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The twenty-first century is replete with uncertainty and complexity: game-changing events and trends are transforming the world beyond recognition. For the first time in human history more people live in cities than in the countryside and greater numbers suffer from obesity than from hunger. Emerging economies now represent half of the global economy and during the next few decades India will be the biggest country in terms of population, China the largest in output and the United States the richest among the major economies on a per capita income basis. Food and water shortages will likely become humankind's most important challenge. In this accessible introduction, Mauro Guillén and Emilio Ontiveros deploy the tools of economics, sociology and political science to provide an analytical perspective on both the problems and opportunities facing business in the modern world.
A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies (e. g. Spain, Ireland, Portugal, South Korea, and Taiwan), developing countries (e. g. Egypt, Indonesia, and Thailand), and oil-rich countries (e. g. United Arab Emirates, Nigeria, Russia, and Venezuela) have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. In contrast to the classic multinationals, they found strength in their ability to organize, manage, execute, and network. They pursued a variety of strategies including vertical integration, product diversification, learning by doing, exploration of new capabilities, and collaboration with other firms. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.
The first ebook to examine the opportunities and risks for US business in Cuba since President Barack Obama announced his intention to normalize relationsAfter President Barack Obama's announcement in December 2014, investors, business leaders, and entrepreneurs began asking questions: What will this historic change mean for economic relations between the United States and Cuba? What opportunities-and risks-should US companies consider as they explore the business potential of one of the largest markets in the Caribbean?The Road to Cuba: The Opportunities and Risks for US Business answers those questions and more. In this original in-depth ebook, Knowledge@Wharton, The Wharton School's online journal of business analysis, addresses:Quick-win opportunities: travel and tourism, telecoms, financial services, and food industriesLonger-term prospects: construction and real estate, energy production and mining, manufacturing and retail, pharmaceuticals and biotechnology, and agricultureThe political and economic risks and hurdles: An analysis of what could speed up-or derail-progress in relationsThe Road to Cuba is a comprehensive guide for business leaders in the United States who want to understand the opportunities the Cuban market holds. It is also a must-read for business leaders in Cuba and around the world who want to understand the investment and competition that is on its way.About Knowledge@Wharton BooksInsights and inspiration business leaders can use today-from The Wharton School's online journal of business analysisKnowledge@Wharton Books offer you the signature reporting that Knowledge@Wharton readers have come to expect, including in-depth coverage and analysis of important business trends, accessible explanations of the latest business research, and inspiring conversations with today's thought leaders.Published exclusively as ebooks by Wharton Digital Press, this practical line of books includes two series:Knowledge@Wharton Originals: All-new, in-depth coverage of a timely important and business matter or trend, featuring key takeaways that business leaders and professionals can leverage immediatelyKnowledge@Wharton Essentials: Collects the best of Knowledge@Wharton's reporting on a single topic of significant business concern, laying out the challenges and offering solutionsEach Knowledge@Wharton ebook offers you what you need to address a business challenge or opportunity head on-today.
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