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What does an unusually large, ugly, invasive species of toad have to do with global warming, international trade, and the survival of biodiversity? Quite a lot, actually. Mark Lewis's amazing and hilarious documentaryCane Toadstells the story of Bufo marinus, which was introduced to Australia in 1935 to control bugs but which quickly became a far greater menace than the beetles they eat. Today they number in the hundreds of millions and are taking over Australian habitats at 25 miles per year, spreading disease and killing native species as they go. Rogue Speciesexplains the little-understood dangers of invasive species. Ranging from the zebra mussel (currently threatening the health of the Great Lakes) to the infamous kudzu vine (a Japanese import that now smothers seven million acres in the American southeast), these disastrous human blunders threaten the biodiversity on which all life-including our own-depends. The book will raise readers' awareness about the threat of non-native species, increase their appreciation of natural biodiversity, and explain what they can do to help protect unique ecosystems wherever they live or travel.
A new activism is emerging at a time when a fresh definition of citizenship is sorely needed--a time of unprecedented challenges on the national world stage, where engagement is not a choice but a necessity.
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world's six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good != magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).From the Hardcover edition.
Food, Inc. is guaranteed to shake up our perceptions of what we eat. This powerful documentary deconstructing the corporate food industry in America was hailed by Entertainment Weekly as "more than a terrific movie-it's an important movie. " Aided by expert commentators such as Michael Pollan and Eric Schlosser, the film poses questions such as: Where has my food come from, and who has processed it? What are the giant agribusinesses and what stake do they have in maintaining the status quo of food production and consumption? How can I feed my family healthy foods affordably? Expanding on the film's themes, the book Food, Inc. will answer those questions through a series of challenging essays by leading experts and thinkers. This book will encourage those inspired by the film to learn more about the issues, and act to change the world.
Food, Inc.: How Industrial Food Is Making Us Sicker, Fatter, and Poorer--and What You Can Do About Itby Karl Weber
Food, Inc. is guaranteed to shake up our perceptions of what we eat. This powerful documentary deconstructing the corporate food industry in America was hailed by Entertainment Weekly as "more than a terrific movie--it's an important movie." Aided by expert commentators such as Michael Pollan and Eric Schlosser, the film poses questions such as: Where has my food come from, and who has processed it? What are the giant agribusinesses and what stake do they have in maintaining the status quo of food production and consumption? How can I feed my family healthy foods affordably? Expanding on the film's themes, the book Food, Inc. will answer those questions through a series of challenging essays by leading experts and thinkers. This book will encourage those inspired by the film to learn more about the issues, and act to change the world.
The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding--and even fun. Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth--and often amazing results. Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world--not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized. Highly practical, motivating, and thought provoking, The Generosity Network is designed to energize and empower nonprofit leaders, managers, donors, board members, and other supporters. Whether you help run a multimillion-dollar global nonprofit or raise funds for a local scout troop, PTA, or other community organization, you'll learn new approaches that will make your work more successful and enjoyable than ever.From the Hardcover edition.
The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well.Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether or not they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.Most of the early efforts to answer the question "How digital is your business?" have been shrouded in techno-speak: a veritable Tower of Babel unconnected with the real needs of business. Slywotzky and Morrison show, first of all, that becoming digital is not about any of the following: having a great Web site, setting up a separate e-business, having next-generation software, or wiring your workforce.What they so creatively demonstrate is that a digital business is one whose strategic options have been transformed--and significantly broadened--by the use of digital technologies. A digital business has strategic differentiation, a business model that creates and captures profits in new ways and develops powerful new value propositions for customers and talent. Above all, a digital business is one that is unique.How Digital Is Your Business? is a groundbreaking book with universal appeal for everyone in the business world. It offers:* Profiles of the future: the in-depth story of the digital pioneers--Dell Computer, Charles Schwab, Cisco Systems, Cemex.* Insight into how to change a traditional enterprise into a digital business: the stories of GE and IBM. * An analysis of the profitable dot-coms: AOL, Yahoo!, and eBay.While How Digital Is Your Business? has great stories and case studies, its most invaluable central idea is that of digital business design and the array of powerful digital tools it offers for use in creating a digital future for your own company.
Progressive Insurance, GE Medical Systems, and John Deere Landscapes are enjoying astonishing new revenue growth while leaving their competition behind. How to Grow When Markets Don't reveals the secret behind the biggest business successes in a very tough economic climate. Discover the dynamic new strategy known as "demand innovation," which can be adapted by any company in any industry, and watch your profits soar. What does a check-printing company do when fewer people write checks? Clarke American applied a dynamic new business approach that resulted in double-digit growth. What happens when a breakthrough technology is threatened by copycat competitors? Innovative thinking saved GM's OnStar and achieved stratospheric revenues.
In this easy-to-follow handbook, two veteran job seekers offer straightforward and step-by-step advice that helps readers focus on their strengths and develop an eye-catching resume to get the job they want. Includes timely information on salaries, job trends, and top companies.
" Lincoln, in theaters November 9, portrays America's 16th president when he faced two colossal challenges: winning the Civil War, and passing the Thirteenth Amendment, outlawing slavery and making permanent the promise of the Emancipation Proclamation. The politics of wartime, which required unity at all costs, conflicted with divisiveness of slavery. The president had to be at once true to his ideals and employ old-fashioned political cunning to outwit his rivals. This companion book, featuring a foreword by screenwriter Tony Kushner, invites historians and Lincoln experts to imagine Lincoln in eras other than his own, facing challenges of those times. How would Lincoln have handled the Second World War, or the politics of Civil Rights era, or the modern Republican Party? Using the character of Lincoln presented in the film - a man of high principle and low cunning - the book shows how Lincoln, a president for the ages, might indeed have taken America forward during other historic moments of drama and opportunity. "--"This companion book to the major motion picture from Steven Spielberg, starring Daniel Day-Lewis as Abraham Lincoln, has leading historians answering the question: What Would Lincoln Do? Lincoln portrays America's 16th president when he faced two colossal challenges: winning the Civil War, and passing the Thirteenth Amendment, outlawing slavery and making permanent the promise of the Emancipation Proclamation. The politics of wartime, which required unity at all costs, conflicted with divisiveness of slavery. The president had to be at once true to his ideals and employ old-fashioned political cunning to outwit his rivals"--
Today, when your fortunes can literally change overnight, the new strategic imperative is making your moment of maximum risk your moment of maximum opportunity. In The Upside, Adrian Slywotzky provides bold and original ideas for growth breakthroughs as well as the practical tools to use Monday morning, such as *How to change the odds for your next major initiative and create potential industry breakthroughs, as Toyota did with its expanding universe of Prius vehicles. *Shape and exploit risk, don't be shaped by it. Become a knowledge-intensive business and continually increase the knowledge gap between yourself and rivals, as Coach and Tsutaya of Japan have convincingly done. *A category killer can't kill what's not in its category. When basketball legend Bill Russell faced a taller, stronger Wilt Chamberlain, he led the Celtics to victory by inventing a different game. The same thinking lets Target prosper in a Wal-Mart world--and can help you outcompete the "unbeatable" rival in your own industry. *When you come to a fork in the road--take it! Only a fraction of companies survive when industries experience technological or strategic transitions. To be a survivor, learn the secret that enabled Microsoft to weather the advent of the Internet--the art of the double bet. *Stuck in a business box? Find the bigger box--and then the biggest. When growth stagnates, capture more of your customer's dollars through demand innovation and big-box thinking, as companies from Continental AG and Ikea to Procter & Gamble have done. *Your competitors can also be your greatest enablers of profit. Stop competing yourself to death! The key is knowing when to compete and when to collaborate, as Apple has shown with its revolutionary approach to the music business. In the 1980s conventional wisdom was that you could have high quality or low cost, but not both--until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace. Today, we face a similar paradox when it comes to risk and reward. Rather than shrink from the high risk so integral to the tumultuous global economy, Adrian Slywotzky shows how it can be your greatest source of growth and future reward.
The American public school system is in crisis, failing millions of students, producing as many drop-outs as graduates, and threatening our economic future. By 2020, the United States will have 123 million high-skill jobs to fill--and fewer than 50 million Americans qualified to fill them. Educators, parents, political leaders, business people, and concerned citizens are determined to save our educational system. Waiting for Superman offers powerful insights from some of those at the leading edge of educational innovation, including Bill and Melinda Gates, Michelle Rhee, Geoffrey Canada, and more. Waiting for Superman is an inspiring call for reform and includes special chapters that provide resources, ideas, and hands-on suggestions for improving the schools in your own community as well as throughout the nation. For parents, teachers, and concerned citizens alike, Waiting for Superman is an essential guide to the issues, challenges, and opportunities facing America's schools.
Inspired by the Sundance award-winning documentary, leading educational reformers explore how to fix our broken public school system
Each of us needs to understand the basics of how money and investments work. Our quality of life and the well-being of our family and loved ones depend on it. Cycles of economic upswings and downturns are normal, and our ability to navigate the fluctuations is critical if we are to thrive and even survive. InYour Money or Your Life,Alvin Hall shows us how to master those basic financial principlesthat are essential for sound financial planning. In practical, no-nonsense, straightforwardlanguage, Hall helps us identify our financial strengths and weaknesses and shows us how todevelop strategies that will prudently build our financial security for good times and bad. Hall's sacred financial principles include: Foolproof methods to get control of spending and greatly reduce credit card debt -- how to avoid spending future income before it is earned. Strategies to make good financial choices for short-term happiness and long-term financial security -- the importance of developing savings strategies that will last a lifetime. How to identify the benefits of buying a home and determine the right time to take the plunge. The importance of preparing for the "what if's" that will undoubtedly challenge the best-laid plans. Self-monitoring techniques to help you maintain your right financial balance. Your Money or Your Lifeis a guide to overcoming bad money management and mastering the basics of personal finances today. A frequent guest on NPR and an internationally known financial educator, Alvin Hall answers many of the questions often asked on his radio and television segments -- and more.
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