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Showing 51 through 75 of 124,401 results

Sumo: The Sport and The Tradition

by Sargeant J A

SUMO Japan's spectacular national sport, continues to maintain its popularity despite the inroads made in recent years by baseball. Millions continue to beenthralled by the fifteen-day championship matches now held six times a year in Japan's major cities. The tournament halls are filled to capacity every dayand nationwide televising now enables anyone to see Sumo, adding further stimulus to the popularity of "the Sport". Mr. Sargeant, sports editor for the English-language ,Asahi Evening News, realised that there were many foreigners who would enjoy Sumo more if they knew more of the essential facts about it. Utilizing his knowledge and first-hand information on the sport .. he produced this book to meet this need. Written in the humorous, easy-to-read fashion with which the many readers of his sports column will be pleasantly familiar. Mr. Sargeant has also given us a picture of the excitement of the sport. as well astechnical aspects that are apt to escape the uninitiated e) e. The professional Sumo wrestler is very much in the public eye, his activities, both in and out of the ring being followed with eager interest by millions of fans via press. radio, and television. Here we are taken into the wrestler's life behind the scenes at a tourmament. The gruelling training sessions in the various gymnasiums. and, in delightfully informal accounts. in moments of recreation and relaxation at home. Not neglected are the rich pageantry historical associations of Sumo. For behind the ritual posturing and gesturing that seem to constitute a major portion of the Sumo contest and lead up to the sudden head-on clashing of two gigantic figures, there lies a world of picturesque meaning and time-honoredtradition that, pr operly understood, is bound to enhance the appeal of the sport to the non-Japanese reader and sports lover. Black and white photographicplates and line drawings provide illustrations of Sumo's various aspects.

Mastering Financial Accounting Essentials

by Stuart A. Mccrary

An indispensable hands-on guide to financial accounting In light of recent accounting scandals, it is critical that all financial practitioners understand and play by the rules of the accounting field. Starting from the assumption that the reader is not familiar with any accounting jargon, Mastering Financial Accounting Essentials presents material in a way that explains the key features of modern accounting step by step and helps you develop an intuitive understanding of accounting. Each chapter presents important accounting concepts, from inventory valuation methods and the timing of erosion of productive assets to how internal managers calculate ratios and trends to evaluate business efficiency. For those who need to understand the language and law of this discipline in order to communicate effectively with accountants and clients, Mastering Financial Accounting Essentials will be an indispensable guide.

Sell Yourself First

by Thomas A. Freese

Today more than ever, the biggest thing that separates you from your competitors is you. According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. Given the current business climate, sellers should no longer count on their product or service to sell itself because their toughest competitors are out there with similar products they claim are better. Instead, it's more likely that in closely contested sales, the decision will come down to whichever salesperson offers the best service, is the most responsive, or displays any number of other highly intangible attributes, such as credibility, expertise, helpfulness, and integrity. The challenge for sellers is to convey these qualities in a way that promises value to customers. Freese explains how to maximize a value proposition and ultimately win more sales through strategies that include: ? managing conversational dynamics ? influencing the customer's buying criteria ? justifying costs ? creating curiosity about your product .

Culture and Art: an Anthology

by Lars Aagaard-Mogensen

An anthology of works about the connection between art and culture.

Managing Brand Equity

by David A. Aaker

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

The Long Quiche Goodbye

by Avery Aames

Welcome to the grand opening of Fromagerie Bessette. Or as it's more commonly known by the residents of small- town Providence, Ohio-the Cheese Shop. Proprietor Charlotte Bessette has prepared a delightful sampling of bold Cabot Clothbound Cheddar, delicious tortes of Stilton and Mascarpone, and a taste of Sauvignon Blanc-but someone else has decided to make a little crime of passion the piece de resistance. Right outside the shop Charlotte finds a body, the victim stabbed to death with one of her prized olive-wood handled knives. Watch a Video

Rabbit Makes a Monkey of Lion: A Swahili Tale

by Verna Aardema

Keeping her tummy full of honey is what Rabbit has in mind. But Lion protests. That honey comes from his calabash tree. "I'm going to eat you!" he roars. But Rabbit and her friends are determined to outwit the mighty dimwit.

Why Mosquitoes Buzz in People's Ears

by Verna Aardema

When Mosquito tells iguana a terrible lie, he sets off a chain of events. Owl will not wake the sun, so there is not sunrise. Find out what happens in this West-African tale and find out why mosquitos buzz in people's ears. Winner of the 1976 Caldecott Medal for best picture book.

Borreguita and the Coyote

by Verna Aardema Petra Mathers

What's a little lamb to do about a big, oafish coyote that wants to eat her? Why, trick him, of course! "This folk tale from the west of Mexico is energetically told and comfortably packed with many recognizable motifs. Aardema and Mathers are felicitously paired in a tale of trickery rewarded that begs to be read aloud. A glossary to correct Spanish pronunciation is conveniently placed at the beginning of the tale."--(starred)Horn Book.

Letters from the Heart

by Seema Aarella

A poem is best formed when it comes undisturbed in its rawness and realness straight from the heart that feels and emotes unfathomable desires.

Adult Bible Studies for Fall 2013

by Chuck Aaron

Adult Bible Studies for Fall 2013. Lesson writer: Chuck Aaron. Editor: Jan Turrentine.

Adult Bible Study Summer 2013

by Chuck Aaron

Adult Bible Study book by Chuck Aaron, pastor at Whaley United Methodist Church in Gainesville, Texas.

I Had a Hammer

by Hank Aaron

The man who shattered Babe Ruth's lifetime home run record, Henry "Hammering Hank" Aaron left his indelible mark on professional baseball and the world. But the world also left its mark on him. I Had a Hammer is much more than the intimate autobiography of one of the greatest names in pro sports-it is a fascinating social history of twentieth-century America. With courage and candor, Aaron recalls his struggles and triumphs in an atmosphere of virulent racism. He relives the breathtaking moment when, in the heat of hatred and controversy, he hit his 715th home run to break Ruth's cherished record-an accomplishment for which Aaron received more than 900,000 letters, many of them vicious and racially charged. And his story continues through the remainder of his milestone-setting, barrier-smashing career as a player and, later, Atlanta Braves executive--offering an eye-opening and unforgettable portrait of an incomparable athlete, his sport, his epoch, and his world.

The Little, Brown Compact Handbook (4th edition)

by Jane E. Aaron

This writer's handbook begins with an overview of the composition process, followed by detailed treatments of issues of clarity and style, sentence mechanics, spelling and punctuation, and research and documentation. Particular attention is also given to the use of computers, literary analysis, and business writing.

The Little, Brown Compact Handbook with Exercises (7th Edition)

by Jane E. Aaron

The Little, Brown Compact Handbook with Exercises packages the authority and currency of its best-selling parent, The Little, Brown Handbook, in a briefer book with spiral binding, tabbed dividers, and more than 150 exercises. Concise and accessible, The Little, Brown Compact Handbook helps writing students find what they need and then use what they find. It provides clear explanations of the writing process, grammar, usage, critical thinking, and argument. Its thorough, up-to-date coverage of research writing stresses the library as Web gateway, evaluation and synthesis of print and online sources, and intellectual honesty. It provides the latest documentation guidelines in MLA, APA, Chicago, and CSE styles.

The Little, Brown Handbook

by Jane E. Aaron H. Ramsey Fowler

The Little, Brown Handbook provides reliable and thorough coverage of handbook basics--the writing process, grammar and usage, research and documentation--while also giving detailed discussions of critical reading, academic writing, reading and writing arguments, writing in the disciplines, and public writing. Widely used by both experienced and inexperienced writers, The Little, Brown Handbook works as both a comprehensive classroom text and an accessible reference guide.

40 Model Essays: A Portable Anthology

by Jane E. Aaron Ellen Kuhl Repetto

At about half the price of other rhetorically arranged readers,40 Model Essays: A Portable Anthologycombines concise but thorough instruction in the methods of development with a well-chosen selection of classic and contemporary model readings for writers. The second edition features a fresh mix of new and current selections to complement class-proven favorites; new advice on forming a thesis statement; and a wealth of captivating new writing topics. This volume in the popular Bedford/St. Martin's series of Portable Anthologies and Guides offers a trademark combination of high quality and great value.

Common Threads : Core Readings By Method and Theme

by Jane E. Aaron Ellen Kuhl Repetto

Common Threads is a brief nonfiction reader with concise but comprehensive reading and writing instruction. Its unique rhetorical and thematic organization allows teachers to seamlessly blend it into their existing curricula. With brief high-interest readings, probing questions, extensive writing suggestions, and practical reading and writing instruction, Common Threads gives students all the instruction, practice, and support they need to engage with complex texts.

The Legend of Eli Monpress

by Rachel Aaron

Eli Monpress is talented. He's charming. And he's a thief.But not just any thief. He's the greatest thief of the age - and he's also a wizard. And with the help of his partners - a swordsman with the most powerful magic sword in the world but no magical ability of his own, and a demonseed who can step through shadows and punch through walls - he's going to put his plan into effect.The first step is to increase the size of the bounty on his head, so he'll need to steal some big things. But he'll start small for now. He'll just steal something that no one will miss - at least for a while.Like a king. The Legend of Eli Monpress includes the novels: The Spirit Thief, The Sprit Rebellion, and The Spirit Eater.

The Spirit Eater: The Legend of Eli Monpress Book 3

by Rachel Aaron

With the pressure on after his success in Gaol, Eli Monpress, professional thief and degenerate, decides it's time to lie low for a bit. Taking up residence in a tiny seaside village, Eli and his companions seize the chance for some fun and relaxation. Nico, however, is finding it a bit hard. Plagued by a demon's voice in her head and feeling powerless, she only sees herself as a burden. Everyone's holiday comes to an untimely close, though, when Pele arrives to beg Eli's help for finding her missing father. But there are larger plans afoot than even Eli can see, and the real danger, and the solution, may lie with one of his own and her forgotten past. If only Nico could remember whose side she's on.

The Spirit Rebellion: The Legend of Eli Monpress Book 2

by Rachel Aaron

Eli Monpress is brilliant. He's incorrigible. And he's a thief. He's also still at large, which drives Miranda Lyonette crazy. While she's been kicked out of the Spirit Court, Eli's had plenty of time to plan his next adventure. But now the tables have turned, because Miranda has a new job -- and an opportunity to capture a certain thief. Things are about to get exciting for Eli. He's picked a winner for his newest heist. His target: the Duke of Gaol's famous "thief-proof" citadel. Eli knows Gaol is a trap, but what's life without challenges? Except the Duke is one of the wealthiest men in the world, a wizard who rules his duchy with an iron fist, and an obsessive perfectionist with only one hobby: Eli. It seems that everyone is hunting for Eli Monpress.

The Spirit Thief: The Legend of Eli Monpress Book 1

by Rachel Aaron

Eli Monpress is talented. He's charming. And he's a thief. But not just any thief. He's the greatest thief of the age - and he's also a wizard. And with the help of his partners - a swordsman with the most powerful magic sword in the world but no magical ability of his own, and a demonseed who can step through shadows and punch through walls - he's going to put his plan into effect. The first step is to increase the size of the bounty on his head, so he'll need to steal some big things. But he'll start small for now. He'll just steal something that no one will miss - at least for a while. Like a king.

The Spirit War

by Rachel Aaron

Eli Monpress is vain. He's cocky. And he's a thief.But he's a thief who has just seen his bounty topped and he's not happy about it. The bounty topper, as it turns out, is his best friend, bodyguard, and master swordsman, Josef. Who has been keeping secrets from Eli. Apparently, he's the only prince of a rather feisty country and his mother (a formidable queen who's every bit as driven and stubborn as he is) wants him to come home and do his duty, which means throwing over personal ambitions like proving he's the greatest swordsman who ever lived. Family drama aside, Eli and Josef have their hands full. The Spirit Court has been usurped by the Council of Thrones and someone calling herself the Immortal Empress is staging a massive invasion. But it's not just politics --- the Immortal Empress has a specific target in mind: Eli Monpress, the greatest thief in the world. going to take all the fast talking Eli can muster to survive the next few days.

Spirit's End

by Rachel Aaron

Eli Monpress is clever, he's determined, and he's in way over his head.First rule of thievery: don't be a hero. When Eli broke the rules and saved the Council Kingdoms, he thought he knew the price, but resuming his place as the Shepherdess's favorite isn't as simple as bowing his head. Now that she has her darling back, Benehime is setting in motion a plan that could destroy everything she was created to protect, and even Eli's charm might not be enough to stop her. But Eli Monpress always has a plan, and with disaster rapidly approaching, he's pulling in every favor he can think of to make it work, including the grudging help of the Spirit Court's new Rector, Miranda Lyonette.But with the world in panic, the demon stirring, and the Lord of Storms back on the hunt, it's going to take more than luck and charm to pull Eli through this time. He's going to have to break a few more rules and work with some old enemies if he's going to survive.

Spirit's Oath

by Rachel Aaron

Four years before the events of The Spirit Thief, Miranda Lyonette was a young apprentice Spiritualist on the cusp of a promising career. But on the eve of her return from bonding a wind spirit, a night that should have been a celebration, she finds instead that her father has come to take her home. Now, Miranda must choose between her duty to her family and her future at the Spirit Court. But while she's trying to make her parents see reason and avoid an arranged marriage to a man she can't stand, she stumbled across the one one spirit who needs her more than any other, a caged ghosthound who doesn't want her help. To save him, Miranda will have to earn the dog's trust, but what she gets in return is a friendship deeper than anything she expected. Word Count ~ 19,000

Showing 51 through 75 of 124,401 results

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