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Teach Yourself Copywriting

by J. Jonathan Gabay

Copywriting -- supported by evocative images -- explains the benefits of a product or service to an individual and then allows that person to make a considered buying decision based on facts, aspirations and associations. From a professional viewpoint, the natural home of copywriters is the advertising agency. It has often been said that great copywriting requires 50% information, 15% inspiration, 25% personalization and 10% perspiration! The more balanced your approach, the greater will be your understanding of a targeted audience. Adapt your style and tone of voice to establish rapport and credibility with your intended reader, viewer, listener and so forth. It's by getting to know what makes people want to listen to/read/continue to watch what you have to say that you can write effective copy.

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Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.

  • Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
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