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Change or Die

by Alan Deutschman

Change or Die. What if you were given that choice? If you didn't, your time would end soon--a lot sooner than it had to. Could you change when change matters most? This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset. A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys--relate, repeat, and reframe--to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital.

The Second Coming of Steve Jobs

by Alan Deutschman

From the acclaimed Vanity Fair and GQ journalist--an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. From the emergence of Apple Computer in the late 1970s and early 1980s to its current resurgence, charismatic leader Steve Jobs has captivated the public. Both revered and reviled for his dictatorial manner and stunning successes, Jobs has transcended his legend in Silicon Valley to take on some of the heaviest hitters in Hollywood. Now, in The Second Coming of Steve Jobs, Alan Deutschman presents the most revealing portrait yet of this fascinating, complex character--an in-depth look at the many layers of Steve Jobs, a man who is at turns a brilliant cult figure and an abusive, egomaniacal kid. This story begins back in 1985 when Jobs was exiled from Apple, and then it goes on to chronicle the rise and fall of his own company, NeXT; the enormous success of Jobs's film animation studio, Pixar; and finally his triumphant return to Apple in the late 1990s, with Jobs taking the title of CEO in January 2000. Displaying an uncanny skill at the negotiation table and an intuitive sense of brilliant design that could capture the public's fascination with products like the iMac, along with a celebrity's ability to command the spotlight, Jobs has been able to catapult himself to the top of the Silicon Valley and Hollywood establishments. Based on interviews with scores of people--rivals, colleagues, friends--who have worked with Jobs over the years, The Second Coming of Steve Jobs gets under the hood of this extraordinarily complex man: how and why he almost gave up on his career; the details of his negotiations with Disney's Jeffrey Katzenberg and Michael Eisner, and of the culture clash between Silicon Valley and Hollywood; his methods of leadership, management, creativity, and innovation; his friendship and rivalry with Bill Gates--and much more. In an unsentimental and powerful voice, Deutschman reveals a man who suffered his midlife crisis at thirty, compressing it into just three months; struggled between self-imposed exile and the allure of public life; and became the baby boomer icon who was constantly blurring the lines between businessman, rock star, and beatnik. The Second Coming of Steve Jobs is a compelling look at an individual who has changed the face of technology and entertainment for the twenty-first century. This candid account of Steve Jobs's tumultuous and provocative career will answer the many questions left unanswered by this incredibly private character who has come to represent the Silicon Valley American dream.

A Tale of Two Valleys: Wine, Wealth and the Battle for the Good Life in Napa and Sonoma

by Alan Deutschman

Characterizing his book as "a story of the struggle for the soul of a place," journalist Deutschman describes the social conflict between the wealthy elite residents of Napa valley of Northern California and the "bohemians" of neighboring Sonoma valley, worried that their communities are in danger of becoming the playground of the rich as well. Unabashedly taking the side of the rural bohemians, he explores the eruption of a grassroots political movement in Sonoma that attempted to take over local government with the intention of keeping out the McMansions and development that characterizes Napa. Annotation (c)2003 Book News, Inc. , Portland, OR (booknews. com)

Walk the Walk

by Alan Deutschman

In Walk the Walk, Alan Deutschman offers a new take on the true nature of great leadership. Though some experts make it seem complicated, it is actually breathtakingly simple. According to Deutschman, most leaders focus too much on what they say and not nearly enough on setting an example. This book shows what happens in those unusual cases of true leaders-in business, education, the military, and nonprofits-who always walked the walk, especially when times got tough. In a skeptical world, their actions gave them more credibility than even the best possible speeches. Consider how - Martin Luther King Jr. was so committed to nonviolence that he let a racist detractor beat him up in front of a crowded auditorium rather than raise a hand against him. - Herb Kelleher and Colleen Barrett of Southwest Airlines were serious about putting employees first, and proved it by sticking to a no- layoffs policy while other airlines made major cuts. - Sony founder Masuro Ibuka, who stressed originality over profits, waited for years while his competitors released color televisions-and then released the Trinitron, a breakthrough product that blew the other sets out of the water. When leaders don't practice what they preach, they often face devastating consequences. Recall how the CEOs of GM and Chrysler hurt their chances of a government bailout by flying their private jets to Washington. Ultimately, leadership doesn't depend on who you are or even what you say or how you say it, but only on what you do. The eye-opening examples in Walk the Walk will inspire leaders at all levels.

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