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27 Técnicas de persuasión

by Chris St. Hilaire

La auténtica persuasión se basa en la capacidad para comprender a la audiencia que uno tiene delante, ya sea una persona o un millón, y en crear un mensaje que encaje con lo que piensan de antemano. Chris St. Hilaire le enseña a persuadir sin avasallar, a identificarse con su audiencia y a utilizar un lenguaje que logre que la gente se ponga de su lado, en sus propios términos. Con ejemplos provocadores procedentes tanto del entorno político como empresarial, 27 Técnicas de persuasión proporciona estrategias que se pueden poner en práctica de forma inmediata en cualquier situación.

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