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Teach Yourself Copywriting

by J. Jonathan Gabay

Copywriting -- supported by evocative images -- explains the benefits of a product or service to an individual and then allows that person to make a considered buying decision based on facts, aspirations and associations. From a professional viewpoint, the natural home of copywriters is the advertising agency. It has often been said that great copywriting requires 50% information, 15% inspiration, 25% personalization and 10% perspiration! The more balanced your approach, the greater will be your understanding of a targeted audience. Adapt your style and tone of voice to establish rapport and credibility with your intended reader, viewer, listener and so forth. It's by getting to know what makes people want to listen to/read/continue to watch what you have to say that you can write effective copy.

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Help

Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the "Using Bookshare" page in the Help Center.

Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.

  • Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
  • DAISY (Digital Accessible Information System) - a digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
  • BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
  • MP3 (Mpeg audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
  • DAISY Audio - Similar to the Daisy 3.0 option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivona's Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.