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McEachern, an economist and teacher, provides an introductory textbook on economics that explains related theory, events, and institutions by using timely real-world examples. Each of the National Content Standards of the National Council on Economic Education is covered. Two new chapters in this edition discuss personal finance, specifically consumer responsibilities and protections and managing money. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Comprehensive coverage of the national standards is combined with many other great qualities of the package: web-based resources, history connections, activities and projects, personal finance topics, video, technology-based teaching tools, and much more.
Created through a 'student-tested, faculty-approved' review process with numerous students and faculty, ECON: MICRO, 3E is an engaging, accessible solution designed to accommodate the diverse lifestyles of today's learners without sacrificing content. ECON: MICRO, 3E truly leads by example as award-winning teacher and author Will McEachern uses familiar examples and illustrations drawn from actual daily life to vividly demonstrate how readers have been intuitively making economic choices and dealing with economic institutions and events their entire lives. With a user-friendly approach, McEachern connects these life experiences to key microeconomic concepts and today's latest economic developments and events.
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