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Showing 1 through 12 of 12 results

Business Principles and Management

by James L. Burrow Brad Kleindl Kenneth E. Everard

BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore the global dimension of business and possible career opportunities.

Business Principles and Management (11th edition)

by James L. Burrow Kenneth E. Everard

Business Principles and Management has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored. Updated content, computer applications, and Internet activities bring the world of business into your classroom.

Intro to Business

by Les R. Dlabay James L. Burrow Brad Kleindl

INTRO TO BUSINESS 7E introduces students to the concepts and skills required for success in today's marketplace. This market-leading text provides an abundance of practical applications that connect students to the business world and allows them to explore the foundations of business operations. The text's survey-like approach is ideal for the first course for business students.

Intro To Business (5th edition)

by James L. Burrow Les Dlabay Steven A. Eggland

Intro to Business 5E allows students to discover how a business works and how it impacts lives on a daily basis. With extended coverage on marketing, management, the Internet, as well as updated content, computer applications, and new web site, Intro to Business 5e provides everything needed to prepare for success in future careers!

Intro to Business (Sixth Edition)

by James L. Burrow Les Dlabay Steven A. Eggland

A complete revision of our market-leading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes small-business management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decision-making, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a survey-like approach.

Marketing

by James L. Burrow

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.

Marketing (Anniversary edition)

by James L. Burrow

Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success.

Principles of Business

by Les R. Dlabay James L. Burrow Brad A. Kleindl

PRINCIPLES OF BUSINESS, Eighth Edition, prepares students for the real world of business with complete coverage of finance, marketing, operations, and management.

South-Western Intro to Business (4th edition)

by Les R. Dlabay Steven A. Eggland James L. Burrow Robert A. Ristau

Intro to Business 4E allows students to discover how a business works and how it impacts lives on a daily basis. With extended coverage on marketing, management, the Internet, as well as more international business, our new edition provides everything needed to prepare for success in future careers!

South-Western Intro to Business: Activities and Projects, Units 1-6

by James L. Burrow Anne S. Daughtrey Les Dlabay Steven A. Eggland Robert A. Ristau

These activities and projects will allow students to master the introductory concepts of business. Each chapter contains a study guide with objective questions and activities that allow students to apply resources, interpersonal skills, and critical thinking skills

South-Western Intro to Business: Activities and Projects, Units 7-12

by James L. Burrow Anne S. Daughtrey Les Dlabay Steven A. Eggland Robert A. Ristau

These activities and projects will allow students to master the introductory concepts of business. Each chapter contains a study guide with objective questions and activities that allow students to apply resources, interpersonal skills, and critical thinking skills

Showing 1 through 12 of 12 results

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