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This wise and optimistic book examines the rampant scandals that plague American corporations today and shows how companies can reverse the resulting climate of mistrust. By seizing the opportunity to address some of the nation's--and the world's--most serious problems, business can strengthen its reputation for integrity and service and advance to a new stage of ethical legitimacy. Daniel Yankelovich, a social scientist and an experienced member of the corporate boardroom, describes the toxic convergence of cultural and business trends that has led inexorably to corporate scandals. Yet he offers reassurance that opportunity exists for positive change. Creative business leaders can advance market capitalism to its next stage of evolution, building upon business norms that simultaneously emphasize the legitimacy of profit making and the importance of the care that companies give to employees, customers, and the larger society. The book asserts that American culture has abandoned its old tradition of enlightened self-interest, of "doing well by doing good. " A narrow legalism has taken over ("I didn't break the law; therefore I didn't do anything wrong"). Yankelovich argues that attempts to deal with such flawed ethical norms by means of more laws and regulations cannot succeed. He offers a series of case histories to show how and why stewardship ethics can strengthen individuals, corporations, the nation, and the world economy.
In Uniting America, some of the country's most prominent social thinkers-among them Francis Fukuyama, Daniel Yankelovich, Amitai Etzioni, Alan Wolfe, Uwe Reinhardt, and Thomas E. Mann-reject the myth of polarization. On topics ranging from the war on terrorism, health care, economic policy, and Social Security to religion, diversity, and immigration, the authors argue that there are sensible, centrist solutions that are more in keeping with prevailing public sentiment and that would better serve the national interest. On issue after issue, the authors show how the conventional framing of the debate in Washington has misled Americans, creating a series of false dilemmas and forcing choices between two extremes-at the expense of more balanced and pragmatic policy solutions based on enduring American values. Uniting America provides a blueprint for a fresh approach to American politics, grounded in moderation, pragmatism, and the shared values that unite Americans.