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The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric

by David M. Sheridan Jim Ridolfo Anthony J. Michel

Exploring the ways that public rhetoric has changed due to emerging technologies that enable people to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements, the authors argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured.

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