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The Day-Glo Brothers: The True Story of Bob and Joe Switzer's Bright Ideas and Brand-New Colors

by Chris Barton

An illuminating tale. Why did you pick up this book? Did it have something to do with the eye-popping colors on the cover? You can thank Bob and Joe Switzer for those shocking greens, blazing oranges, and screaming yellows. The brothers invented a whole new kind of color--one that glowed with an extra-special intensity. It took them years of experimenting, but their efforts paid off brilliantly. Day-Glo colors helped win a war, save people's lives, and brighten everyday life--including this book!

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