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Strong Is the New Skinny

by David Kirchhoff Stacey Colino Jennifer Cohen

LEANER, STRONGER, FITTER...FASTERSick and tired of hearing what's wrong with you and your body? You're not alone. It's time for a new conversation--and a new plan for treating, feeding, and moving your body in ways that build on your strengths inside and out. Strong is sexy. Strong is powerful. Strong is achievable. With STRONG IS THE NEW SKINNY you can say goodbye to body-bashing and physical faultfinding, and instead learn to embrace, not just how it looks, but what your body can do--from pushups to pull ups and box jumps to rope climbs, nothing is out of your reach. Strong Is the New Skinny offers a reality-based diet, lifestyle, and fitness program (the "SINS" plan, for short) so you can: * Maximize your potential, as well as your energy, vitality, and power. * Train your brain--develop resilience and mental fortitude in every area of your life. * Add muscle, increase speed, and enhance flexibility. * Strengthen your arms, back, core, and legs--and crank up the challenge when you're ready for the next level. * Torch fat with Strong Moves: a series of heart-healthy H.I.I.T. workouts that take as little as 10 minutes. * Kick-start your Get-Fit, Get-Fierce plan with the Strong Seven--7 days of 7 power foods. Whether you're just getting started or training for a challenging physical event, this book gives you all the tools you need to become leaner, fitter, and stronger: nutritionally, physically, psychologically, and emotionally. GO HARD OR GO HOME...

Weight Loss Boss: How to Finally Win at Losing--and Take Charge in an Out-of-Control Food World

by David Kirchhoff

Most diet books claim to give you the recipe for losing weight fast by pushing you to follow a regimen you can't live with. No wonder most people regain the weight they lost within a month. Weight Loss Boss asks us to completely reconceive the way we approach weight loss--by not really dieting at all. It challenges us to make lasting and satisfying changes in our life that allow us to succeed by ... Choosing not to live in deprivation and loving the supremely tasty, nutrient-dense, low-calorie, and satisfying foods that love us right back; Throwing willpower out the window in favor of strategies to create habits and patterns that we can keep forever; Learning to manage our environment so that lasting change becomes automatic, not an endless struggle; Embracing the tools and support that empower us to transform repeated cycles of defeat into a journey of continued success and growth.

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