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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakersby Tina Wells
Understand and market to the newest wave of millennialsWhether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become.Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audienceUnderstand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and InstantityAuthor has won many honors and much media recognition as a young entrepreneur and youth marketer to watchWant to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
Meet Mackenzie Blue, aka Zee She has it all-smarts, talent, humor, and style. . . . Is it enough to survive middle school? Countdown to a 7th Grade Meltdown 1. Your BFF moves away. 2. Someone steals your diary and reveals your deepest secrets-to the entire class. 3. You have one chance to become a rock star and one chance to totally blow it. Guess what!? All three happened to me! School's a disaster already. Don't get me wrong-I love Brookdale Academy and I have a fabulous crew of friends. (At least, I think I do.) But, if I'm going to survive, I need all the help I can get!
Mackenzie Blue is a star! Or she will be . . . as soon as she gets the part of an aspiring singer on a new TV pilot! But juggling auditions and the rest of her life turns out to be harder than Zee thought. Zee's friends are helping her hold everything together. But Zee doesn't like having to bail on plans--and her friends--to run to another audition. Is being a star worth it?Fans of the Dork Diaries will snap up the fifth book in this tween illustrated series about a twelve-year-old girl trying to survive middle school.
Tween readers will love following the adventures of Mackenzie "Zee" Blue. California girl Zee is an expert shopper, plays the guitar and writes songs, and makes purses and jewelry. She knows how it feels to have a huge crush. And she knows how to be a good friend and keeps in touch via texts and emails. Tween fans of the Dork Diaries and Diary of a Wimpy Kid series will love the Mackenzie Blue books. This collection includes books 1 through 5.Mackenzie Blue: Meet Mackenzie Blue, aka Zee. She has it all--smarts, talent, humor, and style. Is it enough to survive middle school? Countdown to a 7th Grade Meltdown. . .Mackenzie Blue #2: The Secret Crush: Mackenzie Blue has a crush! But how can she get Landon--the cutest boy in school--to notice her? The class's new rock-and-roll musical is her chance. Between her crush, the musical, and her friends--not to mention school work--Zee is torn in a thousand different directions. With all the real-life drama going on, will she lose sight of what's really important?Mackenzie Blue #3: Friends Forever?: Zee and the rest of her class from the Brookdale Academy are off on a camping trip to compete in an environmental scavenger hunt. Zee is extra psyched because her best friend, Ally, is visiting from Paris. It should be fabulous having all her friends in one place, but for some reason everyone is fighting!Mackenzie Blue #4: Mixed Messages: Zee and her friends from Brookdale Academy launch Bluetopia, a fab social media site--which is perfect, because Zee's band, The Beans, is about to have its biggest show ever. Everyone is talking about it on Bluetopia. At least it would be perfect if a glitch in the Bluetopia system didn't threaten to ruin the show--and Zee's life!Mackenzie Blue #5: Double Trouble: Mackenzie Blue is a star! Or she will be . . . as soon as she gets the part of an aspiring singer on a new TV pilot! But juggling auditions and the rest of her life turns out to be harder than Zee thought. Zee's friends are helping her hold everything together. But Zee doesn't like having to bail on plans--and her friends--to run to another audition. Is being a star worth it?
Mackenzie Blue is hitting the trails! It's time for Brookdale Academy's camping field trip, but Zee has much more to deal with than a lesson about nature. . . . Pros: 1. My BFF, Ally, is visiting all the way from Paris! Ooh la la! 2. My friends and I are so going to win the environmental scavenger hunt! Cons: 1. We have to stay in teeny-tiny log cabins. How will we all fit? 2. The legendary (and terrifying) Mountain Man . . .
Mackenzie Blue and her crew are plugged in! Zee and her band, The Beans, are getting ready for their biggest show yet! Everyone's talking about it online at Bluetopia-the coolest social-networking site ever. Top three reasons that Bluetopia is the best: I can keep all my thoughts safe in a private blog, and I won't have to worry about anyone stealing my diary (finally)! The Beans have a huge show coming up, and we can make sure everyone knows about it! Jasper (my best guy friend) is in the spotlight for creating the site. He's so talented-he deserves it.
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