High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Resultsby Mark Hunter Mike Weinberg Jeb Blout
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect--and they do it ALL THE TIME. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?"Now, in his new book, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices, High-Profit Prospecting will help you:Find better leads and qualify them quicklyTrade cold calling for informed callingTailor your timing and messageLeave a great voicemailCraft compelling emailsUse social media effectivelyLeverage referralsGet past gatekeepers and open new doorsSteer clear of prospecting pitfallsConnect with the C-SuiteAnd moreThe Internet won't fill your sales funnel--and you can't rely on the marketing department for leads (not if you want to succeed). High-Profit Prospecting puts the power back where it belongs--in your hands. Follow its formula and start bringing in valuable new business.
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you re a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You ll learn how to: Identify a strategic, finite, workable list of genuine prospects Draft a compelling, customer-focused sales story Perfect the proactive telephone call to get face-to-face with more prospects Use email, voicemail, and social media to your advantage Overcome even prevent every buyers anti-salesperson reflex Build rapport, because people buy from people they like and trust Prepare for and structure a winning sales call Stop presenting and start dialoguing with buyers Make time in your calendar for business development activities And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies large and small to find the answer--and it's one that may surprise you. Typically, the issue lies not with the sales team--but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance.In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers. The good news: with the right guidance, results can be transformed. Blending blunt, practical advice with funny stories from the field, this book helps you:Implement a simple framework for sales leadershipFoster a healthy, high-performance sales cultureConduct productive meetingsCreate a killer compensation planPut the right people in the right rolesCoach for successRetain top producers and remediate underperformersPoint salespeople at the proper targetsSharpen your sales storyRegain control of your calendarAnd moreLong on solutions and short on platitudes, Sales Management. Simplified. delivers the tools you need to succeed.
Despite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:Select the right storyCraft a compelling and memorable narrativeIncorporate challenge, conflict, and resolutionUse stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and moreComplete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
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