* Los expertos dicen que la teoría, comparada con la dura realidad, es un juego de niños. Pero es necesaria para aprovechar la propia experiencia. * Por esta razón nace este libro, práctico y claro, dirigido a quien busca conceptos, instrumentos y técnicas para obtener ventajas. * Ideas nuevas y eficaces, aplicadas siempre a ejemplos y casos reales, que proporcionan los aspectos fundamentales para el buen funcionamiento y el éxito de una empresa y sus directivos. * Valore la posibilidad de venta de un producto, aplique las políticas de precio correctas, aprenda a resolver los problemas, gestionar los proyectos, tomar las mejores decisiones... * ... seleccionar y gestionar a los colaboradores, afrontar y superar los momentos de crisis, optimizar la propia prestación. * Todos los aspectos y problemas según nuevos puntos de vista, prestando atención a ciertos detalles decisivos. * El libro está pensado y escrito de forma directa y sagaz. La psicología, la prudencia y el sentido común, junto con las informaciones sobre las últimas técnicas empresariales, están presentes en toda la obra. * Todas las enseñanzas y los valiosos consejos que le ayudarán a conseguir el éxito gracias a un texto ameno y sugerente. Michael Ward es psicólogo y consultor en controles de gestión, especializado en reorganización estructural y mejora de los resultados. Ha trabajado en dos estudios internacionales de consultoría de control de gestión antes de crear su propio estudio.
A distinguished academic, influential Christian apologist, and best-selling author of children's literature, C. S. Lewis is a controversial and enigmatic figure who continues to fascinate, fifty years after his death. This 2010 Companion is a comprehensive single-volume study written by an international team of scholars to survey Lewis's career as a literary historian, popular theologian, and creative writer. Twenty-one expert voices from Oxford, Cambridge, Princeton, and Wheaton, among many other places of learning, analyze Lewis's work from theological, philosophical, and literary perspectives. Some chapters consider his professional contribution to fields such as critical theory and intellectual history, while others assess his views on issues including moral knowledge, gender, prayer, war, love, suffering, and Scripture. The final chapters investigate his work as a writer of fiction and poetry. Original in its approach and unique in its scope, this Companion shows that C. S. Lewis was much more than merely the man behind Narnia.
Over the years, scholars have labored to show that C. S. Lewis's famed Chronicles of Narnia have an underlying symbolic coherence, pointing to such possible unifying themes as the seven sacraments, the seven deadly sins, and the seven books of Spenser's Faerie Queene. None of these explanations has won general acceptance and the nature of Narnia's symbolism has remained a puzzle. Michael Ward has finally solved the mystery. In Planet Narnia, he argues convincingly that medieval cosmology, a subject which fascinated Lewis throughout his life, provides the imaginative key to the seven novels. Drawing on the whole range of Lewis's writings (including previously unpublished drafts of the Chronicles), Ward shows that the Narnia stories were designed to express the characteristics of the seven medieval planets--the Sun, the Moon, Mars, Mercury,Venus, Jupiter and Saturn--planets which Lewis described as "spiritual symbols of permanent value" and "especially worthwhile in our own generation." Using these seven symbols, Lewis secretly constructed the Chronicles so that the story-line in each book, countless points of ornamental detail, and, most important, the portrayal of the Christ-figure of Aslan, all serve to communicate the governing planetary personality. For instance, in The Voyage of the "Dawn Treader," the sun is the prevailing planetary spirit: magical water turns things to gold, the solar metal; Aslan is seen flying in a sunbeam; and the sun's rising place is actually identified as the destination of the plot: "the very eastern end of the world."Planet Narnia is a ground-breaking study that will provoke a major reassessment not only of the Chronicles, but of Lewis's whole literary and theological outlook, revealing him to be a much subtler writer and thinker than has previously been recognized.
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