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Idea Man

by Paul Allen

By his early thirties, Paul Allen was a world-famous billionaire-and that was just the beginning. In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor-combined with the resources to launch and support new initiatives-have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this long-awaited memoir, Allen explains how he has solved problems, what he's learned from his many endeavors-both the triumphs and the failures-and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.ence (the Allen Brain Atlas). His eclectic ventures all begin with the same simple question: What should exist? As Allen has written: To me, that's the most exciting question imaginable....From technology to science to music to art, I'm inspired by those who've blurred the boundaries, who've looked at the possibilities, and said, "What if...?" In my own work, I've tried to anticipate what's coming over the horizon, to hasten its arrival, and to apply it to people's lives in a meaningful way...The varied possibilities of the universe have dazzled me since I was a child, and they continue to drive my work, my investments, and my philanthropy. Idea Man is an astonishing true story of ideas made real.

Idea Man: A Memoir by the Co-founder of Microsoft

by Paul Allen

By his early thirties, Paul Allen was a world-famous billionaire - and that was just the beginning. In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor - combined with the resources to launch and support new initiatives - have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this long-awaited memoir, Allen explains how he has solved problems, what he's learned from his many endeavors - both the triumphs and the failures - and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with Space Ship One) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.

Idea Man: A Memoir by the Cofounder of Microsoft

by Paul Allen

"The entire conversation took five minutes. When it was over, Bill and I looked at each other. It was one thing to talk about writing a language for a microprocessor and another to get the job done.... If we'd been older or known better, Bill and I might have been put off by the task in front of us. But we were young and green enough to believe that we just might pull it off. " Paul Allen, best known as the cofounder of Microsoft, has left his mark on numerous fields, from aviation and science to rock 'n' roll, professional sports, and philanthropy. His passions and curiosity have transformed the way we live. In 2007 and again in 2008, Time named him one of the hundred most influential people in the world. It all started on a snowy day in December 1974, when he was twenty-one years old. After buying the new issue of Popular Electronics in Harvard Square, Allen ran to show it to his best friend from Seattle, Bill Gates, then a Harvard undergrad. The magazine's cover story featured the Altair 8800, the first true personal computer; Allen knew that he and Gates had the skills to code a programming language for it. When Gates agreed to collaborate on BASIC for the Altair, one of the most influential partnerships in the digital era was up and running. While much has been written about Microsoft's early years, Allen has never before told the story from his point of view. Nor has he previously talked about the details of his complex relationship with Gates or his behind-closed-doors perspective on how a struggling start-up became the most powerful technology company in the world. Idea Man is the candid and long-awaited memoir of an intensely private person, a tale of triumphant highs and terrifying lows. After becoming seriously ill with Hodgkin's lymphoma in 1982, Allen began scaling back his involvement with Microsoft. He recovered and started using his fortune--and his ideas--for a life of adventure and discovery, from the first privately funded spacecraft (SpaceShipOne) to a landmark breakthrough in neuroscience (the Allen Brain Atlas). His eclectic ventures all begin with the same simple question: What should exist? As Allen has written: To me, that's the most exciting question imaginable.... From technology to science to music to art, I'm inspired by those who've blurred the boundaries, who've looked at the possibilities, and said, "What if...?" In my own work, I've tried to anticipate what's coming over the horizon, to hasten its arrival, and to apply it to people's lives in a meaningful way...The varied possibilities of the universe have dazzled me since I was a child, and they continue to drive my work, my investments, and my philanthropy. Idea Man is an astonishing true story of ideas made real. .

Record Label Marketing

by Paul Allen Tom Hutchison Amy Macy Clyde Philip Rolston

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you'll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Record Label Marketing, 2nd ed.

by Paul Allen Tom Hutchison Amy Macy

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry.<P> Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. <P> Record Label Marketing.<P> * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool<P> * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels<P> * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue<P> * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities<P> * Reveals how labels are managing within their transitional digital industry<P> * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

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