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The "work from home" phenomenon is thoroughly explored in this illuminating new book from bestselling 37signals founders Fried and Hansson, who point to the surging trend of employees working from home (and anywhere else) and explain the challenges and unexpected benefits. Most important, they show why - with a few controversial exceptions such as Yahoo -- more businesses will want to promote this new model of getting things done.The Industrial Revolution's "under one roof" model of conducting work is steadily declining owing to technology that is rapidly creating virtual workspaces and allowing workers to provide their vital contribution without physically clustering together. Today, the new paradigm is "move work to the workers, rather than workers to the workplace." According to Reuters, one in five global workers telecommutes frequently and nearly ten percent work from home every day. Moms in particular will welcome this trend. A full 60% wish they had a flexible work option. But companies see advantages too in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages. In Remote, inconoclastic authors Fried and Hansson will convince readers that letting all or part of work teams function remotely is a great idea--and they're going to show precisely how a remote work setup can be accomplished.
For entrepreneurs and small business owners, Fried and Hansson, who founded a software company that makes web-based productivity software for small businesses, outline a method to succeed in business that is based on their experiences. Going against conventional ideas about business and showing that a company doesn't need budgets, a lot of advertising, salespeople, a public relations firm, a plan, workaholics, or other touted elements, they address how to start a business, why it needs less than conventionally thought, when to launch it, how to get the word out, whom and when to hire, and how to manage, as well as issues of productivity, competition, damage control, and culture. There is no index. Annotation ©2010 Book News, Inc. , Portland, OR (booknews. com)
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