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Marketing and Selling Your Handmade Jewelry

by Viki Lareau

A majority of women who take up beading as a hobby end up selling their work - at home parties, craft fairs, fine galleries, or on eBay. Marketing and Selling Handmade Jewelry provides the practical advice and encouragement to do it right and do it with flair.First step: Match your design style and time commitment with the most appropriate target market.Second step: Learn the nitty-gritty of setting up a home-based business.Third step: Develop a distinctive "look" for brochures, ads, hang tags, show signage.Last but not least: Master the fine art of pricing for a profit.The reader will revel in the success stories of women who have made it work. Viki Lareau, co-owner of The Bead Factory in Tacoma, Washington, and co-founder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry-makers on their way to success. This book is a compilation of her knowledge, wisdom, and experience - an essential business guide for creative jewelry artists.Learn how to market and sell your jewelry anywhere you are with Marketing and Selling HAndmade Jewelry!

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