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Branded: The Buying and Selling of Teenagers

by Alissa Quart

The current generation of American youth is the most heavily marketed to in history. Journalist Quart argues that this marketing reinforces teens' fears about social standing and makes them believe that "the only way to participate in the world is to turn oneself into a corporate product. " Fortunately, she observes, teens also display remarkable abilities to subvert the corporate agenda, whether through everyday slang or through the DIY (Do-It-Yourself) ethic. She details both processes in a journalistic style. Annotation (c)2003 Book News, Inc. , Portland, OR (booknews. com)

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