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Showing 1 through 4 of 4 results

Marketing Essentials

by Grady Kimbrell Lois Schneider Farese Carl A. Woloszyk

Considered the nation&#146s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

Marketing Essentials

by Grady Kimbrell Lois Schneider Farese Carl A. Woloszyk

Considered the nation&#146s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

Marketing Essentials

by Grady Kimbrell Lois Schneider Farese Carl A. Woloszyk

A clear, comprehensive, and with support materials, this popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing.

Marketing Essentials (3rd Edition)

by Grady Kimbrell Lois Schneider Farese Carl A. Woloszyk

Careers in Marketing places the spotlight on different careers involved in marketing--some of them may seem obvious, but others you may never have considered as a part of marketing. Each feature contains an inter¬view with a successful marketing professional. In addition to sharing some of their keys to success, these professionals also tell you about their likes and dislikes on the job.

Showing 1 through 4 of 4 results

Help

Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the "Using Bookshare" page in the Help Center.

Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.

  • Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
  • DAISY (Digital Accessible Information System) - a digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
  • BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
  • MP3 (Mpeg audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
  • DAISY Audio - Similar to the Daisy 3.0 option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivona's Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.