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Public Relations: The Profession and the Practice, 4th Edition

by Dan Lattimore Otis Baskin Suzette T. Heiman Elizabeth L. Toth

This edition retains the four-part organization of earlier editions: the profession, the process, the publics, and the practice. Part 1 describes the current public relations situation, its historical roots, theories, and ethical and legal concerns. Part 2 examines the core issues of the process that underlie public relations. Part 3 focuses on the publics that are the object of these efforts. Part 4 summarizes the practice of public relations and looks at the emerging trends of the profession.

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