ASD and LRFD methods for USA and Mexico LSD (Limit States Design) method for Canada A new chapter on the Direct Strength Method Updates and revisions of all 14 existing chapters In-depth design examples and explanation of design provisions Cold-Formed Steel Design, Fourth Edition is a necessary tool-of-the-trade for structural engineers, manufacturers, construction managers, and architects. It is also an excellent advanced text for college students and researchers in structural engineering, architectural engineering, construction engineering, and related disciplines.
Sumo, Japan's spectacular national sport, continues to maintain its popularity despite the inroads made in recent years by baseball. <P><P>Millions continue to be enthralled by the fifteen-day championship matches now held six times a year in Japan's major cities. The tournament halls are filled to capacity every day and nationwide televising now enables anyone to see Sumo, adding further stimulus to the popularity of "the Sport".Mr. Sargeant, sports editor for the English-language, Asahi Evening News, realized that there were many foreigners who would enjoy Sumo more if they knew more of the essential facts about it. Utilizing his knowledge and first-hand information on the sport, he produced this book to meet this need. Written in the humorous, easy-to-read fashion with which the many readers of his sports column will be pleasantly familiar. Mr. Sargeant has also given us a picture of the excitement of the sport, as well as technical aspects that are apt to escape the uninitiated eye.ler is very much in the public eye, his activities, both in and out of the ring being followed with eager interest by millions of fans via press. radio, and television. Here we are taken into the wrestler's life behind the scenes at a tourmament. The gruelling training sessions in the various gymnasiums. and, in delightfully informal accounts. in moments of recreation and relaxation at home. Not neglected are the rich pageantry historical associations of Sumo. For behind the ritual posturing and gesturing that seem to constitute a major portion of the Sumo contest and lead up to the sudden head-on clashing of two gigantic figures, there lies a world of picturesque meaning and time-honoredtradition that, pr operly understood, is bound to enhance the appeal of the sport to the non-Japanese reader and sports lover. Black and white photographicplates and line drawings provide illustrations of Sumo's various aspects.
An indispensable hands-on guide to financial accounting In light of recent accounting scandals, it is critical that all financial practitioners understand and play by the rules of the accounting field. Starting from the assumption that the reader is not familiar with any accounting jargon, Mastering Financial Accounting Essentials presents material in a way that explains the key features of modern accounting step by step and helps you develop an intuitive understanding of accounting. Each chapter presents important accounting concepts, from inventory valuation methods and the timing of erosion of productive assets to how internal managers calculate ratios and trends to evaluate business efficiency. For those who need to understand the language and law of this discipline in order to communicate effectively with accountants and clients, Mastering Financial Accounting Essentials will be an indispensable guide.
While western-derived legal codes have superseded Islamic law in many parts of the Muslim world, Islamic, Koran-based law still retains its force in the area of marriage and family relations, the area that is key to the status of women. This work makes available for the first time in English three compilations of responses to questions about family law given by two prominent Muslim jurists of the ninth century (third century of Islam)--Ahmad b. Hanbal, the eponymous founder of the Hanbali rite of Sunni Islam (the one dominant in Saudi Arabia), and Ishaq b. Rahwayh. These compilations are basic sources for the study of the development of legal thinking in Islam.
There's no getting around the allure of motorcycles. Since 1885, when Gottlieb Daimler mounted a gas-powered engine on a wooden bicycle, riders of all ages have been drawn to the exhilaration and terror of motoring in the open air on two wheels. <P><P>Motorcycles have become ingrained in our culture. To some, they represent the ultimate expression of freedom. To others, motorcycles symbolize lawlessness and disrespect for authority.The Little Red Book of Motorcycle Wisdom is packed full of wise, witty, and edgy quotes on motorcycles and the people who ride them. Celebrities, literary giants, and athletes offer pithy and memorable comments on what they ride, where they ride, with whom they ride, how fast they ride--and, most importantly, why they ride. Read musings on bikes from such noteworthy folks as:Hunter S. Thompson Marlon BrandoRobert Pirsig Evel KnievelSonny Barger Ewan McGregorSteve McQueen Leonardo DiCaprioPaul Newman Bob DylanHugh Laurie Angelina JolieT. E. Lawrence And dozens of others!There's a reason why people the world over are passionate about a machine that has been dubbed "the perfect vehicle." This book tells you why.
Every football fan has heard Vince Lombardi's famous adage: "Winning isn't everything, it's the only thing." The same is true of Knute Rockne's exhortation to "Win one for the Gipper." Quotes like these have become part of football's lore.Less well known is Alex Karras's advice on the best way to stop All-Pro running back Jim Brown: "Give each guy on the line an ax." Or Randy Cross's opinion of his fellow players' intelligence: "The NFL, like life, is full of idiots." And then there's this glimpse into Bill Parcells's game plan: "If my quarterback runs, I'll shoot him."The Little Red Book of Football Wisdom is a collection of witty and hilariously irreverent quotes about America's most popular sport. Players, coaches, celebrities, and literary giants weigh in on the best--and worst--football teams, athletes, games, fans, and more. These are just some of the folks whose words appear in these pages:Joe Namath David HalberstamJoe Montana Paul HornungDeion Sanders Mean Joe GreeneRichard Nixon Jerry SeinfeldBarack Obama Bruce SpringsteenHunter S. Thompson Faith HillErnest Hemingway And dozens of others!With a rich history dating back nearly 150 years, football is America's game. Through the words of people who've played, coached, and cheered the games, The Little Red Book of Football Wisdom brings football's vibrant tradition to life.
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: Brands are underleveraged The business strategy is at risk because of inadequate brand platforms The business faces a relevance threat caused by emerging subcategories The firm's brands are tired and bland Strategy is paralyzed by a lack of priority among the brands Brands are cluttered and confusing to both customers and employees The firm needs to move into the super-premium or value arenas to create margin or sales volume Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization.Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevantShows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitorsDescribes the threat of becoming irrelevant by failing to make what customer are buying or losing energyDavid Aaker, the author of four brand books, has been called the father of brandingThis book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.