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Clear and Simple as the Truth

by Francis-Noël Thomas Mark Turner

Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart. At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead to a hole-in-one. Furthermore, ten-step programs to better writing exacerbate the problem by failing to recognize, as Thomas and Turner point out, that there are many styles with different standards. In the first half ofClear and Simple,the authors introduce a range of styles--reflexive, practical, plain, contemplative, romantic, prophetic, and others--contrasting them to classic style. Its principles are simple: The writer adopts the pose that the motive is truth, the purpose is presentation, the reader is an intellectual equal, and the occasion is informal. Classic style is at home in everything from business memos to personal letters, from magazine articles to university writing. The second half of the book is a tour of examples--the exquisite and the execrable--showing what has worked and what hasn't. Classic prose is found everywhere: from Thomas Jefferson to Junichiro Tanizaki, from Mark Twain to the observations of an undergraduate. Here are many fine performances in classic style, each clear and simple as the truth.

CliffsTestPrep® NYSTCE®: Multi-Subject Content Specialty Test (CST)

by Linda Anderson Mark Turner Jana Dixon Sara Dubow Chandra J. Foote Debrah Goldberg John Niman Paula Pierson Josette C. Seibles Ken Springer Laraine Wallowitz

Your guide to a higher score on the NYSTCE. About the contents: Introduction * Overview of the test * Tips for answering multiple-choice questions Part I: Subject Review * Focused reviews cover all subjects tested, including: English Language Arts; Mathematics; Science and Technology; Social Studies; The Fine Arts; Health and Fitness; Family and Consumer Science and Career Development; Foundations of Reading: Constructed-Response Assignment * Subareas focus on specific skills within the subjects * Questions within the review sections emphasize key concepts and skills Part II: Two Full-Length Practice Tests * Practice tests are structured like the actual test * Answers and explanations help enhance your understanding and pinpoint areas for further review. Test-Prep Essentials from the Experts at CliffsNotes? More than Notes! CliffsAP? CliffsComplete? CliffsQuickReview? CliffsTestPrep? CliffsStudySolver. An American BookWorks Project. Contributors: Linda Anderson, MFA; Jana Dixon, EdM; Sara Dubow, PhD; Chandra J. Foote, PhD; Debrah Goldberg, PhD; John Niman, PhD; Paula Pierson, MFA; Josette C. Seibles, PhD; Ken Springer, PhD; Mark Turner, DMA; Laraine Wallowitz, PhD

The Way We Think: Conceptual Blending and the Mind's Hidden Complexities

by Mark Turner Gilles Fauconnier

In its first two decades, much of cognitive science focused on such mental functions as memory, learning, symbolic thought, and language acquisition --the functions in which the human mind most closely resembles a computer. But humans are more than computers, and the cutting-edge research in cognitive science is increasingly focused on the more mysterious, creative aspects of the mind. The Way We Think is a landmark synthesis that exemplifies this new direction. The theory of conceptual blending is already widely known in laboratories throughout the world; this book is its definitive statement. Gilles Fauconnier and Mark Turner argue that all learning and all thinking consist of blends of metaphors based on simple bodily experiences. These blends are then themselves blended together into an increasingly rich structure that makes up our mental functioning in modern society. A child's entire development consists of learning and navigating these blends. The Way We Think shows how this blending operates; how it is affected by (and gives rise to) language, identity, and concept of category; and the rules by which we use blends to understand ideas that are new to us. The result is a bold, exciting, and accessible new view of how the mind works.

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