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Franchising: Aspects of the Market Economy

by Richard Lloyd Frederick H. Gerlach Philip F. Zeidman Hanns Peter Muth

SPECIAL NOTE: The original text of this book is in a format similar to an outline but without an outline's conventions. In order to follow the author's intent the following has been adopted to clarify sentences and paragraphs that are subordinate to preceding text. A chapter's primary sentences and/or paragraphs are preceded by a single asterisk(*). A sentence or paragraph that is subordinate to the single asterisk sentence/paragraph will have two asterisks(**). A sentence that is subordinate to the one with two asterisks will have three asterisks(***) and so on. Ask most people what a franchise is and they will likely reply McDonalds or Burger King. This book outlines the many types of franchises available and serves a a primer for anyone interested in going into business for themselves. It includes information on both domestic and international franchising and provides guidance on getting in to franchising as a franchisor or a franchisee. It also provides insights about potential pitfalls.

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